At Leap 2025, Ericsson to reinforce commitment to Saudi Vision 2030

At Leap 2025, Ericsson to reinforce commitment to Saudi Vision 2030
Håkan Cervell, vice president and head of Saudi Arabia at Ericsson Middle East and Africa
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Updated 29 January 2025
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At Leap 2025, Ericsson to reinforce commitment to Saudi Vision 2030

At Leap 2025, Ericsson to reinforce commitment to Saudi Vision 2030

Ericsson will showcase its cutting-edge technologies and innovation leadership at LEAP 2025, taking place Feb. 9-12, at the Riyadh Exhibition and Convention Center, Malham. Demonstrating its commitment to Saudi Vision 2030, Ericsson will display advanced solutions, present live technology demonstrations, share success stories with partners, and unveil expert insights into the future of connectivity.

Under the theme “Step Forward: Discover the Unfolding Future,” Ericsson is reinforcing its long-standing partnership with its partners in Saudi Arabia, which spans more than four decades. Through collaborations with communication service providers, enterprises, and government entities, Ericsson is driving the localization of advanced technologies, nurturing local talent, and contributing to the Kingdom’s position as a global leader in technology and innovation.

Ericsson’s booth will feature interactive demonstrations, panel discussions, and technical sessions of its latest innovations across 5G, artificial intelligence, and advanced network solutions, and showcases on AI-powered networks and immersive use cases for consumers and enterprises. This will allow visitors to get a feel of networks of the future and explore how these technologies are enabling industries to digitize, improve efficiency, and achieve sustainability goals.

Adding to the event’s thought leadership, Ericsson will host live episodes for its Tech Insights podcast featuring industry leaders and experts discussing the transformative impact of connectivity on various sectors.

Håkan Cervell, vice president and head of Saudi Arabia at Ericsson Middle East and Africa, said: “Like every year, we are truly excited to showcase Ericsson’s innovative technologies at LEAP 2025, and how they are empowering a sustainable, connected future for Saudi Arabia and beyond. Our presence at this event reflects our steadfast dedication to supporting the Kingdom’s Vision 2030 by enhancing digital infrastructure, fostering sustainability, and enabling progress through advanced connectivity solutions.”


Cenomi Centers taps Tawal to boost indoor mobile coverage in malls

Cenomi Centers taps Tawal to boost indoor mobile coverage in malls
Updated 1 min 40 sec ago
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Cenomi Centers taps Tawal to boost indoor mobile coverage in malls

Cenomi Centers taps Tawal to boost indoor mobile coverage in malls

Cenomi Centers, the leading owner, operator and developer of contemporary lifestyle centers in Saudi Arabia, announced during the LEAP 25 conference that it is partnering with telecommunications infrastructure provider Tawal to implement cutting-edge indoor cellular coverage across its retail properties. Cenomi Centers announced this step forward in digital connectivity as world leaders in technology gather in Saudi Arabia to discuss the ever-changing technology landscape.

This move will bring seamless, high-speed connectivity for visitors, tenants and mall operators across Cenomi Centers’ entire portfolio of 22 assets, including over 4,500 stores across 10 major Saudi cities. The network will cover various mobile service providers, ensuring maximum impact for all users.

The implementation of a wireless connectivity network is consistent with Cenomi Centers’ commitment to providing a premium visitor experience, empowering customers with easy connectivity for browsing, navigation and online purchases. It also fits into Cenomi Centers’ vision for digital malls, bringing together technology and shopping experiences to create a connected environment that drives footfall. 

This infrastructure will be future-ready, supporting emerging technologies like 5G, the Internet of Things and smart solutions. This is an investment that will ensure Cenomi Centers’ portfolio will be the best retail and lifestyle destinations not just for today, but for tomorrow.

Alison Rehill-Erguven, CEO, Cenomi Centers, said: “At Cenomi Centers, we are thrilled to partner with Tawal to offer the best connectivity to our customers. We know that the future of retail is in omnichannel experiences, and we want to ensure that both our customers and our tenants are able to engage with each other across as many mediums as possible, reinforcing our experiential approach to shopping. We are grateful to Tawal for its partnership and look forward to working together in the years to come.”

Mohammed Alhakbani, CEO, Tawal, said: “Tawal is enthusiastic about this agreement to offer state-of-the-art telecommunications infrastructure across all of Cenomi Centers’ properties. This is an important step toward guaranteeing high-quality cellular coverage for everyone, wherever they need it, ultimately serving to connect people and improve their daily lives.”

Tawal and Cenomi Centers share a dedication to empowering shoppers to connect with each other and enjoy the best retail experiences in the world. This commitment, partnering the Kingdom’s premiere shopping properties with the best telecommunications technologies, will position both partners, alongside their customers, to thrive in the years to come.


Cisco advances AI to support Saudi Arabia’s digitization goals

Cisco advances AI to support Saudi Arabia’s digitization goals
Updated 11 February 2025
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Cisco advances AI to support Saudi Arabia’s digitization goals

Cisco advances AI to support Saudi Arabia’s digitization goals

At LEAP 2025, Cisco, a global leader in networking and security, unveiled a series of strategic initiatives to advance AI in partnership with the Kingdom. By introducing advanced cloud data centers, AI talent development, and phased plans for local manufacturing, Cisco is deepening its commitment and strengthening its partnership with Saudi Arabia. These initiatives are designed to enhance Cisco’s regional presence and support the Kingdom’s ambitious digitization goals under Vision 2030, accelerating its evolution into a technology-driven economy.

“Our partnership with Cisco highlights the Kingdom’s commitment to accelerating its digital economy through innovation. These initiatives will enhance Saudi Arabia’s competitiveness both regionally and internationally by promoting innovation and the adoption of AI and cloud computing technologies.” said Vice Minister at the Saudi Ministry of Communications and IT Haytham Alohali.

“Cisco is proud to partner with the Kingdom to accelerate its Vision 2030,” said Cisco Chair and CEO Chuck Robbins. “Through our investments and innovation, we are protecting organizations, preparing the Saudi workforce for the AI era, and contributing to the local economy and manufacturing ecosystem. Together, we will pave the way for a more connected and secure future.” 

Chuck Robbins, Cisco Chair and CEO

“By aligning with key initiatives of Vision 2030, Cisco is committed to being a catalyst for digital transformation across various sectors in the Kingdom. As these projects advance, they will help strengthen digital infrastructure and drive economic growth to positively shape Saudi Arabia’s future,” said Salman Faqeeh, managing director, Cisco Saudi Arabia.

Delivering on its commitment, Cisco announced that its data centers for cloud security services as well as the Webex Collaboration Platform are now operational.

The security data center underpins Cisco’s cloud-based security services including its new secure service edge solution, Cisco Secure Access and Umbrella DNS. The center helps customers protect their users, infrastructure, and investments against threat actors and empowers them with flexible security services and data protection for devices, remote users, and distributed locations.

The collaboration data centers bring extensive services from the Webex suite such as meetings and calling closer to customers in the Kingdom and region.

Cisco will continue to advance AI and digital skills across the region as part of its Country Digital Acceleration program, aligning with the goals of the Saudi Research and Development National Strategy. In collaboration with King Abdulaziz City for Science and Technology, the company will invest in additional Cisco Certified Internetwork Expert certifications, one of the industry’s most widely recognized and respected certifications, to enhance the Kingdom’s talent pool of highly skilled local IT professionals that can support complex networking infrastructures in the AI era.

Initially launched in the Kingdom in 2016, Cisco’s CDA program supports digitization efforts across key industries, fostering digital skills and developing the innovation ecosystem in the country. To date, the program has implemented more than 20 projects of national impact across vital sectors.

With a regional head office in Riyadh, Cisco intends to build on its long-standing partnerships in the Kingdom by initiating a manufacturing base, with groundwork beginning in 2025. The initial phase will focus on fulfillment operations for wireless technologies to meet local demand, with the intent to scale up in response to evolving market needs.


Dell opens merge and fulfillment hub in Dammam

Dell opens merge and fulfillment hub in Dammam
Updated 11 February 2025
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Dell opens merge and fulfillment hub in Dammam

Dell opens merge and fulfillment hub in Dammam

Dell Technologies has opened its first merge and fulfillment center in Saudi Arabia. Located in Dammam, the hub is engineered to handle up to 600,000 units per year, across all Dell’s product lines as customer demand grows.

The Dammam center also features a second touch manufacturing facility for product customization of Dell’s servers to ensure they meet specific customer needs. This makes the servers ready-to-use, reduces time-to-market, and enhances customer satisfaction.

Dell has also relocated its Flat Panel Monitor Hub to the Dammam facility to serve local customers, offering shipment deliveries within two days to reduce lead times and enhance operational excellence.

The opening of the new center represents a pivotal step in advancing the Kingdom’s ICT ecosystem. The Saudi facility is Dell’s fifth in the EMEA region and reinforces the company’s commitment to Saudi Vision 2030 in driving economic diversification through technological innovation.

The strategic investment builds on Dell’s regional headquarters license to operate in Saudi Arabia and will support the Kingdom in creating new jobs across logistics, manufacturing and technical fields, training local talent and nurturing a culture of innovation.

Haytham Alohali, vice minister of communications and information technology, said: “Dell’s decision to establish its merge and fulfillment center in Saudi Arabia highlights the Kingdom’s emergence as a regional hub for logistics and innovation. This facility will help create jobs and strengthen our local manufacturing and supply chain capabilities aligned with Vision 2030. Together, Saudi Arabia and Dell are building a dynamic and resilient digital economy.”

Adrian McDonald, president — EMEA, Dell Technologies, added: “Opening Dell’s first fulfillment hub in Dammam marks a significant milestone in our commitment to supporting Saudi Arabia’s ambitious vision for the future. By leveraging over 30 years of Dell’s supply chain expertise, combined with investments in local talent, infrastructure and training, we are dedicated to empowering local and regional businesses to thrive in a digital-first economy.”

Led by Saudi nationals, the center leverages their expertise to oversee logistics, manufacturing, and operations, driving excellence while promoting sustainable growth. The Dammam hub will also work directly with Dell’s local channel partners to streamline product distribution and meet customer demands in Saudi Arabia. The facility will also host specialized training programs to equip Saudi professionals with advanced skills in technology and supply chain management, cultivating a robust local workforce.


LEAP 2025 announces $7.5bn in tech and AI investments on Day 2

LEAP 2025 announces $7.5bn in tech and AI investments on Day 2
Updated 11 February 2025
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LEAP 2025 announces $7.5bn in tech and AI investments on Day 2

LEAP 2025 announces $7.5bn in tech and AI investments on Day 2

LEAP 2025, the global tech event, witnessed a series of groundbreaking investments on Day 2, exceeding $7.5 billion, in data centers, submarine and fiber-optic cable networks.

These investments are focused on enhancing digital infrastructure and promoting innovation in artificial intelligence, further establishing Saudi Arabia as a regional hub for technology and innovation.

DataVolt, in collaboration with NEOM, announced a significant investment of $5 billion to establish the first fully sustainable AI data center in Oxagon, with a capacity of 1.5 GW. This cutting-edge facility aims to become a global hub for advanced computing and innovation.

Alfanar revealed a $1.4 billion investment to develop four data centers, with a total capacity of 88 MW. This initiative will support the growth of the digital economy and the development of business solutions in Saudi Arabia.

In a strategic initiative to improve the Kingdom’s digital infrastructure, Mobily committed $905 million to develop key projects, including submarine cable networks and advanced data centers. 

In addition, Zoom has pledged $75 million to drive AI innovation and establish new data centers, strengthening support for tech enterprises and government entities, which will further fuel digital expansion in the region. 

Saudi Arabia Railways has announced a $51 million investment in a private fiber-optic network, which will enhance digital connectivity and expand the country’s communications infrastructure. 

In addition, SkyFive has highlighted Saudi Arabia’s growing role as a regional hub for technological innovation by unveiling a $100 million investment in non-terrestrial network services. This will focus on pioneering advanced air mobility solutions and driving innovation in this field. Also, HPE announced the expansion of “Made in KSA” in the region, and the localization of HPE Aruba solutions to enhance infrastructure with security-first and AI-powered networking.

LEAP 2025 is organized by the Ministry of Communications and Information Technology; the Saudi Federation for Cybersecurity, Programming, and Drones; Tahaluf, an alliance between SFCPD and Informa PLC; and the Events Investment Fund. The event brings together global tech leaders to exchange insights, foster connections between investors and startups, and highlight innovative technologies. 

LEAP features educational experiences, workshops, and thought leadership sessions, including the “LEAP Into Innovation” by the Research, Development, and Innovation Authority. Discussions explore future-focused topics such as green hydrogen, carbon-neutral cities, sustainable mining, and space exploration. 

LEAP 2025 continues to solidify Saudi Arabia’s leadership in the global technology landscape, driving forward a future of innovation and sustainable digital transformation.


At LEAP 2025, Saudi fintech barq inks multiple deals to enhance digital wallet

At LEAP 2025, Saudi fintech barq inks multiple deals to enhance digital wallet
Updated 11 February 2025
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At LEAP 2025, Saudi fintech barq inks multiple deals to enhance digital wallet

At LEAP 2025, Saudi fintech barq inks multiple deals to enhance digital wallet

As part of its ongoing commitment to enhancing service quality and improving customer experiences, Saudi fintech barq signed partnership agreements and MoUs with several technical entities. This initiative will incorporate additional developmental features into barq’s digital wallet.

The signing took place on the first and second days of LEAP 2025, the world’s most attended tech event, hosted by the Kingdom for the fourth consecutive year at the Riyadh Exhibition and Convention Center in Malham, from Feb. 9 to 12. barq is participating alongside more than 1,800 brands from major international and local companies in the technology and financial sectors.

An MoU has been signed between Saad Al-Muhana, chief business officer at barq, and Fawzan Al-Muhaidib, executive vice president at Takamol, also known as Musaned — an integrated platform serving the domestic labor recruitment sector.

This agreement will enhance payment solutions for domestic labor. 

Additionally, Al-Muhana signed an agreement with Ali Alali, chief digital growth officer at Bcare, to better align with customer expectations and introduce advanced services to the digital wallet.

Naif Almuqbel, customer experience director at barq, represented the company during the signing of a partnership agreement with Lean Technologies, represented by Saleh Al-Ghamdi, general manager in Saudi Arabia, Lean Technologies.

On Day 2, an MoU was signed with Tree Company to diversify the range of services and features offered to customers, enhancing their overall experience. Maram Alfarraj, chief digital officer at Tree, and Basel Al-Hossan, product factory assistant manager at barq, took part in the signing ceremony.

These agreements represent an extension of barq’s collaboration with major technology firms. The partnerships are crucial for enabling barq’s digital wallet and its services (cards, marketplace, gamification, and others) to meet the growing demand for innovative fintech solutions, thereby expanding and enhancing their offerings both within the Kingdom and globally.