How Saudi women are redefining entrepreneurship in the Kingdom 
In the heart of Riyadh, a quiet yet powerful transformation is taking place. Saudi women, long celebrated for their resilience and ambition, are now spearheading a new wave of entrepreneurship that is reshaping the Kingdom’s economic landscape. While the world often focuses on the grandeur of Vision 2030’s megaprojects, the stories of these women — armed with innovation, determination, and a vision for the future — are equally compelling yet far less told.
The numbers speak for themselves. According to recent data from Saudi Arabia’s Small and Medium Enterprises General Authority, women now own over 45 percent of small and medium-sized businesses in the Kingdom. This marks a staggering leap from just a decade ago when female entrepreneurship was often sidelined by societal and structural barriers. Today, Saudi women are not just participating in the economy — they are driving it forward, one startup at a time.
But what is truly fascinating is how they are doing it. From tech-driven ventures to sustainable fashion brands, Saudi women are leveraging their unique perspectives to tap into niche markets that were previously overlooked. Take, for instance, the rise of female-led agritech startups. In a region where water scarcity and food security are pressing concerns, these entrepreneurs are introducing cutting-edge solutions — think vertical farming and AI-powered irrigation systems — that are both innovative and impactful.
Then there is the cultural renaissance led by women in the creative industries. Platforms like Saudi Design Week and Ithra’s Tanween are brimming with female talent, showcasing everything from contemporary art to avant-garde architecture. These women aren’t just creating products — they are crafting narratives that reflect the Kingdom’s rich heritage while embracing its future.
In a world that often seeks the loudest voices, perhaps it is time we listen to the quiet revolutionaries — the women who are redefining what it means to be Saudi, one business at a time.
Of course, this progress has not come without challenges. Access to funding remains a hurdle for many female entrepreneurs, despite initiatives like the Women’s Empowerment Fund launched by Monsha’at. Cultural perceptions, though evolving, still persist in some areas. Yet what sets these women apart is their ability to turn obstacles into opportunities. They are not waiting for change — they are becoming the change.
So, what does this mean for the future of Saudi Arabia? For starters, it underscores the importance of fostering an ecosystem that supports female entrepreneurship. This means not only providing financial resources but also creating mentorship programs, networking opportunities, and platforms for collaboration. It also means celebrating these women — not as exceptions, but as the norm.
As the Kingdom continues its journey toward Vision 2030, the role of women in shaping its economic and cultural identity cannot be overstated. They are not just participants in this transformation; they are its architects. And while their stories may not always make headlines, their impact is undeniable.
In a world that often seeks the loudest voices, perhaps it is time we listen to the quiet revolutionaries — the women who are redefining what it means to be Saudi, one business at a time.
• Abdulelah S. Al-Nahari is a business and marcom partner at a marketing solutions firm and leads strategic growth initiatives in line with Saudi Arabia’s digital-first vision. He has multi-sector awareness, strategic digital foresight and a range of industry experience.
