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DUBAI: Lebanese Jordanian actress Andria Tayeh this week fronted Armani’s Ramadan campaign, set against the backdrop of a desert landscape.

Draped in a flowing emerald-green abaya, Tayeh was seen in the video applying the Vert Malachite perfume from Armani Prive as the camera captured the details of the fragrance and her attire. The setting featured sand dunes stretching into the horizon.

The campaign integrates elements of regional aesthetics with Armani’s luxury branding, aligning with the themes of Ramadan. Vert Malachite, known for its rich and opulent notes, is presented as part of the brand’s seasonal focus.

“Ramadan is a time of gratitude and blessings,” the star wrote to her 1.1 million followers on Instagram. “Honored to share this journey with Armani Prive and Vert Malachite, and wishing you a month filled with light and peace.”

Tayeh, known for her roles in Austrian filmmaker Kurdwin Ayub’s “Mond” and Netflix’s hit series “Al-Rawabi School for Girls,” has had a busy start to the year, collaborating with multiple brands and fronting their campaigns.

Last month, Giorgio Armani announced her appointment as its new Middle East beauty ambassador.

She took to Instagram to express her excitement, writing: “I am thrilled and honored to embark on this new journey with Armani beauty.

“This marks a real milestone for me, as the brand embodies values I have always cherished: timeless elegance, dramatic simplicity, and women empowerment,” she said. “Armani beauty reveals one’s charismatic personality in the most subtle and natural way. It’s this pure simplicity that creates an impact, and this is exactly what I hope to bring to the Arab cinema world.”

That same month, she was named the first Middle Eastern ambassador for French hair care brand Kerastase.

In a promotional clip, she appeared in an all-white studio, answering questions about why she is the ideal Kerastase ambassador. Tayeh spoke in a mix of English, Arabic and French, playfully flipping her hair for the camera as she discusses her dedication to maintaining healthy hair.

“Growing up, hair was always a big part of my identity, and now, representing a brand that celebrates hair in all its beauty feels surreal. Here’s to confidence, strength and great hair,” Tayeh captioned her post on Instagram at the time.

DUBAI: Marvel fans are all set for a return to Hell’s Kitchen as Disney+ gears up for the release of “Daredevil: Born Again,” a revival of the beloved “Daredevil” series that originally streamed on Netflix.

The new show brings back Charlie Cox as Matt Murdock, the blind lawyer who moonlights as the horned vigilante, and Vincent D’Onofrio as Wilson Fisk, the formidable crime boss known as Kingpin.

Ahead of the show’s two-episode premiere on March 5, Cox and D’Onofrio shared insights into their characters’ evolving dynamics in a virtual press conference.

Cox assured fans that while Murdock remains fundamentally the same character, he faces new emotional and psychological challenges. “It’s hard to talk about without spoilers,” he said.

“Early on, Matt suffers a trauma that forces him to rethink and rediscover his identity in a way we haven’t seen before. He ends up going down a path that I’d describe as a Band-Aid that has to be ripped off slowly and painfully.”

The revival finds Murdock attempting to leave his vigilante past behind, only to be drawn back into a dangerous game as Fisk reemerges — not as a crime lord, but as a politician running for mayor of New York City.

Their conflicting paths set the stage for a fresh yet intense confrontation between the two.

D’Onofrio highlighted the rarity of direct face-offs between Daredevil and Kingpin, despite their deep-seated rivalry. “We’ve only been in five or six scenes together over the years,” he revealed.

“And that’s because when we do share a scene, it has to mean something — it’s always at the beginning of something, or the end, or sometimes both. It has to be intense.”

This time, the show takes a different approach, bringing the two adversaries together much earlier in the season. Cox explained that this shift creates a fresh dynamic.

“Bringing us together early on is something we haven’t done before,” he said. “It puts them in a position where they have to trust each other’s ability to stay true to who they say they are. That changes the game.”

D’Onofrio also offered a metaphorical take on the characters’ struggles. “We’re both broken men trying to live in the daylight,” he said. “It’s like vampires trying to walk in the sun — it’s a struggle.

“He’s got his thing, I’ve got my plan, and putting us together creates an unavoidable tension.”