Experience innovation and elegance with Nissan’s sedan trio

Experience innovation and elegance with Nissan’s sedan trio
The sleek and stylish Nissan Altima, with its fuel-efficient engine, ensures a drive that is as economical as it is powerful.
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Updated 24 April 2024
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Experience innovation and elegance with Nissan’s sedan trio

Experience innovation and elegance with Nissan’s sedan trio

When it comes to automotive excellence, Nissan has a lineage that spans decades, with each of its sedans — the Altima, Maxima, and Sunny — telling a story of meticulous design and engineering tailored to meet the unique needs and aspirations of drivers. Crafted with an emphasis on the driver’s experience, these models reflect Nissan’s commitment to diversity, ensuring there is a sedan for every customer, regardless of their lifestyle, budget, or aspirations.

The sleek and stylish Nissan Altima, with its fuel-efficient engine, ensures a drive that is as economical as it is powerful. This sedan does not just move you from point A to B; it does so with an unmatched blend of efficiency and flair, whether for city commutes or for longer trips. Equipped with intelligent driving aids and comprehensive protective systems, it offers peace of mind, safeguarding every journey and providing a driving experience that is secure and profoundly enjoyable. Sealing the deal, the Altima’s design, characterized by clean lines and an aerodynamic shape, further solidifies its position as a symbol of modern automotive design.

The Nissan Maxima, on the other hand, takes the concept of a four-door sports car and infuses it with luxury and high-performance capabilities. Boasting a powerful engine that delivers exhilarating acceleration and a refined interior that includes luxury features often found in premium segments, the Maxima is a testament to Nissan’s ability to blend performance with style. As impressive under its hood as it is on the outside, it is engineered for drivers who demand more from their vehicles — more power, more comfort, and more advanced technology — illustrating the result of the blending of engineering and luxury without compromise.

For those seeking practicality without sacrificing quality, the Nissan Sunny offers an unbeatable proposition. Its spacious interior and fuel-efficient engine makes it an ideal vehicle for families and individuals alike. However, what really puts the Sunny a notch above the rest is its affordability, ensuring that quality and reliability are accessible to a broader range of customers. It is a model that proves Nissan’s dedication to offering versatile options across various budget ranges, making the joy of owning a well-crafted vehicle a reality for more people.

In addition to its forward-thinking approach to automotive design, Nissan consistently demonstrates its commitment to customer-centricity by prioritizing the evolving needs of the drivers. By incorporating cutting-edge technology and advanced features, Nissan not only enhances the driving experience but also ensures that each journey is safer, more comfortable, and more enjoyable. The seamless integration of intelligent mobility features across models such as the Altima, Maxima, and Sunny underscores Nissan’s dedication to innovation and its focus on exceeding customer expectations.


Italian clothing brand intimissimi opens first Saudi store

Italian clothing brand intimissimi opens first Saudi store
Updated 30 January 2025
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Italian clothing brand intimissimi opens first Saudi store

Italian clothing brand intimissimi opens first Saudi store

intimissimi, an Italian brand synonymous with elegance and romance, has opened doors to its first Saudi store at Panorama Mall in Riyadh. This launch marks a milestone for the brand, introducing its world-renowned sophistication, classic Italian flair, and unsurpassed workmanship to the Kingdom for the first time.

“The flagship store is more than just a shopping destination — it is a celebration of femininity and style,” a statement said. Designed with intimissimi’s standard attention to detail, the store provides an immersive shopping experience in which consumers can browse luxurious products in a welcoming, easy-to-navigate setting. The store exudes the essence of Italian charm, giving women across the Kingdom a taste of the Italian elegance that has captured hearts all over the world.

“Our entry into Saudi Arabia marks an exciting milestone for intimissimi as we continue to expand our presence in the Middle East. This step reflects the Kingdom’s increasing demand for luxury apparel and its dynamic, style-conscious community. We are thrilled to bring our elegant tradition to Saudi Arabia and look forward to becoming a cherished part of Riyadh’s vibrant fashion scene,” said Tamara Jaber, brand manager at intimissimi.

To celebrate the grand opening, intimissimi at Panorama Mall hosted an exclusive event, which drew a distinguished crowd, including some of Saudi Arabia’s top influencers and fashion enthusiasts. Guests were invited to explore the new store and its collections, enjoying an evening filled with glamor and sophistication. The event featured special promotions, and exclusive surprises, creating a truly unforgettable experience that marked the brand’s debut in the Kingdom.

intimissimi’s collections, which include luxurious intimates, elevated knitwear, and comfy nightwear, will now be available for shoppers in Riyadh. Founded in 1996, the brand combines Italian heritage with current designs to empower women with comfort and beauty. It is available in 53 countries with 1,719 stores worldwide.


Saudi Awwal Bank named Kingdom’s ‘best trade finance provider’

Saudi Awwal Bank named Kingdom’s ‘best trade finance provider’
Updated 29 January 2025
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Saudi Awwal Bank named Kingdom’s ‘best trade finance provider’

Saudi Awwal Bank named Kingdom’s ‘best trade finance provider’

Saudi Awwal Bank, a leading financial institution in the Kingdom, has been honored by Global Finance as the “Best Trade Finance Provider” in Saudi Arabia for 2025.

The prestigious award marks the fifth consecutive year SAB has received this recognition since its landmark merger, further solidifying its reputation as the foremost trade finance institution in the Kingdom and reflecting its remarkable performance in 2024.

The award is based on a comprehensive evaluation of several key factors, including transaction volumes, global coverage, customer service excellence, competitor benchmarking, and the adoption of innovative technologies. Feedback from multinational decision-makers worldwide and insights from industry analysts and corporate executives underscored SAB’s ability to consistently outperform competitors and maintain a strong position in the competitive trade finance sector.

Yasser Al-Barrak, chief corporate and institutional banking officer at SAB, said: “This award reflects the unwavering dedication, hard work, and collaboration of numerous departments across SAB in addressing our clients’ complex and evolving needs. Our success is driven by the expertise of our teams, our innovative solutions, exceptional service, and global reach through our partnership with HSBC.”

He added: “We are also committed to providing the best services and projects that support development and promote economic growth to achieve the goals of Saudi Vision 2030.”

SAB’s product and service offerings and its steadfast commitment to client satisfaction have positioned it as a vital driver of trade within the Kingdom.

Despite a dynamic business environment, SAB continues to deliver tailored solutions that meet the unique needs of both local and multinational clients. This adaptability and innovation have enabled the bank to sustain robust performance metrics and reaffirm its status as a preferred provider of both conventional and Islamic trade finance solutions.

Today, as a leader in trade finance, SAB is aligned with Saudi Arabia’s Vision 2030 goals, striving to enhance the Kingdom’s economic growth and positioning itself as a key player in the global financial landscape.


Social Development Bank showcases financial services, inspires youth

Social Development Bank showcases financial services, inspires youth
Updated 29 January 2025
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Social Development Bank showcases financial services, inspires youth

Social Development Bank showcases financial services, inspires youth

The Social Development Bank successfully concluded its participation as a strategic partner in the “Forsaty 4” forum, held under the patronage of Qassim Gov. Prince Dr. Faisal bin Mishaal. The event took place from Jan. 22 to 25 and highlighted SDB’s commitment to supporting entrepreneurship and empowering youth capabilities.

SDB’s pavilion at the forum witnessed significant engagement from entrepreneurs and attendees, eager to learn about the diverse range of financing services offered by the bank. Visitors also benefited from specialized advisory platforms designed to support project development and showcase inspiring success stories. Additionally, attendees explored the “Jada 30” business incubator, which provides comprehensive support for emerging enterprises, and participated in the “Hackathon Jada thon,” a platform transforming creative ideas into actionable projects with technical assistance and practical guidance.

Sultan bin Abdulaziz Al-Hamidi, CEO of SDB, said: “SDB’s participation in the ‘Forsaty 4’ forum reaffirms our ongoing commitment to supporting youth and promoting entrepreneurship in line with Saudi Vision 2030. Through these events, we enhance sustainable development opportunities and open promising horizons for ambitious youth to become active contributors to the national economy.”

As part of its developmental efforts, SDB has provided financing to the Qassim region amounting to approximately SR7.9 billion ($2.1 billion). This support has been distributed across social loans, self-employment financing, and funding for productive families and small enterprises. Financing for self-employment and productive families alone grew from SR49.9 million in 2019 to SR184 million in 2024. Similarly, financing for small enterprises more than doubled, reaching SR214 million during the same period.

In addition to financial services, SDB has offered non-financial initiatives to promote a culture of self-employment and savings. More than 36,000 beneficiaries participated in 438 courses and workshops, while specialized training programs have been delivered to 24,000 individuals through 358 training courses.

“SDB’s involvement in the ‘Forsaty 4’ forum continues its legacy of impactful participation in previous editions,” it said in a statement. “Since its inception in 2019, SDB has been a strategic partner of the forum, strengthening its role in 2022 by introducing expanded services and initiatives to support entrepreneurs during the second edition. In the third edition in 2024, SDB further solidified its commitment by offering 20 advisory pavilions, 20 entrepreneurial support stations, and organizing specialized workshops, empowering young people and fostering entrepreneurship across the Kingdom, in alignment with the goals of Saudi Vision 2030.”


LuLu festival celebrates Saudi-India friendship

LuLu festival celebrates Saudi-India friendship
Updated 29 January 2025
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LuLu festival celebrates Saudi-India friendship

LuLu festival celebrates Saudi-India friendship

LuLu Hypermarket is hosting its annual Indian festival, offering shoppers a vibrant range of Indian products, flavors, and cultural activities.

Marking another milestone in strengthening the cultural ties between Saudi Arabia and India, the LuLu India Fest 2025 is running from Jan. 24 to 30 at all LuLu outlets across Saudi Arabia.

The event officially kicked off on Jan. 25 at LuLu Hypermarket, Riyadh Avenue Mall, Murabba, with a grand inauguration by Indian Ambassador Dr. Suhel Ajaz Khan. The ambassador was warmly welcomed with a purple carpet reception, accompanied by a bouquet and traditional flower garland.

A creative unveiling ceremony began the festivities, where the Indian Product Wall was revealed through a unique chess-themed launch. Following this, guests enjoyed a guided tour of the hypermarket, where they explored various kiosks showcasing Indian culinary delights from 10 different states. Attendees also interacted with a robot that offered interesting insights into each dish.

In partnership with APEDA, the launch event featured a special display of organic Indian products. Additionally, a new product launch spotlighted fresh Indian fruits, vegetables, and FMCG items. Live cooking demonstrations by Saudi chefs highlighted the fusion of Saudi and Indian culinary traditions, showcasing dishes that blend the flavors of both nations.

The cultural celebrations included entertaining Indian dance performances, further emphasizing the unity between Saudi and Indian cultures.

During his keynote address, Ambassador Khan expressed his appreciation for the event, saying: “This festival is a celebration of the enduring friendship between India and Saudi Arabia. LuLu India Fest exemplifies how we can honor both Indian products and cultural ties, fostering mutual respect and understanding between our two nations.”

Shehim Mohammed, director of LuLu Saudi Hypermarkets, added: “LuLu India Fest is a celebration of Indian heritage and a symbol of the growing partnership between Saudi Arabia and India. At LuLu, we take pride in bridging these cultures and uniting our communities through shared experiences. This event reinforces our commitment to promoting cultural exchange and strengthening the commercial bonds between these two great nations.”

With Indian flavors, fashion, and culture taking center stage, LuLu India Fest 2025 exemplifies LuLu Group’s commitment to uniting communities and providing memorable shopping experiences.


At Leap 2025, Ericsson to reinforce commitment to Saudi Vision 2030

At Leap 2025, Ericsson to reinforce commitment to Saudi Vision 2030
Updated 29 January 2025
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At Leap 2025, Ericsson to reinforce commitment to Saudi Vision 2030

At Leap 2025, Ericsson to reinforce commitment to Saudi Vision 2030

Ericsson will showcase its cutting-edge technologies and innovation leadership at LEAP 2025, taking place Feb. 9-12, at the Riyadh Exhibition and Convention Center, Malham. Demonstrating its commitment to Saudi Vision 2030, Ericsson will display advanced solutions, present live technology demonstrations, share success stories with partners, and unveil expert insights into the future of connectivity.

Under the theme “Step Forward: Discover the Unfolding Future,” Ericsson is reinforcing its long-standing partnership with its partners in Saudi Arabia, which spans more than four decades. Through collaborations with communication service providers, enterprises, and government entities, Ericsson is driving the localization of advanced technologies, nurturing local talent, and contributing to the Kingdom’s position as a global leader in technology and innovation.

Ericsson’s booth will feature interactive demonstrations, panel discussions, and technical sessions of its latest innovations across 5G, artificial intelligence, and advanced network solutions, and showcases on AI-powered networks and immersive use cases for consumers and enterprises. This will allow visitors to get a feel of networks of the future and explore how these technologies are enabling industries to digitize, improve efficiency, and achieve sustainability goals.

Adding to the event’s thought leadership, Ericsson will host live episodes for its Tech Insights podcast featuring industry leaders and experts discussing the transformative impact of connectivity on various sectors.

Håkan Cervell, vice president and head of Saudi Arabia at Ericsson Middle East and Africa, said: “Like every year, we are truly excited to showcase Ericsson’s innovative technologies at LEAP 2025, and how they are empowering a sustainable, connected future for Saudi Arabia and beyond. Our presence at this event reflects our steadfast dedication to supporting the Kingdom’s Vision 2030 by enhancing digital infrastructure, fostering sustainability, and enabling progress through advanced connectivity solutions.”