Saudi Arabia’s pioneering healthcare reforms leading the way across the region, experts insist

Special Saudi Arabia’s pioneering healthcare reforms leading the way across the region, experts insist
Saudi Arabia has set an ambitious plan in motion to expand healthcare facilities, with a particular emphasis on augmenting hospitals and primary healthcare centers. Shutterstock
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Updated 17 May 2024
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Saudi Arabia’s pioneering healthcare reforms leading the way across the region, experts insist

Saudi Arabia’s pioneering healthcare reforms leading the way across the region, experts insist

RIYADH: Saudi Arabia’s bold healthcare reforms promise valuable lessons for the region and beyond, according to a senior official.

In an interview with Arab News, Adeel Kheiri, partner in Oliver Wyman’s India, Middle East and Africa health and life sciences practice, highlighted the Kingdom’s endeavors in this sector.

Saudi Arabia has embarked on a journey to prioritize the health and well-being of its citizens, laying a robust foundation for progress. 

This commitment has been evident through a steady increase in healthcare spending, with a staggering SR147 billion ($39.2 billion) allocated in 2020 alone, signaling a resolute dedication to revolutionize the nation’s health infrastructure.

Reflecting on this shift, Kheiri said: “Saudi Arabia’s ambitious healthcare reforms stand out for their scale, complexity, and rapid timeframe. This unique approach will undoubtedly offer valuable lessons learned for the IMEA (India, Middle East, and Africa) region and beyond.”

Vikas Kharbanda, Arthur D. Little’s Middle East partner and healthcare practice lead, echoed that analysis, and told Arab News that very few health systems have managed to “achieve the degree of structural, policy and operations reforms as Saudi Arabia is witnessing at the moment, particularly at the scale and geographical scope.”

Kharbanda expressed that the Kingdom is on a path to achieving an “unprecedented change” at a pace “that has not been seen in most health systems that have gone through similar modernization journeys.”

Foundation of progress

An ambitious plan has been set in motion to expand healthcare facilities, with a particular emphasis on augmenting hospitals and primary healthcare centers. 

According to project management and advisory services firm Currie & Brown, Saudi Arabia has 78,000 beds in more than 500 hospitals.

This is up from 445 hospitals and 64,694 beds in 2014.

At a macro level, the evolution of Saudi Arabia’s modern health system unfolded across three distinct periods, according to Arthur D. Little.

The initial decade of the century witnessed the early acknowledgment of challenges, leading to substantial investments in establishing core fundamentals. 

This included significant investments in physical infrastructure, formulation of health insurance policies, and the expansion of the healthcare network. 

“The second phase of development was triggered around the early part of the second decade amidst a growing burden on the public health system, increasing demand for services, the emergence of epidemics, steady growth in the health insurance sector, and need for efficiency that saw increasing focus on digitalization, integration, capacity, and productivity enhancement,” said Kharbanda.

The onset of the third phase of development, initiated toward the conclusion of the second decade, with the introduction of Vision 2030 and the Healthcare Sector Transformation Program, heralds a truly transformative era.

The program is transforming the Kingdom’s healthcare system to be more comprehensive, effective, and integrated than ever before. 

This enhanced system prioritizes innovation, financial sustainability, and disease prevention while improving access to healthcare. 

It also focuses on expanding e-health services and digital solutions, improving the quality of care, and adhering to international standards.




Adeel Kheiri, partner in Oliver Wyman’s India, Middle East and Africa Health and Life Sciences practice. Supplied

Elevating quality of care

Quality stands as a cornerstone of Saudi Arabia’s healthcare ethos, evidenced by the implementation of accreditation programs like the National Accreditation Program for Healthcare Organizations and the Saudi Central Board for Accreditation of Healthcare Institutions. 

These programs uphold stringent standards of patient safety and care, catalyzing an elevation in healthcare services quality throughout the Kingdom.

“Saudi Arabia is likely to make significant strides in managing the human capital to meet the needs of a more future-facing health system,” Kharbanda said.

He added: “This involves identifying and setting up the training systems and accreditation for new roles in the care delivery system, including nurse practitioners, biostatisticians, etc.”

The focus, according to Kharbanda, has to be on developing the necessary capacity and capability in the workforce to meet the new models of care delivery centered around people instead of patients and ensuring new skills to adapt to the rapidly changing medical technologies.

Universal health coverage

Furthermore, Saudi Arabia’s commitment to quality care extends to its efforts toward achieving universal health coverage.

In a landmark move in 2019, the Kingdom embarked on a journey toward UHC, guaranteeing free healthcare services for all citizens irrespective of their socioeconomic status. 

This initiative not only ensures equitable access to medical services but also fosters a culture of inclusivity within the healthcare framework.

The ongoing plans go beyond just investing in the capacity of the health system, according to Kharbanda.

He noted that the approach is centered on ensuring a more remarkable shift toward primary care to “manage health rather than sickness.”

Saudi Arabia’s commitment to UHC is a core tenet in its commitment to provide an economically vibrant society and underpin that with an equally robust, resilient, and lively social infrastructure. 

“In my view, Saudi Arabia’s investment in world-class health infrastructure will be critical at three levels,” Kharbanda said.

He explained that establishing strong social infrastructure, including high-quality healthcare, not only attracts and fosters top human capital but also directly contributes to economic growth by boosting productivity and creating jobs.

Kharbanda added: “To ensure access to equitable, high-quality, and affordable healthcare, it is necessary to rapidly shift the healthcare delivery system toward care out of the hospitals, and increasing participation of the private sector.”

This is anticipated to positively impact the national economy, potentially saving SR30 billion to SR40 billion in projected public health spending by 2030 and catalyzing over SR30 billion in private sector investments within the same timeframe.

Harnessing technology’s power

The advancement of digital health services, including telemedicine and other e-health services, has made significant strides in recent years and has had a positive impact on the post-COVID-19 environment in the Kingdom, according to Arthur D. Little.

“While consumer-facing digital health solutions are gaining traction, the most impactful innovations for Saudi Arabia’s healthcare transformation will likely be non-clinical and support service applications,” Kheiri said.

He explained that tech enablement in these areas can significantly improve automation, transparency, and efficiency, especially as government health systems are corporatized and expected to adhere to private-sector-like operating principles.

Through a digital health revolution, the Kingdom has pioneered telemedicine and e-health services, transcending geographical barriers to enhance patient care. 

The inauguration of the SEHA Virtual Hospital in 2022 exemplifies Saudi Arabia’s commitment to leveraging technology for the greater good, enabling virtual consultations and remote surgeries to reach even the farthest communities.

“Cross-border collaboration in healthcare and life sciences holds immense potential for the IMEA region,” Kheiri said.

He continued: “Saudi Arabia’s advancements can act as a catalyst, particularly in areas like life sciences localization and medical tourism. By working together, countries can leverage each other’s strengths, minimize duplication of efforts, and achieve greater success on the global stage.”

The Arthur D. Little partner believes that localization has always been a topic of great importance in ensuring the long-term sustainability and self-reliability of the sector. 

“The real opportunity resides in the emerging areas for biotech and genetic based services where the playing field is less loaded in favor of established and traditional pharma and other technologies suppliers,” Kharbanda added.

Challenges and opportunities

Despite the strides it is making in the healthcare sector, Saudi Arabia faces challenges, including the deployment and operations of capacity in low-density population zones.

“No capacity in any health system will be sufficient to meet the demand unless people take better care of their wellness and participate in the system by bringing greater accountability for their health,” Arthur D. Little said.

Therefore, the challenge is to develop systems where awareness, education, and greater participation lead to a more efficient health system. 

The top official noted that outside of the urban centers, there is a greater need to engage people in health management through a more vibrant community-based engagement and health management. 

“We see significant advancements in medical technologies and new therapies, the challenge will be to adapt the system to these requirements to take into account novel funding approaches, technologies, and an ecosystem capable of fostering and adopting these innovations,” Kharbanda explained.

However, the Kingdom remains resolute in its pursuit, with plans to privatize segments of the healthcare sector and localize pharmaceutical production, heralding new opportunities for growth and innovation.




Vikas Kharbanda, Partner and Healthcare practice Lead at Arthur D. Little, Middle East. Supplied

Insurance industry integration

Alongside its healthcare advancements, Saudi Arabia’s insurance industry is experiencing rapid growth. 

Projected to reach $22 billion by 2028, with a compound annual growth rate of 5.2 percent, the sector is primarily driven by the health and motor segments, accounting for 86 percent of overall gross written premiums. 

Despite expectations of normalization in growth starting from 2024, the industry has witnessed substantial expansion. 

Moreover, the creation of almost 4,000 new healthcare jobs through the signing of eight memorandums of understanding valued at $1.07 billion in October with international and local companies further demonstrates Saudi Arabia’s commitment to enhancing its healthcare sector. 

These agreements aim to facilitate self-sufficiency in the healthcare sector by localizing the supply chain for advanced medical devices, thereby generating 3,800 job opportunities within the Kingdom. 

“With a strategy centered on the growth of private providers, there has, in parallel, been tremendous focus on the growth of the private insurance sector as well,” Kharbanda emphasized.

He added: “The GWP (gross written premium) for the health insurance market in the Kingdom has grown by almost 50 percent over the last six years, with nearly 25 percent growth being achieved in 2022. This clearly demonstrates the increasing penetration levels for health insurance in the Saudi market.”

GWP is the total amount of money an insurer collects from its customers in exchange for insurance policies. 

The mandatory health insurance program, along with economic growth driving workforce expansion, is expected to further boost the health insurance market, according to the top official.

“What would be very interesting is to explore models for supporting a greater collaboration in private and public health financing to allow more choices for patients to shift between public and private providers through an episode and enhance access to services while gradually re-aligning the whole health financing model with more outcome-based and value centric schemes,” Kharbanda suggested.

Looking to the future

As Saudi Arabia continues to develop healthcare financing, the future holds promising prospects for collaboration between public and private sectors.

Business can help accelerate healthcare innovation and accessibility, according to Oliver Wyman’s partner.

“Public-private partnerships and other forms of private sector engagement can help address existing ecosystem gaps and also support planned enhancement to the care continuum,” Kheiri said.

Establishing clear collaboration models, aligning incentives, and balanced risk-sharing will be essential for success, he noted.

The Kingdom has embarked on a journey of reforms within the health system that aims to achieve changes in a time that is unprecedented in many ways. 

“This presents a unique opportunity for Saudi Arabia to become a case study of how health reforms can be carried out in an inclusive, ambitious, and comprehensive fashion,” Kharbanda noted.

This transformation happens when the underlying medicinal science and technologies go through a very rapid evolution, he explained, adding “this also presents a unique opportunity for Saudi Arabia to demonstrate the ability to transform an existing health system and construct a future health system centered on wellness, digitalization, and people-centric health management rather than patient-centric care delivery.”


Startup of the Week – Egypt’s Qara targets Saudi Arabia following $2.6m funding round

Startup of the Week – Egypt’s Qara targets Saudi Arabia following $2.6m funding round
Updated 01 February 2025
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Startup of the Week – Egypt’s Qara targets Saudi Arabia following $2.6m funding round

Startup of the Week – Egypt’s Qara targets Saudi Arabia following $2.6m funding round

RIYADH: Egypt-based supply chain technology company Qara is preparing to expand into Saudi Arabia, leveraging a $2.6 million funding round to support its entry into the Kingdom.

The investment will be used to build a local team, implement its technology solutions, and address key challenges in supply chain traceability and product authentication for businesses in the Saudi market.

“This funding round will be helping us accelerate our expansion into Saudi Arabia, a key market for Qara,” said Hassan Abouzeed, founder and CEO of Qara, in an interview with Arab News.

“With this investment, we can scale our operations quickly, set up our local team, and implement our technology solutions. It enables us to deploy our platform, which focuses on supply chain traceability and product authentication, to businesses in Saudi Arabia, helping them address key challenges related to counterfeiting, transparency, and customer loyalty,” Abouzeed added.

Qara’s decision to expand into Saudi Arabia has been significantly supported by the Kingdom’s National Technology Development Program’s Relocate Initiative.

It offers critical incentives, such as financial support, access to local partners, and assistance in navigating regulations, Abouzeed explained.

“The NTDP’s Relocate Initiative has been instrumental in facilitating our smooth entry into Saudi Arabia. The ease of setting up operations and receiving guidance on navigating local regulations was a huge advantage for us,” he said.

“Moreover, Saudi Arabia’s emphasis on becoming a regional tech hub made it an ideal destination for Qara’s next phase of growth. The incentives from the Relocate Initiative, combined with the country’s strategic alignment with Vision 2030, provided a perfect ecosystem for us to expand and bring our solutions to the market,” he added.

Saudi Arabia’s broader emphasis on digital transformation and its Vision 2030 strategy also played a central role in Qara’s plans.

“Saudi Arabia’s emphasis on becoming a regional tech hub made it an ideal destination for Qara’s next phase of growth,” Abouzeed explained, adding: “The Kingdom is open to new innovations, and businesses are increasingly adopting digital solutions to improve efficiency, transparency, and security — areas where Qara’s platform can make a big impact.”

The company’s platform provides tools to combat counterfeiting and enhance visibility.

“Our platform is a comprehensive digital ecosystem that allows producers to authenticate and trace their products throughout the supply chain down to the end consumer,” said Abouzeed.

He noted that the platform has been particularly effective in the Middle East and Africa, where fragmented supply chains often face challenges related to counterfeiting and lack of visibility.

“With Qara, businesses can secure their products with unique digital identities, monitor their distribution in real-time, and foster deeper relationships with customers and distribution parties, ensuring brand integrity and driving growth,” he claimed.

“What truly differentiates us is our ability to not only authenticate and trace products but also establish a direct connection between producers and consumers. As Saudi Arabia’s logistics sector grows, Qara’s solutions will play a critical role in supporting this transformation,” he added.

With the funding secured, the company’s immediate priorities include building a local team and establishing partnerships in Saudi Arabia.

“We’ll also work on forging strategic partnerships with key players in complementary industries. We already started with a loyalty program partner, Walaplus, to expand our points redemption network for Saudi customers,” Abouzeed said.

He added that hiring local talent will be critical to success in the country, and the firm will focus on recruiting professionals who understand the local market, the culture, and the business landscape.

“We already started with hires in sales and product teams, and currently, we are prioritizing roles in our tech team, as these will help us deliver our solutions effectively,” Abouzeed said.

Qara also has ambitious revenue goals for its first year of operations in Saudi Arabia, he revealed, adding: “We are targeting that our business in Saudi Arabia will contribute to 15–20 percent of our overall business by the end of year one.”

In terms of industry focus, Qara sees strong demand for its solutions in sectors where product authenticity and traceability are critical.

“We see significant demand for Qara’s solutions in industries such as pharmaceuticals, construction materials, and consumer goods,” Abouzeed said.

“Additionally, with the government’s focus on Vision 2030, we believe that sectors like food security and electronics will also experience a growing demand for digital solutions that enhance product traceability and consumer trust.”

Beyond Saudi Arabia, Qara plans to expand into other Gulf Cooperation Council countries once its operations in the Kingdom are established — with the UAE and Qatar highlighted as having a high demand for innovative supply chain solutions

“We also see opportunities in Kuwait and Oman, where businesses are increasingly adopting digital technologies to improve their operations and protect their brands,” Abouzeed said.

The funding round, while successful, was not without challenges, particularly in the current economic climate with the global uncertainties and shifting market conditions, the CEO revealed.

“What helped us most was that we’ve been profitable since inception, while maintaining a growth of two to three times annually, which demonstrated our ability to build a sustainable and profitable business model even in challenging market conditions,” he said.


Saudi Arabia provides 39.4 percent of Japan’s oil imports in December

Saudi Arabia provides 39.4 percent of Japan’s oil imports in December
Updated 01 February 2025
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Saudi Arabia provides 39.4 percent of Japan’s oil imports in December

Saudi Arabia provides 39.4 percent of Japan’s oil imports in December

TOKYO: Saudi Arabia provided Japan with 39.4 percent of its oil imports in December 2024, amounting to 31.05 million barrels, according to figures released by the Japanese Ministry of Economy, Trade and Industry’s Agency of Natural Resources and Energy.

Japan imported 78.85 million barrels of oil in December, of which the Arab share was 96.3 percent or 75.94 million barrels. 

Arab countries continued to supply a significant proportion of Japan’s oil imports, with most coming from five sources: the UAE, Saudi Arabia, Kuwait, Qatar and Oman.

The UAE emerged as the largest supplier, providing 35.97 million barrels, which accounted for 45.6 percent of the total imports. Kuwait, Qatar and Oman followed, contributing 5 million barrels (6.3 percent), 3.41 million barrels (4.3 percent), and about 0.5 million barrels (0.6 percent), respectively. 

Japan’s oil imports continue to be affected by geopolitical policies. With the ban on importing oil from Iran and Russia, the rest of its oil imports in December were sourced from Central and South America (1.8 percent), the US (1.3 percent), Oceania (0.4 percent) and Southeast Asia (0.2 percent).


Saudi banking sector dominating TASI trading, latest report reveals

Saudi banking sector dominating TASI trading, latest report reveals
Updated 01 February 2025
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Saudi banking sector dominating TASI trading, latest report reveals

Saudi banking sector dominating TASI trading, latest report reveals

RIYADH: Saudi Arabia’s banking sector led trading on the Kingdom’s stock exchange in 2024’s fourth quarter with a 17 percent market share, according to Tadawul’s latest report.

The industry was responsible for approximately SR66.42 billion ($17.7 billion) of transactions, ahead of the materials sector with SR45.04 billion, comprising 11.45 percent of the market.

The energy sector had 10.58 percent share in this period, with value traded reaching SR41.58 billion.

The banks industry group also dominated the market for the entire year 2024, leading in share trading value with SR265.57 billion according to Tadawul, accounting for 14.26 percent of the total traded value.

It was followed by the materials sector, which recorded SR249.32 billion, representing 13.39 percent, and the energy sector with SR225.27 billion, contributing 12.10 percent to the total traded value for the year.

These three sectors collectively represent a substantial 62.8 percent weight of the index. This concentration highlights the central role of banking, energy, and materials in shaping the performance of Tadawul, driven by the ongoing economic diversification under Vision 2030 and the Kingdom’s efforts to reduce its reliance on oil revenues.

Even though the energy sector claims the highest market capitalization, primarily influenced by Aramco with a substantial SR6.78 trillion market cap, it does not command the highest weight. This is due to the capped indices calculation methodology, with the banks sector surpassing it in terms of weight.

This methodology is used to prevent any single security from having a dominating influence on an index, and it is part of the Financial Sector Development Program’s key initiative under the Kingdom’s Vision 2030 to enhance the exchange’s product offering.

By balancing sector weights, Tadawul aims to create a more diversified and resilient market structure, reflecting the broader goals of economic transformation and investment appeal.

Saudi Aramco, the largest player in the industry on the market, recorded the highest activity at SR31.4 billion during the fourth quarter. 

The company’s majority of trades, or 47.15 percent, occurred in November according to data from Bloomberg, coinciding with Aramco announcing its profits and dividends payout for the quarter ending in September. 

The energy firm closed the fourth quarter with a 3.51 percent quarter-to-date increase in price at SR28.05 per share.

Al Rajhi came second in highest trades by value, totaling SR27.02 billion. The stock closed with a quarter-to-date rise of 8.49 percent at 94.6. 

The company’s financial results for the third quarter of 2024 showed SR5.1 billion profit, a 22.82 percent rise compared to the same period of the preceding year.

The Saudi telecom company STC, followed with value traded of SR13.62 billion however the stock price showed a 8.47 percent decline in the quarter-to-date at SR40. The company had reported its financial results for the third quarter of 2024 with profit of SR4.64 billion — an annual decline of 5.32 percent.

The stock with the highest trading volume and the largest price appreciation in the fourth quarter was Al Baha Investment and Development Co. On December 19, the company’s shareholders approved a 26.5 percent reduction in capital, lowering it from SR297 million to SR218.3 million.

Following this reduction, Al Baha announced that it had fully offset its accumulated losses, reducing them to zero percent of its capital. This achievement highlights the company’s efforts to improve its financial position. 

For the fourth quarter, the company saw a 56.67 percent quarter-to-date increase, with a closing price of SR0.47.

Banking sector growth drivers

Saudi Arabia’s banking sector’s dominance reflects its critical role in driving the Kingdom’s economic transformation under Vision 2030.

This performance is closely tied to robust corporate lending, fueled by the ongoing implementation of mega-projects across construction, tourism, and infrastructure.

With corporate credit growth projected at 10 percent annually in 2025 according to a report by S&P Global, banks have been instrumental in financing the ambitious pipeline of Vision 2030 initiatives, particularly as the government pivots from oil dependency to diversifying its economy.

Declining interest rates have further supported lending growth, particularly in residential mortgages, which benefit from expanding demographics and rising urbanization.

The mortgage sector’s steady expansion, aided by accommodative monetary policy and population growth, has complemented the surge in corporate loans, creating a dual engine for credit growth according to S&P Global.

In parallel, Saudi banks’ capital adequacy ratio of 19.2 percent at the end of September highlights their strong capitalization, ensuring sufficient capacity to meet the growing financing needs tied to Vision 2030.

According to the agency’s report, profitability in the sector remains stable despite declining net interest margins, with return on assets expected to hover between 2.2 percent and 2.1 percent, supported by increased loan volumes.

While corporate lending comprises nearly 50 percent of total loans, floating interest rates have allowed banks to quickly adjust to monetary changes, partially offsetting margin pressures, they added.

Additionally, international capital market issuances are increasingly being utilized to fund growth, reflecting the sector’s strategic alignment with the government’s long-term objectives.

This banking sector performance also mirrors broader regional trends in the GCC, where economic diversification, high oil revenues, and infrastructure investments have driven financial market activity.

As Saudi Arabia continues to implement Vision 2030 projects and attract foreign direct investment, its banking sector is expected to remain a key enabler of economic transformation, maintaining its leadership on Tadawul and within the GCC’s financial ecosystem.

Foreign ownership in Saudi equity market

According to the latest report by the Capital Market Authority for the third quarter of 2024, Saudis — primarily government entities — held 95.12 percent ownership in the main stock market.

GCC investors accounted for 0.76 percent, while foreign ownership rose to 4.11 percent, up from 3.2 percent during the same period last year.

In terms of trading activity, foreign investors contributed significantly, accounting for 25.23 percent of the total buy value on the main stock market, equivalent to SR112.48 billion. 

On the sell side, they traded SR117.42 billion, representing 26.34 percent of the total sell value. This resulted in net purchases by foreign investors amounting to SR4.97 billion for the quarter.

In a recent development, Saudi Arabia announced on Jan. 27, 2025, that it will permit foreign investment in publicly listed companies owning real estate in the sacred cities of Makkah and Medina.

This move is part of the Kingdom’s strategy to attract more foreign capital and boost liquidity for projects related to Islamic pilgrimage. These investments will be limited to shares and convertible debt instruments, with a cap of 49 percent ownership by non-Saudi nationals.

The Capital Market Authority aims to boost investment, enhance the efficiency and appeal of the Saudi capital market, and strengthen its global competitiveness while supporting the domestic economy.

Part of this effort involves attracting foreign capital and ensuring sufficient liquidity to fund current and future development projects in Makkah and Madinah, solidifying the market as a vital source of financing for these initiatives.

In recent years, the Kingdom has introduced significant reforms, including an updated investment law to create a level playing field for local and foreign investors and eased restrictions on foreign ownership in the stock market, further cementing its position as a global investment hub.


Green Horizons: Saudi Arabia’s sustainable tourism drive planting seeds for economic growth

Green Horizons: Saudi Arabia’s sustainable tourism drive planting seeds for economic growth
Updated 01 February 2025
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Green Horizons: Saudi Arabia’s sustainable tourism drive planting seeds for economic growth

Green Horizons: Saudi Arabia’s sustainable tourism drive planting seeds for economic growth

RIYADH: Eco-friendly holiday destinations being developed across Saudi Arabia are positioning the Kingdom as a leader in sustainable tourism, a host of experts have told Arab News.

Aligning with the Vision 2030 strategy to increase visitor numbers to the Kingdom to 150 million a year by the end of the decade, Saudi Arabia is creating a host of new vacation resorts, as well as reinvigorating existing popular spots.

Alongside this, the Kingdom has made environmental preservation a key tenet of its ambitions for the tourist industry, with ecological and cultural safeguards inserted directly into its strategy.

According to Pascal Armoudom, partner at Kearney Middle East & Africa, this balanced approach ensures that tourism expansion enhances, rather than compromises, the Kingdom’s natural and cultural assets.

“A central element is renewable energy investment across giga-projects like NEOM and the Red Sea Project. These destinations are designed to operate entirely on renewable sources, significantly lowering carbon emissions. By aligning economic growth with clean energy, Saudi Arabia not only attracts environmentally-conscious visitors but also creates sustainable jobs, supporting economic diversification away from oil,” Armoudom said.

Pascal Armoudom, Partner at Kearney Middle East & Africa. (Supplied)

“Conservation commitments further reinforce this balance. The Saudi Green Initiative aims to plant 10 billion trees and restore millions of hectares of land, reducing carbon while enhancing landscapes that are vital to eco-tourism,” he added.

The Kearney partner went on to note that these commitments ensure that as tourism grows, natural habitats are preserved, making Saudi Arabia’s landscapes more resilient and attractive for long-term tourism investment.

“Cultural preservation and community integration are also prioritized. Projects like Diriyah Gate and AlUla involve local communities in heritage conservation and economic opportunities, allowing residents to benefit economically while protecting cultural authenticity. By prioritizing heritage alongside economic incentives, Saudi Arabia creates a tourism model that is inclusive and respects its historical identity,” Armoudom said.

He added that uniting renewable energy, conservation, and cultural preservation enables Saudi Arabia to build a thriving tourism economy that aligns with global sustainability standards, which will in turn foster growth that sustains both the environment and the economy.

Learning from the mistakes of others

Camilla Bevilacqua, partner at management consulting firm Arthur D. Little, explained that Saudi Arabia has the opportunity to learn from more mature global destinations, where tourism significantly contributes to economic growth but can lead to environmental and social degradation when not designed from a systemic perspective.

“To unlock the full potential of regenerative development, it’s crucial to integrate ecological, social, cultural, and economic understanding into a unified approach, creating a community that becomes steward of the development and a development that contributes to the intrinsic value of natural and heritage assets,” she added.

Camilla Bevilacqua, partner at management consulting firm Arthur D. Little. (Supplied)

The ADL partner also suggested that loss of natural and cultural assets requires large investments, especially from the public sector, to restore habitats and communities that can instead drive economic growth.

The notion that economic development in tourism and environmental protection is not a zero-sum game was echoed by Seif Sammakieh, partner in Oliver Wyman’s Government and Public Institutions Practice and the head of the Riyadh office.

He flagged up that Saudi Arabia is already putting this mentality into practice, adding: “Across the ecosystem there is clearly a deep commitment to safeguarding natural and cultural heritage, and a recognition that these resources are essential to the country’s tourism appeal.”

Sammakieh highlighted that part of the attraction of the Red Sea is its rich and diverse coral reef, meaning the economic success of the tourist destination requires a steadfast commitment to environmental preservation.

Innovation is key

Saudi Arabia is leading sustainable tourism through innovative, eco-friendly developments that align with Vision 2030’s commitment to environmental conservation and cultural preservation.

Kearney’s Armoudom highlighted Amaala, a luxury wellness destination on the Red Sea coast, as an example of a project that will be fully powered by renewable energy.

Seif Sammakieh, partner in Oliver Wyman’s Government and Public Institutions Practice and the head of the Riyadh office. (Supplied)

He also focused on Diriyah Gate as a project that blends cultural preservation with sustainable practices.

“This historic site is being developed as a cultural hub, incorporating energy-efficient designs, water-saving measures, and native landscaping, allowing visitors to experience Saudi heritage responsibly,” the Kearney partner added.

From ADL’s side, Bevilacqua noted that Saudi Arabia’s Vision 2030 includes sustainable tourism initiatives across multiple projects and organizations, such as Soudah, AlUla, NEOM, the Red Sea, and several Royal Reserves and National Parks. She also stressed that these efforts target ecological restoration, economic transformation, and community empowerment.

“For Soudah Development, ecological restoration plans to plant over 1 million trees by 2030 aim to restore mountain ecosystems, while wildlife reintroduction programs, such as the rewilding of Nubian ibex, enhance biodiversity. Additionally, over 300 locals have been trained as eco-guides and forest stewards, contributing directly to tourism growth and increasing community engagement,” Bevilacqua said.

With regards to the Red Sea Project, the ADL partner emphasized that the coral reef and mangrove restoration efforts aim for a 40 percent biodiversity increase and sequester 500,000 tonnes of carbon dioxide annually as part of marine and coastal ecosystem restoration. Additionally, over 500 jobs have been created, aligning conservation with economic development through ecotourism initiatives.

The rise of eco-tourism

While integrating sustainability and environmental protection into tourism developments is admirable, these projects do ultimately need to attract visitors in order to deliver an economic return.

Nicolas Mayer, PwC Middle East partner and global tourism industry lead, explained that tourists drawn to nature-based experiences tend to be strong spenders, contributing significantly to the local economy.

“Eco-tourism, in particular, has a profound economic impact on more remote and economically weaker regions, where visitor spending can create jobs, stimulate local businesses, and foster infrastructure development that benefits residents and tourists alike,” Mayer said.

Nicolas Mayer, PwC Middle East Partner, Global Tourism Industry Lead. (Supplied)

“This type of tourism is especially appealing for domestic travelers, who bring significant economic benefits while generating a lower ecological impact than international visitors. By encouraging domestic tourism, the Kingdom reduces the carbon footprint associated with air travel, thus aligning with its sustainability goals,” he added.

The PwC representative continued to stress that the concept of regenerative tourism is central to Saudi Arabia’s approach.

“Unlike traditional tourism, which may strain resources, regenerative tourism actively restores and enhances natural and cultural sites. This approach ensures that destinations not only maintain their ecological and cultural value but also improve over time, offering a richer experience for future visitors and a lasting legacy for local communities,” Mayer said.


Fitch affirms Saudi Arabia rating at ‘A+’; outlook stable

Fitch affirms Saudi Arabia rating at ‘A+’; outlook stable
Updated 01 February 2025
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Fitch affirms Saudi Arabia rating at ‘A+’; outlook stable

Fitch affirms Saudi Arabia rating at ‘A+’; outlook stable

RIYADH: Fitch Ratings has affirmed Saudi Arabia’s Long-Term Foreign-Currency Issuer Default Rating at ‘A+’ with a Stable Outlook, the agency said on Friday.
Fitch indicated the rating reflects the Kingdoms strong fiscal and external balance sheets. It said: “government debt/GDP and sovereign net foreign assets considerably stronger than both the ‘A’ and ‘AA’ medians, and significant fiscal buffers in the form of deposits and other public sector assets”.
The agency also noted the Kingdom’s reform program, Saudi Vision 2030, has diversified economic activity in one of the Middle East strongest economies.
And there is positive outlook for growth this year.
“Headline economic growth is set to rebound in 2025 after being held back by cuts to oil production agreed by OPEC+,” a note by the agency said.
In addition Fitch also said that the Kingdom now faces less geopolitical risk.
“Saudi Arabia is exposed to geopolitical risks, but Fitch judges that these have lessened recently, given the dynamics of the regional conflicts.”