Petal Ads and talabat partner to boost regional expansion

Cenomi Centers, the leading owner, operator and developer of contemporary lifestyle centers in Saudi Arabia, announced during the LEAP 25 conference that it is partnering with telecommunications infrastructure provider Tawal to implement cutting-edge indoor cellular coverage across its retail properties. Cenomi Centers announced this step forward in digital connectivity as world leaders in technology gather in Saudi Arabia to discuss the ever-changing technology landscape.

This move will bring seamless, high-speed connectivity for visitors, tenants and mall operators across Cenomi Centers’ entire portfolio of 22 assets, including over 4,500 stores across 10 major Saudi cities. The network will cover various mobile service providers, ensuring maximum impact for all users.

The implementation of a wireless connectivity network is consistent with Cenomi Centers’ commitment to providing a premium visitor experience, empowering customers with easy connectivity for browsing, navigation and online purchases. It also fits into Cenomi Centers’ vision for digital malls, bringing together technology and shopping experiences to create a connected environment that drives footfall. 

This infrastructure will be future-ready, supporting emerging technologies like 5G, the Internet of Things and smart solutions. This is an investment that will ensure Cenomi Centers’ portfolio will be the best retail and lifestyle destinations not just for today, but for tomorrow.

Alison Rehill-Erguven, CEO, Cenomi Centers, said: “At Cenomi Centers, we are thrilled to partner with Tawal to offer the best connectivity to our customers. We know that the future of retail is in omnichannel experiences, and we want to ensure that both our customers and our tenants are able to engage with each other across as many mediums as possible, reinforcing our experiential approach to shopping. We are grateful to Tawal for its partnership and look forward to working together in the years to come.”

Mohammed Alhakbani, CEO, Tawal, said: “Tawal is enthusiastic about this agreement to offer state-of-the-art telecommunications infrastructure across all of Cenomi Centers’ properties. This is an important step toward guaranteeing high-quality cellular coverage for everyone, wherever they need it, ultimately serving to connect people and improve their daily lives.”

Tawal and Cenomi Centers share a dedication to empowering shoppers to connect with each other and enjoy the best retail experiences in the world. This commitment, partnering the Kingdom’s premiere shopping properties with the best telecommunications technologies, will position both partners, alongside their customers, to thrive in the years to come.

Dell Technologies has opened its first merge and fulfillment center in Saudi Arabia. Located in Dammam, the hub is engineered to handle up to 600,000 units per year, across all Dell’s product lines as customer demand grows.

The Dammam center also features a second touch manufacturing facility for product customization of Dell’s servers to ensure they meet specific customer needs. This makes the servers ready-to-use, reduces time-to-market, and enhances customer satisfaction.

Dell has also relocated its Flat Panel Monitor Hub to the Dammam facility to serve local customers, offering shipment deliveries within two days to reduce lead times and enhance operational excellence.

The opening of the new center represents a pivotal step in advancing the Kingdom’s ICT ecosystem. The Saudi facility is Dell’s fifth in the EMEA region and reinforces the company’s commitment to Saudi Vision 2030 in driving economic diversification through technological innovation.

The strategic investment builds on Dell’s regional headquarters license to operate in Saudi Arabia and will support the Kingdom in creating new jobs across logistics, manufacturing and technical fields, training local talent and nurturing a culture of innovation.

Haytham Alohali, vice minister of communications and information technology, said: “Dell’s decision to establish its merge and fulfillment center in Saudi Arabia highlights the Kingdom’s emergence as a regional hub for logistics and innovation. This facility will help create jobs and strengthen our local manufacturing and supply chain capabilities aligned with Vision 2030. Together, Saudi Arabia and Dell are building a dynamic and resilient digital economy.”

Adrian McDonald, president — EMEA, Dell Technologies, added: “Opening Dell’s first fulfillment hub in Dammam marks a significant milestone in our commitment to supporting Saudi Arabia’s ambitious vision for the future. By leveraging over 30 years of Dell’s supply chain expertise, combined with investments in local talent, infrastructure and training, we are dedicated to empowering local and regional businesses to thrive in a digital-first economy.”

Led by Saudi nationals, the center leverages their expertise to oversee logistics, manufacturing, and operations, driving excellence while promoting sustainable growth. The Dammam hub will also work directly with Dell’s local channel partners to streamline product distribution and meet customer demands in Saudi Arabia. The facility will also host specialized training programs to equip Saudi professionals with advanced skills in technology and supply chain management, cultivating a robust local workforce.