YouTube, Roblox most popular apps among kids: Kaspersky

YouTube, Roblox most popular apps among kids: Kaspersky
As the most popular app, YouTube reflects key trends and interests among kids.
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Updated 04 June 2024
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YouTube, Roblox most popular apps among kids: Kaspersky

YouTube, Roblox most popular apps among kids: Kaspersky

According to Kaspersky’s findings, 87 percent of parents globally believe they are primarily responsible for regulating their children’s digital behavior. To assist parents in effectively managing their children’s online engagement, Kaspersky conducts an annual review of children’s online interests. The analysis is based on anonymized data search queries, voluntarily provided by Kaspersky Safe Kids users.

The list of the most used Android apps among kids in Saudi Arabia includes YouTube (32.8 percent), Roblox (13.5 percent) and TikTok (nine percent). The situation on devices with Windows operating systems is different, as there, kids spend most of their time on Google Chrome (39.8 percent), Microsoft Edge (16.9 percent) and Microsoft Office (10 percent).

As the most popular app, YouTube reflects key trends and interests among kids today. This year, gaming influencers received the largest share of search requests at 21 percent. The most searched bloggers were SSundee, Aphmau and KreekCraft. As for non-gaming-related influencers, MrBeast, SSSniperWolf and Sidemen remain the absolute leaders.

Another topic of interest for children is sports, with soccer, football, and the NBA ranking as the top choices. A high level of interest in this topic was evident in both YouTube queries and Google search requests.

Memes traditionally are also a significant part of kids’ interests globally. This time the most notable one was “Gegagedigedagedago” — the Roblox Male Face meme set to the Rednex song “Cotton Eye Joe,” performed in a misheard manner.

Regarding music preferences (17 percent), notable trends among kids include BabyMonster’s — Sheesh and JoJo Siwa’s — Karma tracks as well as music mixes by Nightcore. The most searched performers were K-pop band Blackpink and pop icon Taylor Swift. Phonk remains the most popular music genre among kids.

To ensure children have a positive online experience, Kaspersky recommends parents to involve themselves in their children’s online activities from an early age, so that this is the established norm, and they can be mentored on online safety practices.

Parents should make conversations about cybersecurity more enjoyable and interesting by discussing the topic with their child through games and other entertaining formats.


KPMG highlights Kingdom’s progress in digital transformation

KPMG highlights Kingdom’s progress in digital transformation
Updated 09 February 2025
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KPMG highlights Kingdom’s progress in digital transformation

KPMG highlights Kingdom’s progress in digital transformation

KPMG has released its latest annual technology report, “Beyond the Hype: Balancing Speed, Security, and Value,” providing insights into the Kingdom’s digital transformation. Based on a global survey with 2,450 global technology executives — including 70 based in Saudi Arabia — the report explores how organizations adapt to fast-changing technologies, optimize investments, and tackle challenges like technical debt and cybersecurity. A key theme is the fear of missing out, which drives some organizations to adopt emerging technologies rapidly. While urgency is understandable, it carries risks if not guided by evidence-based approaches.

“This year’s findings underscore the tremendous progress Saudi Arabia is making in its digital transformation journey, driven by a strategic focus on balancing innovation with resilience. As organizations prioritize emerging technologies like AI and everything-as-a-service, or XaaS,  it is clear that evidence-based decision-making and addressing foundational challenges such as technical debt are critical to unlocking long-term value,” said Robert Ptaszynski, partner, head of digital and innovation at KPMG.

Organizations in the Kingdom are advancing digital transformation, with 75 percent reporting increased profitability from tech investments in the past 24 months, commonly between 11 percent and 15 percent. This success stems from evidence-based decisions, with 74 percent of leaders calculating tech initiative value before investing. Despite progress, 87 percent of executives are concerned about the pace of technological change, and 93 percent cite leadership risk aversion as a barrier to tech adoption.

In 2024, Saudi executives are prioritizing third-party guidance (99 percent) and in-house trials (83 percent) over competitor benchmarking. This reflects a growing focus on emerging technologies like AI, XaaS, and data analytics. XaaS technologies were identified as a top investment priority by 94 percent of respondents, citing agility and cost reduction, while 59 percent highlighted AI, automation, and data analytics. Interest in Web3 technologies is also growing, with 69 percent expressing enthusiasm for innovation.

Technical debt remains a critical barrier, with 66 percent of organizations reporting weekly disruptions due to foundational IT flaws. High-performing organizations proactively address technical debt, enabling smoother adoption of emerging technologies. The report warns against fear of missing out, distorting judgment, with 77 percent of executives pursuing technologies like virtual and augmented reality to stay competitive. Encouragingly, more leaders are prioritizing proofs of concept and ROI projections over following the herd.

Saudi Arabia leads globally in AI maturity, with 71 percent of respondents seeing productivity improvements from AI investments. However, scaling AI remains a challenge, with only 39 percent successfully deploying AI use cases at scale. Transparency concerns persist, with 87 percent identifying the AI “black box” as a workforce anxiety factor. Organizations are adopting democratized approaches, with 53 percent encouraging experimentation within structured guardrails. Many plan to centralize AI efforts to ensure efficiency and manage risks.

Data maturity has improved significantly, with 77 percent embedding data practices into daily operations. Nearly all respondents (97 percent) view data and analytics as integral to their strategies. Future priorities include leveraging data for competitive advantage, educating employees, and strengthening data management frameworks.

KPMG emphasizes that aligning tech investments with strategic objectives, addressing technical debt, embedding cybersecurity, and fostering a data-driven culture are essential for sustainable progress. High-performing organizations globally and in Saudi Arabia are advancing digital transformation by strategically evaluating tech portfolios, optimizing decision-making, and managing risks.

As Saudi Arabia embraces the next phase of digital transformation, the KPMG report highlights the importance of balancing speed, security, and value. By aligning tech investments with strategic goals and fostering resilience, Saudi businesses can achieve sustainable growth and keep pace with global innovation.


Riyadh summit to showcase Saudi Arabia as global aviation hub

Riyadh summit to showcase Saudi Arabia as global aviation hub
Updated 09 February 2025
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Riyadh summit to showcase Saudi Arabia as global aviation hub

Riyadh summit to showcase Saudi Arabia as global aviation hub

The 12th Arab Aviation Summit will convene influential industry stakeholders on Feb. 17 and 18 in Riyadh, under the theme “Uniting Leaders, Building Tomorrow: Advancing Global Aviation.”

Hosted by Abdulaziz Al-Duailj, president of the Saudi General Authority of Civil Aviation, this landmark gathering will bring together key policymakers, industry pioneers, and global stakeholders, reaffirming the Arab world’s position at the forefront of aviation transformation.

This year’s summit will spotlight Saudi Arabia’s position as a global aviation powerhouse, emphasizing its strategic role in shaping the industry’s future. As Riyadh hosts this prestigious gathering for the first time, discussions will focus on how the Kingdom’s rapid infrastructure expansion, policy reforms, and visionary leadership are transforming the aviation landscape, positioning itself as a key player in global air connectivity.

Backed by a $100 billion investment strategy, Saudi Arabia is driving a new era of growth and modernization in the sector, with targeted developments across airports, airlines, cargo, logistics, and aviation services fostering innovation-driven collaborations and sustainable solutions that set new benchmarks in the aviation industry.

Frederico Fernandes, director, Arab Aviation Summit, said: “The Arab Aviation Summit 2025 is a defining moment for our industry, bringing together the brightest minds to explore innovative solutions that will shape the future of aviation. Riyadh serves as the ideal setting for this transformation, reinforcing the Kingdom’s role as a catalyst for global aviation growth.”

The Arab Aviation Summit 2025 will feature compelling keynote addresses and dynamic panel discussions. These sessions will highlight the global impact of aviation advancements and will provide unparalleled insights into the rapidly evolving aviation landscape with an elite lineup of speakers including: Gabriel Semelas, president, Africa and Middle East, Airbus; Hugo Espírito Santo, state secretary of infrastructure, Portugal; Bulut Bagci, president, World Tourism Forum Institute; Abdul Wahab Teffaha, secretary-general, Arab Air Carriers Organization; Kamil Al-Awadhi, regional vice president, Africa and Middle East, IATA; Steven Greenway, CEO, flyadeal; Majid Khan, CEO, Saudi Air Connectivity Program; Maryam Telmesani, vice president of sustainability, Saudia Group; Osamah Alnuaiser, senior vice president, marketing and corporate communications, Riyadh Air; Ziad Al-Hazmi, CEO, Lufthansa Technik Middle East; Hamdi Osman, founder and CEO, SolitAir Holding; and Imtiyaz Mohammad Manzary, general manager for general aviation, GACA.


SAMI-AEC joins LEAP 2025 as diamond sponsor

SAMI-AEC joins LEAP 2025 as diamond sponsor
Updated 09 February 2025
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SAMI-AEC joins LEAP 2025 as diamond sponsor

SAMI-AEC joins LEAP 2025 as diamond sponsor

SAMI Advanced Electronics Company, a wholly owned subsidiary of Saudi Arabian Military Industries, is participating as a diamond sponsor at LEAP 2025. As one of the world’s premier technology gatherings, LEAP is taking place in Riyadh from Feb. 9 to 12, providing SAMI-AEC with a global platform to showcase its latest technological innovations to industry leaders, innovators, and technology enthusiasts from around the world.

At the heart of SAMI-AEC’s presence at LEAP 2025 is an immersive exhibition featuring groundbreaking solutions developed by Saudi talent, presented across five specialized zones: smart solutions, artificial intelligence, cybersecurity, digital services, and specialized manufacturing capabilities. Each zone demonstrates the company’s commitment to technological excellence and its contributions to advancing Saudi Arabia’s digital and industrial sectors.

The smart solutions zone presents a suite of advanced urban technologies, including the state-of-the-art smart city platform, the Mawqfi smart parking system, queue management system, and fleet management solutions. These technologies are designed to enhance urban efficiency and optimize operational performance, reflecting SAMI-AEC’s leadership in the smart cities domain.

The AI zone highlights the company’s progress in AI-powered innovations, featuring cutting-edge solutions such as the Hema (eBariq drone), Raqeeb 4S, document recognition systems, and the under-vehicle scanning system. These intelligent systems represent the next generation of AI-driven security and automation technologies.

In the cybersecurity zone, SAMI-AEC is showcasing its robust cybersecurity portfolio, including its advanced monitoring detection response solution, data diode technology, cyber range services, and a comprehensive suite of cybersecurity services designed to fortify digital infrastructures and mitigate cyberthreats.

The digital services zone focuses on next-generation digital transformation solutions, including managed services, data monetization solutions, real-time communication tools, and the correspondence management system. These offerings underscore SAMI-AEC’s commitment to enhancing digital connectivity, efficiency, and security in today’s rapidly evolving technological landscape.

The specialized manufacturing zone provides an in-depth exploration of SAMI-AEC’s manufacturing-as-a-service capabilities, demonstrating its ability to deliver high-quality, specialized production solutions tailored to diverse industry needs.

Ziad Al-Musallam, CEO of SAMI-AEC, said: “Our engagement in the fourth edition of LEAP is a testament to our unwavering commitment to innovation, excellence, and progress. It reinforces our leadership in industrial technology, cybersecurity, smart cities, and advanced manufacturing. At LEAP 2025, we are excited to present pioneering solutions that align with Saudi Arabia’s Vision 2030, strengthening the Kingdom’s position as a global technology powerhouse.”

Through its strategic participation at LEAP 2025, SAMI-AEC aims to expand its global footprint, forge meaningful collaborations with industry stakeholders, and drive localization and diversification initiatives that will empower Saudi Arabia’s digital economy. The event also presents a significant opportunity for SAMI-AEC to engage with investors and explore new avenues for growth within the global technology ecosystem.

Since its establishment in 1988, SAMI-AEC has been a key enabler of Saudi Arabia’s electronics and technology sectors, delivering advanced solutions across defense, aerospace, energy, and security. With a highly skilled workforce exceeding 3,659 professionals — 85 percent of whom are Saudi nationals, including more than 1,500 engineers and certified experts — SAMI-AEC exemplifies the Kingdom’s commitment to fostering a knowledge-based economy driven by innovation and technical expertise.


KPMG report shows how Saudi Arabia balances innovation, risk in digital transformation

KPMG report shows how Saudi Arabia balances innovation, risk in digital transformation
Updated 09 February 2025
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KPMG report shows how Saudi Arabia balances innovation, risk in digital transformation

KPMG report shows how Saudi Arabia balances innovation, risk in digital transformation

KPMG has released its latest annual technology report, “Beyond the Hype: Balancing Speed, Security, and Value,” providing insights into the Kingdom’s digital transformation. Based on a global survey with 2,450 global technology executives — including 70 based in Saudi Arabia — the report explores how organizations adapt to fast-changing technologies, optimize investments, and tackle challenges like technical debt and cybersecurity. A key theme is the fear of missing out, which drives some organizations to adopt emerging technologies rapidly. While urgency is understandable, it carries risks if not guided by evidence-based approaches.

“This year’s findings underscore the tremendous progress Saudi Arabia is making in its digital transformation journey, driven by a strategic focus on balancing innovation with resilience. As organizations prioritize emerging technologies like AI and everything-as-a-service, it is clear that evidence-based decision-making and addressing foundational challenges such as technical debt are critical to unlocking long-term value,” said Robert Ptaszynski, partner, head of digital and innovation at KPMG.

Organizations in the Kingdom are advancing digital transformation, with 75 percent reporting increased profitability from tech investments in the past 24 months, commonly between 11 percent and 15 percent. This success stems from evidence-based decisions, with 74 percent of leaders calculating tech initiative value before investing. Despite progress, 87 percent of executives are concerned about the pace of technological change, and 93 percent cite leadership risk aversion as a barrier to tech adoption.

In 2024, Saudi executives are prioritizing third-party guidance (99 percent) and in-house trials (83 percent) over competitor benchmarking. This reflects a growing focus on emerging technologies like AI, XaaS, and data analytics. XaaS technologies were identified as a top investment priority by 94 percent of respondents, citing agility and cost reduction, while 59 percent highlighted AI, automation, and data analytics. Interest in Web3 technologies is also growing, with 69 percent expressing enthusiasm for innovation.

Technical debt remains a critical barrier, with 66 percent of organizations reporting weekly disruptions due to foundational IT flaws. High-performing organizations proactively address technical debt, enabling smoother adoption of emerging technologies. The report warns against FOMO distorting judgment, with 77 percent of executives pursuing technologies like virtual and augmented reality to stay competitive. Encouragingly, more leaders are prioritizing proofs of concept and ROI projections over following the herd.

Saudi Arabia leads globally in AI maturity, with 71 percent of respondents seeing productivity improvements from AI investments. However, scaling AI remains a challenge, with only 39 percent successfully deploying AI use cases at scale. Transparency concerns persist, with 87 percent identifying the AI “black box” as a workforce anxiety factor. Organizations are adopting democratized approaches, with 53 percent encouraging experimentation within structured guardrails. Many plan to centralize AI efforts to ensure efficiency and manage risks.

Data maturity has improved significantly, with 77 percent embedding data practices into daily operations. Nearly all respondents (97 percent) view data and analytics as integral to their strategies. Future priorities include leveraging data for competitive advantage, educating employees, and strengthening data management frameworks.

KPMG emphasizes that aligning tech investments with strategic objectives, addressing technical debt, embedding cybersecurity, and fostering a data-driven culture are essential for sustainable progress. High-performing organizations globally and in Saudi Arabia are advancing digital transformation by strategically evaluating tech portfolios, optimizing decision-making, and managing risks.

As Saudi Arabia embraces the next phase of digital transformation, the KPMG report highlights the importance of balancing speed, security, and value. By aligning tech investments with strategic goals and fostering resilience, Saudi businesses can achieve sustainable growth and keep pace with global innovation.


SESP partners with Expertise Co. for workforce development

SESP partners with Expertise Co. for workforce development
Updated 08 February 2025
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SESP partners with Expertise Co. for workforce development

SESP partners with Expertise Co. for workforce development

In a significant step toward fostering innovation and sustainable development, Saudi Electric Services Polytechnic and The Expertise Co. signed an MoU during the SABIC Technical Meeting 2025, which ran from Jan. 26-30 in Jubail Industrial City. This strategic partnership will enhance technical training, workforce development, and industry collaboration in key sectors such as petrochemicals, energy, and industrial services.

The MoU was signed in the presence of industry leaders, stakeholders, and senior executives from both organizations. The agreement reflects a shared vision of strengthening Saudi Arabia’s workforce capabilities and advancing technological excellence in alignment with the Kingdom’s Vision 2030.

Dr. Khalid Al-Somaili, managing director of SESP, highlighted the importance of this collaboration in addressing industry demands: “This partnership with Expertise Co. marks a new milestone in our commitment to equipping professionals with the latest technical skills. By combining our expertise in vocational training with their vast industrial experience, we aim to build a future-ready workforce.”

Ebtihal Alhashim, deputy managing director of SESP, said: “This partnership is the result of tireless efforts from both teams. It aligns perfectly with our mission to foster industry-driven learning experiences that prepare students for real-world challenges.” 

Fares Al-Shammari, chairman of The Expertise Co.

Mohammed Ashif, CEO of The Expertise Co., highlighted the MoU’s impact on workforce development: “As a leading industrial conglomerate, we recognize the importance of investing in talent and innovation. Partnering with SESP enables us to bridge the gap between academic training and real-world industry needs, fostering a new generation of highly skilled professionals.”

Fares Al-Shammari, chairman of The Expertise Co., said: “This collaboration is a testament to our long-term commitment to advancing the industrial sector. By working closely with SESP, we are ensuring that the future workforce is equipped with the necessary expertise to meet the demands of evolving industries.”

Sayeed Shekabba Karnire, COO of The Expertise Co., added: “Our company’s success is driven by the skill and dedication of our workforce. Through this partnership, we aim to provide comprehensive training programs that empower young professionals and drive innovation.”

The MoU was made possible by the relentless efforts of key officials from both organizations who worked tirelessly to bring this collaboration to fruition. From The Expertise Co., Senior HR Manager Khalid Al-Khater and Training Manager Nofe Alwaala played instrumental roles. On the SESP side, Senior Consultant Asif Rameez Daudi was pivotal in coordinating efforts and ensuring seamless execution under the guidance of Alhashim.

The signing ceremony was held at the SABIC Technical Meeting 2025, a premier platform for industry professionals to exchange insights, showcase innovations, and explore business opportunities. The event’s theme, “Advanced Technologies for a Sustainable Future,” underscores the relevance of this collaboration in shaping the industry’s future.