Pakistan Citrus Week attracts large number of fruit lovers

Mazin Batterjee, vice chairman, Jeddah Chamber of Commerce and Industry (JCCI), inaugurated Pakistan Citrus Week at Manuel Supermarket in Jeddah. The other guests of honor included Abdullah Al-Dervish, chairman Manuel, and Khalid Al-Dervish, CEO of Manuel Supermarket.
The event was attended by a large number of people, including leading businessmen, foreign diplomats, media officials and the valued customers of Manuel supermarket.
The citrus-promotional campaign was organized by the Pakistani Consulate in collaboration with Manuel Supermarket Jeddah and Al-Rafique Group.
Batterjee appreciated the consulate’s efforts in this regard, adding that the JCCI is encouraging and supporting such initiatives in the city. He assured his complete support in promoting business ties with Pakistan.
Consul General Shehryar Akbar Khan said Pakistan is the sixth largest producer of Kinnow and oranges in the world, with around two million tons annually produced. Pakistan has a large number of farms, which are processing the fruit according to the global standards.
Khan said the event is an interactive campaign at the sale point between the seller and buyer to introduce Pakistani Kinnow to Saudi consumers. He appreciated the partnership between the Al-Rafique Enterprises, management of Manuel supermarket and the commercial section of the consulate for organizing the event. He also thanked Manuel Super Market for promoting Kinnow in the Kingdom.
The event displayed a large collection of Kinnow along with a variety of delicacies made from it.
The event will include in-store promotion and display of Kinnow. Customers can buy different variety of the fruit from all Manuel supermarkets at promotional rates.