International investors flock to Saudi Arabia’s expanding VC market in 2024  

Special International investors flock to Saudi Arabia’s expanding VC market in 2024  
Aligned with its economic diversification strategy, the Kingdom has prioritized startups and VC investments as pivotal components of its transformation under Vision 2030. Shutterstock
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Updated 01 January 2025
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International investors flock to Saudi Arabia’s expanding VC market in 2024  

International investors flock to Saudi Arabia’s expanding VC market in 2024  

RIYADH: Saudi Arabia’s venture capital ecosystem showed remarkable growth in 2024, driven by robust government support, an influx of international investors, and a maturing entrepreneurial scene, according to industry experts.   

Aligned with its economic diversification strategy, the Kingdom has prioritized startups and VC investments as pivotal components of its transformation under Vision 2030.   

In an interview with Arab News, Philip Bahoshy, CEO and founder of MAGNiTT, a leading regional data platform, emphasized the importance of government-backed programs in fostering this growth, ensuring the ecosystem’s continued expansion in 2025 and beyond.




Philip Bahoshy, CEO and founder of MAGNiTT. Supplied

 

“Saudi Arabia continued to develop its venture ecosystem throughout 2024. This was seen through multiple government programs and initiatives driven by the Ministry of Communications and Information Technology and the National Technology Development Program, as well as training programs and investment structures through Jada Fund of Funds and SVC,” Bahoshy said.   

He also pointed out that the data indicates Saudi Arabia’s increasing competitiveness in terms of funding, especially when compared to other regional markets.  

Mohammed Al-Zubi, founder of Nama Ventures, one of Saudi Arabia’s top early-stage VC firms, echoed these sentiments, noting the alignment between Vision 2030 and the Kingdom’s growing momentum in the sector.  

“Three key factors stood out. First, the continued support from Vision 2030 initiatives, which provided both infrastructure and funding incentives to startups and investors. Second, the influx of international investors who recognize the untapped potential in the Saudi market,” Al-Zubi told Arab News.  




Mohammed Al-Zubi, founder of Nama Ventures. Supplied

“Finally, we saw at Nama that the entrepreneurial talent pool in Saudi Arabia has grown exponentially, with founders becoming more sophisticated in their approach to building scalable businesses,” Al-Zubi added.  

A resilient VC market  

Despite global economic challenges and a slowdown in late-stage investments, Saudi Arabia’s VC market proved resilient, outpacing many developed markets.  

“2024 showcased Saudi Arabia as one of the most dynamic and interesting VC markets globally,” said Al-Zubi. 

He observed that, while global VC investments saw significant declines, Saudi Arabia experienced only a “below-average decline,” thanks to targeted initiatives aimed at building a sustainable entrepreneurial ecosystem.  

Bahoshy also noted the strength of early-stage and Series A investments, which formed the backbone of the Kingdom’s venture capital activity.  

“Venture investment in the Kingdom remained strong at early and series A investments. Late-stage investment globally and in the region has been the hardest hit by the slowdown in venture,” he explained.  

One of the standout trends in Saudi Arabia’s 2024 venture capital market was the explosive growth in early-stage investments, which, according to Al-Zubi, accounted for approximately 85 percent of all VC deals. 

He emphasized that such investments are crucial for laying a solid foundation for the ecosystem.  

Bahoshy also highlighted this trend, noting that “investor appetite at the early stage was notable, driving an increase in the total number of transactions year on year.”   

Success stories 

Saudi Arabia’s VC growth in 2024 was marked by key success stories, reflecting the strength and global appeal of the local startup ecosystem.  

Bahoshy pointed to Tabby, a buy-now-pay-later fintech unicorn, as one of the standout successes. “Now headquartered in Saudi Arabia, Tabby is preparing for its initial public offering, likely on Tadawul, though the IPO date is yet to be announced.”  

“The company reached unicorn status last year with a valuation exceeding $1.5 billion after raising $200 million in a Series D funding round. This year it continued its expansion into the Kingdom through the acquisition of Tweeq, moving beyond just BNPL but into other financial services,” he said.  

Al-Zubi pointed to Salla, an e-commerce platform backed by Nama Ventures, as another success story.  

“Salla’s journey in 2024 is a prime example of the transformative power of early-stage VC. Nama Ventures invested in Salla during its earliest stages, and the company is now on the brink of unicorn status and preparing for an IPO. This year, Salla secured a $130 million pre-IPO investment round, partnered with stc Bank, and launched the Salla Special plan to empower businesses with advanced capabilities,” Al-Zubi explained. 

Other Nama Ventures portfolio companies, such as Cargoz and Nowlun, are also leveraging opportunities in the Saudi market.  

“Beyond Salla, other Nama Ventures portfolio companies, such as Cargoz and Nowlun, are expanding their footprints into Saudi Arabia — a testament to the ecosystem’s vibrancy and the opportunities it offers for regional growth,” Al-Zubi added. 

Global engagement 

Discussing the factors driving VC investments into Saudi Arabia, Bahoshy emphasized the Kingdom’s strategic vision as a key attraction for international capital.  

“Saudi Arabia, in line with Vision 2030, continues to attract international and regional interest into the Kingdom. In 2024, we saw notable relocation of companies to the Kingdom for their headquarters as well as international VC entities from the US and Asia setting up offices in the Kingdom as they attract global capital,” he stated.   

“This has led to the support of venture investment in the Kingdom locally and attracting regional and international startups to the Kingdom,” Bahoshy said.  

This surge in international engagement was further bolstered by various government support programs.   

“This was complemented by government support programs driven by the likes of MCIT, multiple accelerator programs focused on the top of the funnel like Flat6Labs, 500 Global and Sanabil, as well as Fund of Fund programs to not only invest in the capital allocators, but also to train them through structured programs and academic efforts,” he added.  

Global events hosted in Saudi Arabia, such as the Future Investment Initiative and LEAP, played a pivotal role in boosting the Kingdom’s international profile.  

“These events have positioned Saudi Arabia as a global hub for innovation and entrepreneurship, attracting attention from leading international venture capitalists,” said Al-Zubi.    

Emerging trends 

Saudi Arabia’s VC ecosystem has expanded beyond traditional sectors like fintech and e-commerce, branching into emerging industries such as IT solutions, food and beverage, and agriculture.  

Bahoshy pointed to Intelmatix’s $20 million Series A round and AI Menu’s $10 million funding as examples of this diversification.   

“In 2024, Saudi Arabia’s VC space saw notable activity beyond the usual leading sectors of fintech, e-commerce, retail, and transport and logistics,” Bahoshy said.  

Al-Zubi noted another key trend — the rise of sector-specific funds led by seasoned entrepreneurs.   

“These individuals leveraged their expertise and capital to establish highly focused funds in areas such as fintech, health tech, and logistics,” he observed.  

He believes this trend will continue into 2025, with more seasoned founders transitioning into investors and further strengthening the ecosystem.   

2025 Outlook  

Both Bahoshy and Al-Zubi are optimistic about the future of Saudi Arabia’s VC market in 2025.  

Bahoshy highlighted IPO readiness as a critical focus for the coming year. “Much discussion and preparation have been in place to see more IPO listings in the Kingdom. This is likely to transpire in 2025; however, a lot of groundwork in preparing companies to be ‘IPO’ ready has been a catalyst to the venture market,” he said.  

Al-Zubi forecasted growth in both early- and later-stage investments. “I foresee a continued shift toward larger, later-stage investments as more startups reach maturity.”  

“Simultaneously, the emphasis on early-stage investments will grow exponentially, driven by the recognition that nurturing startups from their inception is critical to building a pipeline of scalable ventures,” he added.  

Al-Zubi also anticipates continued momentum in pre-seed and seed funding, along with mentorship initiatives aimed at supporting emerging founders.  

Bahoshy pointed to deep technology investment as another promising area. “In the ever-evolving Saudi Arabia ecosystem, it is also important to note that the foundations are being set for deep technology investment,” he said, referencing the efforts of institutions like KAUST, government programs such as MCIT, and international roadshows in regions like Singapore, South Korea, and London.  

“This is an area to watch out for heading into 2025 as the AI interest globally looks to translate to venture investment in the Kingdom,” he added. 


Saudi Arabia, IMF lead talks on economic resilience at AlUla summit

Saudi Arabia, IMF lead talks on economic resilience at AlUla summit
Updated 13 February 2025
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Saudi Arabia, IMF lead talks on economic resilience at AlUla summit

Saudi Arabia, IMF lead talks on economic resilience at AlUla summit

JEDDAH: Policymakers, economists, and industry leaders will gather in Saudi Arabia next week for the AlUla Conference for Emerging Market Economies, where discussions will focus on global economic shifts, challenges, and the growing influence of artificial intelligence in driving growth. 

The event, set for Feb. 16-17, is a joint initiative between Saudi Arabia’s Ministry of Finance and the International Monetary Fund. The annual conference aims to serve as a key platform for addressing structural changes in the global economy and their impact on emerging markets, according to the Saudi Press Agency.  

Saudi Finance Minister Mohammed Al-Jadaan said the forum would provide an opportunity for decision-makers to exchange insights on economic policies designed to navigate current challenges. 

“The conference will also showcase the latest regional and global economic developments, focusing on enhancing prosperity and resilience,” Al-Jadaan said. 

IMF Managing Director Kristalina Georgieva highlighted the significance of the event, noting that it comes at a time of rapid transformation. 

 “It will provide a vital platform for policymakers, the private sector, and key stakeholders to discuss how emerging economies can take advantage of the opportunities offered by current economic shifts, strengthen their competitiveness, and achieve strong growth driven by the private sector,” Georgieva said. 

A January report from Moody’s projected that oil production and large-scale investment projects would accelerate annual economic growth in the Middle East and North Africa by 0.8 percentage points in 2025. 

Saudi Arabia, which is leading economic diversification efforts under Vision 2030, has increasingly positioned itself as a hub for global economic dialogue. The AlUla conference underscores the Kingdom’s efforts to foster international cooperation amid shifting economic dynamics. 


Saudi Arabia’s revenue rises to $336bn in 2024 as non-oil income surges 

Saudi Arabia’s revenue rises to $336bn in 2024 as non-oil income surges 
Updated 13 February 2025
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Saudi Arabia’s revenue rises to $336bn in 2024 as non-oil income surges 

Saudi Arabia’s revenue rises to $336bn in 2024 as non-oil income surges 

RIYADH: Saudi Arabia’s total government revenues reached SR1.26 trillion ($336 billion) in 2024, marking a 4 percent increase from the previous year and exceeding the initial budget estimates by 7 percent, the latest official data showed. 

According to the budget performance report released by the Ministry of Finance on Thursday, total expenditures stood at SR1.37 trillion, reflecting a 6 percent annual increase, while the budget deficit widened to SR115.63 billion — up 43 percent from 2023 but in line with projections. 

The rise in revenues was primarily fueled by a surge in non-oil income, which accounted for 40 percent of total revenues and reached SR502.47 billion, reflecting a 9.78 percent year-on-year increase. 

Taxes on goods and services accounted for the largest portion of non-oil revenues, comprising 57.5 percent of the total and increasing by 10.03 percent from 2023. 

Other major sources included non-tax revenues at SR121.94 billion, other taxes at SR35.65 billion, taxes on income, profits, and capital gains at SR31.57 billion, and taxes on international trade and transactions at SR24.5 billion, representing a 4.88 percent share in 2024.  

Despite oil remaining the dominant revenue source, its share of total government income declined from 62.24 percent in 2023 to 60 percent in 2024, with revenues from crude oil and petroleum products reaching SR756.62 billion.  

The decline in oil revenues in 2024 was largely attributed to Saudi Arabia’s commitment to production cuts in line with OPEC+ agreements aimed at stabilizing global oil markets.   

Despite this, the Kingdom remains on an expansionary fiscal path, with increased government spending supporting Vision 2030 initiatives. 

The rise in expenditures reflects sustained investment in infrastructure, economic diversification, and social development projects. 

While the budget deficit widened, it remains within expectations and at a manageable level relative to GDP. 

Saudi Arabia continues to uphold a strong fiscal position, reinforced by prudent debt management and favorable credit ratings. The Ministry of Finance, in collaboration with the National Debt Management Center, follows a comprehensive borrowing strategy that ensures long-term sustainability by diversifying financing sources across domestic and international markets. 

The government has also expanded its financing channels through sukuk and bond issuances, project-based funding, and partnerships with export credit agencies. 

These measures, combined with substantial financial reserves, position Saudi Arabia to navigate economic fluctuations while sustaining strategic investments. 

Crown Prince Mohammed bin Salman reaffirmed the government’s commitment to fiscal reforms, emphasizing economic diversification and private sector empowerment as key pillars of long-term financial stability. 

Despite global economic uncertainties, the Kingdom remains well-positioned to drive regional and global economic growth.   

Breakdown of expenditures 

Saudi Arabia’s total government spending grew 6 percent year on year, reaching SR1.37 trillion. Employee compensation remained the largest expenditure category, rising by 4 percent to SR558.92 billion. 

Spending on goods and services followed, comprising 24 percent of total expenditures at SR311.25 billion. Non-financial assets capital expenditures, known as CAPEX, accounted for 14 percent of total spending, amounting to SR190.6 billion. 

In the fourth quarter of 2024, government expenditures reached SR360.52 billion, marking a 9 percent decrease compared to the same period in 2023. 

Despite the rise in the budget deficit, the Kingdom’s fiscal performance remained in line with expectations, demonstrating resilience in non-oil revenue growth and continued commitment to economic diversification under Vision 2030. 

In the fourth quarter of 2024, total revenues stood at SR302.86 billion, reflecting a 15 percent drop compared to the same period in 2023 due to lower oil revenues. 

Oil income fell by 31 percent year on year, while revenues from non-oil activities saw a notable 21 percent increase during the same period, according to Ministry data.

Public debt and fiscal management 

Saudi Arabia’s public debt rose to SR1.22 trillion by the end of 2024, a 16 percent increase from the previous year. Domestic debt accounted for 61 percent of the total, while foreign debt made up the remaining 39 percent. 

Public debt has been strategically leveraged to finance large-scale projects and initiatives that are central to Vision 2030, such as infrastructure development, diversification of the economy, and investments in non-oil sectors.

The sustained demand for Saudi debt on the international market also underscores the country’s solid credit ratings and fiscal policies that continue to attract global investors.

This rise in public debt is being managed prudently by the government, which has been focused on ensuring that borrowing supports growth without overstretching fiscal limits.

Furthermore, the Saudi authorities have undertaken reforms to ensure that debt levels do not adversely affect the country’s fiscal health, and that it is being used to generate long-term returns through infrastructure and economic diversification.


PIF’s ROSHN, Johnson Controls Arabia ink deal to propel energy efficiency in Saudi Arabia

PIF’s ROSHN, Johnson Controls Arabia ink deal to propel energy efficiency in Saudi Arabia
Updated 13 February 2025
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PIF’s ROSHN, Johnson Controls Arabia ink deal to propel energy efficiency in Saudi Arabia

PIF’s ROSHN, Johnson Controls Arabia ink deal to propel energy efficiency in Saudi Arabia

RIYADH: Saudi developer ROSHN has signed a deal with Johnson Controls Arabia to introduce advanced cooling technology, strengthening the Kingdom’s push for energy efficiency, said a senior executive. 

In an interview with Arab News on the sidelines of the first day of the Public Investment Fund Private Sector Forum taking place from Feb. 12-13 in Riyadh, Johnson Controls Arabia CEO Mohanad Al-Shaikh explained that the new deal signed with the PIF firm seeks to supply a specialized type of engineered variable refrigerant flow technology that is new to the region to encourage local manufacturing.

This falls in line with Saudi Arabia’s efforts to localize technologies and develop national capabilities in the energy sector, supporting the goals outlined in the Kingdom’s Vision 2030.

It also aligns well with Saudi Arabia’s commitment to have 50 percent of its electricity capacity from renewable sources by 2030.

“It’s (VRF) a technology that allows for a higher level of efficiency of systems to be included in buildings. It targets actually a couple of things. The main thing is the energy efficiency. The energy efficiency ratio of the VRF technology is much better than the traditional on-off technologies that we’ve always used in our houses,” Al-Shaikh said.

“It’s a technology that allows for higher level of efficiencies and it also allows building owners to use less number of machines. So, even for the look and feel of buildings, using this technology would be much better than what we’re used to in our region,” he added.

The CEO emphasized that this step aims to promote localization and local manufacturing, boosting the private sector’s contribution to gross domestic product and increasing the share of industrialization within it, which is in line with Vision 2030.

During the interview, Al-Shaikh highlighted the heating, ventilation, and air conditioning market from a macro level.

“HVAC as an industry, you’re talking about a total market size of $120 billion in the world. In Saudi, we’re talking about SR18 billion ($4.79 billion), the annual sales of HVAC systems. This is growing, actually, in 2025 versus 2024, we’re expecting about 8 percent increase year over year,” he said.

The CEO also underlined how ROSHN has been expanding, saying: “I mean, we’re seeing the projects all across the Kingdom, and this is for us, hopefully, is the first of many, to come and we have signed, this with ROSHN, but we also have other signatures coming up with other PIF companies for mega and giga-projects.”

Al-Shaikh then tackled Johnson Controls Arabia’s operations in the Kingdom.

“We are a company that was established long, long ago. So, our first project was in Jeddah about 75 years ago, under the brand name York. We have about 26 different brands under the Johnson Controls Arabia umbrella. Our flagship, when it comes to HVAC, is the York brand name. Our manufacturing facility in Jeddah is the largest in the Middle Eastern and Africa region in terms of the production capacity and also the footprint of the facility. We have about 11 production lines,” he said.

The CEO added: “We do manufacture products that range from what we use for small to the large to big mega and giga jobs like airports, medical facilities, and cities. And we also have within the facility, we have full-fledged research and development center, labs, testing labs for small residential units and also up to 600-tonne units, and I’m talking about large testing facility.”

Al-Shaikh emphasized that this came as a result of collaboration as well as Saudi Arabia’s vision to localize.

He also disclosed that products manufactured in Saudi today actually comply with products sold in the North American market and Europe.

“This VRF technology, same technology with no modification, has the same level of certification. We’re able to supply it to other places globally. And as I said, the manufacturing facility has allowed us to sell to about 26 different countries in the region. Of course, in the Middle East, but also we’ve reached the North American market by supplying scroll chillers technologies to the US this past year,” the CEO said.

Al-Shaikh mentioned the company’s production capacity, noting that until two years ago, it only manufactured 30 percent of the products it sold in the Kingdom.

“We closed 2024, whereby we are manufacturing 90 percent of what we sell in Saudi the total capacity of the factory,” he said.

“We do have a target in 2025 to have almost 25 to 30 percent of that production capacity going for the North American market because, I mean, our technology, the certifications we have, the type of transfer of technology is allowing us actually not only to serve the Saudi market, but the regional and the global market,” the CEO added.

Moving on to suppliers, Al-Shaikh justified the long-term plan that will potentially see them residing in the Kingdom.

“We are dealing with almost 400 suppliers in our manufacturing facilities. We use about 40,000 different parts to manufacture our finished products. Unfortunately, many of the suppliers are not residing in the Kingdom, and it’s actually a challenge for local manufacturers because when it comes to supply chain resilience, you’ve seen during Corona time, it was an issue. So, while you’re manufacturing the finished goods in Saudi, if your supply chain is not also surrounding you, then it becomes an issue,” he said.

“What we’re trying to do now in collaborations with different partners like the PIF and other companies is to localize and increase our localization targets year over year, whereby and attracting manufacturers of parts to be also near our facility or at least be in the Kingdom. So, the perfect condition is where you’re creating that integrated supply chain similar to the automotive industry where everyone is actually residing in one cluster,” the CEO added.

Al-Shaikh also tackled the outlook on the future of the building technologies and export market in Saudi Arabia.

“Now, with the development of AI and the machine learnings, the focus is shifting not only on the HVAC, on the hardware, but also shifting to on the IT and how you bridge the gap between the IT and the OT, the operational technologies and the information technologies. Because when we talk about net zero and the aim and the aspiration of countries and companies to reach that level, working on the hardware by itself will not allow you to achieve that net zero,” he said.

“So there has to be a linkage between the OT and the IT, and that’s what we’re trying to do in our manufacturing facility,” the CEO added.


Saudi Arabia launches new financing products to boost construction sector

Saudi Arabia launches new financing products to boost construction sector
Updated 13 February 2025
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Saudi Arabia launches new financing products to boost construction sector

Saudi Arabia launches new financing products to boost construction sector

RIYADH: Saudi Arabia has rolled out Infra-guaranteed financing and surety bonds to support contractors in the construction industry, according to a senior official.

In an interview with Arab News at the third Private Sector Forum in Riyadh on Thursday, Leyla Abdimomunova, head of the Real Estate and Construction at PIF’s National Development Division, explained that her department is focused on strengthening the capabilities of contractors in the Kingdom through various upskilling initiatives and pre-qualification programs.

This push to fortify the construction sector is critical to Saudi Arabia’s broader economic diversification strategy, where infrastructure development plays a key role.

According to Mordor Intelligence, the Kingdom’s construction market is projected to reach $74.11 billion by 2025, with a compound annual growth rate of 5.37 percent, ultimately reaching $96.26 billion by 2030.

“One of the biggest issues that the contractors are facing is access to finance and resources, to be able to mobilize for their projects, to purchase materials, and to pay their workers throughout the whole project. And typically banks, they are not very eager to finance construction projects in general because they’re high-risk and smaller contractors in particular,” said Abdimomunova. 

She added: “So, we have created a number of products specifically targeting contractors. One of them is Infra-guaranteed financing. National Infrastructure Fund guarantees up to 50 percent of the bank loans provided to contractors. We signed the first-ever Infra-backed financing package. It was signed by the National Infrastructure Fund, Arab National Bank, and one of our contractors called Saudi Pan Kingdom Co.”

Abdimomunova stated that the inaugural infrastructure-backed financing package will be utilized for a project within ROSHN.

She also highlighted that Saudi Arabia is the first country in the Gulf Cooperation Council to introduce surety bonds, which serve as an alternative to traditional bank performance bonds.

“The second great achievement that we had on contractor financing is a completely new product in the GCC region. It is common across the world, but unfortunately, it was not previously available in the Kingdom, and it is called a surety bond. A surety bond is an insurance alternative to a bank performance bond,” said Abdimomunova. 

She added that the first-ever surety bond in the entire GCC region was signed between Walaa Insurance Co. and System Security Solutions Co. and it will serve one of the projects in Red Sea Global. 

Explaining more about surety bonds, she continued: “Surety bond allows to function like an insurance, where it provides a guarantee to the contractor that they can present to their client as a guarantee that if something wrong happens with the project, then insurance company will step in and cover the losses.”

Abdimomunova further explained that the primary role of the Real Estate and Construction Department is to develop products like surety bonds by collaborating with financial institutions, contractors, and development companies.

She also emphasized the growing importance of localizing building materials, as demand for such products is increasing in the Kingdom due to the ongoing large-scale infrastructure projects.

“What we are trying to do and the target that we created for ourselves is that at least 50 percent of the supply gap should be covered through localization. We are working with Saudi development companies to aggregate and estimate the demand for building materials. We have now a demand estimate until 2040,” said Abdimomunova. 

She added that this information will be leveraged to attract investors and help expand capacity by establishing more factories.

Abdimomunova also noted that her department is currently collaborating with 270 companies, half of which are based in the Kingdom, while the rest are international. This collaboration aims to increase the number of building material manufacturing factories in Saudi Arabia.

“Today, we have five factories already commenced last year. We expect about 20 more factories to open throughout the next two years. We have close to 100 companies already expressing their intent to localize,” said Abdimomunova. 

She added that her department is assisting companies in identifying investment opportunities, helping them conduct feasibility studies, facilitating connections with relevant ministries and financial institutions, and supporting them throughout the entire investment process.

Abdimomunova also outlined additional efforts by the Real Estate and Construction Department to support contractors in the Kingdom.

She explained that the department is responsible for developing the sector and the ecosystem surrounding the real estate development projects under PIF.

“So, what my department is doing is basically activating and mobilizing the whole ecosystem, attracting international contractors, working with the local contractors and helping them grow and prove their capabilities, attracting foreign direct investment into manufacturing of building materials, construction equipment, working with the local manufacturing partners to help them expand their capacity and build new factories, as well,” said Abdimomunova. 

She added that the primary goal of her department is to reach out to the private sector outside of the PIF, and bring them in to become the partners of the projects initiated by the wealth fund. 

According to Abdimomunova, the department is trying to strengthen medium-sized contractors through various initiatives and upskilling projects. 

“We have a Contractor Prequalification Program. So it’s a program that we run jointly with the Saudi Contractors Authority. It’s a platform which allows local contractors to register and pre-qualify to work with our development companies. So today we have almost 3000 contractors registered on the platform and more than 300 contractors pre-qualified,” said Abdimomunova. 

She added: “We also have contractor upskilling boot camps. So it’s a training program. These boot camps are organized either by ourselves or by development companies. Through these camps,  trying to give them the minimum skills that they need to be able to be invited to the projects and also to win this project.” 


Red Sea Global to fund new destinations through residential sales proceeds: Group CFO

Red Sea Global to fund new destinations through residential sales proceeds: Group CFO
Updated 13 February 2025
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Red Sea Global to fund new destinations through residential sales proceeds: Group CFO

Red Sea Global to fund new destinations through residential sales proceeds: Group CFO

RIYADH: Saudi Arabia’s Red Sea Global is leveraging the proceeds from its residential sales to finance upcoming projects along its coastal properties, according to the company’s top executive.

In an interview with Arab News during the Public Investment Fund’s Private Sector Forum, RSG’s Group Chief Financial Officer Martin Greenslade disclosed that the company intends to sell around 300 residences in its Red Sea development, along with a similar number at its wellness-focused destination, AMAALA.

“Those residences are available to anyone to purchase, both Saudis and international buyers. We’ve already sold some of them, some of those have been reserved, and the pricing for that is anywhere up from SR5 million ($1.3 million) upward. There’s something to suit every taste and every budget,” Greenslade said.

The CFO added that revenue from these sales serves as a critical source of funding for RSG’s long-term plans. “This external investment, as people buy those residences, is an important driver of funding for us,” he said.

Infrastructure development

RSG has already invested more than $20 billion into its flagship projects, with an equal or greater amount expected to be invested in future developments, according to the company’s top official.

Initial funding for infrastructure was provided by the Saudi government and the sovereign wealth fund, with additional support from bank loans and public-private partnerships for key utilities, such as solar energy and water treatment.

To finance the Red Sea project, RSG secured a SR14 billion green financing facility in 2021, which has been fully utilized to support the final stages of development. Greenslade emphasized that future funding will continue to come from a combination of residential sales, bank loans, and external investments.

“We are actively exploring co-investment opportunities, similar to our partnerships for the Four Seasons and Jumeirah hotels, where we have sold 50 percent stakes to external investors,” he noted.

Growing tourism and occupancy targets

Despite limited international flight options, with service currently only available from Dubai, RSG has seen strong demand from domestic and Gulf Cooperation Council tourists.

Five hotels have already opened, with 11 more scheduled to launch this year on Shura, the main hub island of The Red Sea development.

Although the company has not released specific occupancy figures, Greenslade expects the numbers to align with global luxury destinations over time, aiming to reach the 70 percent occupancy benchmark.

“The full launch of the destination is planned for the end of 2025, once all hotels are operational,” he explained. “We anticipate stronger occupancy rates as international connectivity improves, given that global travelers typically stay longer.”

Investment opportunities

“We’ve led to over SR20 billion of contracts, 70 percent of that has gone to Saudi based organizations,” he said.

The company is inviting businesses to establish operations in the Red Sea area, spanning retail, hospitality, and entertainment sectors.

Entrepreneurs with unique tourism-related offerings are encouraged to invest, though Greenslade underlined that quality control and operational expertise are key criteria for entry.

“Yes, we’re looking for entrepreneurs, we’re looking for people who want to bring, who believe they have, something to bring to the tourists that will be coming to our destination,” he said.

“We have created our own seaplane and diving companies due to initial service gaps, but we are actively training and hiring local talent, with over 500 graduates from our vocational programs already employed,” he added.

Environmental sustainability is a core focus of RSG’s strategy. The company plans to plant and restore 50 million mangroves over the next five years and has mapped 180 coral reefs using artificial intelligence to ensure ecological preservation.

The Red Sea destination is entirely solar-powered, with electric vehicles and water sports helping to maintain a carbon-neutral footprint.

Moving forward, RSG will continue to incorporate green financing into its funding strategy, further reinforcing its commitment to regenerative tourism.

“The savings from our solar farms alone will prevent over a million tonnes of carbon dioxide emissions annually,” Greenslade emphasized.