Call of Duty: Black Ops 6 debuts in MENA from the heart of Abu Dhabi

Call of Duty: Black Ops 6 debuts in MENA from the heart of Abu Dhabi
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Updated 01 November 2024
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Call of Duty: Black Ops 6 debuts in MENA from the heart of Abu Dhabi

Call of Duty: Black Ops 6 debuts in MENA from the heart of Abu Dhabi

Last week, Abu Dhabi, the capital of the UAE, witnessed the highly anticipated launch of Call of Duty: Black Ops 6, the latest installment of the world’s most popular first-person shooter series.

The celebratory event, hosted by Activision Blizzard in collaboration with Abu Dhabi Gaming, brought together regional influencers and content creators for a thrilling two-day experience. 

The launch included a unique opportunity for 14 of the biggest regional influencers to test their skills on Oct. 24 at Abu Dhabi’s iconic Yas Marina Circuit, where they drove Formula 3000 cars, capturing the adrenaline-fueled excitement of the game and winning limited edition Call of Duty: Black Ops 6 helmets. 

On Oct. 25, the event continued with a 6v6 showdown in Black Ops 6, complemented by a captivating drone show that illuminated the Abu Dhabi skyline with iconic elements from the game and Abu Dhabi Gaming logo, marking a memorable moment for the gaming community across the Middle East.

These events confirm Activision Blizzard’s commitment to the Middle East and Africa region, showcasing its strong support for content creators and delivering exciting, immersive experiences tailored to the local gamers through its globally renowned franchise.

Abu Dhabi Gaming, a government-led initiative, drives Abu Dhabi’s vision of becoming a global gaming hub by fostering talent, innovation, and industry growth. Bringing together government bodies, commercial partners, and content creators, the initiative supports a thriving ecosystem poised to showcase regional content on the world stage. The launch of Black Ops 6 exemplifies Abu Dhabi Gaming’s commitment to elevating Abu Dhabi’s role in the gaming industry.

Call of Duty: Black Ops 6 is now available on Xbox One/ Xbox Series X|S, PlayStation 4|5, Battle.net, Steam, Game Pass Console and Game Pass PC.


Rally Jameel 2025 expands across borders

Rally Jameel 2025 expands across borders
Updated 29 March 2025
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Rally Jameel 2025 expands across borders

Rally Jameel 2025 expands across borders

Jameel Motorsport, part of Abdul Latif Jameel Motors, the authorized distributor for Toyota vehicles in Saudi Arabia since 1955, has announced the official closure of registration for the fourth edition of Rally Jameel, the region’s first-ever women’s only navigational rally in the Middle East.

 This year’s event attracted applications from 70 teams representing 39 countries and 25 motorsport federations, underscoring its global appeal and growing status as a premier motorsport event for women. A rigorous evaluation process has been conducted to determine the final lineup of teams eligible to compete, which will be announced soon. Notably, the majority of international participants were nominated by their respective country’s motorsport federation.

For the first time, Rally Jameel will commence in Petra, Jordan, one of the world’s most breathtaking archeological wonders, before crossing into Saudi Arabia.

The six-day journey will cover 1,500km, traversing five cities, including Tabuk, AlUla, Hail, and Qassim. Competitors will navigate through some of the region’s most stunning and historically rich landscapes, with many stages set against the backdrop of UNESCO World Heritage Sites, reinforcing the rally’s role in promoting adventure tourism in Saudi Arabia.

Munir Khoja, managing director of Jameel Motorsport and marketing communications at Abdul Latif Jameel Motors, said: “The rising interest in Rally Jameel 2025 underlines its significance as a pioneering platform in women’s motorsport. This year’s edition not only builds on past successes but also introduces new challenges and opportunities for competitors. With an expanded route, the rally elevates the competition, allowing participants to experience a blend of history, strategy, and adventure like never before. We look forward to welcoming all participants for what promises to be a milestone edition.”

The 2025 edition promises an unparalleled adventure, taking competitors on a journey through some of the most breathtaking and rarely explored landscapes of Saudi Arabia. This year’s expanded route offers a true test of endurance and skill, blending the thrill of motorsport with the essence of adventure tourism, as participants navigate diverse terrains, from desert dunes to rugged mountain trails.

Reflecting on her experience, last year’s champion Ewelina Chlebowska said: “Rally Jameel 2024 was an unforgettable experience and winning it was a proud moment that pushed me to my limits. Every stage tested my ability to adapt, strategize, and stay focused under pressure. Coming back this year, I’m excited to take on new challenges and see how the rally’s expansion elevates the competition even further.”

Second-place winner Maha Al Hamali added:” This rally is about determination, strategic thinking, and skill. Competing alongside incredible women from around the world not only pushes you to be your best but also fosters a sense of unity and mutual respect. The upcoming edition will set a new benchmark, bringing even greater competition and opportunities for growth, and I can’t wait to see what’s in store.”


Abu Dhabi prepares to welcome global health leaders to Abu Dhabi Global Health Week 2025

Abu Dhabi prepares to welcome global health leaders to Abu Dhabi Global Health Week 2025
Updated 29 March 2025
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Abu Dhabi prepares to welcome global health leaders to Abu Dhabi Global Health Week 2025

Abu Dhabi prepares to welcome global health leaders to Abu Dhabi Global Health Week 2025

Abu Dhabi Global Health Week 2025 is set to welcome prominent health and well-being industry leaders for an open, exclusive exchange and joint action from April 15–17. 

Held under the patronage of Sheikh Khaled bin Mohamed bin Zayed Al-Nahyan, Crown Prince of Abu Dhabi and chairman of Abu Dhabi Executive Council, this year’s event will unite over 200 speakers to redefine health and well-being through high-level dialogue and collaboration.  

Confirmed speakers include government officials, business leaders, policymakers, researchers, investors and healthcare innovators to exchange insights and address the most significant challenges shaping the future of health.

Commenting on Abu Dhabi Global Health Week 2025 and the emirate’s growing role in advancing global health collaboration, Dr. Noura Al Ghaithi, undersecretary of the department of health – Abu Dhabi,  said: “We are delighted to welcome some of the world’s most respected business leaders, innovators and institutions to engage in meaningful dialogue and drive collaborative action. With its advanced infrastructure, diverse population, and deep investments in life sciences, Abu Dhabi is uniquely positioned to pioneer precision health, accelerate innovation, and build a healthier, more resilient future for all. By uniting government, industry and academia, we are creating an environment where transformative ideas can thrive, and global solutions can emerge to fuel breakthrough discoveries that will shape the future of healthcare.”

ADGHW 2025 will welcome more than 15,000 visitors, 1,900  delegates, 200 speakers and 150 exhibitors from 90 countries to facilitate knowledge exchange and forge strategic partnerships that drive meaningful progress in global health.  

At the core of the event is the Forum@ADGHW, a global stage uniting leaders from government, industry, research and academia to tackle critical healthcare challenges. 

The StartUp Zone will serve as a hub for collaboration and innovation, inviting startups to pitch their innovative ideas to investors, with winners of the Smart Health Hackathon announced during the event. Additionally, the winners of the prestigious ADGHW Innovation Awards will be announced, in celebration of individuals and organizations driving innovation and collaboration, fostering a culture of excellence that will shape the future of health.

ADGHW is a major government initiative from the Department of Health and Abu Dhabi, and serves as a platform for innovation and collaboration under the theme “Towards Longevity: Redefining Health and Wellbeing.”  

With advanced diagnostics, AI-powered treatments and genomic research, Abu Dhabi is at the forefront of precision health, enabling more effective and targeted interventions that extend both lifespan and quality of life.


Meet the all-new Audi A5

Meet the all-new Audi A5
Updated 26 March 2025
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Meet the all-new Audi A5

Meet the all-new Audi A5

Audi Saudi Arabia proudly welcomes the new Audi A5 and S5 models to the region. Embodying sophisticated design, exhilarating performance, and cutting-edge technology, the Audi A5 lineup represents a bold evolution from the iconic A4 nameplate, which has been a pillar of Audi’s lineup since 1994.

By introducing the A5, Audi builds upon the legacy of the A4 while showcasing a renewed focus on innovation and performance. The model retains the beloved fastback configuration, combining practicality with the compact luxury and sportiness that Middle Eastern drivers have come to expect.

Galal El Shimy, Audi Saudi Arabia acting brand manager, said: “With the launch of the new A5 and S5, we are elevating the standards of performance and luxury to a new level, offering a comprehensive driving experience that blends bold design, advanced technology, and exceptional driving dynamics, all while meeting the aspirations of luxury car enthusiasts in the Kingdom.”

The new Audi A5 range offers potent yet efficient TFSI powertrains. The A5 Sedan 35 TFSI delivers 150 hp and 280 Nm of torque, reaching 100 km/h in 9.8 seconds with a top speed of 216 km/h. For those seeking a sportier edge, the A5 Sedan 40 TFSI produces 204 hp and 340 Nm of torque, allowing a 7.8-second sprint to 100 km/h and a top speed of 248 km/h. Both models come with front-wheel drive and a smooth 7-speed S tronic transmission, striking the perfect balance between energetic performance and daily usability.

Driving enthusiasts will find the S5 Sedan especially compelling, courtesy of its 3.0L V6 TFSI engine generating 367 hp and 550 Nm of torque, enabling a 0–100 km/h time of just 4.5 seconds. Alongside permanent quattro all-wheel drive, the S5 features torque vectoring and adaptive damping sports suspension for exceptional handling dynamics, ensuring drivers can confidently tackle both urban environments and open highways.

Embodied in a sleek, athletic silhouette measuring 4.8 meters in length, 2.0 meters in width, and 1.4 meters in height, the Audi A5’s exterior captures attention from every angle. The signature Single-frame grille is complemented by sculpted lines that enhance aerodynamic efficiency, while Matrix LED headlights offer selectable light signatures for optimized visibility. At the rear, optional OLED taillights underscore Audi’s commitment to innovative lighting technology.

Thanks to a 2.8-meter wheelbase, the A5 also boasts well-balanced proportions, giving it a poised stance on the road. Whether cruising city streets or speeding along desert highways, the design exudes both elegance and practicality – qualities that have long defined Audi’s aesthetic.

Inside, the A5 showcases Audi’s newest interior language, anchored by a large curved digital display housing three key screens. Drivers benefit from an 11.5-inch Audi Virtual Cockpit, while a 14.5-inch MMI touch display offers intuitive access to infotainment and vehicle settings. Front-seat passengers enjoy an additional 10.9-inch screen with dynamic privacy mode, helping to minimize distractions for the driver.

High-quality materials ensure premium comfort, while ample legroom and headroom make longer journeys especially enjoyable. The 445-liter trunk (expandable to 1,299 liters with the rear seats folded) provides versatile cargo space. 

For audiophiles, a Bang & Olufsen 3D Sound System – standard in the S5 – adds immersive audio, amplified by the optional speakers integrated into the seat headrests.

The all-new Audi A5 is now available for viewing at Audi showrooms across the Kingdom.


Al Madina Takaful launches its 2024 Sustainability Report, reinforcing commitment to ESG principles

Al Madina Takaful launches its 2024 Sustainability Report, reinforcing commitment to ESG principles
Updated 26 March 2025
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Al Madina Takaful launches its 2024 Sustainability Report, reinforcing commitment to ESG principles

Al Madina Takaful launches its 2024 Sustainability Report, reinforcing commitment to ESG principles

Al Madina Takaful, a pioneer in Takaful insurance in Oman, has officially launched its 2024 Sustainability Report, underscoring its commitment to Environmental, Social, and Governance principles. The report reflects the company’s strategic focus on responsible business practices, transparency, and long-term sustainability.

The launch event was attended by industry leaders and stakeholders, highlighting the growing importance of sustainable practices in the financial sector. 

Through this report, Al Madina Takaful reaffirms its dedication to integrating ESG principles into its operations, ensuring that its services contribute to a greener, more inclusive economy.

In line with global reporting standards, Al Madina Takaful has adopted the Global Reporting Initiative framework, ensuring comprehensive disclosure on its sustainability initiatives. The report details key achievements in climate-conscious investments, minimizing ecological footprint, transitioning to renewable energy sources and improving energy efficiency in its operations, waste reduction efforts through recycling programs and paperless initiatives, and community-driven programs aimed at social empowerment.

Speaking on the occasion, Usama Al Barwani, CEO of Al Madina Takaful, said: “Our 2024 Sustainability Report is a testament to our unwavering commitment to responsible growth. As a company rooted in ethical principles, we believe sustainability is not just a regulatory requirement but a core business imperative. This report highlights our progress in aligning with Oman’s Vision 2040 and our ongoing efforts to drive a positive impact on society and the environment.”

Al Madina Takaful continues to play a pivotal role in Oman’s financial ecosystem by introducing Shariah-compliant, sustainable insurance solutions. The company’s initiatives include carbon footprint reduction programs, financial literacy campaigns, and digitalization efforts to enhance customer experience while reducing environmental impact.


Bupa Arabia launches Saudi Arabia’s First no pre-approvals health insurance program

Bupa Arabia launches Saudi Arabia’s First no pre-approvals health insurance program
Updated 25 March 2025
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Bupa Arabia launches Saudi Arabia’s First no pre-approvals health insurance program

Bupa Arabia launches Saudi Arabia’s First no pre-approvals health insurance program

Bupa Arabia for Cooperative Insurance continues to lead the health insurance sector in the Kingdom with the launch of a groundbreaking initiative that enables insured members to receive medical treatment directly—without the need to submit or wait for prior approvals. 

Implemented in collaboration with more than seven hospitals across three major regions, the initiative aims to simplify healthcare visits and significantly enhance the overall patient experience.

This first-of-its-kind initiative in Saudi Arabia eliminates unnecessary administrative steps and ensures faster access to medical care, reflecting Bupa Arabia’s commitment to reshaping healthcare delivery through innovative, patient-centric solutions.

The “No Pre-Approvals Network” represents a transformative shift in the way outpatient services are accessed. By removing pre-authorization requirements, the program allows members to receive immediate treatment at participating hospitals, creating a seamless and hassle-free experience. This model is designed to streamline operations at healthcare facilities and reduce delays for patients seeking care.

This initiative is part of Bupa Arabia’s broader mission to enhance patient-centric care and provide more efficient, adaptable insurance solutions in line with its innovation strategy. Since its launch, the network has already benefited over 200,000 members—underscoring the growing demand for accessible and simplified healthcare services across the Kingdom.

“This initiative transforms the way healthcare is delivered to our members by removing the need for prior approvals,” said Ryyan Tarabzoni, chief operating officer at Bupa Arabia. “It offers a faster and more comfortable experience and stands as an unprecedented achievement in Saudi Arabia’s health insurance sector. We are proud to be the first to introduce such an innovative model.”

Bupa Arabia has announced plans to significantly expand the “No Pre-Approvals Network” in 2025, with the addition of 15 to 20 hospitals across various regions of the Kingdom. 

The program will also include new specialized services—such as prescription medication coverage—as part of a broader effort to deliver a more comprehensive and integrated healthcare ecosystem.

This initiative currently applies exclusively to outpatient departments within healthcare providers that are part of the “No Pre-Approvals Network.”