Harnessing the Sun: Saudi Arabia’s solar revolution

Harnessing the Sun: Saudi Arabia’s solar revolution
Saudi Arabia’s National Renewable Energy Program sees the Kingdom aiming for a solar energy capacity of 40 gigawatts by 2030. Above, the solar plant in Uyayna, north of Riyadh on March 29, 2018. (AFP file photo)
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Updated 21 December 2024
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Harnessing the Sun: Saudi Arabia’s solar revolution

Harnessing the Sun: Saudi Arabia’s solar revolution

RIYADH: Saudi Arabia is a world leader when it comes to extracting energy sources from the ground, but it is the Kingdom’s drive to harness a power supply in the sky that is attracting attention.

Favorable government policies, a shift to meeting energy demands through renewable power, and a reduced dependence on fossil fuels are all factors pushing forward the Kingdom’s solar industry.

The ambitious target of Saudi Arabia’s National Renewable Energy Program sees the Kingdom aiming for a solar energy capacity of 40 gigawatts by 2030, promising significant opportunities for the market in the years to come.

According to market research firm Mordor Intelligence, the Kingdom’s solar market is projected to achieve a compound annual growth rate of 51 percent between 2024 and 2029 as a host of facilities come online.

However, challenges lie ahead with the rise of alternative clean energy sources like wind and the continued availability of fossil fuels potentially hindering solar energy market growth.

Solar technologies deployed in Saudi Arabia to maximize energy efficiency 

According to Christopher Decker, partner in energy and natural resources at Oliver Wyman, India, Middle East and Africa, Saudi Arabia is at the forefront of innovative solar technologies aimed at maximizing energy efficiency and sustainability in the region.

“One notable advancement is the Dumat Al-Jandal Concentrated Solar Power plant, which harnesses solar energy to heat liquid for thermal energy storage, enabling energy availability even when sunlight is not present,” he said.

“Additionally, the Sakaka Solar Plant employs bifacial solar panels that take advantage of the reflectivity of the surrounding sand, significantly enhancing solar efficiency. To maintain optimal performance, projects like the Noor Energy 1 plant in NEOM have implemented waterless robotic cleaning technologies, which not only ensure high efficiency but also reduce operational costs,” Decker added.

The Oliver Whyman official went on to note that the integration of smart grids and artificial intelligence technologies allows for the optimization of solar energy generation by predicting energy demand and forecasting weather patterns, thereby minimizing waste.

“Lastly, the NEOM Green Hydrogen initiative exemplifies the use of solar power to produce green hydrogen and subsequently green ammonia, showcasing a commitment to sustainable energy solutions. Together, these technologies position Saudi Arabia as a leader in solar innovation, driving the transition toward a more sustainable energy future,” Decker said.

Solar technologies globally have reached a high degree of maturity and the cost reductions are driven by the growing efficiency of solar cells as well as economies of scale.

According to Adnan Merhaba, partner and energy and utilities practice lead at Arthur D. Little Middle East, these incremental innovations have also made their way into Saudi Arabia and some developers have proposed additional developments, such as bifacial solar cells, that can further enhance yields.

“Saudi Arabia, a leader in water desalination technology, is also pioneering solar desalination to enhance sustainability. Furthermore, research institutes in KSA are investing in the next generation of higher efficiency solar cells such as tandem perovskite cells that can achieve a step change for efficiency gains,” Merhaba said.

The King Abdullah University of Science and Technology is a prime example of the growing solar industry in Saudi Arabia.




Stefaan De Wolf, KAUST professor material science and engineering. (Supplied)

According to Stefaan De Wolf, professor of material science and engineering at the Physical Science and Engineering Division in the university, the institution is pioneering research and development in emerging photovoltaic technologies aimed at maximizing energy efficiency and sustainability.

“One of the key innovations we are advancing is the combination of perovskite and silicon PV, which significantly enhances solar power efficiency beyond traditional technologies. This hybrid approach has the potential to achieve ultra-high efficiency solar cells for even harsh environmental conditions of Saudi Arabia – high temperatures and dust,” De Wolf said.

“Additionally, we are exploring the development of bifacial solar panels, which can generate electricity from both sides, further improving energy yield. These innovations are designed to help Saudi Arabia not only maximize its solar energy potential but also contribute to the global advancement of sustainable energy solutions,” the professor added.

From his side, Qiaoqiang Gan, professor of material science and engineering at the same division, shed light on the fact that industry players are actively seeking advanced thermal management technologies to reduce the operational temperatures of PV systems installed in the Kingdom.

“This challenge is pressing for Middle Eastern countries due to the region’s high temperatures. Addressing this issue requires more reliable materials and devices on a microscopic level, as well as advanced thermal management strategies on an operational level,” Gan said.




Qiaoqiang Gan, KAUST professor of material science and engineering. (Supplied)

Shihab El-Borai, partner with Strategy& Middle East, noted that projects like the Sudair Solar PV exemplify Saudi Arabia’s commitment to cutting-edge technologies, incorporating bifacial panels and sun-tracking systems to maximize efficiency.

“Saudi Arabia is leveraging world-class innovations in solar energy to not only produce electricity but to create a sustainable model for the entire region,” El-Borai said.

“Companies like Mirai Solar are also making strides with multifunctional solar panels that harness diffused sunlight while providing variable shading. These innovations demonstrate Saudi Arabia’s ability to leverage cutting-edge technologies to reduce its carbon footprint and position itself as a global leader in solar energy,” he added.

Solar sector contribution to the Kingdom’s economic diversification and energy goals

The growth of Saudi Arabia’s solar energy industry is vital for the nation’s economic diversification and is in line with the goals of Vision 2030. Through the enhancement of solar power infrastructure, Saudi Arabia is catalyzing the emergence of fresh sectors, enticing international investments, and cultivating a culture of innovation.

“This growth not only supports local manufacturing and supply chains but also generates employment opportunities and enhances human capital development, positioning the Kingdom as a regional leader in renewable energy,” Decker from Oliver Wyman said.

“In terms of energy security, solar power contributes to a resilient and diversified energy mix. By incorporating advanced solar technologies, energy storage, and smart grids, Saudi Arabia can enhance the flexibility and stability of its electricity grid,” he added.

The Oliver Wyman partner continued to highlight that solar-powered initiatives, like green hydrogen production, ensure that the Kingdom adds an additional stream of energy exportation, tapping into new revenue streams while promoting environmental sustainability.

“This strategic expansion strengthens Saudi Arabia’s energy capabilities for the future,” Decker concluded in that regard.




Christopher Decker, Partner in Energy and Natural Resources at Oliver Wyman, India, Middle East and Africa. (Supplied)

Demand for power is ever increasing in the Kingdom, largely driven by economic and population growth as well as giga-scale developments across the country.

“The wide deployment of solar projects can also prop up adjacent sectors such as battery storage, smart grid technologies and green hydrogen production. From an energy security perspective, burning less hydrocarbons for domestic use frees up more oil for export, enhancing revenues for investment in economic diversification and also supports the Kingdom achieve its sustainability goals,” he added.

On KAUST’s behalf, De Wolf explained that by investing in renewable energy, particularly solar power, the Kingdom is reducing its dependence on fossil fuels and building a more sustainable and resilient economy.

As for Gan, he indicated that given its geographical location, Saudi Arabia has an abundance of solar energy, surpassing that of many developed countries – an evident advantage in terms of available sunlight as an energy source.

“However, high temperatures present a significant challenge, leading to overheating in semiconductor solar cells. To effectively implement PV systems in Saudi Arabia, it is essential to develop specialized solutions that fully account for the unique local weather and environmental conditions. Such solutions must aim to maximize the utilization of abundant solar energy while mitigating the adverse impacts on PV performance,” the professor said.

He further noted that developing these specialized solutions will require further research and development, presenting both opportunities and challenges in advancing energy security goals.

El-Borai from PwC noted that by shifting toward renewables, the Kingdom is securing a more stable and sustainable energy supply, which supports broader economic growth.

“The localization of renewable energy manufacturing is another critical component. Saudi Arabia is focusing on producing renewable energy components domestically, reducing import dependency and positioning itself as a hub for clean energy technologies. By localizing renewable energy production, Saudi Arabia is positioning itself as a hub for clean energy technology in the region, enhancing both economic growth and energy security,” he said.

“By 2030, Saudi Arabia aims to produce 1.2 million tonnes of green hydrogen annually, with solar energy powering the electrolysis process. This dual focus on solar and hydrogen is expected to drive further economic diversification and solidify the Kingdom’s leadership in green energy,” El-Borai added.

Challenges encountered in the Kingdom’s solar industry

The deployment of solar energy in Saudi Arabia faces significant challenges, particularly around localizing the value chain and addressing environmental factors such as high temperatures and dust.

From Decker’s perspective, Saudi Arabia faces several challenges in scaling up its solar energy capacity, two of which are infrastructure limitations and regulatory complexities.

“To address these challenges, Saudi Arabia is investing in modernizing its grid infrastructure through smart grid technologies and energy storage solutions, enabling better management of intermittent solar power. The government is working on streamlined regulatory processes and introducing incentive schemes, such as public-private partnerships and favorable tariffs, to encourage private sector investment, but there is still much to do in this area,” he added.

From Arthur D. Little Middle East’s side, Merhaba said that in order to meet its highly ambitious objectives by 2030, the Kingdom will have to overcome technical challenges, global supply chain issues due to increasing demands for solar cells, and supply concentrated largely in China.

There are also concerns around the disruptions in global trade, the localization and human capital needed to ensure development of a robust and competitive solar value chain industry in the Kingdom, and adequate supply of engineers and technicians to meet the growing demand in the sector.

The country has strong strategies and policies, including national industrial and localization plans, along with other initiatives, that are poised to help them tackle these obstacles effectively.

Saudi Vision 2030 impact on strategies for transitioning toward renewable energy sources

By 2030, Saudi Arabia aims to produce approximately 58.7 GW of renewable energy, with solar energy contributing 40 GW to this total.

On behalf of Oliver Wyman, Decker explained that in terms of establishing a regulatory framework to facilitate the development of renewable energy, Vision 2030 outlines the need for a supportive environment.

This involves creating policies that incentivize private sector participation through Power Purchase Agreements that guarantee long-term revenue for investors, subsidies and tariff reforms to make renewable energy more competitive, and streamlined licensing processes to reduce bureaucratic hurdles for solar projects. 

With regards to promoting private sector investment, Decker highlighted that the Saudi government is actively encouraging public-private partnerships and foreign direct investment to drive the growth of solar power projects. 

“The National Renewable Energy Program, launched under Vision 2030, is a key initiative that seeks to attract $30-$50 billion in investments for renewable energy projects,” he said.

In terms of maintaining a strong traditional energy sector while investing in diversification, Decker added: “While Vision 2030 emphasizes the transition to renewable energy, it also acknowledges the importance of maintaining a robust traditional energy sector, particularly oil and gas, which remain critical to the Kingdom’s economy.”

This comes as Saudi Arabia aims to optimize its oil and gas production through technological advancements and efficiency improvements to ensure the sector continues to generate revenue.

On behalf of Arthur D. Little Middle East, Merhaba highlighted that the Kingdom has undergone a pivotal shift in its economic and energy landscape in recent years.

“It ushered in the era of renewables and accelerated the deployment of solar. With a highly ambitious target to achieve 50 percent renewable adoption by 2030, which are under consideration for an upward revision, it has not only led to development of mega solar projects at record low prices, but also to build momentum in developing national champions across the solar value chain,” he said.

KAUST representative De Wolf reiterated the fact that the Vision has created a favorable climate for investment and development, with ambitious renewable energy targets shaping the future of the Kingdom’s energy mix.

Similarly, Gan emphasized that the Vision 2030 has created fertile ground for solar energy development, with policies that incentivize public-private partnerships and invest heavily in renewable energy infrastructure.

“This initiative aims to diversify the Kingdom’s energy mix by transitioning toward cleaner, more sustainable energy sources,” he said.

From PwC’s side, El-Borai explained that the National Renewable Energy Program is central to this.

“By 2060, Saudi Arabia aims to reach Net Zero status, supported by significant financial commitments, such as the planned $266 billion investment in cleaner energy sources, including solar,” he said.

“The Kingdom is actively developing projects with a capacity of 20 GW annually to meet its target of 100 GW to 130 GW of clean energy by 2030. This strategic framework also emphasizes localizing renewable energy manufacturing, with collaborations like the Public Investment Fund’s partnership with Chinese solar manufacturers to establish 30 GW of solar PV production capacity. The NREP is not just about generating clean energy — it’s about securing the Kingdom’s energy future and reducing its reliance on fossil fuels,” the PwC partner said.


Startup of the Week – Egypt’s Qara targets Saudi Arabia following $2.6m funding round

Startup of the Week – Egypt’s Qara targets Saudi Arabia following $2.6m funding round
Updated 01 February 2025
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Startup of the Week – Egypt’s Qara targets Saudi Arabia following $2.6m funding round

Startup of the Week – Egypt’s Qara targets Saudi Arabia following $2.6m funding round

RIYADH: Egypt-based supply chain technology company Qara is preparing to expand into Saudi Arabia, leveraging a $2.6 million funding round to support its entry into the Kingdom.

The investment will be used to build a local team, implement its technology solutions, and address key challenges in supply chain traceability and product authentication for businesses in the Saudi market.

“This funding round will be helping us accelerate our expansion into Saudi Arabia, a key market for Qara,” said Hassan Abouzeed, founder and CEO of Qara, in an interview with Arab News.

“With this investment, we can scale our operations quickly, set up our local team, and implement our technology solutions. It enables us to deploy our platform, which focuses on supply chain traceability and product authentication, to businesses in Saudi Arabia, helping them address key challenges related to counterfeiting, transparency, and customer loyalty,” Abouzeed added.

Qara’s decision to expand into Saudi Arabia has been significantly supported by the Kingdom’s National Technology Development Program’s Relocate Initiative.

It offers critical incentives, such as financial support, access to local partners, and assistance in navigating regulations, Abouzeed explained.

“The NTDP’s Relocate Initiative has been instrumental in facilitating our smooth entry into Saudi Arabia. The ease of setting up operations and receiving guidance on navigating local regulations was a huge advantage for us,” he said.

“Moreover, Saudi Arabia’s emphasis on becoming a regional tech hub made it an ideal destination for Qara’s next phase of growth. The incentives from the Relocate Initiative, combined with the country’s strategic alignment with Vision 2030, provided a perfect ecosystem for us to expand and bring our solutions to the market,” he added.

Saudi Arabia’s broader emphasis on digital transformation and its Vision 2030 strategy also played a central role in Qara’s plans.

“Saudi Arabia’s emphasis on becoming a regional tech hub made it an ideal destination for Qara’s next phase of growth,” Abouzeed explained, adding: “The Kingdom is open to new innovations, and businesses are increasingly adopting digital solutions to improve efficiency, transparency, and security — areas where Qara’s platform can make a big impact.”

The company’s platform provides tools to combat counterfeiting and enhance visibility.

“Our platform is a comprehensive digital ecosystem that allows producers to authenticate and trace their products throughout the supply chain down to the end consumer,” said Abouzeed.

He noted that the platform has been particularly effective in the Middle East and Africa, where fragmented supply chains often face challenges related to counterfeiting and lack of visibility.

“With Qara, businesses can secure their products with unique digital identities, monitor their distribution in real-time, and foster deeper relationships with customers and distribution parties, ensuring brand integrity and driving growth,” he claimed.

“What truly differentiates us is our ability to not only authenticate and trace products but also establish a direct connection between producers and consumers. As Saudi Arabia’s logistics sector grows, Qara’s solutions will play a critical role in supporting this transformation,” he added.

With the funding secured, the company’s immediate priorities include building a local team and establishing partnerships in Saudi Arabia.

“We’ll also work on forging strategic partnerships with key players in complementary industries. We already started with a loyalty program partner, Walaplus, to expand our points redemption network for Saudi customers,” Abouzeed said.

He added that hiring local talent will be critical to success in the country, and the firm will focus on recruiting professionals who understand the local market, the culture, and the business landscape.

“We already started with hires in sales and product teams, and currently, we are prioritizing roles in our tech team, as these will help us deliver our solutions effectively,” Abouzeed said.

Qara also has ambitious revenue goals for its first year of operations in Saudi Arabia, he revealed, adding: “We are targeting that our business in Saudi Arabia will contribute to 15–20 percent of our overall business by the end of year one.”

In terms of industry focus, Qara sees strong demand for its solutions in sectors where product authenticity and traceability are critical.

“We see significant demand for Qara’s solutions in industries such as pharmaceuticals, construction materials, and consumer goods,” Abouzeed said.

“Additionally, with the government’s focus on Vision 2030, we believe that sectors like food security and electronics will also experience a growing demand for digital solutions that enhance product traceability and consumer trust.”

Beyond Saudi Arabia, Qara plans to expand into other Gulf Cooperation Council countries once its operations in the Kingdom are established — with the UAE and Qatar highlighted as having a high demand for innovative supply chain solutions

“We also see opportunities in Kuwait and Oman, where businesses are increasingly adopting digital technologies to improve their operations and protect their brands,” Abouzeed said.

The funding round, while successful, was not without challenges, particularly in the current economic climate with the global uncertainties and shifting market conditions, the CEO revealed.

“What helped us most was that we’ve been profitable since inception, while maintaining a growth of two to three times annually, which demonstrated our ability to build a sustainable and profitable business model even in challenging market conditions,” he said.


Saudi Arabia provides 39.4 percent of Japan’s oil imports in December

Saudi Arabia provides 39.4 percent of Japan’s oil imports in December
Updated 01 February 2025
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Saudi Arabia provides 39.4 percent of Japan’s oil imports in December

Saudi Arabia provides 39.4 percent of Japan’s oil imports in December

TOKYO: Saudi Arabia provided Japan with 39.4 percent of its oil imports in December 2024, amounting to 31.05 million barrels, according to figures released by the Japanese Ministry of Economy, Trade and Industry’s Agency of Natural Resources and Energy.

Japan imported 78.85 million barrels of oil in December, of which the Arab share was 96.3 percent or 75.94 million barrels. 

Arab countries continued to supply a significant proportion of Japan’s oil imports, with most coming from five sources: the UAE, Saudi Arabia, Kuwait, Qatar and Oman.

The UAE emerged as the largest supplier, providing 35.97 million barrels, which accounted for 45.6 percent of the total imports. Kuwait, Qatar and Oman followed, contributing 5 million barrels (6.3 percent), 3.41 million barrels (4.3 percent), and about 0.5 million barrels (0.6 percent), respectively. 

Japan’s oil imports continue to be affected by geopolitical policies. With the ban on importing oil from Iran and Russia, the rest of its oil imports in December were sourced from Central and South America (1.8 percent), the US (1.3 percent), Oceania (0.4 percent) and Southeast Asia (0.2 percent).


Saudi banking sector dominating TASI trading, latest report reveals

Saudi banking sector dominating TASI trading, latest report reveals
Updated 01 February 2025
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Saudi banking sector dominating TASI trading, latest report reveals

Saudi banking sector dominating TASI trading, latest report reveals

RIYADH: Saudi Arabia’s banking sector led trading on the Kingdom’s stock exchange in 2024’s fourth quarter with a 17 percent market share, according to Tadawul’s latest report.

The industry was responsible for approximately SR66.42 billion ($17.7 billion) of transactions, ahead of the materials sector with SR45.04 billion, comprising 11.45 percent of the market.

The energy sector had 10.58 percent share in this period, with value traded reaching SR41.58 billion.

The banks industry group also dominated the market for the entire year 2024, leading in share trading value with SR265.57 billion according to Tadawul, accounting for 14.26 percent of the total traded value.

It was followed by the materials sector, which recorded SR249.32 billion, representing 13.39 percent, and the energy sector with SR225.27 billion, contributing 12.10 percent to the total traded value for the year.

These three sectors collectively represent a substantial 62.8 percent weight of the index. This concentration highlights the central role of banking, energy, and materials in shaping the performance of Tadawul, driven by the ongoing economic diversification under Vision 2030 and the Kingdom’s efforts to reduce its reliance on oil revenues.

Even though the energy sector claims the highest market capitalization, primarily influenced by Aramco with a substantial SR6.78 trillion market cap, it does not command the highest weight. This is due to the capped indices calculation methodology, with the banks sector surpassing it in terms of weight.

This methodology is used to prevent any single security from having a dominating influence on an index, and it is part of the Financial Sector Development Program’s key initiative under the Kingdom’s Vision 2030 to enhance the exchange’s product offering.

By balancing sector weights, Tadawul aims to create a more diversified and resilient market structure, reflecting the broader goals of economic transformation and investment appeal.

Saudi Aramco, the largest player in the industry on the market, recorded the highest activity at SR31.4 billion during the fourth quarter. 

The company’s majority of trades, or 47.15 percent, occurred in November according to data from Bloomberg, coinciding with Aramco announcing its profits and dividends payout for the quarter ending in September. 

The energy firm closed the fourth quarter with a 3.51 percent quarter-to-date increase in price at SR28.05 per share.

Al Rajhi came second in highest trades by value, totaling SR27.02 billion. The stock closed with a quarter-to-date rise of 8.49 percent at 94.6. 

The company’s financial results for the third quarter of 2024 showed SR5.1 billion profit, a 22.82 percent rise compared to the same period of the preceding year.

The Saudi telecom company STC, followed with value traded of SR13.62 billion however the stock price showed a 8.47 percent decline in the quarter-to-date at SR40. The company had reported its financial results for the third quarter of 2024 with profit of SR4.64 billion — an annual decline of 5.32 percent.

The stock with the highest trading volume and the largest price appreciation in the fourth quarter was Al Baha Investment and Development Co. On December 19, the company’s shareholders approved a 26.5 percent reduction in capital, lowering it from SR297 million to SR218.3 million.

Following this reduction, Al Baha announced that it had fully offset its accumulated losses, reducing them to zero percent of its capital. This achievement highlights the company’s efforts to improve its financial position. 

For the fourth quarter, the company saw a 56.67 percent quarter-to-date increase, with a closing price of SR0.47.

Banking sector growth drivers

Saudi Arabia’s banking sector’s dominance reflects its critical role in driving the Kingdom’s economic transformation under Vision 2030.

This performance is closely tied to robust corporate lending, fueled by the ongoing implementation of mega-projects across construction, tourism, and infrastructure.

With corporate credit growth projected at 10 percent annually in 2025 according to a report by S&P Global, banks have been instrumental in financing the ambitious pipeline of Vision 2030 initiatives, particularly as the government pivots from oil dependency to diversifying its economy.

Declining interest rates have further supported lending growth, particularly in residential mortgages, which benefit from expanding demographics and rising urbanization.

The mortgage sector’s steady expansion, aided by accommodative monetary policy and population growth, has complemented the surge in corporate loans, creating a dual engine for credit growth according to S&P Global.

In parallel, Saudi banks’ capital adequacy ratio of 19.2 percent at the end of September highlights their strong capitalization, ensuring sufficient capacity to meet the growing financing needs tied to Vision 2030.

According to the agency’s report, profitability in the sector remains stable despite declining net interest margins, with return on assets expected to hover between 2.2 percent and 2.1 percent, supported by increased loan volumes.

While corporate lending comprises nearly 50 percent of total loans, floating interest rates have allowed banks to quickly adjust to monetary changes, partially offsetting margin pressures, they added.

Additionally, international capital market issuances are increasingly being utilized to fund growth, reflecting the sector’s strategic alignment with the government’s long-term objectives.

This banking sector performance also mirrors broader regional trends in the GCC, where economic diversification, high oil revenues, and infrastructure investments have driven financial market activity.

As Saudi Arabia continues to implement Vision 2030 projects and attract foreign direct investment, its banking sector is expected to remain a key enabler of economic transformation, maintaining its leadership on Tadawul and within the GCC’s financial ecosystem.

Foreign ownership in Saudi equity market

According to the latest report by the Capital Market Authority for the third quarter of 2024, Saudis — primarily government entities — held 95.12 percent ownership in the main stock market.

GCC investors accounted for 0.76 percent, while foreign ownership rose to 4.11 percent, up from 3.2 percent during the same period last year.

In terms of trading activity, foreign investors contributed significantly, accounting for 25.23 percent of the total buy value on the main stock market, equivalent to SR112.48 billion. 

On the sell side, they traded SR117.42 billion, representing 26.34 percent of the total sell value. This resulted in net purchases by foreign investors amounting to SR4.97 billion for the quarter.

In a recent development, Saudi Arabia announced on Jan. 27, 2025, that it will permit foreign investment in publicly listed companies owning real estate in the sacred cities of Makkah and Medina.

This move is part of the Kingdom’s strategy to attract more foreign capital and boost liquidity for projects related to Islamic pilgrimage. These investments will be limited to shares and convertible debt instruments, with a cap of 49 percent ownership by non-Saudi nationals.

The Capital Market Authority aims to boost investment, enhance the efficiency and appeal of the Saudi capital market, and strengthen its global competitiveness while supporting the domestic economy.

Part of this effort involves attracting foreign capital and ensuring sufficient liquidity to fund current and future development projects in Makkah and Madinah, solidifying the market as a vital source of financing for these initiatives.

In recent years, the Kingdom has introduced significant reforms, including an updated investment law to create a level playing field for local and foreign investors and eased restrictions on foreign ownership in the stock market, further cementing its position as a global investment hub.


Green Horizons: Saudi Arabia’s sustainable tourism drive planting seeds for economic growth

Green Horizons: Saudi Arabia’s sustainable tourism drive planting seeds for economic growth
Updated 01 February 2025
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Green Horizons: Saudi Arabia’s sustainable tourism drive planting seeds for economic growth

Green Horizons: Saudi Arabia’s sustainable tourism drive planting seeds for economic growth

RIYADH: Eco-friendly holiday destinations being developed across Saudi Arabia are positioning the Kingdom as a leader in sustainable tourism, a host of experts have told Arab News.

Aligning with the Vision 2030 strategy to increase visitor numbers to the Kingdom to 150 million a year by the end of the decade, Saudi Arabia is creating a host of new vacation resorts, as well as reinvigorating existing popular spots.

Alongside this, the Kingdom has made environmental preservation a key tenet of its ambitions for the tourist industry, with ecological and cultural safeguards inserted directly into its strategy.

According to Pascal Armoudom, partner at Kearney Middle East & Africa, this balanced approach ensures that tourism expansion enhances, rather than compromises, the Kingdom’s natural and cultural assets.

“A central element is renewable energy investment across giga-projects like NEOM and the Red Sea Project. These destinations are designed to operate entirely on renewable sources, significantly lowering carbon emissions. By aligning economic growth with clean energy, Saudi Arabia not only attracts environmentally-conscious visitors but also creates sustainable jobs, supporting economic diversification away from oil,” Armoudom said.

Pascal Armoudom, Partner at Kearney Middle East & Africa. (Supplied)

“Conservation commitments further reinforce this balance. The Saudi Green Initiative aims to plant 10 billion trees and restore millions of hectares of land, reducing carbon while enhancing landscapes that are vital to eco-tourism,” he added.

The Kearney partner went on to note that these commitments ensure that as tourism grows, natural habitats are preserved, making Saudi Arabia’s landscapes more resilient and attractive for long-term tourism investment.

“Cultural preservation and community integration are also prioritized. Projects like Diriyah Gate and AlUla involve local communities in heritage conservation and economic opportunities, allowing residents to benefit economically while protecting cultural authenticity. By prioritizing heritage alongside economic incentives, Saudi Arabia creates a tourism model that is inclusive and respects its historical identity,” Armoudom said.

He added that uniting renewable energy, conservation, and cultural preservation enables Saudi Arabia to build a thriving tourism economy that aligns with global sustainability standards, which will in turn foster growth that sustains both the environment and the economy.

Learning from the mistakes of others

Camilla Bevilacqua, partner at management consulting firm Arthur D. Little, explained that Saudi Arabia has the opportunity to learn from more mature global destinations, where tourism significantly contributes to economic growth but can lead to environmental and social degradation when not designed from a systemic perspective.

“To unlock the full potential of regenerative development, it’s crucial to integrate ecological, social, cultural, and economic understanding into a unified approach, creating a community that becomes steward of the development and a development that contributes to the intrinsic value of natural and heritage assets,” she added.

Camilla Bevilacqua, partner at management consulting firm Arthur D. Little. (Supplied)

The ADL partner also suggested that loss of natural and cultural assets requires large investments, especially from the public sector, to restore habitats and communities that can instead drive economic growth.

The notion that economic development in tourism and environmental protection is not a zero-sum game was echoed by Seif Sammakieh, partner in Oliver Wyman’s Government and Public Institutions Practice and the head of the Riyadh office.

He flagged up that Saudi Arabia is already putting this mentality into practice, adding: “Across the ecosystem there is clearly a deep commitment to safeguarding natural and cultural heritage, and a recognition that these resources are essential to the country’s tourism appeal.”

Sammakieh highlighted that part of the attraction of the Red Sea is its rich and diverse coral reef, meaning the economic success of the tourist destination requires a steadfast commitment to environmental preservation.

Innovation is key

Saudi Arabia is leading sustainable tourism through innovative, eco-friendly developments that align with Vision 2030’s commitment to environmental conservation and cultural preservation.

Kearney’s Armoudom highlighted Amaala, a luxury wellness destination on the Red Sea coast, as an example of a project that will be fully powered by renewable energy.

Seif Sammakieh, partner in Oliver Wyman’s Government and Public Institutions Practice and the head of the Riyadh office. (Supplied)

He also focused on Diriyah Gate as a project that blends cultural preservation with sustainable practices.

“This historic site is being developed as a cultural hub, incorporating energy-efficient designs, water-saving measures, and native landscaping, allowing visitors to experience Saudi heritage responsibly,” the Kearney partner added.

From ADL’s side, Bevilacqua noted that Saudi Arabia’s Vision 2030 includes sustainable tourism initiatives across multiple projects and organizations, such as Soudah, AlUla, NEOM, the Red Sea, and several Royal Reserves and National Parks. She also stressed that these efforts target ecological restoration, economic transformation, and community empowerment.

“For Soudah Development, ecological restoration plans to plant over 1 million trees by 2030 aim to restore mountain ecosystems, while wildlife reintroduction programs, such as the rewilding of Nubian ibex, enhance biodiversity. Additionally, over 300 locals have been trained as eco-guides and forest stewards, contributing directly to tourism growth and increasing community engagement,” Bevilacqua said.

With regards to the Red Sea Project, the ADL partner emphasized that the coral reef and mangrove restoration efforts aim for a 40 percent biodiversity increase and sequester 500,000 tonnes of carbon dioxide annually as part of marine and coastal ecosystem restoration. Additionally, over 500 jobs have been created, aligning conservation with economic development through ecotourism initiatives.

The rise of eco-tourism

While integrating sustainability and environmental protection into tourism developments is admirable, these projects do ultimately need to attract visitors in order to deliver an economic return.

Nicolas Mayer, PwC Middle East partner and global tourism industry lead, explained that tourists drawn to nature-based experiences tend to be strong spenders, contributing significantly to the local economy.

“Eco-tourism, in particular, has a profound economic impact on more remote and economically weaker regions, where visitor spending can create jobs, stimulate local businesses, and foster infrastructure development that benefits residents and tourists alike,” Mayer said.

Nicolas Mayer, PwC Middle East Partner, Global Tourism Industry Lead. (Supplied)

“This type of tourism is especially appealing for domestic travelers, who bring significant economic benefits while generating a lower ecological impact than international visitors. By encouraging domestic tourism, the Kingdom reduces the carbon footprint associated with air travel, thus aligning with its sustainability goals,” he added.

The PwC representative continued to stress that the concept of regenerative tourism is central to Saudi Arabia’s approach.

“Unlike traditional tourism, which may strain resources, regenerative tourism actively restores and enhances natural and cultural sites. This approach ensures that destinations not only maintain their ecological and cultural value but also improve over time, offering a richer experience for future visitors and a lasting legacy for local communities,” Mayer said.


Fitch affirms Saudi Arabia rating at ‘A+’; outlook stable

Fitch affirms Saudi Arabia rating at ‘A+’; outlook stable
Updated 01 February 2025
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Fitch affirms Saudi Arabia rating at ‘A+’; outlook stable

Fitch affirms Saudi Arabia rating at ‘A+’; outlook stable

RIYADH: Fitch Ratings has affirmed Saudi Arabia’s Long-Term Foreign-Currency Issuer Default Rating at ‘A+’ with a Stable Outlook, the agency said on Friday.
Fitch indicated the rating reflects the Kingdoms strong fiscal and external balance sheets. It said: “government debt/GDP and sovereign net foreign assets considerably stronger than both the ‘A’ and ‘AA’ medians, and significant fiscal buffers in the form of deposits and other public sector assets”.
The agency also noted the Kingdom’s reform program, Saudi Vision 2030, has diversified economic activity in one of the Middle East strongest economies.
And there is positive outlook for growth this year.
“Headline economic growth is set to rebound in 2025 after being held back by cuts to oil production agreed by OPEC+,” a note by the agency said.
In addition Fitch also said that the Kingdom now faces less geopolitical risk.
“Saudi Arabia is exposed to geopolitical risks, but Fitch judges that these have lessened recently, given the dynamics of the regional conflicts.”