How ‘BookTok’ is redefining reading for a new generation of Saudis

Beyond social media hype, the growth of book fairs reflects the Ministry of Culture’s strategy and efforts to raise awareness about the importance reading has on the quality of life. (SPA)
Beyond social media hype, the growth of book fairs reflects the Ministry of Culture’s strategy and efforts to raise awareness about the importance reading has on the quality of life. (SPA)
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Updated 17 January 2025
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How ‘BookTok’ is redefining reading for a new generation of Saudis

How ‘BookTok’ is redefining reading for a new generation of Saudis
  • Popularity of books on social media app is driving publishing trends
  • Authors are adapting their work to get views, says one commenter

RIYADH: While TikTok is often criticized for minimizing attention spans with its fast-paced content, the social media platform’s “BookTok” community has sparked renewed interest in reading among young adults in Saudi Arabia and beyond.

Described by The New York Times as a “best-seller machine,” BookTok has become a global phenomenon.

The platform has emerged as a virtual book club, where readers connect to share recommendations and discuss their favorite titles — especially in genres like romance, fiction, and thrillers.




Sales in this genre increased by 8.5 percent in 2022, followed by an additional 1 percent rise in 2023. (SPA)

Arab News spoke to a number of authors and content creators who described how the social media trend is driving book sales and reshaping the local publishing industry.

Mohammed Al-Ashaari is a young reader who regularly shares book recommendations and discussions on his TikTok account.

The platform’s fast-paced nature prioritizes aesthetically pleasing content that can be shared in bite-sized clips, and Al-Ashaari spoke about how this algorithm is changing reading habits.

BookTok has brought about significant changes in how people read novels, as the reading trends within the BookTok community are constantly evolving, and with each trend, a new way or habit of reading emerges

Mohammed Al-Ashaari, TikTok user

“BookTok has brought about significant changes in how people read novels, as the reading trends within the BookTok community are constantly evolving, and with each trend, a new way or habit of reading emerges,” he said.

Al-Ashaari explained that this impact was not only limited to readers on the platform but also extended to authors, influencing how they approach their writing and adapt their work to fit the tastes and interests of the platform’s active community.




The BookTok community emerged on TikTok during the COVID-19 lockdowns, and its impact on publishing is undeniable, with authors and publishers seeing remarkable sales growth. (SPA)

He added that the most trending genres on BookTok are fantasy, science fiction, and horror: “Books that gain the most engagement tend to be in these genres, which has led many authors to shift their focus on popular categories.”

The BookTok community emerged on TikTok during the COVID-19 lockdowns, and its impact on publishing is undeniable, with authors and publishers seeing remarkable sales growth.

This impact is especially notable in how it has affected book sales and author engagement.

A report by the US-based retail tracking service Circana revealed that TikTok has significantly influenced book sales in the US, particularly in the adult fiction category.

Sales in this genre increased by 8.5 percent in 2022, followed by an additional 1 percent rise in 2023. Other genres, such as dystopian, romance, and thriller, also witnessed notable growth during this period.

Yasmina Al-Mutabagani, the Saudi author of “Beyond the Surface,” said BookTok has played a significant role in boosting the sales of her latest novel, which explores the story of two strangers who form an unexpected connection during a pandemic.

“I did paid ads multiple times on a video I posted that talked about my book; however, at that time, I didn’t think it was going to be that effective. After a while, I went to Jarir Bookstore, and the man told me it was sold out in multiple branches,” she said.

Al-Mutabagani highlighted BookTok’s broader influence on the literary world. “There’s a positive impact on literature and publishing because BookTok offers advice on writing in general, how to publish your book, how to find a literary agent, and it can be useful in promoting your book if you’re an author,” she said.

Kendah Jambi, a Saudi author of the fantasy novel “Al-Rahala,” said that many attendees at Saudi book fairs recognized her from TikTok’s BookTok.

Her novel follows a group of people called Al-Rahala, or nomads, who possess the ability to shift realities and travel through the multiverse.

Jambi emphasized the importance of building a connection between authors and readers. “Interaction between author and reader is often underrated. It’s very important for readers to be genuinely interested in the author as a person to maintain their interest in the books,” she said.

She further elaborated on the impact of BookTok, adding, “BookTok definitely helped readers express their opinions, which is valuable to the author on both an emotional and constructive level.”

 


Indian almonds in Jazan: Tropical fruits at their best season

Indian almonds in Jazan: Tropical fruits at their best season
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Indian almonds in Jazan: Tropical fruits at their best season

Indian almonds in Jazan: Tropical fruits at their best season
  • Indian almonds play a significant role in Jazan’s agricultural identity
  • The combination of heavy rains and relatively high temperatures in Jazan enhances production quality

JAZAN: In the heart of Jazan, where nature displays its beauty, the Indian almond stands out as a distinctive seasonal agricultural product for which the region in southwestern Saudi Arabia is well known. 

The almond tree is characterized by its dense foliage, abundant shade, delectable fruits, and rich flavor.

Indian almonds play a significant role in Jazan’s agricultural identity, thriving in the region’s warm environment and tropical climate, which foster their growth and bloom. The fruits are highly sought after, enjoyed as a snack, or valued for their natural oils.

The almond season in Jazan begins in February, marked by the blooming of white and yellow flowers that attract bees, which, along with the wind, aid in pollination. 

Indian almonds play a significant role in Jazan’s agricultural identity, thriving in the region’s warm environment and tropical climate, which foster their growth and bloom. (SPA)

Between May and July, the fruits gradually ripen, transitioning from green to yellow or red, signaling their full maturity. 

Peak production occurs in June and July, when the fruits are harvested and sold in local markets in substantial quantities and varying sizes, with each fruit weighing between 15 and 30 grams. 

Ripe almonds are prized for their soft texture and the ease with which the edible core can be extracted, reaching their peak sweetness and exhibiting a more pronounced almond flavor.

Indian almonds are available in well-known markets, including the central Jazan market, as well as in the governorates of Sabia, Bish, Abu Arish, Samtah, and others throughout the region.

Ripe almonds are prized for their soft texture and the ease with which the edible core can be extracted. (SPA)

In Jazan, the combination of heavy rains and relatively high temperatures enhances production quality, increasing investment opportunities for cultivating this product. 

This includes the development of packaging and marketing operations both locally and internationally, the establishment of factories for extracting Indian almond oil, and the expansion of organic agriculture to meet the rising demand for natural and healthy products. These initiatives contribute significantly to the region’s agricultural and economic development.


Meet your sole mate at Sneaker Con in Riyadh

Sneaker Con features more than 150 brands showcasing curated collections of rare sneakers, fashion items, and accessories.
Sneaker Con features more than 150 brands showcasing curated collections of rare sneakers, fashion items, and accessories.
Updated 08 February 2025
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Meet your sole mate at Sneaker Con in Riyadh

Sneaker Con features more than 150 brands showcasing curated collections of rare sneakers, fashion items, and accessories.
  • Visitors can buy, sell, and trade rare and limited-edition sneakers

RIYADH: Sneaker Con in Riyadh has opened its doors to enthusiasts and collectors, offering a platform to buy, sell, and trade rare and limited-edition items as part of Riyadh Season.

Billed as “The Greatest Sneaker Show on Earth,” Sneaker Con is one of the world’s largest sneaker conventions, which has previously been held in cities across North America, Europe, and Asia. Its Riyadh edition — the first in Saudi Arabia — runs until Feb. 19 at ANB Arena.

A pair of signed sneakers by basketball player Michael Jordan, featured at Sneaker Con Riyadh. (AN photo by Hajar AlQusayer)

The event provides visitors with the opportunity to engage with industry experts and meet influencers in the sneaker community.

One visitor, Fares Indejani, highlighted the growing sneaker culture in Riyadh, pointing out that sneakers have become an integral part of personal style and expression. He told Arab News about the impact of the event on the local sneaker community.

These sneaker communities are micro-communities that are often isolated and don’t really have a dedicated space. But this event changes that … you can just walk in and meet others like you.

Fares Indejani, Sneaker enthusiast

“These sneaker communities are micro-communities that are often isolated and don’t really have a dedicated space,” he said. “But this event changes that … you can just walk in and meet others like you.

Visitors engaging with various shops and exploring exclusive sneakers at Sneaker Con Riyadh. (Supplied)

“You get an idea of what direction we’re heading toward, and that’s valuable knowledge for investors and business owners,” he added. “Really knowing what kind of communities are popping up, seeing how loud and real they are, and recognizing that they exist, have a voice, and are moving, is crucial.”

Abdulmohsen Al-Ahmari, another visitor, said the event provides an opportunity to see sneakers that are not typically available.

“Making connections at Sneaker Con and getting to know people helps me later,” he said.

Chase Young, a sneaker trader and founder of Culture Kicks, said: “There are people with crazy pairs of shoes and a lot of different collectors’ items here, and very high-end shoes, so (the market) is definitely big here.”

Sneaker Con features more than 150 brands showcasing curated collections of rare sneakers, fashion items, and accessories.

 


Ithra’s Japan Cultural Days draws more than 200k visitors to Dhahran

Ithra’s Japan Cultural Days draws more than 200k visitors to Dhahran
Updated 09 February 2025
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Ithra’s Japan Cultural Days draws more than 200k visitors to Dhahran

Ithra’s Japan Cultural Days draws more than 200k visitors to Dhahran
  • Ithra’s Japan Cultural Days featured many other activities, ensuring that visitors could engage with Japan’s cultural heritage through a variety of creative, educational and interactive experiencesIthra’s Japan Cultural Days featured many other activities

DHAHRAN: Ithra’s Japan Cultural Days concluded on Saturday after a dynamic 17-day run, offering visitors a deep and immersive experience into Japanese arts, traditions and contemporary culture.

The event, which began on Jan. 23, attracted more than 200,000 visitors in its first 10 days.

A variety of activities were offered for children and adults, ensuring everyone's enjoyment. (Supplied)

Japanese Ambassador to Saudi Arabia Morino Yasunari toured the exhibitions, engaged with artists and cultural representatives, and highlighted the importance of strengthening cultural ties between the two countries.

His visit underscored the significance of the festival in fostering dialogue and mutual appreciation.

A wide variety of music was featured at the festival, from meditative shakuhachi to high-energy drums. (Supplied)

The program featured a wide range of activities for both children and adults, ensuring an engaging experience for all ages. Families took part in hands-on craft workshops, traditional calligraphy, origami and manga drawing sessions, while younger visitors enjoyed storytelling sessions featuring Japanese folktales and legends.

One of the most anticipated performances came from Drum Tao, the globally renowned Japanese drumming ensemble known for its powerful stage presence and theatrical performances.

A variety of activities were offered for children and adults, ensuring everyone's enjoyment. (Supplied)

The group combined traditional taiko drumming with modern choreography and lighting effects, delivering a high-energy spectacle that captivated audiences.

A metaverse experience in Ithra’s plaza allowed visitors to explore virtual Japanese markets and cultural celebrations.

A wide variety of music was featured at the festival, from meditative shakuhachi to high-energy drums. (Supplied)

The festival also explored Japanese storytelling through literature and anime. Several sessions on Japanese literature highlighted its unique introspective nature, referencing authors like Haruki Murakami.

Music played a central role in the festival, with performances ranging from the meditative tones of the shakuhachi flute to high-energy drum ensembles. Visitors also explored Japanese culinary traditions, gaining insights into the precision and artistry behind dishes such as sushi and wagashi.

A variety of activities were offered for children and adults, ensuring everyone's enjoyment. (Supplied)

One of the most celebrated workshops covered kintsugi, the Japanese art of repairing broken pottery with gold. Attendees were invited to transform shattered ceramics into decorative pieces, embracing the philosophy of finding beauty in imperfection.

Ithra’s Japan Cultural Days featured many other activities, ensuring that visitors could engage with Japan’s cultural heritage through a variety of creative, educational and interactive experiences.

 

 


Tourism Ministry launches second executive master’s program to develop Saudi tourism leadership

Tourism Ministry launches second executive master’s program to develop Saudi tourism leadership
Updated 08 February 2025
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Tourism Ministry launches second executive master’s program to develop Saudi tourism leadership

Tourism Ministry launches second executive master’s program to develop Saudi tourism leadership
  • Ministry spokesperson Mohammed Al-Rasasimah said that, through the executive master’s program, the ministry works to provide key opportunities for Saudi tourism professionals to receive advanced education and training

RIYADH: The Saudi Ministry of Tourism has unveiled a second executive master’s program, offering four educational packages and teaming up with three prestigious European hospitality institutions — Les Roches in Spain and EHL and Glion in Switzerland, the Saudi Press Agency reported.

The program aims to train 300 Saudi professionals in international tourism and hospitality management, advancing expertise in the Kingdom’s tourism sector.

Under the ministry’s “Ahluha” initiative, which has already trained more than 100,000 Saudi citizens, domestically and internationally, in 2024. The program focuses on equipping participants with modern management techniques and high-quality resource management skills for the tourism industry.

Candidates must meet rigorous eligibility criteria, including an honors bachelor’s degree in tourism-related fields, minimum five years of professional experience, proven English language proficiency, willingness to travel for training requirements, and successful completion of a personal interview.

According to SPA, the program builds on the success of its first edition, in which 198 graduates completed managerial training at leading Spanish and Swiss institutions.

Ministry spokesperson Mohammed Al-Rasasimah said that, through the executive master’s program, the ministry works to provide key opportunities for Saudi tourism professionals to receive advanced education and training.

He said the program represents a strategic investment in developing Saudi tourism leadership.

“This initiative is crucial for preparing the next generation of Saudi leaders who will drive our growing tourism sector,” he said.

“We are focused on enhancing our national workforce’s capabilities, expanding their horizons and exposing them to global best practices in tourism management,” he added.

 


Diriyah literary festival inspires children

In the Story Village, young visitors listened to inspiring tales told by professionals. (SPA)
In the Story Village, young visitors listened to inspiring tales told by professionals. (SPA)
Updated 08 February 2025
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Diriyah literary festival inspires children

In the Story Village, young visitors listened to inspiring tales told by professionals. (SPA)
  • Children had the opportunity to show their artistic skills in the Story and Drawing Corner in which the little ones transformed stories into paintings that reflected their creative visions

RIYADH: The Diriyah Storytelling Festival, which concluded on Feb. 8, aimed to encourage a love of reading and storytelling in young children.

As part of a series of events in Diriyah Season boasting the theme “Entertain Your Cultural Curiosity,” the festival transformed Diriyah into a magical world for children, one in which they moved between pavilions.

Photo/Saudi Press Agency

In the Story Village, young visitors listened to inspiring tales told by professionals.

Shadow Shows, meanwhile, transported children to realms inspired by the book “Kalila and Dimna,” offering a unique visual experience that blended art with literature.

Photo/Saudi Press Agency

Children also had the opportunity to show their artistic skills in the Story and Drawing Corner in which the little ones transformed stories into paintings that reflected their creative visions.

The interactive performances were no less captivating, presenting historic tales inspired by Diriyah’s rich heritage in a theatrical, interactive format that encouraged children to actively engage. This added a rich educational and cultural dimension to their experience.

The initiative was organized to strengthen the Kingdom’s role as a hub for arts and literature on the world stage.