EEC’s capital optimization plan to shore up financial position and sustain growth: CEO

EEC’s capital optimization plan to shore up financial position and sustain growth: CEO
Emaar The Economic City is the master developer of the King Abdullah Economic City. (Supplied)
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Updated 15 September 2024
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EEC’s capital optimization plan to shore up financial position and sustain growth: CEO

EEC’s capital optimization plan to shore up financial position and sustain growth: CEO
  • EEC will convert SR4 billion of debt into share capital

RIYADH: Saudi master developer Emaar The Economic City’s SR8.7 billion ($2.32 billion) capital optimization plan is a “strategic response” to its current financial challenges, according to its CEO.

Speaking to Arab News, Abdulaziz Al-Nowaiser emphasized that the initiative is designed to address severe financial issues, including a significant revenue drop and a substantial increase in net loss.

The plan will provide the company, 25 percent owned by PIF, with greater flexibility to invest in key projects and support its ongoing premium city operations.

Additionally, EEC will convert SR4 billion of debt into share capital. This move is designed to reduce leverage and interest expenses, enhancing financial stability.

EEC is the master developer of the King Abdullah Economic City, a 185-sq. km. development on the Red Sea coast, where over 100 multinational and Saudi companies have already established a home.




Abdulaziz Al-Nowaiser, chief executive of Emaar The Economic City. (Supplied)

“The capital optimization plan is holistic — it is designed to shore up our financial position while allowing us to continue to invest in key growth projects that we believe will support our return to sustainable shareholder value creation,” said Al-Nowaiser, who took charge of the company in May.

“Quarterly financial performance will be driven by our efforts to secure new contracts and attract businesses and project partners to KAEC, and this is what management is focused on,” he told Arab News.

Al-Nowaiser said that the company made very positive strides in business development during the first half of 2024 and expects to make further progress in the second half. He added that the company looks forward to updating the market in the coming months. “The capital optimization plan will achieve its full positive impact in the mid- to long-term.”

Strategic overhaul

The need for such a plan became evident after Saudi Exchange-listed EEC reported an 82 percent drop in revenue and a staggering 460 percent increase in net loss in the second quarter of 2024. This financial downturn has underscored the urgency for a strategic overhaul.

Al-Nowaiser, who holds a Master’s degree in Accounting from Case Western Reserve University in the US, emphasized that the plan is intended to support a turnaround in EEC’s financial performance through targeted initiatives.

“High/growing debt levels and elevated interest expense exacerbated some of the challenges EEC faced in the last few years resulting in growing accumulated losses,” Al-Nowaiser explained. “The need for a comprehensive capital restructuring and optimization plan became evident to ensure long-term sustainability and create a strong platform for future growth.”

Vision 2030

The plan aligns with Saudi Vision 2030, which seeks to diversify the economy and stimulate growth across various sectors. Al-Nowaiser emphasized that EEC’s strategy supports Vision 2030’s objectives by focusing on transforming KAEC into a major industrial, logistics, and tourism hub.

“The plan is meticulously linked with our long-term strategy, which is in turn closely aligned with the objectives of Vision 2030,” said Al-Nowaiser, who has around 22 years of experience in executive and advisory roles at other companies.




Above, the signing ceremony of the term sheet for EEC’s SR3.8 billion Shariah-compliant syndicated loan restructuring. (Supplied)

He mentioned that EEC is making its efforts to develop residential communities with diverse housing options and high-quality social infrastructure.

Additionally, the CEO said they are working on building a city that “we believe will become a premier tourism and entertainment destination by enhancing visitor services and hosting international events.”

Financial stability

A significant component of the plan is the SR3.8 billion debt restructuring, which involves syndication with banks. This restructuring aims to align repayment schedules with EEC’s investment and operational needs.

“This is very positive for our liquidity profile and balance sheet,” Al-Nowaiser explained, adding that the principal objective of the syndicated loan restructuring is to “re-align the repayment schedules for our bank debt facilities with our own investment plan and operational turnaround and liquidity profile.”

Regarding the conversion of SR4 billion of debt into share capital, the CEO said this represents a previous SR2.9 billion facility from the Ministry of Finance, along with a SR1.1 billion previously standing shareholder loan from PIF.

“The purpose of this debt conversion is to significantly de-leverage our balance sheet and reduce interest expense,” he said.

The plan also features a SR1 billion new shareholder facility from PIF. “The convertible shareholder loan from PIF plays an important role in bolstering our liquidity position and providing the necessary short- and medium-term funding for us to invest in critical and transformative growth projects, which are what will make our turnaround possible,” Al-Nowaiser said.

Another important aspect of the strategic financial restructuring is the planned capital decrease, aimed at stabilizing EEC’s balance sheet by eliminating accumulated losses.

“This is an important measure required for us to take in order to extinguish our accumulated losses and create a ‘clean slate’,” Al-Nowaiser stated. “It is important to note that the capital decrease will have no adverse impact on the operations of our business, but simply cleans up our balance sheet.”

Future prospects

Looking ahead, EEC is advancing several high-profile projects within KAEC. These include the King Abdullah Economic City Stadium, a 45,000-seat sports arena scheduled to open by 2032.

“As you will probably be aware, we’ve been growing our sports, entertainment, tourism and hospitality offerings extensively,” Al-Nowaiser said.

The stadium will be a multi-functional hub, including hotels, mixed-use areas, and sports clinics. It will host major events like the FIFA World Cup 2034 and contribute significantly to KAEC’s potential as a world-class sports, entertainment, and tourism destination.

“This builds on our track record for sporting venues, for example the city has been host to the Royal Greens international golf course since 2017, which has gained prominence and won multiple awards to become one of the most important golf courses, not just in the region, but rather globally,” he added.

EEC is also progressing with notable hospitality projects, including a waterfront resort in partnership with Vivienda, a luxury eco-friendly resort with Envi, and the Rixos at Emerald Shores project with FTG Development.

These projects will play a key role in enhancing KAEC’s profile and supporting its long-term growth objectives.

Strategic priorities

EEC’s strategic priorities also include real estate development and asset management. The company aims to attract and retain reputable developers and investors, execute an efficient master plan for KAEC, and improve the performance of its assets.

The developer will also be focusing on selective execution of signature projects, upgrading and monetizing current real estate inventory, and partnering with top operators to enhance asset performance.

The long-term goal for EEC is to achieve positive cash flows, invest in residential projects, and grow the asset management business to ensure sustainable performance.

The company is prioritizing the continued upgrade of KAEC’s utilities and infrastructure, creating a stable and efficient operating model for investors and residents.

With its strategic location along the Red Sea coast and proximity to King Abdullah Port, KAEC is well-positioned to attract businesses and support economic growth.

EEC’s commitment to Vision 2030 is evident in its efforts to contribute to national objectives, including economic diversification, job creation, and growth in non-oil sectors.

As the developer moves forward with its financial restructuring and strategic initiatives, the company remains dedicated to aligning its efforts with the broader goals of Vision 2030.

With a robust pipeline of projects and a clear focus on financial stability and growth, EEC is positioning itself for a successful future, contributing to the broader economic transformation of Saudi Arabia.

“By creating a strong financial footing, we are in a position to enable a ‘thriving economy’ built on diversification and growth – by developing KAEC as a major industrial and logistics hub, and leveraging our Special Economic Zone status to attract global and local businesses – thereby supporting non-oil revenue growth,” Al-Nowaiser said.


Saudi Jameel Motors to enter South African market by distributing China’s Changan vehicles

Saudi Jameel Motors to enter South African market by distributing China’s Changan vehicles
Updated 01 April 2025
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Saudi Jameel Motors to enter South African market by distributing China’s Changan vehicles

Saudi Jameel Motors to enter South African market by distributing China’s Changan vehicles

RIYADH: Saudi Arabia’s Jameel Motors has entered the South African market, securing exclusive rights to distribute vehicles from Chinese company Changan.

The firm, owned by Saudi Arabia's Abdul Latif Jameel Group, has signed a deal to distribute SUVs, sedans, pickups, and electric vehicles in the African country, according to a statement.

South Africa, the continent’s largest automotive market, presents a strong long-term investment opportunity, driven by growing demand for affordable, tech-enabled vehicles.

The country saw a 18.3 percent year-on-year increase in new passenger car sales in the country in January.

In a statement, Jasmmine Wong, CEO — Mobility at Abdul Latif Jameel, said: “We are thrilled to announce Jameel Motors’ market entry to South Africa, especially as we do so with Changan Automobile, a forward-thinking automotive player with exceptional products.”

Wong added: “We are looking forward to driving long-term growth in the market and empowering drivers across South Africa with expanded and superior personal mobility choices.”

Jameel Motors’ commitment includes creating jobs and developing local dealerships, contributing to the country’s economic growth.

Under the terms of the newly signed agreement, Jameel Motors will initially focus on the distribution of Changan and Deepal products.

Changan offers sedans, SUVs, and pickup combustion engine models, while Deepal focuses on new energy cars.

Building on its strong track record, Jameel Motors is well-positioned to meet local customer preferences, with vehicles expected to be available for purchase in the fourth quarter of 2025.

Xiao Feng, general manager at Changan Automobile Middle East and Africa business unit, said: “This is a new milestone for our business in South Africa. Changan Automobile, as a leading Chinese automotive company, has been committed to building a world-class automotive brand.”

Feng added: “We are confident that, through the strategic cooperation with Jameel Motors, we will be a key player in the South African market.”

Jameel Motors in South Africa will be led by Marinus Venter, an expert with 18 years of experience in leading automotive brands.

“I am honored to join a business that is building on 70 years of automotive excellence, as we introduce Changan and Deepal vehicles to South Africa,” Venter said.

“By leveraging Jameel Motors’ extensive experience and Changan Automobile’s renowned focus on safety, quality, and technology, I believe we can effectively meet the diverse automotive demands of South African drivers and deliver a positive market experience,” the country manager at Jameel Motors South Africa added.


Saudi MSME lending hits $94bn driven by government-backed reforms 

Saudi MSME lending hits $94bn driven by government-backed reforms 
Updated 01 April 2025
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Saudi MSME lending hits $94bn driven by government-backed reforms 

Saudi MSME lending hits $94bn driven by government-backed reforms 

RIYADH: Credit facilities extended to micro, small, and medium enterprises in Saudi Arabia grew by 27.62 percent year on year in 2024, totaling SR351.7 billion ($93.8 billion), according to official data. 

The Kingdom’s central bank, also known as SAMA, revealed that 94.82 percent of these loans were provided by Saudi banks, while finance companies contributed 5.18 percent. 

MSME lending made up 9.4 percent of banks’ and 18.9 percent of finance companies’ loan portfolios in 2024, reflecting growing alignment with the government’s Vision 2030 target of allocating 20 percent of credit to this vital sector. 

In 2024, medium-sized enterprises received the largest share of credit facilities, totaling 53.23 percent, or SR187.21 billion. 

Micro enterprises — those generating up to SR3 million in revenue with a workforce of no more than five employees — saw substantial growth, with credit increasing by 70 percent to SR42.32 billion, despite holding a smaller overall share. 

Credit to small enterprises, which made up 34.74 percent of MSME financing, rose by 32.4 percent to SR122.17 billion during the same period. 

The sharp increase in bank lending to Saudi Arabia’s SMEs aligns closely with the Kingdom’s Vision 2030 objective of raising the sector’s contribution to gross domestic product to 35 percent. 

To help achieve this target, Saudi banks are increasingly extending credit to small businesses, supported by government-backed incentives such as the Kafalah loan guarantee program, which operates under the supervision of Monsha’at. 

Through Kafalah, the government guarantees up to 80 percent of loans extended to eligible SMEs, significantly reducing the risk for commercial banks and encouraging broader lending. 

The SME Bank plays a complementary role by targeting underserved and high-risk segments through alternative financing solutions, such as debt-based crowdfunding. 

In its latest move, the institution allocated SR240 million in partnership with fintech platforms Manafa, Lendo, and Tameed, enabling short-term, flexible financing of up to SR1 million for qualifying MSMEs. 

Together, these efforts are expanding access to capital across the SME landscape, supporting entrepreneurship, job creation, and economic diversification. 

According to the latest report by Monsha’at, in the fourth quarter of 2024, the Kingdom saw a 67 percent quarter-on-quarter surge in new commercial registrations, totaling more than 160,000 new businesses, bringing the total to over 1.6 million registered enterprises nationwide. 

The rise was particularly strong in e-commerce, with a 10 percent increase in new digital business registrations, pushing the total number of e-commerce firms to 40,953 by the end of the year. 

Riyadh province led the growth, accounting for 39 percent of all new registrations, followed by Makkah with 17 percent, the Eastern Province with 16 percent, and smaller but growing contributions from regions like Qassim and Asir. 

This surge in new business formation reflects increasing entrepreneurial activity across the Kingdom — a trend aligned with goals to diversify the economy and build a thriving private sector. 

The synchronized rise in both entrepreneurial activity and credit availability reflects a maturing SME ecosystem and a coordinated national strategy to fuel private sector-led growth. 


New laws simplifying Saudi business registration to take effect

New laws simplifying Saudi business registration to take effect
Updated 01 April 2025
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New laws simplifying Saudi business registration to take effect

New laws simplifying Saudi business registration to take effect

RIYADH: Saudi Arabia is set to introduce significant changes to its business registration system when the new Law of Commercial Register and Law of Trade Names take effect on April 3. 

Abdulrahman Al-Hussein, the Ministry of Commerce’s official spokesperson, highlighted that one of the major changes includes the abolition of subsidiary registers, making a single commercial register sufficient, the Saudi Press Agency reported. 

The laws, announced in September, also eliminate the requirement to specify the city of registration, meaning a single commercial registration will be valid across all regions of the Kingdom, Al-Hussein added. 

The changes come as Saudi Arabia saw a 60 percent increase in commercial records in 2024, with 521,969 issued compared to the previous year, according to the Ministry of Commerce. 

The moves also align with the Kingdom’s economic diversification efforts, aimed at reducing reliance on oil and increasing the private sector’s contribution to the gross domestic product from 40 percent to 65 percent by 2030. 

Al-Hussein said the Law of Commercial Register “cancels the expiration date for the commercial register, requiring only an annual confirmation of the data.”

He underlined that the commercial registration number will now serve as the establishment’s unified number, starting with “7.” 

Existing subsidiary registers will have a five-year grace period to comply with the new regulations. 

Additionally, the updated Trade Names Law now permits the reservation and registration of trade names in English, including letters and numbers, a shift from the previous rule, which only allowed Arabic names without foreign characters or digits. 

The change also allows trade names to be managed separately from the establishment, enabling their ownership transfer. It prevents the registration of identical or similar names for different businesses, regardless of their activities. 

Al-Hussein added that this law includes provisions for reserving family names as trade names and sets standards for prohibited or misleading names. 

The Saudi Cabinet approved these changes on Sept. 17, with the government aiming to streamline business operations and improve the overall working environment. 

In a post on his X account at the time, Commerce Minister Majid bin Abdullah Al-Qasabi emphasized that the changes would streamline the procedures for reserving and registering trade names, thus protecting and enhancing their value, in line with the economic and technological advancements outlined in Vision 2030. 


Saudia launches direct flights to Bali 

Saudia launches direct flights to Bali 
Updated 01 April 2025
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Saudia launches direct flights to Bali 

Saudia launches direct flights to Bali 

RIYADH: Saudia has launched a scheduled service to Bali with three weekly flights from Jeddah, marking the airline’s second regular destination in Indonesia after Jakarta.

The inaugural flight, SV856, departed from King Abdulaziz International Airport in Jeddah on March 31, operated by a Boeing B787 Dreamliner. 

Saudia stated in a release that flight times have been coordinated to connect with its wider domestic and international network, as well as with services operated by members of the SkyTeam alliance. 

The addition of Bali is part of a broader plan announced in February to introduce 11 new destinations in 2025, including Vienna, Venice, and Larnaca, as well as Athens, Heraklion, Nice, Malaga, and El-Alamein.

The expansion comes as the airline posted a 16 percent year-on-year increase in international passenger traffic in 2024 — growth that aligns with Saudi Arabia’s National Tourism Strategy, which targets 150 million visitors annually by 2030, and aims to create 1.6 million jobs. 

Saudia is working to enhance its competitive position and international connectivity by adding both scheduled and seasonal destinations, the release stated. 

The Bali route will be served by its Boeing B787 Dreamliner aircraft, which features advanced technologies, in-flight entertainment tailored for a wide range of passengers, spacious seating, and other onboard services. 

Currently operating a fleet of 147 aircraft from Boeing and Airbus, Saudia plans to expand capacity and route coverage with the addition of 118 new planes. 

As part of its 2025 network expansion strategy, Saudia also plans to add Antalya in Turkiye and Salalah in Oman, increasing its global footprint to over 100 destinations across four continents. 

The move supports the Kingdom’s Air Connectivity Program, which has introduced more than 60 new direct routes since its launch in 2021. 

With more than 530 daily flights, Saudia’s ongoing international development plan aims to increase its global market share and strengthen connectivity between Saudi Arabia and the world. 

According to the General Authority of Civil Aviation, flight operations in the Kingdom reached approximately 905,000 in 2024, reflecting an 11 percent year-on-year increase. 

This included 474,000 domestic flights and 431,000 international flights. Air connectivity expanded by 20 percent, linking Saudi Arabia to over 170 destinations worldwide. 


Middle East airlines witness 3.3% passenger demand growth in February: IATA 

Middle East airlines witness 3.3% passenger demand growth in February: IATA 
Updated 01 April 2025
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Middle East airlines witness 3.3% passenger demand growth in February: IATA 

Middle East airlines witness 3.3% passenger demand growth in February: IATA 

RIYADH: Airlines operating in the Middle East recorded a 3.3 percent year-on-year increase in passenger demand in February, with total flight capacity rising 1.3 percent during the same period, an industry report showed. 

The latest data from the International Air Transport Association revealed global passenger demand, both domestic and international, increased by 2.6 percent over the second month of the year. 

This growth comes as many Middle Eastern countries focus on boosting the aviation sector to help diversify their economies away from oil dependency, with Saudi Arabia seeking to triple passenger numbers by 2030 compared to 2019 levels.

Commenting on the latest report, Willie Walsh, director general of IATA, said: “February traffic hit an all-time high, and the number of scheduled flights is set to continue increasing in March and April.”  

The association added that the total load factor among carriers in the Middle East region stood at 82 percent in February, representing a rise of 1.6 percentage points compared to the same month in 2024. 

The load factor is a metric used in the aviation sector that measures the percentage of available seating capacity that has been filled with passengers.

A high load factor signifies that an airline has sold most of its available seats. 

IATA also reported that carriers in the Middle East handled 9.4 percent of global passengers in February, a figure that remained unchanged from January. 

Earlier this month, a report by consulting management firm Oliver Wyman stated that the fleet of commercial airlines in the Middle East is expected to grow at a compound annual growth rate of 5.1 percent from 2025 to 2035, reaching 2,557 aircraft. 

It added that this growth rate in the Middle East is nearly double the annual global growth rate, which is projected at 2.8 percent during the same period. 

Affirming the progress of the aviation sector in the Middle East, Saudi Arabia is set to see its newest airline – the Public Investment Fund-backed Riyadh Air – take to the skies later this year, with the aim of flying to 100 countries by 2030. 

In October, Riyadh Air signed an agreement to purchase 60 Airbus A321neo single-aisle aircraft. 

In the same month, the company announced plans to order wide-body aircraft capable of seating more than 300 passengers in 2025. 

Riyadh Air is set to begin passenger flights this year. Shutterstock

According to IATA, international passenger demand growth increased by 5.6 percent in February compared to the same period in the previous year. 

However, international passenger demand growth was down compared to January, which witnessed a 12.3 percent rise. 

The report added that global domestic demand declined by 1.9 percent year on year in February. 

Africa witnessed a 6.8 percent rise in overall passenger demand, including both domestic and international, followed by Latin America at 4.6 percent, Europe at 4.3 percent, and Asia-Pacific at 4.2 percent. 

Air carriers operating in North America experienced a 3.2 percent decline in passenger demand. 

International passenger demand 

Airlines operating in the Asia-Pacific region led international passenger demand globally, marking a 9.5 percent growth in February compared to the same month in 2024. 

The total capacity of airlines in the APAC region rose by 8.3 percent year on year, while the load factor stood at 85.7 percent. 

APAC airlines handled 33.5 percent of global passengers in February, followed by Europe at 26.7 percent and North America at 22.9 percent. 

The report further indicated that international passenger demand among Middle East airlines increased by 3.1 percent in February compared to the same month in the previous year. 

The association also noted that the capacity of airlines in the Middle East region increased by 1.3 percent, while the load factor stood at 81.9 percent in February, representing a rise of 1.4 percentage points compared to the same month in 2023. 

According to IATA, international passenger demand among European air carriers rose by 5.7 percent year on year in February, while capacity increased by 4.9 percent during the same period. 

North American air carriers saw a 1.5 percent decline in international passenger demand growth, with capacity also decreasing by 3.2 percent. 

International passenger demand growth among Latin American airlines grew by 6.7 percent year on year in February, while capacity climbed by 9.9 percent. 

African airlines saw demand growth of 6.7 percent among international travelers. 

The capacity of these carriers also rose by 4 percent in February compared to the same month in 2024. 

Air cargo demand growth 

International cargo capacity increased slightly in February. Shutterstock

In a separate report, IATA revealed that air cargo demand declined slightly by 0.1 percent in February compared to the same period in the previous year, marking the first decline since mid-2023. 

Overall, cargo capacity, measured in available cargo tonne-km, decreased marginally by 0.4 percent year on year in February. 

The report added that international cargo capacity edged up by 1.1 percent over the month.

“February saw a small contraction in air cargo demand, the first year-on-year decline since mid-2023. Much of this is explained by February 2024 being extraordinary — a leap year that was also boosted by Chinese New Year traffic, sea lane closures, and a boom in e-commerce,” said Walsh. 

He added: “Rising trade tensions are, of course, a concern for air cargo. With equity markets already showing their discomfort, we urge governments to focus on dialogue over tariffs.” 

Airlines operating in the APAC region drove cargo demand growth in February. 

According to IATA, cargo demand growth among APAC airlines increased by 5.1 percent year-on-year, while capacity rose by 2.7 percent during the same period. 

Air carriers in the Middle East region witnessed an 11.9 percent year-on-year decrease in air cargo demand in February, the slowest among the regions. 

The capacity of air carriers in the Middle East also decreased by 4 percent in February. 

“North American carriers saw a 0.4 percent year-on-year decrease in demand growth for air cargo in February. Capacity decreased by 3.5 percent year-on-year,” said IATA. 

The air cargo demand growth among European airlines dropped marginally by 0.1 percent in February compared to the same month in 2024, while capacity slightly edged down by 0.2 percent. 

Air carriers operating in the Latin American region witnessed a 6 percent year on year cargo demand growth in February, the strongest rise among all regions. The capacity of these airlines also rose by 7.6 percent during the same period. 

“African airlines saw a 5.7 percent year-on-year decrease in demand for air cargo in February. Capacity decreased by 0.6 percent year-on-year,” added IATA. 

Looking at trade indicators, IATA said that the industrial production index rose 3.2 percent year-on-year in February, the highest growth in two years, while world trade expanded by 5 percent. 

In February, the Purchasing Managers’ Index for global manufacturing output stood at 51.5, indicating growth. 

The PMI for new export orders rose slightly to 49.6 from the previous month, remaining just shy of the 50-mark, which is the growth threshold. 

The report added that jet fuel prices averaged $94.6 per barrel in February, representing a 2.1 percent decline compared to January.