2024 Year in Review: The events that testified to Saudi Arabia’s transformation

2024 Year in Review: The events that testified to Saudi Arabia’s transformation
Short Url
Updated 30 December 2024
Follow

2024 Year in Review: The events that testified to Saudi Arabia’s transformation

2024 Year in Review: The events that testified to Saudi Arabia’s transformation
  • Riyadh’s new metro system will relieve pressure on roads by removing tens of millions of car journeys every year
  • The year coming to an end has seen events that together bear witness to how rapidly the Kingdom is evolving

LONDON: In 1924, Riyadh was a small oasis town, covering less than one square kilometer and home to no more than 30,000 people.

One hundred years ago, the motor car had yet to displace the camel as the primary form of transport and the future capital of the Kingdom of Saudi Arabia was still contained within the defensive walls that had encircled it for 200 years.

Today, Riyadh is a vast metropolis, the largest city on the Arabian Peninsula. Ever expanding, the capital is currently spread over 1,500 square kilometers and has a population close to eight million, largely reliant on the car.




A picture shows the opening session of the United Nations Convention to Combat Desertification, UNCCD COP16, in the Saudi capital Riyadh on December 2, 2024. (AFP)

In 2024, however, Riyadh took a significant step toward an increasingly sustainable future with the opening on Dec. 1 of the first three lines of a revolutionary new driverless metro system linking all parts of the city over 176 km of tracks.

Riyadh’s goal is not only to get bigger, but also to get better, leading the nation in following the blueprint of Vision 2030, the plan to transition the Kingdom away from an oil-dependent economy — and the new mass-transit system will relieve pressure on the roads by removing tens of millions of car journeys every year.

A decade in the making, by the end of January 2025 all six metro lines are expected to be open, with 190 trains serving 85 stations, initially carrying 1.2 million passengers a day and with a planned capacity of 3.6 million.

MORE SAUDI MILESTONES

• February: 15 trillion standard cubic feet of natural gas discovered at Jafurah Field.

• May: Students secure 27 awards at the International Science and Engineering Fair in the US.

• August: Saudi Arabia’s Team Falcons crowned Esports World Cup club champions.

• September: Riyadh hosts the third edition of Global AI Summit, also known as GAIN.

• September: Kingdom tops region, 4th globally in UN’s digital government services index.

• October: 4,000-year-old town dubbed Al-Natah discovered hidden in Khaybar oasis.

• October: Archaeologists discuss findings from Al-Faw, Kingdom’s newest World Heritage Site.

Treasured traces of the city’s past remain. Line 1, the Blue Line, which serves the north-south axis of the capital, passes close by the old town, where Al-Masmak Fort, once the largest building in Riyadh, dating back to the 19th century and recaptured by Abdulaziz Al-Saud in 1902, still stands in testimony to the Kingdom’s past.




Fahad bin Abdurrahman Al-Jalajel, Minister of Health of Saudi Arabia; Abdullah Al Rabeeah, Supervisor General, King Salman Humanitarian Aid and Relief Centre, Saudi Arabia; Anita Zaidi, President, Gender Equality, Bill & Melinda Gates Foundation, USA; Keir Simmons, Chief International Correspondent, NBC News, United Kingdom; Mian Muhammad Shehbaz Sharif, Prime Minister of Pakistan; Tedros Adhanom Ghebreyesus, Director-General, World Health Organization (WHO); William H. Gates, Co-Chair, Bill & Melinda Gates Foundation, USA; Speaking in the Bridging the Health Gap session at the Special Meeting on Global Collaboration, Growth and Energy for Development 2024, Riyadh, Saudi Arabia, 28 April 2024. (Photo: World Economic Forum/Deepu Das)

As Riyadh has grown and changed, so too has the whole of Saudi Arabia, and 2024 has seen a host of events that together bear witness to just how rapidly the Kingdom is evolving, transforming itself into a global player and destination in the process.

The year in Saudi Arabia began as it is ending, with the Winter at Tantora Festival, the culture, art and music festival at AlUla, which this year started on Dec. 19 and continues until Jan. 11.

From its beginnings in December 2018, when the festival featured the Italian singer Andrea Bocelli and the French violinist Renaud Capucon, it has grown to become a globally recognized celebration of art, music, and culture, with many events taking place in the stunning mirror-walled Maraya concert hall in AlUla’s Ashar Valley.




A train travels to the King Abdullah Finance District "KAFD" metro station in the Saudi capital Riyadh on December 1, 2024. (AFP)

An early highlight in the 2024 season was the classical concert on Dec. 27 by singer Abeer Nehme and The National Arab Orchestra, which celebrated the rich tapestry of Arab heritage.

At the other end of the musical scale in 2024 was MDLBEAST Soundstorm, the mid-December music festival which, with some justification, lays claim to being “the loudest weekend in Riyadh,” and this year featured acts including Eminem, Muse, David Guetta and Linkin Park.

Another mass-participation cultural event that is increasingly putting Saudi Arabia on the global entertainment map is Riyadh Season, a high-octane, multi-venue, six-month celebration that is billed as the biggest and most diverse entertainment festival in the world.




A view of the red carpet at the Red Sea International Film Festival in Jeddah, Saudi Arabia, Dec. 6, 2024. (AP)

Starting on Oct. 12 in 2024, within two months the season had attracted more than 10 million visitors.

One highlight this year was the bout in the Kingdom Arena between light-heavyweight boxing champions Dmitry Bivol and Artur Beterbiev, won by the Russian Beterbiev, who became the first undisputed four-belt light-heavyweight champion since 2002.

By way of contrast, and summing up the eclectic diversity of the entire season, on Nov. 14 stars flew into Riyadh from around the world for the 45th anniversary celebration of Lebanese couturier Elie Saab.




The year in Saudi Arabia began as it is ending, with the Winter at Tantora Festival, the culture, art and music festival at AlUla, which this year started on Dec. 19 and continues until Jan. 11. (Shutterstock)

The fashion show was attended by celebrities including Jennifer Lopez, Halle Berry, Celine Dion, Nadine Nassib Njeim, Monica Bellucci and Razane Jammal.

Over on the west coast in Jeddah, the fourth iteration of the Red Sea International Film Festival, which ran from Dec. 5 to 14, continued to reinforce its reputation as a rapidly emerging force in the global film industry.

Championing films from Saudi Arabia and the Arab world, Asia, and Africa, the festival featured conversations with global stars including Sarah Jessica Parker and Priyanka Chopra.




Saudi Media Forum in Riyadh. (SPA)

On the sporting front, this year the Kingdom added another sport to a rapidly growing portfolio that already embraces soccer, golf, boxing and Formula One. This year’s Saudi Arabian Grand Prix on the Jeddah Corniche Circuit, the second round of the F1 championship, was the fourth in the country and was won by Red Bull’s Max Verstappen.

In November, the Women’s Tennis Association finals were held in Riyadh for the first time, with a record $15 million prize purse on offer.

The final saw world No. 3 Coco Gauff beat Zheng Qinwen in what is slated to be the first of several such finals to be held in the Kingdom.




Models display the latest collection during Jimmy Fashion show in Riyadh. (REUTERS)

After her victory against the Chinese Olympic champion, the 20-year-old American praised the event as inspirational for young Saudis, “just to show young girls that, you know, their dreams are possible,” she said.

She added: “I’m literally no different than they are. We just maybe come from different places.”

By the time she retired, she said, she hoped there would be a Saudi Grand Slam champion.




People attend the Soundstorm music festival, organized by MDLBEAST, in Banban on the outskirts of the Saudi capital Riyadh. (AFP)

But perhaps the biggest moment in Saudi Arabia’s 2024 came on Dec. 11, when global footballing body FIFA confirmed that the 2034 World Cup would be held in the Kingdom.

Hosting the 48-team tournament in 15 stadiums across five cities will bring in hundreds of thousands of fans and players, many of whom will be experiencing the Kingdom in person for the first time.

“For us, soccer or football is not only a sport,” Saudi Sports Minister Abdulaziz bin Turki Al-Faisal said after the news was announced, “it is a value that we share with the entire world.”

Saudi Arabia, he added, was “looking forward to hosting” many more events and making football history.

“This is the chance to invite you all to visit my country, to celebrate our culture, to see the greatest success story with your own eyes.”

Fun and games isn’t the only stage on which Saudi Arabia is opening up to the world.

In 2024 the Kingdom hosted a number of high-level global conferences, including biodiversity conference COP16 over the first two weeks in December, at which global pledges to combat drought and land degradation topped $10 billion and, in April, the World Economic Forum’s Special Meeting on Global Collaboration, Growth and Energy for Development.

 

 


Saudi Arabia submits Expo 2030 registration dossier

Saudi Arabia submits Expo 2030 registration dossier
Updated 08 March 2025
Follow

Saudi Arabia submits Expo 2030 registration dossier

Saudi Arabia submits Expo 2030 registration dossier

RIYADH: Saudi Arabia has submitted an official registration dossier to host World Expo 2030 Riyadh to the Bureau International des Expositions (BIE).

Saudi ambassador to France Fahd bin Mayouf Al-Ruwaili  presented the document to the Secretary General of BIE Dimitri Kerkentzes, the Saudi Press Agency reported on Friday.

Kerkentzes, who praised the clear organizational vision around Expo 2030 Riyadh, said the plan “reflects the Kingdom’s dedication and the significant efforts it is exerting to prepare for this global event and closely cooperate with BIE to ensure its success”.

Saudi Arabia was announced as the winning bid to host expo at a BIE event in November 2023, after a secret ballot process gave the Kingdom 119 of the 165 votes available, breezing past South Korea and Italy.

The submission represents the actual start of event preparations. It includes a comprehensive plan detailing all of the event’s organizational, operational and procedural aspects, along with the scheduled operational dates, the SPA said.

It also goes over the legislative, regulatory, and financial measures, as well as the Expo site master plan, the conditions for international participation, and plans for utilizing the exhibition’s legacy, the SPA said.

The document will be reviewed by BIE and its members ahead of its official adoption at the organizations general assembly.

The Kingdom will then be able to begin with the practical preparations and extend official invitations for international participation through the proper diplomatic channels, according to SPA.


Riyadh Air’s all-female engineering program propels Saudi women to new heights

Riyadh Air’s all-female engineering program propels Saudi women to new heights
Updated 08 March 2025
Follow

Riyadh Air’s all-female engineering program propels Saudi women to new heights

Riyadh Air’s all-female engineering program propels Saudi women to new heights
  • Airline aims to break barriers in a traditionally male-dominated industry

RIYADH: As the world celebrates International Women’s Day on March 8, Riyadh Air stands as a symbol of progress, championing gender diversity in aviation.

The airline, set to launch operations later this year, is not only building a world-class carrier but also breaking barriers in a traditionally male-dominated industry.

One testament to this commitment is its aircraft maintenance engineering program, which welcomed its first entirely female cohort — 27 in total — one year ago.

Riyadh Air’s initiative comes at a time when women make up just 3 percent of aircraft maintenance engineers worldwide. (Supplied)

Selected from thousands of applicants, their participation underlines Riyadh Air’s dedication to diversity, inclusion and workforce development, in line with Saudi Vision 2030’s goal of empowering women.

Arab News spoke with three of them — Shahad Al-Salmi, Hala Al-Zahrani and Alkhuzran Al-Roshaidan.

Al-Salmi, a 24-year-old from Makkah and a physics major at Umm Al-Qura University, described the program as an unprecedented opportunity.

HIGHLIGHTS

• The airline, set to launch operations later this year, is building a world-class carrier.

• Its aircraft maintenance engineering program, which welcomed its first entirely female cohort one year ago.

• Selected from thousands of applicants, their participation underlines Riyadh Air’s dedication to diversity.

“To go to college every day and have an aircraft outside of our classroom — it’s an incredible feeling,” she said. “I think the reason Riyadh Air took this step is, the CEO Tony [Douglas], he says it all the time: ‘We don’t have a heritage that holds us back.’ And I think they went with women specifically because they want to push the labor market further and provide more opportunities. They want something fresh. They want to say, ‘We are here to change the industry for the entire country.’ And that’s a powerful message for all of us.”

Riyadh Air is setting new standards in aviation. (Supplied)

Al-Salmi also highlighted the sacrifices many of the trainees had made, including herself: “Most of us came from outside Riyadh. We left our families and our loved ones for this opportunity, because not only do we believe in it, but our families also believe in it.”

Al-Zahrani, a 19-year-old from Jeddah, recalls her pride on finding out she had been chosen.

“Knowing I was going to be the first in the field as a woman — and a Saudi, as well — was a very big motivation,” she told Arab News. “I think it’s really essential and crucial for us to be a part of history. That’s what they’re trying to do, not only in Saudi but worldwide. It’s very nice to know that we’re a part of that.

Alkhuzran Alroshaidan, Trainee

“We are going to be the first, we are going to be pioneers, and that’s scary and nice at the same time. But I think the nice overpowers the scary part, thanks to all the assistance we are getting.”

Al-Roshaidan, a 21-year-old from Al-Ahsa with a degree in computer science from King Faisal University, sees the program as part of a larger movement.

“Even beyond being a pioneer, it’s being part of the vision for Saudi Vision 2030. That’s amazing,” she said.

Trainees are exposed to dynamic learning environments that challenge them to adapt quickly, mirroring the rapid pace of change in Riyadh itself. (Supplied)

Eager to explore various roles within aviation, she added: “I want to try everything that I can try with this, like management, [being a] technician — everything. I really like to challenge myself and I think it will make things so much easier and provide so many opportunities. I’m very honored to be here.”

On the gender imbalance when it comes to aircraft maintenance, Al-Roshaidan said: “It’s not only in Saudi Arabia, but the world; maintenance is male-dominated. I think it makes me appreciate even more that they [Riyadh Air] want to do something. The main thing is opening doors for women. It feels like being a part of the history of women empowerment.”

Although Al-Roshaidan’s family had some initial concerns about her decision to take part in the program, they are completely on board with it now.

Riyadh Air is setting new standards in aviation. (Supplied)

“For my family, it was scary, but when they saw me here, and I am happy, doing well, they became proud. One of my brothers — he is the one who pushed me to do it, he is the one who encouraged my mom to let go of the fear. They call me every single day. We send photos of everything,” she said.

Riyadh Air’s initiative comes at a time when women make up just 3 percent of aircraft maintenance engineers worldwide, according to figures from the International Civil Aviation Organization.

With the aviation industry facing a shortage of skilled technicians, the new airline is not merely filling roles, but actively reshaping industry norms and establishing a sustainable talent pipeline. The rigorous program combines theoretical instruction with hands-on training in areas such as electrical systems, aircraft structures and safety protocols.

Trainees are exposed to dynamic learning environments that challenge them to adapt quickly, mirroring the rapid pace of change in Riyadh itself.

As one of the first women to enter the field with Riyadh Air, the women represent a new generation of aviation professionals in Saudi Arabia. Moving to Riyadh was a major transition for many of them, as few are local. But despite the changes, they bonded quickly as they live together in shared housing.

“We have built a community within ourselves and with the company. It doesn’t feel like just another job,” said the trainees.

While aviation remains a male-dominated field, the group is determined to challenge perceptions.

“This program didn’t exist before,” they pointed out in unison. “There are so many opportunities for future generations, and we are grateful to be part of this first wave. It’s not just about pushing women into the workforce — it’s about strengthening the economy; if you are only hiring men, you are limiting your labor force.”

With some 18 months left of their training, the students are already anticipating the next phase of their careers.

“Every day, we walk to class and see an aircraft. We know we are working towards something bigger,” they said.

As Riyadh Air prepares for its inaugural flight in 2025, these young women are poised to play a crucial role in shaping the airline’s future and their presence marks a significant shift in Saudi Arabia’s aviation sector.

Their journey, marked by personal sacrifice and relentless ambition, serves as a powerful statement for both the nation and the global aviation community.

On the 50th anniversary of International Women’s Day, Riyadh Air’s commitment to empowering women in aviation is testament to the transformative impact of investing in women.

“We all want to serve our country and see it prosper and that doesn’t come at the cost of anyone,” Al-Salmi added. “We are not replacing men; we are working alongside them — that’s what I believe women empowerment is all about.”

The women see the program as a launch pad for further greatness. Al-Zahrani concluded: “As Shahad [Al-Salmi] mentioned before, the sky is the limit. I said, ok, but we are going to be IN the sky. It’s not our limit — we really don’t have limits.”

 


How Saudi Arabia’s Prince Mohammed bin Salman Royal Reserve protects biodiversity

How Saudi Arabia’s Prince Mohammed bin Salman Royal Reserve protects biodiversity
Updated 08 March 2025
Follow

How Saudi Arabia’s Prince Mohammed bin Salman Royal Reserve protects biodiversity

How Saudi Arabia’s Prince Mohammed bin Salman Royal Reserve protects biodiversity
  • Genetic testing plays a vital role in the reserve’s conservation effort, ensuring the right subspecies are reintroduced
  • The reserve also promotes sustainable eco-tourism and provides socioeconomic benefits to local communities

RIYADH: Established seven years ago as part of Saudi Vision 2030, the Prince Mohammed bin Salman Royal Reserve stands as a testament to the Kingdom’s commitment to environmental conservation.

Saudi Arabia has made significant strides in protecting its ecosystems and wildlife, expanding its protected areas from 19 to more than 400 — now covering 18 percent of the Kingdom’s territory.

“When I was invited to come and look at Saudi Arabia, I was struck by its rugged expansive beauty, natural wildness and unique biodiversity,” Andrew Zaloumis, CEO of the Prince Mohammed bin Salman Royal Reserve, told Arab News.

“I was impressed by the vision and strong leadership and direction with respect to conservation. Vision 2030 puts in place a framework to make the Kingdom’s commitments to the environment a reality and globally relevant.

“Its potential to be a serious global contender was an opportunity I could not pass up.”

Located in northwestern Saudi Arabia, the reserve spans about 24,500 sq. km, encompassing 15 ecosystems and hosting more than 50 percent of the Kingdom’s marine and terrestrial species, making it one of the most biodiverse protected areas in the Middle East.

“The reserve is home to exceptional plant and animal biodiversity,” Zaloumis said, noting that it covers 1 percent of Saudi Arabia’s terrestrial area and 1.8 percent of its marine area.

“The reserve’s 170 km coastline is the longest under the management of a single conservation agency in the Kingdom.

“It is home to 64 percent of the Kingdom’s coral species, 22 percent of its fish species, as well as hawksbill and green turtle populations, spinner dolphin, dugong, whale shark, and critical gray mangrove ecosystems.”

DID YOU KNOW?

• The reserve is home to more than 1,300 species and 2,000 historical and archaeological sites.

• It protects 50 percent of the Kingdom’s species, making it one of the region’s most biodiverse areas.

• It stretches from the Harrat lava plains to the Red Sea, linking NEOM, the Red Sea Project and AlUla.

Not every piece of land is suitable for reserve status, Zaloumis explained, as such areas must possess particular ecological significance.

“To be of global significance, a reserve must have the conservation values that enable this,” he said. “It is not any piece of land — it is being conserved for a very specific conservation reason.”

A nature reserve safeguards biodiversity by protecting plant species, providing a sanctuary for endangered animals, and maintaining ecological balance.

The Reserve's veterinarian oversees the reintroduction of the Arabian oryx as part of the conservation program. (PMSRR photo)

So far, the Prince Mohammed bin Salman Royal Reserve has successfully reintroduced 11 of its 23 native species, including sand gazelle, mountain gazelle, onager and pharaoh eagle owl.

“Genetic testing is key to ensure the correct subspecies are brought back,” Zaloumis said.

“One of the reserve’s conservation successes recognized globally is the return of the Persian onager after a 126-year absence. There are less than 600 left in the wild globally.

“The big-picture strategy is to create an open ecological area where historically occurring species can roam freely as they once did more than a century ago.”

The strategy is already bearing fruit. In December, the reserve celebrated the birth of its 15th Arabian oryx calf since launching its rewilding program in 2022.

Andrew Zaloumis, CEO of the Prince Mohammed bin Salman Royal Reserve, bottle-feeding an orphaned oryx at the Reserve. (PMSRR photo) 

The rewilding program is part of the reserve’s Integrated Development Management Plan, which aims to protect, conserve and restore its natural and cultural assets, promote eco-tourism, and provide socioeconomic benefits to local communities.

Beyond conservation, the reserve also highlights historical landmarks from both the Islamic and pre-Islamic periods, including sites built by the Nabataeans.

Zaloumis said that achieving UNESCO World Heritage status is no simple feat, as a site must meet strict international criteria.

“To be a World Heritage site, you have to be globally exceptional — one of a kind,” he said. “Less than 1 percent of the world’s 262,000-odd reserves have the outstanding universal values that could get it recognized by UNESCO as a World Heritage site.”

Opinion

This section contains relevant reference points, placed in (Opinion field)

Currently, the reserve is part of two cultural and two natural sites on UNESCO’s World Heritage Tentative List, placing it among a select few globally with this distinction.

The reserve has also made a significant social impact through its community development initiatives.

Zaloumis said that the reserve’s greatest asset is its people. With 85 percent of its staff drawn from nearby areas, community development remains essential to ensuring locals benefit from conservation efforts.

A key initiative has been the establishment of a ranger force — including an all-women unit, the first of its kind in the Middle East.

Prince Mohammed bin Salman Royal Reserve rangers install a camera trap. Managing and protecting such a large area of diverse terrain is a challenge, but camera traps are changing how the reserve's scientists study wildlife in the remote areas. (PMSRR photo)

“We have established a highly effective 250-strong ranger force from scratch, drawn from the towns and villages in the reserve,” Zaloumis said.

“Thirty-four percent of our rangers are women compared to a global average of 11 percent.”

He added: “These are the first women ranger units in the Middle East. Women globally have an important role to play in conservation — they give you different perspectives and are able to access different stakeholders. We wanted to make sure we started that way in the reserve.

“Our ability to develop conservation careers for Saudi men and women to excel in is important because, again, that is the future of conservation — it’s the sustainability of conservation in the Kingdom.”

Looking ahead, Zaloumis is focused on equipping the next generation with the skills needed to lead conservation efforts in Saudi Arabia.

Students from local schools take part in coastal environmental cleanup exercises as part of the awareness campaign emphasizing collective responsibility in protecting the marine environment. (PMSRR photo)

“Our goal is to build a new generation of conservationists to take the reserve forward and contribute to the Kingdom’s green agenda,” he said.

He believes that the key lies in empowering people to take control of their own future and communities.

“What we are doing is equipping the next generation of conservationists with the tool set necessary, not only to conserve the reserve but to contribute to Saudi Arabia’s broader conservation efforts, both in terms of protecting wildscapes and wildlife species.”
 

 


Saudi Arabia's foreign minister meets Iranian counterpart on sidelines of OIC

Saudi Arabia's foreign minister meets Iranian counterpart on sidelines of OIC
Updated 08 March 2025
Follow

Saudi Arabia's foreign minister meets Iranian counterpart on sidelines of OIC

Saudi Arabia's foreign minister meets Iranian counterpart on sidelines of OIC

RIYADH: Saudi Arabia’s Foreign Minister Prince Faisal bin Farhan met with his Iranian counterpart Abbas Araghchi in Jeddah on Friday.

The meeting took place on the sidelines of a gathering of foreign ministers from the Organization of Islamic Cooperation's (OIC), Saudi Press Agency reported.

During the meeting, they discussed bilateral relations and developments in the region.

Earlier, Prince Faisal met with the Kuwaiti Foreign Minister Abdullah Ali Al-Yahya and the foreign minister of Uzbekistan Bakhtiyor Saidov.


King Salman, crown prince donate $19m as Ehsan’s 5th national charity campaign launched

King Salman, crown prince donate $19m as Ehsan’s 5th national charity campaign launched
Updated 08 March 2025
Follow

King Salman, crown prince donate $19m as Ehsan’s 5th national charity campaign launched

King Salman, crown prince donate $19m as Ehsan’s 5th national charity campaign launched
  • Platform maximizes impact of charitable giving, with donations from citizens, residents during Ramadan
  • Chairman of platform’s supervisory committee praises Saudi leadership for unwavering support

JEDDAH: King Salman bin Abdulaziz and Crown Prince Mohammed bin Salman donated SR70 million ($19 million) to the National Campaign for Charitable Work via the Ehsan platform in its fifth edition on Friday.
King Salman on Friday approved the launch of the 5th National Campaign for Charitable Work, via the Ehsan platform, with donations continuing throughout Ramadan to enhance charitable giving and maximize its impact, reported the Saudi Press Agency.
As an extension of the leadership’s support for charitable work in the Kingdom, King Salman made a donation of SR40 million and the crown prince donated SR30 million.
SPA reported that the campaign aims to provide opportunities for all citizens and residents to participate in charitable acts and strengthen community solidarity during Ramadan.
Majid Al-Kassabi, chairman of the Ehsan platform’s supervisory committee, expressed his gratitude to King Salman and the crown prince for their unwavering support of the platform since its inception under a royal decree in 2021.
“The 5th National Campaign for Charitable Work follows the remarkable success of previous editions,” said Al-Kassabi.
The 2024 campaign attracted more than SR1.8 billion in donations through 15 million transactions, demonstrating the Kingdom’s leadership in charitable work and sustainable development.
Donors can digitally contribute to various charitable and development fields throughout the campaign. Additionally, donations can be made toward the Ehsan Endowment Fund.
All transactions are securely processed through the Ehsan app, https://ehsan.sa, or by calling the unified number 8001247000.