Saudi Arabia records 21% surge in credit card loans to reach $8bn

Saudi Arabia records 21% surge in credit card loans to reach $8bn
Saudi Arabia’s preference for digital and credit card payments matches that of Switzerland and surpasses Germany. Shutterstock
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Updated 30 August 2024
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Saudi Arabia records 21% surge in credit card loans to reach $8bn

Saudi Arabia records 21% surge in credit card loans to reach $8bn

RIYADH: Saudi banks recorded a 21 percent annual surge in credit card loans in the second quarter of 2024, reaching SR30.04 billion ($8.01 billion), according to official data.

Figures from the Saudi Central Bank, also known as SAMA, showed that this is the highest quarterly figure reported, and the most substantial annual growth seen in a year.

Consumer loans – typically paid back in installment, used for significant purchases and often featuring lower fixed interest rates than credit cards – rose by a modest 2 percent to reach SR452.32 billion during this period.

According to SAMA, these loans exclude real estate financing, finance leasing and margin lending.

In their Critical Consumer 2024 report, consultancy firm AlixPartners stated that Saudi Arabia’s preference for digital and credit card payments matches that of Switzerland and surpasses Germany.

Payment cards are dominating Saudi Arabia’s financing ecosystem, driven by government-led economic inclusion initiatives under Vision 2030. This strategy focuses on digital transformation and reducing cash transactions in favor of electronic payments.

The adoption of contactless transactions, accelerated by the COVID-19 pandemic, has fueled the growth of card usage. Additionally, rising banking penetration, improved infrastructure, and increased retailer acceptance, are driving the market’s development.

The government’s push to reduce cash reliance and promote fintech innovation under Vision 2030 is further advancing the payment card market.

According to a July report by Global Data, key players in Saudi Arabia’s cards and payments market include Al Rajhi Bank, Saudi National Bank, and SAB, as well as Alinma Bank, and Visa.

To boost card penetration, banks are tailoring credit cards to different customer segments. 

A Titanium Mastercard is Shariah compliant, and provides perks including free VIP lounge access, purchase protection, and installment options.

Some banks target students with a Visa Signature credit card, designed for those enrolled in accredited Saudi universities, and offering installment payment options along with reward points through the Akthr Program.

According to Global Data, recent developments in Saudi Arabia’s cards and payments market include the launch of pilot digital banking services by two of the three licensed digital banks – STC Bank and D360 – in 2023, as noted in the Financial Sector Development Program annual report.

Additionally, Buy Now Pay Later services are growing in popularity, especially among Generation Z consumers. 

To regulate this emerging market, the Saudi Central Bank introduced new rules for regulating BNPL companies in December 2023.

These included establishing licensing requirements for such firms and setting minimum standards for offering these services, focusing on consumer protection, sector growth, and sustainability.

Rules also focused on provisions on licensing, internal regulatory measures, information security, and financial crime prevention, along with guidelines for supervision and compliance. 

BNPL services can contribute to a more dynamic, inclusive, and innovative payment market in Saudi Arabia, supporting both consumer needs and business growth.

Consumer spending in Saudi Arabia is expected to remain strong in the coming year, despite global economic uncertainties, according to a study by management consulting firm AlixPartners.

This resilience stands in contrast to the broader Europe, the Middle East and Africa region, where 37 percent of consumers plan to cut back on spending in 2024 compared to the previous year, according to the study.

Saudi Arabia’s stable spending environment persists amid global challenges like persistent inflation and geopolitical instability, with some sectors still grappling with post-pandemic recovery.

In contrast, Saudi consumers are increasingly embracing online shopping, with e-commerce growing in popularity. The study showed that while international companies currently dominate this retail landscape, there is a noticeable shift toward homegrown businesses.

The AlixPartners study showed that Saudi Arabia is at the forefront of artificial intelligence adoption for shopping research, with consumers showing strong enthusiasm for innovative solutions like AI-powered tools for holiday bookings.

According to TechSci Research, Saudi Arabia’s AI market in retail and e-commerce was valued at $245 million in 2023 and is expected to experience substantial growth from 2025 to 2029.

According to the study, the sector is evolving rapidly as technology reshape customer experiences, streamline operations, and improve business decision-making.

AI-powered chatbots and virtual assistants are increasingly common, offering personalized customer support and enhancing engagement, while recommendation engines use advanced algorithms to analyze consumer preferences and provide customized product suggestions, boosting sales and satisfaction.

Additionally, AI optimizes supply chain management through predictive analytics and machine learning, reducing costs and ensuring product availability.


PIF’s ROSHN, Johnson Controls Arabia ink deal to propel energy efficiency in Saudi Arabia

PIF’s ROSHN, Johnson Controls Arabia ink deal to propel energy efficiency in Saudi Arabia
Updated 11 sec ago
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PIF’s ROSHN, Johnson Controls Arabia ink deal to propel energy efficiency in Saudi Arabia

PIF’s ROSHN, Johnson Controls Arabia ink deal to propel energy efficiency in Saudi Arabia

RIYADH: Saudi developer ROSHN has signed a deal with Johnson Controls Arabia to introduce advanced cooling technology, strengthening the Kingdom’s push for energy efficiency, said a senior executive. 

In an interview with Arab News on the sidelines of the first day of the Public Investment Fund Private Sector Forum taking place from Feb. 12-13 in Riyadh, Johnson Controls Arabia CEO Mohanad Al-Shaikh explained that the new deal signed with the PIF firm seeks to supply a specialized type of engineered variable refrigerant flow technology that is new to the region to encourage local manufacturing.

This falls in line with Saudi Arabia’s efforts to localize technologies and develop national capabilities in the energy sector, supporting the goals outlined in the Kingdom’s Vision 2030.

It also aligns well with Saudi Arabia’s commitment to have 50 percent of its electricity capacity from renewable sources by 2030.

“It’s (VRF) a technology that allows for a higher level of efficiency of systems to be included in buildings. It targets actually a couple of things. The main thing is the energy efficiency. The energy efficiency ratio of the VRF technology is much better than the traditional on-off technologies that we’ve always used in our houses,” Al-Shaikh said.

“It’s a technology that allows for higher level of efficiencies and it also allows building owners to use less number of machines. So, even for the look and feel of buildings, using this technology would be much better than what we’re used to in our region,” he added.

The CEO emphasized that this step aims to promote localization and local manufacturing, boosting the private sector’s contribution to gross domestic product and increasing the share of industrialization within it, which is in line with Vision 2030.

During the interview, Al-Shaikh highlighted the heating, ventilation, and air conditioning market from a macro level.

“HVAC as an industry, you’re talking about a total market size of $120 billion in the world. In Saudi, we’re talking about SR18 billion ($4.79 billion), the annual sales of HVAC systems. This is growing, actually, in 2025 versus 2024, we’re expecting about 8 percent increase year over year,” he said.

The CEO also underlined how ROSHN has been expanding, saying: “I mean, we’re seeing the projects all across the Kingdom, and this is for us, hopefully, is the first of many, to come and we have signed, this with ROSHN, but we also have other signatures coming up with other PIF companies for mega and giga-projects.”

Al-Shaikh then tackled Johnson Controls Arabia’s operations in the Kingdom.

“We are a company that was established long, long ago. So, our first project was in Jeddah about 75 years ago, under the brand name York. We have about 26 different brands under the Johnson Controls Arabia umbrella. Our flagship, when it comes to HVAC, is the York brand name. Our manufacturing facility in Jeddah is the largest in the Middle Eastern and Africa region in terms of the production capacity and also the footprint of the facility. We have about 11 production lines,” he said.

The CEO added: “We do manufacture products that range from what we use for small to the large to big mega and giga jobs like airports, medical facilities, and cities. And we also have within the facility, we have full-fledged research and development center, labs, testing labs for small residential units and also up to 600-tonne units, and I’m talking about large testing facility.”

Al-Shaikh emphasized that this came as a result of collaboration as well as Saudi Arabia’s vision to localize.

He also disclosed that products manufactured in Saudi today actually comply with products sold in the North American market and Europe.

“This VRF technology, same technology with no modification, has the same level of certification. We’re able to supply it to other places globally. And as I said, the manufacturing facility has allowed us to sell to about 26 different countries in the region. Of course, in the Middle East, but also we’ve reached the North American market by supplying scroll chillers technologies to the US this past year,” the CEO said.

Al-Shaikh mentioned the company’s production capacity, noting that until two years ago, it only manufactured 30 percent of the products it sold in the Kingdom.

“We closed 2024, whereby we are manufacturing 90 percent of what we sell in Saudi the total capacity of the factory,” he said.

“We do have a target in 2025 to have almost 25 to 30 percent of that production capacity going for the North American market because, I mean, our technology, the certifications we have, the type of transfer of technology is allowing us actually not only to serve the Saudi market, but the regional and the global market,” the CEO added.

Moving on to suppliers, Al-Shaikh justified the long-term plan that will potentially see them residing in the Kingdom.

“We are dealing with almost 400 suppliers in our manufacturing facilities. We use about 40,000 different parts to manufacture our finished products. Unfortunately, many of the suppliers are not residing in the Kingdom, and it’s actually a challenge for local manufacturers because when it comes to supply chain resilience, you’ve seen during Corona time, it was an issue. So, while you’re manufacturing the finished goods in Saudi, if your supply chain is not also surrounding you, then it becomes an issue,” he said.

“What we’re trying to do now in collaborations with different partners like the PIF and other companies is to localize and increase our localization targets year over year, whereby and attracting manufacturers of parts to be also near our facility or at least be in the Kingdom. So, the perfect condition is where you’re creating that integrated supply chain similar to the automotive industry where everyone is actually residing in one cluster,” the CEO added.

Al-Shaikh also tackled the outlook on the future of the building technologies and export market in Saudi Arabia.

“Now, with the development of AI and the machine learnings, the focus is shifting not only on the HVAC, on the hardware, but also shifting to on the IT and how you bridge the gap between the IT and the OT, the operational technologies and the information technologies. Because when we talk about net zero and the aim and the aspiration of countries and companies to reach that level, working on the hardware by itself will not allow you to achieve that net zero,” he said.

“So there has to be a linkage between the OT and the IT, and that’s what we’re trying to do in our manufacturing facility,” the CEO added.


Saudi Arabia launches new financing products to boost construction sector

Saudi Arabia launches new financing products to boost construction sector
Updated 4 min 34 sec ago
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Saudi Arabia launches new financing products to boost construction sector

Saudi Arabia launches new financing products to boost construction sector

RIYADH: Saudi Arabia has rolled out infra-guaranteed financing and surety bonds to support contractors in the construction industry, according to a senior official.

In an interview with Arab News at the third Private Sector Forum in Riyadh on Thursday, Leyla Abdimomunova, head of the Real Estate and Construction at PIF’s National Development Division, explained that her department is focused on strengthening the capabilities of contractors in the Kingdom through various upskilling initiatives and pre-qualification programs.

This push to fortify the construction sector is critical to Saudi Arabia’s broader economic diversification strategy, where infrastructure development plays a key role.

According to Mordor Intelligence, the Kingdom’s construction market is projected to reach $74.11 billion by 2025, with a compound annual growth rate of 5.37 percent, ultimately reaching $96.26 billion by 2030.

“One of the biggest issues that the contractors are facing is access to finance and resources, to be able to mobilize for their projects, to purchase materials, and to pay their workers throughout the whole project. And typically banks, they are not very eager to finance construction projects in general because they’re high-risk and smaller contractors in particular,” said Abdimomunova. 

She added: “So, we have created a number of products specifically targeting contractors. One of them is infra-guaranteed financing. National Infrastructure Fund guarantees up to 50 percent of the bank loans provided to contractors. We signed the first-ever infra-backed financing package. It was signed by the National Infrastructure Fund, Arab National Bank, and one of our contractors called Saudi Pan Kingdom Co.”

Abdimomunova stated that the inaugural infrastructure-backed financing package will be utilized for a project within ROSHN.

She also highlighted that Saudi Arabia is the first country in the Gulf Cooperation Council to introduce surety bonds, which serve as an alternative to traditional bank performance bonds.

“The second great achievement that we had on contractor financing is a completely new product in the GCC region. It is common across the world, but unfortunately, it was not previously available in the Kingdom, and it is called a surety bond. A surety bond is an insurance alternative to a bank performance bond,” said Abdimomunova. 

She added that the first-ever surety bond in the entire GCC region was signed between Walaa Insurance Co. and System Security Solutions Co. and it will serve one of the projects in Red Sea Global. 

Explaining more about surety bonds, she continued: “Surety bond allows to function like an insurance, where it provides a guarantee to the contractor that they can present to their client as a guarantee that if something wrong happens with the project, then insurance company will step in and cover the losses.”

Abdimomunova further explained that the primary role of the Real Estate and Construction Department is to develop products like surety bonds by collaborating with financial institutions, contractors, and development companies.

She also emphasized the growing importance of localizing building materials, as demand for such products is increasing in the Kingdom due to the ongoing large-scale infrastructure projects.

“What we are trying to do and the target that we created for ourselves is that at least 50 percent of the supply gap should be covered through localization. We are working with Saudi development companies to aggregate and estimate the demand for building materials. We have now a demand estimate until 2040,” said Abdimomunova. 

She added that this information will be leveraged to attract investors and help expand capacity by establishing more factories.

Abdimomunova also noted that her department is currently collaborating with 270 companies, half of which are based in the Kingdom, while the rest are international. This collaboration aims to increase the number of building material manufacturing factories in Saudi Arabia.

“Today, we have five factories already commenced last year. We expect about 20 more factories to open throughout the next two years. We have close to 100 companies already expressing their intent to localize,” said Abdimomunova. 

She added that her department is assisting companies in identifying investment opportunities, helping them conduct feasibility studies, facilitating connections with relevant ministries and financial institutions, and supporting them throughout the entire investment process.

Abdimomunova also outlined additional efforts by the Real Estate and Construction Department to support contractors in the Kingdom.

She explained that the department is responsible for developing the sector and the ecosystem surrounding the real estate development projects under PIF.

“So, what my department is doing is basically activating and mobilizing the whole ecosystem, attracting international contractors, working with the local contractors and helping them grow and prove their capabilities, attracting foreign direct investment into manufacturing of building materials, construction equipment, working with the local manufacturing partners to help them expand their capacity and build new factories, as well,” said Abdimomunova. 

She added that the primary goal of her department is to reach out to the private sector outside of the PIF, and bring them in to become the partners of the projects initiated by the wealth fund. 

According to Abdimomunova, the department is trying to strengthen medium-sized contractors through various initiatives and upskilling projects. 

“We have a Contractor Prequalification Program. So it’s a program that we run jointly with the Saudi Contractors Authority. It’s a platform which allows local contractors to register and pre-qualify to work with our development companies. So today we have almost 3000 contractors registered on the platform and more than 300 contractors pre-qualified,” said Abdimomunova. 

She added: “We also have contractor upskilling boot camps. So it’s a training program. These boot camps are organized either by ourselves or by development companies. Through these camps,  trying to give them the minimum skills that they need to be able to be invited to the projects and also to win this project.” 


Red Sea Global to fund new destinations through residential sales proceeds: CFO

Red Sea Global to fund new destinations through residential sales proceeds: CFO
Updated 13 February 2025
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Red Sea Global to fund new destinations through residential sales proceeds: CFO

Red Sea Global to fund new destinations through residential sales proceeds: CFO

RIYADH: Saudi Arabia’s Red Sea Global is leveraging the proceeds from its residential sales to finance upcoming projects along its coastal properties, according to the company’s top executive.

In an interview with Arab News during the Public Investment Fund’s Private Sector Forum, RSG’s Group Chief Financial Officer Martin Greenslade disclosed that the company intends to sell around 300 residences in its Red Sea development, along with a similar number at its wellness-focused destination, AMAALA.

“Those residences are available to anyone to purchase, both Saudis and international buyers. We’ve already sold some of them, some of those have been reserved, and the pricing for that is anywhere up from SR5 million ($1.3 million) upward. There’s something to suit every taste and every budget,” Greenslade said.

The CFO added that revenue from these sales serves as a critical source of funding for RSG’s long-term plans. “This external investment, as people buy those residences, is an important driver of funding for us,” he said.

Infrastructure development

RSG has already invested more than $20 billion into its flagship projects, with an equal or greater amount expected to be invested in future developments, according to the company’s top official.

Initial funding for infrastructure was provided by the Saudi government and the sovereign wealth fund, with additional support from bank loans and public-private partnerships for key utilities, such as solar energy and water treatment.

To finance the Red Sea project, RSG secured a SR14 billion green financing facility in 2021, which has been fully utilized to support the final stages of development. Greenslade emphasized that future funding will continue to come from a combination of residential sales, bank loans, and external investments.

“We are actively exploring co-investment opportunities, similar to our partnerships for the Four Seasons and Jumeirah hotels, where we have sold 50 percent stakes to external investors,” he noted.

Growing tourism and occupancy targets

Despite limited international flight options, with service currently only available from Dubai, RSG has seen strong demand from domestic and Gulf Cooperation Council tourists.

Five hotels have already opened, with 11 more scheduled to launch this year on Shura, the main hub island of The Red Sea development.

Although the company has not released specific occupancy figures, Greenslade expects the numbers to align with global luxury destinations over time, aiming to reach the 70 percent occupancy benchmark.

“The full launch of the destination is planned for the end of 2025, once all hotels are operational,” he explained. “We anticipate stronger occupancy rates as international connectivity improves, given that global travelers typically stay longer.”

Investment opportunities

“We’ve led to over SR20 billion of contracts, 70 percent of that has gone to Saudi based organizations,” he said.

The company is inviting businesses to establish operations in the Red Sea area, spanning retail, hospitality, and entertainment sectors.

Entrepreneurs with unique tourism-related offerings are encouraged to invest, though Greenslade underlined that quality control and operational expertise are key criteria for entry.

“Yes, we’re looking for entrepreneurs, we’re looking for people who want to bring, who believe they have, something to bring to the tourists that will be coming to our destination,” he said.

“We have created our own seaplane and diving companies due to initial service gaps, but we are actively training and hiring local talent, with over 500 graduates from our vocational programs already employed,” he added.

Environmental sustainability is a core focus of RSG’s strategy. The company plans to plant and restore 50 million mangroves over the next five years and has mapped 180 coral reefs using artificial intelligence to ensure ecological preservation.

The Red Sea destination is entirely solar-powered, with electric vehicles and water sports helping to maintain a carbon-neutral footprint.

Moving forward, RSG will continue to incorporate green financing into its funding strategy, further reinforcing its commitment to regenerative tourism.

“The savings from our solar farms alone will prevent over a million tonnes of carbon dioxide emissions annually,” Greenslade emphasized.

 


Saudi nationals make up 70% of Red Sea Global workforce: top official

Saudi nationals make up 70% of Red Sea Global workforce: top official
Updated 13 February 2025
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Saudi nationals make up 70% of Red Sea Global workforce: top official

Saudi nationals make up 70% of Red Sea Global workforce: top official

RIYADH: Saudi Arabia’s multi-project developer Red Sea Global currently employs 70 percent of its workforce from the local population, according to the firm’s group chief financial officer.

Speaking at the PIF’s Private Sector Forum in Riyadh on Feb.13, Martin Greenslade said that the Kingdom’s leisure tourism industry witnessed substantial growth in recent years, as the country welcomed 17.5 million tourists in 2024, representing a rise of 656 percent compared to 2019.

These developments align with Saudi Arabia’s National Tourism Strategy, which aims to attract 150 million tourists by the end of this decade.

“In our company, we are around 70 percent Saudis. When it comes to the hotels and the workforce, that is something we are scaling rapidly by providing opportunities to as many people as we can,” said Greenslade.

He added: “Saudi Arabia is witnessing a massively growing environment of leisure tourism. Over the last five years, leisure tourists increased in Saudi Arabia by over 600 percent, 17.5 million visitors a year, just for leisure tourism. If we add all the other tourists, we are well over 100 million. So, we are on a sweet spot of growth.”

Regarding the number of visitors to the Red Sea, Greenslade revealed that the figures are still in the thousands as hotels are currently under development, adding that they will grow significantly in the coming years.

He added that 92 percent of visitors to the Red Sea are from the Gulf Cooperation Council region, with the majority being Saudi citizens.

“Right now, we only have these few hotels opened, and they have a very limited number of keys. So, the number of tourists is in the thousands. And they have largely come from the Gulf Cooperation Council. So, there have been some challenges with international tourism; the events in Gaza are challenging. But we are putting on more international flights,” said Greenslade.

He added that Shura Island, which falls within the Red Sea, will see the opening of 11 hotels in 2025, while seven hotels will be opened in AMAALA this year.

During the talk, the Red Sea official added that the company has paid over $20 billion in contracts to suppliers, and around 70 percent of that has gone to Saudi-based organizations.

Greenslade said about the potential spending in 2025: “I do not want to give the exact amount this year, but we are spending billions of dollars a year on developing this destination. Some of those are funded through debt financing and some of those from the PIF.”

Greenslade added that developing the residential side of the Red Sea is very important, as it is one of the best ways to attract private investments.

He highlighted that individuals wishing to consider the Red Sea a second home can also buy a residential unit.

“When you finish the visit to Red Sea, you feel so sad to leave, and if you never want to leave, you can buy your own residence,” said Greenslade.

He mentioned that tourists visiting the Red Sea will have an unforgettable experience.

“If you want to go to somewhere truly breathtaking, somewhere iconic, somewhere very different from anywhere else on earth, you book a ticket to the Red Sea. You would fly and land at the brand-new airport. The airport in the Red Sea has a runway large enough to take any plane,” said Greenslade.

He added: “Tourists visiting the Red Sea will get an electric vehicle to reach the seaplane terminal or boat where they will be guided to an island. These islands are incredible, the corals are fantastic, the snorkeling is amazing.”

The official further said that the company is eyeing to plant 50 million mangroves in the Red Sea project, aimed at ensuring sustainability.

He also highlighted that resorts in the Red Sea are fully powered using solar energy, and the same initiative will also be taken in AMAALA.

“We want to redefine how tourism interacts with the environment. We call it regenerative tourism. Mangroves are very important. We are looking to plant and preserve around 50 million mangroves. Mangroves are extremely important to coastal protection and for the wildlife that settles in and around it,” said Greenslade.

He added: “We are aiming to increase biodiversity by 30 percent. So, we have got an enormous nursery, a million sq. feet building, one of the largest nurseries in the world. We will see some 30 million plants go through there.”


Saudi Arabia’s NEOM partners with Paradromics to transform neurological care

Saudi Arabia’s NEOM partners with Paradromics to transform neurological care
Updated 13 February 2025
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Saudi Arabia’s NEOM partners with Paradromics to transform neurological care

Saudi Arabia’s NEOM partners with Paradromics to transform neurological care

JEDDAH: Saudi Arabia’s $500 billion NEOM project is making a major investment in Paradromics, a pioneering company in brain-computer interface technology, to drive healthcare innovations.

The partnership, announced on Feb. 12, with the American firm aims to advance BCI therapies focused on restoring neurological function for individuals with impairments.

As part of the agreement, NEOM will establish a Brain-Computer Interface Center of Excellence. This center will lead groundbreaking clinical research and become a leading hub for BCI-based healthcare in the MENA region and beyond.

This investment aligns with Saudi Arabia’s Health Sector Transformation Program, launched in 2021, which seeks to create a more efficient, integrated healthcare system.

The program prioritizes innovation, financial sustainability, disease prevention, and broader access to healthcare services. It also focuses on expanding e-health services and digital solutions to improve care quality and meet international standards.

Led by the NEOM Investment Fund, the partnership will accelerate the development of high-data rate BCI technology, aimed at enhancing movement, communication, and cognitive functions for individuals affected by neurological conditions.

Matt Angle, founder and CEO of Paradromics said that the collaboration marks a pivotal moment for Paradromics and the broader BCI industry.

“NEOM and Paradromics both have expansive visions for the future of mental health that are highly aligned. Working together, we can accelerate the rate of innovation in BCI and expand access to impactful BCI-based therapies,” Angle said.

Majid Mufti, CEO of NEOM Investment Fund, said that they “at NIF are committed to enabling NEOM’s bold vision of redefining the future of healthcare by investing in transformative technologies that push boundaries and address humanity’s toughest challenges.”

“Paradromics was selected as a strategic partner for their groundbreaking advancements in BCIs and our shared mission of shaping industries, solving critical challenges and driving meaningful impact.” Mufti added.

Mahmoud Al-Yamany, head of NEOM’s health and well-being sector, stated that the partnership with Paradromics marks a significant advancement in addressing the critical needs of individuals with motor paralysis, speech impairments, and other debilitating conditions.