How Saudi Arabia is protecting marine habitats by tackling plastic waste 

Special How Saudi Arabia is protecting marine habitats by tackling plastic waste 
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Updated 18 March 2024
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How Saudi Arabia is protecting marine habitats by tackling plastic waste 

How Saudi Arabia is protecting marine habitats by tackling plastic waste 
  • The Kingdom is participating in Plastic Pollution INC-4 in Ottawa next month to address the global plastic waste crisis
  • Raising public awareness about environmental damage and encouraging sustainable habits are seen as key 

RIYADH: Saudi Arabia will take part in the Plastic Pollution INC-4 conference in Canada next month to help drive global efforts to reduce the manufacture and use of non-essential plastic products and to develop robust regulations on plastic waste.

Convened by the UN Environment Program, the fourth meeting of the Intergovernmental Negotiating Committee to develop an international, legally binding instrument to address plastic pollution, including in marine environments, will take place in Ottawa from April 23 to 29.

Although Saudi Arabia does not support an outright ban on plastic products, officials say they are very much aware of the huge industrial and commercial overreliance on plastics, which results in excessive amounts of non-biodegradable waste worldwide.

According to the UN, the equivalent of about 2,000 trucks filled with plastic waste is dumped into the world’s oceans and lakes on a daily basis, causing immense harm to marine life. The presence of microplastics in the water, and the bodies of fish, means it also poses a threat to humans.




Plastic waste wash ashore in the beach next to the Panama Canal. (Shutterstock photo)

Although there are several ways in which manufacturers and consumers can help minimize the problem, such as by recycling or choosing reusable bottles and biodegradable utensils, the amount of plastic waste continues to increase. Of the 400 million tonnes of plastic produced worldwide each year, barely 10 percent is recycled.

“It is a habit; we are used to drinking water from plastic bottles. This behavior needs to change but, also, we need to have alternatives for plastic,” Faisal Al-Fadl, a representative to the UN and UNEP observer, told Arab News.

“I believe the biggest challenge we are facing here is the intensive use of plastic by consumers, such as using plastic water bottles.”

DIDYOU KNOW?

• Riyadh, Jeddah and Dammam generate almost 50% of total plastic waste in Saudi Arabia.

• Plastic pollution is a major threat to marine life and food systems.

• Plastic waste takes between 20 and 500 years to decompose.

• Burning plastic releases toxic chemicals, adding to air pollution.

Part of the solution lies in raising public awareness about the environmental impact of plastics, encouraging businesses and consumers to purchase more-sustainable products, and ensuring recycling becomes an ingrained habit, he said. However, this will require effective regulations.

“Until now, regulations have not been enforced to eliminate plastic products from the local market,” said Al-Fadl.

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“Alternative products must be available and affordable, and the production of unnecessary sizes of plastic materials must also be banned. For example, large, medium and small sizes of plastic water bottles are unacceptable. Plastic is accessible but it should not be the only option for consumers.”

Although it might take time to change public attitudes and behaviors, including purchasing habits, efforts by the Saudi government and businesses to reduce the effects of plastic waste on marine life have been promising so far.




Red Sea Global, the developer behind Saudi Arabia's regenerative tourism destinations The Red Sea and Amaala, has introduced cleaning robots to reduce the amount of plastic waste on beaches. (X: @RedSeaGlobal)

For example, Red Sea Global has deployed a robot that can clear up to 3,000 square meters of coastline in an hour. And during the Gulf Petrochemicals and Chemicals Association’s Plastics Conference in the Saudi city of Al-Khobar last year, industry leaders stressed the need to design and scale up sustainable solutions that can help reduce waste.

Plastics polluting the world’s oceans threaten water quality, marine environments and even food systems. Marine animals such as turtles, whales and seabirds often mistake plastic waste for food and ingest it. This can lead to internal damage, gastrointestinal blockages and ultimately death.

When small fish consume microplastics, the particles collect in their tissue. When larger predators consume smaller prey, the concentration of the plastic increases, eventually affecting top-of-the-chain predators such as sharks and large marine mammals.




Due to the excessive amount of plastic waste in the ocean, extinction of marine biodiversity is rising. (UNESCO photo)

This bioaccumulation of plastic affects not only the health of wildlife; humans can be negatively affected by consuming seafood contaminated by plastic.

In addition to the dangers of ingesting plastics, entanglement in discarded fishing nets and other types of plastic waste can also cause serious injuries to, and affect the mobility and survival of, marine life.




According to the World Wildlife Fund, sea turtles mistake plastic bags for other species that they consume, such as jellyfish. (WWF photo)

Plastic waste that accumulates along coastlines also destroys natural landscapes and suffocates the coral reefs and seaweed beds that are important breeding and feeding grounds for numerous aquatic plants and creatures.

Furthermore, plastic waste can release toxic chemicals into water, putting the physiology and reproductive health of marine life at risk.

The economic impact of plastic waste on marine ecosystems is also significant. Coastal communities that rely heavily on fishing, for example, suffer as a result of the environmental pollution it causes. The degradation of marine habitats can eventually lead to heavy economic losses and destroy livelihoods in these communities.




Almost 700 species in the sea are affected by plastic. (AFP/File)

In response to the blight of plastic waste in waterways, it is therefore important for countries such as Saudi Arabia to develop initiatives and participate in conferences that can aid efforts to promote sustainable development, environmental protection and a better quality of life.

By doing so, the burden of plastic waste might soon be lifted, thereby protecting our oceans and ensuring marine ecosystems are preserved for the generations to come.
 

 


KSrelief continues aid for Syrians in their country, refugees in Jordan

KSrelief continues aid for Syrians in their country, refugees in Jordan
Updated 17 January 2025
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KSrelief continues aid for Syrians in their country, refugees in Jordan

KSrelief continues aid for Syrians in their country, refugees in Jordan

RIYADH: The Kingdom’s aid agency KSrelief continues to provide support for Syrians in their country, and for those who had sought refuge in Jordan, the Saudi Press Agency reported recently.

In Idlib’s Sarmada city, 1,047 food parcels and 1,047 health kits were distributed under the second phase of KSrelief’s 2025 aid project for the Syrian people.

In As-Suwayda, KSrelief handed out 600 food and shelter kits to families.

And in Jindires of Aleppo province, shopping vouchers were given to 932 people to buy winter clothing from approved stores.

The assistance is a part of this year’s Kanaf winter clothing distribution project in Syria.

KSrelief also handed out shopping vouchers to Syrian refugee families and host communities in Maan, Irbid and Madaba under the third phase of the Kanaf project.

The beneficiaries – about of 2,200 individuals from 365 families – can purchase winter clothes from designated stores in the three Jordan governorates.


How AI is transforming the fashion retail experience in the Middle East

How AI is transforming the fashion retail experience in the Middle East
Updated 17 January 2025
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How AI is transforming the fashion retail experience in the Middle East

How AI is transforming the fashion retail experience in the Middle East
  • AI innovations in fashion promise smarter inventory management, sustainability, virtual try-ons, and enhanced sales
  • Billed as a virtual personal stylist, Amira by Taffi Inc. offers search assistance, outfit pairing, and conversational commerce

RIYADH: Once the preserve of the rich and famous, personal styling services are now accessible to everyone thanks to strides in generative artificial intelligence, helping shoppers find the look best suited to their body or special occasion.

With its latest creation, Amira, Riyadh-based AI-powered fashion marketplace Taffi is revolutionizing the shopping experience across the Middle East and North Africa, while showcasing how AI is redefining consumer engagement.

A personal stylist powered by generative AI and machine learning, Amira’s advanced algorithms, trained on a comprehensive dataset inspired by the Middle East’s latest fashion trends, delivers personalized and trend-driven styling recommendations.

Launched in September, Amira has been trained by a network of more than 180 expert fashion stylists from across the region. These professionals have contributed tens of thousands of recommendations, reflecting local tastes and cultural preferences.

Taffi co-founder and CEO Shahad Geoffrey described Amira as “the best friend who knows your style better than you do, eliminating all the guesswork in shopping.”

The AI stylist “engages users at every relevant touchpoint along their shopping journey to help them make better and faster decisions,” she added.

Amira’s search assistant allows users to find complete styles directly from the store’s search box, eliminating the need to sift through irrelevant items. The AI stylist’s discovery assistant recommends relevant new products, while the product stylist pairs items with complementary upsell suggestions.

Geoffrey said that Taffi’s AI stylist “is available through a floating chat widget for conversational commerce,” providing “real-time expert advice and tailored shoppable style recommendations based on individual profiles and preferences to help customers quickly find their best styles via their natural language.”

The AI technology customizes the shopping experience to each customer’s individual needs and preferences, turning it into an assisted commerce journey.

This innovation is revolutionizing how shoppers discover new products, find purpose-driven outfits and complete tasks more efficiently — saving time, offering trusted recommendations and providing access to great deals.

“AI delivers real-time, hyper-personalized suggestions based on style preferences, lifestyle, size, physical attributes, budgets and existing wardrobe,” Geoffrey said. “It also inspires shoppers by offering ideas for mixing and matching outfits and exploring new trends.

“By reducing choice overload and creating customized product bundles based on user queries, AI ensures a more enjoyable, efficient and seamless shopping journey.”

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Saudi Arabia’s fashion industry is expected to see cumulative annual growth of 48 percent from 2021 to 2025 as the Kingdom diversifies its economy, according to a 2024 report by the Small and Medium Enterprises General Authority.

The report also highlighted that the total value of the fashion sector in Saudi Arabia, including international brands, was $24.6 billion in 2022.

Taffi’s Amira was born from Geoffrey’s own frustration with the endless sea of fashion choices and the “static, impersonal shopping experiences.

“I always dreamed of having a virtual fashion assistant that truly understood my needs and preferences, finding personalized clothing effortlessly,” she said.

“Taffi was born to bring that vision to life, empowering shoppers with an AI fashion assistant that simplifies the shopping journey, making it seamless to discover and find outfits and tailor experiences to their unique preferences.”

Founded in 2021 by Geoffrey and Pradeep Bisht, the AI-powered fashion-focused shopping platform uses machine-learning, ChatGPT-4 and generative AI to provide users with styling recommendations based on their preferences, occasion and budget.

According to the company’s figures, users who engaged with Taffi had a 15 percent sales conversion rate — compared to just 0.67 percent for those who did not. This resulted in a 22-fold increase in sales conversions.

Additionally, Geoffrey highlighted that the average order value for purchases made through Taffi was 55 percent higher than those made without the platform

Taffi co-founder and CEO Shahad Geoffrey

This success underscores the challenges in today’s e-commerce landscape. Originally designed decades ago to sell books, e-commerce has become an outdated experience.

Fashion e-commerce, in particular, has struggled to evolve beyond a generic shopping journey filled with impersonal choices, causing 75 percent of shoppers to leave sites without making a purchase. In fact, just 1-2 percent of visitors ever convert into buyers.

Frustrated customers often receive no response from overwhelmed customer support teams and return items at alarming rates. This creates a cycle of dissatisfaction for consumers while putting businesses under strain.

Amira, however, has received positive feedback from brands that have integrated the widget into their platforms.

Geoffrey said customers have described Amira as an innovative and highly useful feature for e-commerce, noting that it has significantly uplifted their brand image and dramatically enhanced the customer experience.

(Illustration courtesy of taffi.com)

She predicts that AI will reshape the fashion industry by designing garments, streamlining manufacturing processes, enabling smarter inventory management and driving greater sustainability in fashion.

“AI will also transform the shopping experience — from discovery to checkout — empowering brands to cater to diverse markets, optimize supply chains, and elevate the retail experience with innovations like virtual try-ons and real-time fashion assistants,” she said.

Moreover, “AI enables brands to drive higher revenue, significantly reduce costs and enhance key business performance metrics, paving the way for a more prosperous, inclusive and efficient fashion industry.

“AI has immense potential to shape and revolutionize the fashion industry, spanning from retail to supply chain and manufacturing. What we see in AI today is just the beginning — a mere drop in the ocean.”
 

 


Carved in stone: Tuwaiq Sculpture Symposium returns to Riyadh for sixth year

Carved in stone: Tuwaiq Sculpture Symposium returns to Riyadh for sixth year
Updated 16 January 2025
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Carved in stone: Tuwaiq Sculpture Symposium returns to Riyadh for sixth year

Carved in stone: Tuwaiq Sculpture Symposium returns to Riyadh for sixth year
  • 30 sculptors from 23 countries to display work at Roshn Front
  • Event place will provide forum to ‘share, produce knowledge,’ curator says

RIYADH: Roshn Front is set to be the focus for all things artistic over the coming weeks as the sixth annual Tuwaiq Sculpture Symposium opened on Wednesday under the theme “From Then to Now: Joy in the Struggle of Making.”

According its curators, Sebastian Betancur-Montoya and Dr. Manal Al-Harbi, the event, which runs until Feb. 8, is a celebration of the artist’s journey — the joy, struggle and fulfillment that comes with the act of creation.

“I approach the curation from a place of exploration and understanding the idea of the symposium as a place to share knowledge and to produce knowledge,” Betancur-Montoya told Arab News.

“We are working with artists. They work with their hands, with their forms, with their shapes and (these are) the type of experiences and knowledge and things we’re producing here from that perspective.

“I’m interested in the processes of how things and ideas come about. Stone requires a technique and each artist approaches the boulder or the block of stone in a different way, so one of the first things that came to mind was ‘how do we make this visible?’”

Tuwaiq Sculpture focuses not only on the final creations but the creative, physical and intellectual process behind them.

Betancur-Montoya draws inspiration from Albert Camus’ “The Myth of Sisyphus,” an essay which ends with the line: “one must imagine Sisyphus happy.”

Instead of the traditional understanding of the myth as Sisyphus being punished by rolling the boulder up a hill just to see it roll back down over and over, Camus proposed that there was a meditative purpose in the aim for perfection.

“I connect that idea of this endless Sisyphean task of pushing the boulder to the labor of an artist, creating their works and then letting them go before they are ever completed, because it’s an impossibility. Projects are not completed. Projects are abandoned or let go or freed,” Betancur-Montoya said.

Over the coming weeks, Roshn Front will be transformed into a vibrant artistic playground where 30 sculptors from 23 countries will sculpt public artworks in real time. For visitors this is a rare opportunity to witness the magic of sculpture from the ground up, as raw materials slowly take form under the hands of craftspeople.

This year’s event also includes an apprenticeship program for young artists who aspire to be the next Tuwaiq participants.

Sarah Alruwayti, director of the symposium, said: “We were actually surprised to receive more than 400 applicants for the apprenticeship program.

“I think this was a huge milestone for us and we’re very proud of everyone who participated and who applied.”

Visitors will also have the chance to meet the artists and ask questions. The event features 11 panel discussions that will explore the role of public art in urban spaces, and 10 interactive workshops where people can try their hand at crafts like natural dyeing and sustainable art practices.

For those with a deeper curiosity, six masterclasses will dive into advanced sculptural techniques, including kinetic sculptures.

Guided tours and educational trips will also be available, offering insights into both the artists’ creative processes and Riyadh’s blossoming cultural landscape.

The finished sculptures will be unveiled at an exhibition from Feb. 12-24, giving visitors the chance to experience the completed works up close.

“Once the artists are done with the sculptures they are then relocated to different areas and we’ve already started this process (with creations from earlier events). Very soon, you will be able to actually witness these sculptures in their public areas,” Alruwayti said.
 


Centennial of iconic book that described King Abdulaziz as ‘crowning jewel’ of Arab leaders

Centennial of iconic book that described King Abdulaziz as ‘crowning jewel’ of Arab leaders
Updated 16 January 2025
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Centennial of iconic book that described King Abdulaziz as ‘crowning jewel’ of Arab leaders

Centennial of iconic book that described King Abdulaziz as ‘crowning jewel’ of Arab leaders
  • Celebration in capital to mark 1925 publication of ‘Kings of Arabia’
  • Event held on anniversary of monarch’s triumphant Riyadh return

RIYADH: On Jan. 15, 1902, King Abdulaziz Al-Saud returned in triumph to Riyadh after a period of exile in Kuwait, and consolidated control over both the political and religious powers of Arabia.

The event marked the beginning of a new era for the Arabian Peninsula and the wider Islamic world.

This year on Jan. 15, to mark the monarch’s return 123 years ago, the King Abdulaziz Historical Center in Riyadh celebrated the centennial of an iconic book, “Kings of Arabia,” one of Lebanese-American writer and political activist Amin Rihani’s most notable books.

Published in 1925, it follows the writer’s journey across the Arabian Peninsula and his encounters with its most prominent Arab leaders.

Upon meeting King Abdulaziz, known at the time as the Sultan of Najd and its dependencies, Rihani famously had this to say about the late ruler: “Now that I have met all the Arab leaders. None of them (is) greater than this man.

Centennial celebration of Kings of Arabia book at the King Abdulaziz Historical Center in Riyadh. (AN photo by Jafar AlSaleh)

“And I am not hastily judging nor am I exaggerating. As he is truly great. Great in his handshake and smile. Great in his words and his gaze.

“Great at stomping the Earth with his staff. He speaks his mind in the first meeting fearing no man. He reveals his secret and what a great secret it is.

“A man who knows his worth and believes only in Allah and himself. The man in him is greater than the Sultan. And he earned his people’s leadership with merits, not titles.

“I came to Ibn Saud with a heart that carries neither love nor hate as I told him. Neither the British’s nor the Hejaz’s opinions, neither the praises nor the condemnations had affected me, and the heart was filled with love in the first meeting between us.

“Even though this love might not be a result of admiration. I am delighted to have visited Ibn Saud after having visited them all. Truly, he is the crowning jewel.”

Prince Faisal bin Salman, special advisor to King Salman and chairman of the board of directors of the King Abdulaziz Foundation for Research and Archives, spoke at the event which was hosted jointly by the foundation and the Amin Rihani Organization.

Prince Faisal bin Salman bin Abdulaziz Al Saud speaks during the centennial celebration of Kings of Arabia book at the King Abdulaziz Historical Center in Riyadh. (AN photo by Jafar AlSaleh)

Prince Faisal spoke about how Rihani came to Saudi Arabia with the preconceived notions common among many people who “did not have the opportunity to get to know the Arabian Peninsula up close.”

“At that time, the Arabian Peninsula and its neighboring countries were wary of the other, and looked at it with suspicion,” he said.

“King Abdulaziz in his wisdom adopted an open and welcoming dialect for all, believing that living authentic Islamic and Arab values ​​such as faith, trust in Allah, generosity, courage, and chivalry would change understanding and break barriers and distances.”

Prince Faisal also saluted the progress made in the Kingdom since the establishment of the First Saudi State in 1932.

“This scene pictured by Rihani in his book, conveyed ... the building of a contemporary state that combines authenticity, modernity, and ambitious fruits for the future.

Centennial celebration of Kings of Arabia book at the King Abdulaziz Historical Center in Riyadh. (AN photo by Jafar AlSaleh)

“The success established by King Abdulaziz was continued in his sons, the kings after him, arriving at Custodian of the Two Holy Mosques King Salman bin Abdulaziz and His Royal Highness Mohammed bin Salman.”

Prince Faisal added that “they too walk on the same path of preserving the Islamic principles and authentic Arab values ​​of Abdulaziz, the spirit of growth and opening up to the world, which made the Kingdom of Saudi Arabia today one of the most important models globally in development, progress and innovation.”

Prince Faisal said that he has never encountered anyone who had previously held a negative image of the Kingdom and who had not reevaluated their misconceptions after visiting and meeting its people.

Rihani’s nephew, president of the Amin Rihani Organization and professor at Notre Dame University in Lebanon, Amin Albert Rihani, delivered a speech remotely.

“Those interested in Middle Eastern studies around the world will find it difficult to understand the developments and current events in the Middle East at the beginning of the 21st century unless they read the book ‘Kings of Arabia,’ because it constitutes the cornerstone of the history of the Near East in general and the Arab world in particular, and it also constitutes the gateway to contemporary Arab history,” he said.

Centennial celebration of Kings of Arabia book at the King Abdulaziz Historical Center in Riyadh. (AN photo by Jafar AlSaleh)

Rihani spoke about the rich history and affection that connects the Kingdom of Saudi Arabia and Lebanon.

“How did (Rihani’s) historical journey build, at the last of its stations, the first bridge of affection between the first two newly emerging Arab countries, between Lebanon, which was officially established in 1920, and the Kingdom of Saudi Arabia, whose unification was announced in 1932?

“It is a bridge of affection, love, and appreciation between Sultan Abdulaziz and Amin Rihani.

“It is the first bridge between the small homeland with the big heart and the large homeland with the vast and wide vision, ready to keep up with the times and keep up with the model that is to be emulated in every poverty and victory.”

Rihani’s family also attended the event as the prince’s guests of honor.

Thought sessions at the Centennial celebration of Kings of Arabia book at the King Abdulaziz Historical Center in Riyadh. (AN photo by Jafar AlSaleh)

Following the presentation, the event concluded with two panel discussions on the prominence of King Abdulaziz in “Kings of Arabia” and on the book’s history.

The celebration also featured a short clip of a newly released documentary film detailing Rihani’s journey and its significance in the birth of the Kingdom of Saudi Arabia.
 


Saudi Islamic affairs minister meets Malian counterpart

Saudi Islamic affairs minister meets Malian counterpart
Updated 16 January 2025
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Saudi Islamic affairs minister meets Malian counterpart

Saudi Islamic affairs minister meets Malian counterpart

JEDDAH: Saudi Minister of Islamic Affairs, Dawah and Guidance Dr. Abdullatif Al-Alsheikh met Malian Minister of Religious Affairs Mohammed Omar Kony on Thursday.

They discussed means to boost cooperation in serving Islam and Muslims, and ways to combat extremism in all its forms.