Moroccan photographer Hassan Hajjaj captures the culture of AlUla 

Moroccan photographer Hassan Hajjaj captures the culture of AlUla 
Hassan Hajjaj. (Supplied)
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Updated 03 May 2024
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Moroccan photographer Hassan Hajjaj captures the culture of AlUla 

Moroccan photographer Hassan Hajjaj captures the culture of AlUla 
  • The acclaimed Moroccan photographer discusses his recent show in Saudi Arabia 

DUBAI: Early in February this year, Moroccan contemporary artist and photographer Hassan Hajjaj was given a reminder of just how high his star has risen. Within a few days of each other, Hajjaj had shows opening in the US, Morocco, and — as part of AlUla Arts Festival — Saudi Arabia. 

Hajjaj’s playful portraiture, which incorporates vivid color, funky clothing (almost all of which he designs himself), geometric patterns, and — often — vintage brands from the MENA region, has made him internationally popular, and his instantly recognizable style has established him as one of the world’s leading photographers. 

His show in AlUla consisted of images that he shot in the ancient oasis town in February 2023. That visit was initially supposed to involve shoots with around 20 local people. It’s the kind of thing he’s done a few times before, including in Oman and Abu Dhabi. “It’s always a good opportunity to get to know the culture and the people,” Hajjaj tells Arab News.  

But, as he says himself, he arrived in AlUla as “an outsider,” so needed a team on the ground to persuade locals to come and sit (or stand, in most cases) for him.  

“It was a bit tough, in the beginning, for them to find people,” Hajjaj explains. “But because it was during a period when lots of art things were happening in AlUla, there were lots of people coming from outside AlUla as well. So we opened it up. I basically said, ‘Just come.’ 

“In the end lots of people turned up, not just locals — people from Riyadh, Jeddah, and people (from overseas) too. I think I shot around 100 people over a few days. So it was a great opportunity,” he continues. “To get to shoot that many people over three days — organizing something like that for myself might take a year. So, as long as I have the energy, when I get these opportunities — you know, I’m in AlUla with this eclectic bunch of people — I’d rather go and grind it, really work hard, and have that moment.” 

A Hassan Hajjaj shoot isn’t your regular portrait shoot, of course. “It’s almost like a performance,” he says. “There’s music, people dress up, it’s like a day out for them, taking them out of themselves for a few hours.”  

He followed the same modus operandi in AlUla. “We got an ambience going. It was fun, there was music… I shot in this beautiful old school that was one of the first girls’ schools in Saudi Arabia, from the Sixties. Upstairs was like a museum — everything was like a standstill from the Seventies and Eighties; even the blackboards had the chalk and the writing from that time,” he says.  




Alicia and Swizz. (Supplied)

A crucial part of Hajjaj’s practice is to ensure that his subjects are at ease and feel some connection with him (“comfortable” is a word he uses several times when talking about his shoots). While all his portraits bear his clearly defined style, it’s important to him that they should also show something unique to the people in them. 

“It’s that old thing about capturing the spirit of the person in that split second, you know? I’m trying to get their personality and body language in the image,” he says. “Quite often I’m shooting in the street, outdoors, so (the subjects) can start looking at other people, thinking, ‘Are they looking at me?’ So I usually say, ‘Listen. This is a stage I’m building for you. I’m dressing you up, and we’re going to have fun.’ Then I just try and find that personality that can come out and make the image stronger. With some people, though, saying almost nothing can be better — just getting on with it. I try to kind of go invisible so it’s the camera, not the person, that’s doing the work. The best pictures come out when there’s some kind of comfortable moment between me and the person and the camera.” 

It’s the way he’s worked since the beginning — a process that developed organically, as most of his early portraits were of “friends or friends of friends.” 




Installation view. (AlUla Arts)

“There’s a comfort in that because you have a relationship with them. It made it easy,” he says. “And that taught me about how important it is to build trust with people to get into that comfortable zone. But as time went on, obviously, people could see the stuff in the press or on social media, so then people started, like, asking to be shot in that manner; maybe they’ve studied the poses of certain people and stuff like that, so they come ready to do some pose they’ve seen in my pictures. That’s quite funny.” 

The work that was on display over the past two months in Hajjaj’s “AlUla 1445” is a perfect example of what he tries to achieve with his shoots. The images are vibrant, playful, and soulful, and the subjects run from a local goatherder through the AlUla football team to bona fide superstars: the US singer-songwriter Alicia Keys and her husband Swizz Beatz.  

Hajjaj says he has a number of favorites “for different reasons,” including the goatherder.  




AlUla F.C. (Supplied)

“He brought in two goats and it became quite abstract when you put all of them together. I was playing with that notion of the person; you could see that’s his life and even the goats look happy,” he explains. “I wanted to make sure they had that shine in the image as well. I got some great shots of him.” 

The Alicia Keys and Swizz Beatz shoot has been a long time in the making. Hajjaj first met Swizz Beatz a decade ago, and they have been in touch intermittently ever since. The idea of a shoot with Keys first came up about five years ago, but logistics had always got in the way. But since they were playing a concert in AlUla at the same time as Hajjaj was there, it finally happened, on Hajjaj’s last day, with perhaps an hour left before the light faded.  

I ask Hajjaj if his approach to shooting celebrities differs from his shots of “ordinary” people.  




Hand On Heart. (Supplied)

“There’s probably not that much difference,” he says. “They’re coming into my world, so, again, it’s just making sure they’re comfortable with you and you’re comfortable with them; not looking at them (as celebrities). The only thing is you have to imagine they’ve been shot thousands of times — by top photographers, too — so they’re going to have their ways. So I just have to lock in with them and find that comfortable space between the sitter and me.”  

And then there’s Ghadi Al-Sharif.  

“It’s a beautiful picture. She’s got this smile, with her hand over her face. For me, that one really presents the light and the energy of AlUla,” Hajjaj says. “It captures the new generation.” 


Nadhim Zahawi reflects on his journey from Baghdad to Britain at Dubai literature festival

Nadhim Zahawi reflects on his journey from Baghdad to Britain at Dubai literature festival
Updated 31 January 2025
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Nadhim Zahawi reflects on his journey from Baghdad to Britain at Dubai literature festival

Nadhim Zahawi reflects on his journey from Baghdad to Britain at Dubai literature festival
  • Zahawi, who is a chemical engineer by background, recounted to the audience how he fled Iraq for the UK at the age of 11
  • Zahawi’s father fled to the UK first, and a few months later, Zahawi, his mother and sister joined him there, seeking refuge

DUBAI: Iraqi-born British former politician Nadhim Zahawi took the stage on Friday for a conversation moderated by Faisal J. Abbas, editor-in-chief of Arab News, during the 17th Emirates Airline Festival of Literature at the InterContinental Dubai Festival City.
The talk, “Nadhim Zahawi: The Boy From Baghdad,” shared its name with his book, in which Zahawi reflected on his journey from Baghdad to Britain, his career in business and politics, and the challenges of identity and belonging.
Zahawi, who is a chemical engineer by background, recounted to the audience how he fled Iraq for the UK at the age of 11, after his family was forced to escape their home under threat from Saddam Hussein’s regime.
He said: “At that age, you remember quite vividly, especially traumatic events … I really remember, one Sunday lunch at my aunt’s home, whose husband broke the news to my father that they’re going to come and get him tomorrow morning. Literally all he had was hours to get out of the country.”
“He packed a small bag, he wrote on the wall in our home: ‘My name is Hareth Al-Zahawi’ and a verse from the Qur’an, and that one day he will come back and see his home,” he recalled.
“We went to the airport with him; myself, my older sister and my mother. I remember vividly, the Baghdad International Airport … had a viewing platform, where in the late ’70s you would see the aircraft. There weren’t these sophisticated arms that come out. You had to walk to the plane and they put the steps up. We watched him go up the steps and we had to sort of pretend to say goodbye as if he was going on holiday because you don’t know who is watching you at the airport.”


Just before the flight took off, Zahawi recalled, an army truck sped up to the plane, and he and his family feared that his father would be taken off the flight and arrested. However, the soldiers escorted someone else instead. Zahawi later learned from his father that the person removed was seated directly in front of him.
Zahawi’s father fled to the UK first, and a few months later, Zahawi, his mother and sister joined him there, seeking refuge. He shared how these formative experiences shaped his perspective and ambitions.
He then spoke about how refugees are not necessarily a burden on society and why he refuses to call himself a political refugee.
“I sometimes feel uncomfortable when I am introduced as a refugee to the United Kingdom. What I try to say is that we are actually first-generation immigrants to the UK,” he said.
He added that this label makes him feel like an “imposter” because most people’s vision or stereotype of a refugee is someone who may have come from a less privileged background than he did.
Transitioning to his professional journey, Zahawi discussed his ventures in international business. He also provided insights into his political career, shedding light on the policies and individuals that have significantly impacted the UK’s landscape.
Zahawi said that he got into politics by accident, as he had almost no political interest growing up. “I wanted to become a show jumper,” he said, recalling how he once tried to convince his father to invest in a riding school. His father dismissed the idea, telling him, “Well, you go into university, make your own money, and then you can go to a riding school.”
It was not until his first week at University College London that an unexpected encounter shifted his perspective. At the Freshers’ Fair, he was confronted by a Socialist Workers Party member handing out magazines. “I promise you that all I did was politely say, ‘No, thank you’ — not because I didn’t respect socialism, but because I wasn’t interested in politics … He was so aggressive, saying, ‘People of your color, you should be ashamed of yourself.’”
Instead of reacting with anger, Zahawi decided to explore his viewpoint.
“I remember in 1979 or 1980, my mother saying to me: ‘Son, a grocer’s daughter has just become prime minister. You can do anything in this country.’ And she was right,” he added.
Throughout the talk, themes of identity and belonging were prominent, as Zahawi reflected on navigating life between two cultures and the evolution of his adoptive homeland, Britain.
He praised the UK’s political system for offering opportunities regardless of background, contrasting it with the US.
“I can’t name any other country that has got to this level of achievement. In America, politicians will choose particular districts where they have a large ethnic group that may be beneficial to their background,” he said.
Zahawi highlighted his own experience as an example, recalling how he was selected as a Conservative candidate despite coming from an immigrant background. “I was selected in Stratford-on-Avon in a room full of Conservative members, pretty much white. The seat is 97 percent white, affluent middle-class, farming community. This is the birth and resting place of William Shakespeare, yet they selected Nadhim Zahawi, a boy from Baghdad, as their champion, their candidate.”
He emphasized how his political success reflected the country’s openness to diversity. “They voted him in the 2010 election, and then voted him back four times after that with increased majorities. That is a country that, in my view, is truly colorblind,” Zahawi said.
He also discussed identity: “I think in many ways I am a proud Brit of Kurdish background. I am very proud of my Kurdish roots. But, ultimately, the country that has defined my life, that has given me my opportunity in life, is the United Kingdom,” he said.


Saudi-helmed Ashi Studio unveils sculptural silhouettes, intricate embroidery at Paris Haute Couture Week

Saudi-helmed Ashi Studio unveils sculptural silhouettes, intricate embroidery at Paris Haute Couture Week
Updated 31 January 2025
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Saudi-helmed Ashi Studio unveils sculptural silhouettes, intricate embroidery at Paris Haute Couture Week

Saudi-helmed Ashi Studio unveils sculptural silhouettes, intricate embroidery at Paris Haute Couture Week
  • Couturier’s designs been worn by Queen Rania of Jordan, Beyonce
  • First designer from region to join Federation de la Haute Couture

DUBAI: Paris-based label Ashi Studio, founded by Saudi Arabia designer Mohammed Ashi, presented its Spring/Summer 2025 couture collection on Thursday during Paris Haute Couture Week, featuring sculptural silhouettes, intricate embroidery, and detailed craftsmanship.

The collection has a range of designs that incorporate voluminous structures, textural contrasts and embellishments.

Look 14. (Instagram)

Several looks emphasize architectural shapes, including a voluminous ivory skirt paired with an embroidered cropped jacket in shades of blue, adorned with floral beading and gold detailing.

Other designs include structured corseted gowns with sheer lace panels and sculpted sleeves.

Look 13. (Instagram)

The collection also features darker tones, with black and gold embroidery on form-fitting dresses. Strapless gowns include intricate hand embroidery with landscape motifs.

Metallic fringe elements and shimmering embellishments contribute to the textural variation within the lineup.

Look 9. (Instagram)

Alongside heavily adorned pieces, the collection includes streamlined silhouettes, such as a deep burgundy velvet strapless gown and a turquoise column dress with matching gloves.

Ashi became the first couturier from the region to join the Federation de la Haute Couture in Paris as a guest member in 2023.

The couturier’s designs have been worn by celebrities including Beyonce, Lady Gaga, Jennifer Hudson, Kylie Minogue, Penelope Cruz, Deepika Padukone, Sonam Kapoor, and Queen Rania of Jordan.


Saudi artist Muhannad Shono to take part in California’s 2025 Desert X

Saudi artist Muhannad Shono to take part in California’s 2025 Desert X
Updated 31 January 2025
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Saudi artist Muhannad Shono to take part in California’s 2025 Desert X

Saudi artist Muhannad Shono to take part in California’s 2025 Desert X

DUBAI: Saudi artist Muhannad Shono has been selected to take part in the fifth edition of Desert X, the international site-specific art exhibition which will take place across California’s Coachella Valley from March 8 to May 11.

Produced by non-profit organization The Desert Biennial, the event will feature artistic talent from across Asia, Europe, the Americas and the Middle East.

Shono’s work, “What Remains,” explores the ever-changing nature of identity and land. (Supplied)

Curated by artistic director Neville Wakefield and co-curator Kaitlin Garcia-Maestas, the 2025 iteration will feature themes of temporality and nonlinear narratives of desert time.

Shono’s work, “What Remains,” explores the ever-changing nature of identity and land. The piece features long strips of fabric infused with native sand, allowing them to move freely with the wind. As the wind shifts, the fabric twists and reshapes while the sand forms dunes.

Muhannad Shono, "On this Sacred Day." (Supplied)

“The land of Desert X is no longer the mythical and endless expanses of the American West but has come to include the effects of our ever-growing human presence,” said Wakefield.

“Artists continue to be inspired by the idea of unadulterated nature but … they have also come to recognize that this is an idea and that the realities of the world we live in now are both more complex and contested. Time, light and space permeate every aspect of this work but so too does an urgency to find new sustainable approaches to living in an increasingly imperiled world.”

Desert X, California. (Supplied)

The full list of participating artists is as follows: Sanford Biggers, Los Angeles, California; Jose Davila, Guadalajara, Mexico; Agnes Denes, Budapest, Hungary; Cannupa Hanska Luger, Mandan, Hidatsa, Arikara and Lakota, b. Standing Rock Reservation, North Dakota, based in Glorieta, New Mexico; Raphael Hefti, Neuchatel, Switzerland; Kimsooja, Daegu, Korea; Kapwani Kiwanga, Hamilton, Canada; Sarah Meyohas, New York; Ronald Rael, Conejos Country, US; Alison Saar, Los Angeles, California; Muhannad Shono, Riyadh, Saudi Arabia.


Huda Kattan launches ‘Huda Hotline’ — a podcast for honest talking 

Huda Kattan launches ‘Huda Hotline’ — a podcast for honest talking 
Updated 31 January 2025
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Huda Kattan launches ‘Huda Hotline’ — a podcast for honest talking 

Huda Kattan launches ‘Huda Hotline’ — a podcast for honest talking 

DUBAI: Huda Kattan, the mogul behind Huda Beauty, is breaking new ground with the launch of her “Huda Hotline” podcast.

Launched on Jan. 30, the podcast marks her first major project outside her beauty empire, offering a space for candid discussions about self-worth, beauty standards and personal growth.

Speaking about her motivation, Kattan told Arab News: “I wanted to do this for so long, it’s been a dream of mine for so many years, because I just had so many people from my community asking me to do a podcast, telling me they wanted to see a place where I could share some of my experiences.”

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Huda (@huda)

She added that her community has always been deeply connected by a shared passion for development and hard work, something she has learned from statistics and surveys conducted on her META platforms. They revealed a significant percentage of her followers are women striving to start their own businesses.

With “Huda Hotline,” Kattan said she was aiming to give back by being more vulnerable and open about her journey.

“I also have realized that my vulnerability and accepting that I don’t know the answers is something that people also have appreciated from me,” she said.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Huda Hotline (@hudahotline)

Initial episodes will explore topics such as entrepreneurship, overcoming fear and redefining traditional beauty standards.

Kattan also talked about the impact her beauty brand has had on diversifying the industry. She said: “I definitely think we were a big part of leading this conversation, and it was difficult at first. It was very, very difficult to be based in the Middle East and trying to break through to the US, break through Europe, and that was extremely, extremely challenging.”

As for the podcast’s future, Kattan envisions she will eventually bring in guests.

“I definitely think there may be some people, but not right away,” she said. She said she was interested in featuring experts in health, self-improvement and biohacking, giving her audience a glimpse into her personal passions beyond beauty.

“I’m so ready for this,” she added. 


Emirati artist Rami Farook on his Jeddah solo show ‘A Muslim Man’: ‘This is a living exhibition’ 

Emirati artist Rami Farook on his Jeddah solo show ‘A Muslim Man’: ‘This is a living exhibition’ 
Updated 31 January 2025
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Emirati artist Rami Farook on his Jeddah solo show ‘A Muslim Man’: ‘This is a living exhibition’ 

Emirati artist Rami Farook on his Jeddah solo show ‘A Muslim Man’: ‘This is a living exhibition’ 

JEDDAH: Rami Farook’s solo exhibition ‘A Muslim Man,’ which runs at Jeddah’s ATHR Gallery until March 25, is a deeply personal sequel of sorts to a film he made in 2015, and traces the evolution of his life, identity and creative practice over the past decade.  

The original project, a 64-minute conceptual feature comprising 16 vignettes, has now been reimagined as a labyrinth-like multimedia experience featuring 85 pieces, each of which is based on a scene from that film. 

The self-taught Emirati artist was 20 in 2001 when he lost his best friend. Four months later, while living in the US, the events of 9/11 drastically altered his life. As a Muslim, Arab-looking man, he recalls: “I became noticed, vilified… it shifted everything.” These events inspired a deeper exploration of his faith and identity, themes that are central to this show. 

“It’s about a Muslim man’s relationship with God, self, society and family,” he tells Arab News. 

Following the events of Oct. 7, 2023, and the outbreak of genocidal violence in Palestine, Farook turned to painting as a coping mechanism. “I painted daily, summarizing the news,” he says. This renewed urgency also shaped the exhibition’s tone. The ‘Muslim Man’ is portrayed as both a victim and a hero.  

Farook describes the show as “an immersive, intermedia experience.” It is his first attempt at blending multiple mediums into one cohesive journey. “For me, this was a fun curatorial process, way more magical than just watching the film,” he says. 

The “docufictional” exhibition is structured like a film, however, and unfolds across seven sections: context, protagonist, cause of conflict, conflict, response to conflict, climax, and moral, Farook explains. 

Here, he talks us through several works from the show.

 

‘Aerial View’ 

This is the poster for the show; the reason I like it as the poster is you can look at it in any of the seven sections I mentioned earlier — context, protagonist, cause of conflict, conflict, response to conflict, climax, and moral — and it could be in any of them. The character is a Muslim man. This shot presents him as a hero — because we’ve seen the villain side too many times in the last 25 years or more. This show is showing the other side. He’s on a ladder that looks like it’s not in the greatest shape. The village he’s looking at: is it alive? Is it dead? There’s the mystery. And whether he is looking to see what’s going on to eventually maybe protect it, we don’t know. So there’s a lot of mystery.  

 

‘Caring for His Father’ 

This is a closeup of me holding my dad’s hand. He wears white, I wear black. My dad cannot see; he lost around 50 percent of his eyesight in the last 40 years, and then he lost another maybe 40 percent in the last four or five years. He just sees light at this point. So, I care for him, especially recently. And I just felt like I wanted it to be here. This exhibition is docufictional — it can be about me, but it’s also general. 

 

‘Alone’ 

I made a mattress that’s exactly my height, my width and my depth. It literally just fits me. It’s the idea that rest, contemplation… it all happens lying down in bed. Later, I thought it also kind of looks like a casket. Originally, it was going to have a fitted sheet or a cover, and a pillow; I made a pillow that’s just the size of my head. I try to strip things down as much as possible to just the absolute basics. Maybe I’ll add it later. This is a living exhibition; I wouldn’t be surprised if I end up adding things later — there are some things here that weren’t planned. 

 

‘The Siege of Jeddah/A Determined Defense’  

This captures the moment the Portuguese tried to invade Jeddah. The commander at the time, they put up a determined defense for about 30 to 35 days. It’s significant to showcase it here because there’s only two works in the show that are Jeddah-specific. So for me, it’s beautiful. Jeddah is a city that I love very much. It makes you wonder, if the Portuguese did occupy Jeddah, how everything would be different now. 

 

‘Allah So Determined And Did As He Willed’ 

This, honestly, is a (phrase) that is my cure to any worry. We all look back at our lives — especially at the big things that we invested time, money, or whatever, into, and we could always ask: how could we guarantee that things — business, relationships, or anything — would have been better if we changed something? This phrase actually helps me to not live with regrets.