Mrs Keepa’s latest collection ‘La Boite’ is statement on breaking free

Mrs Keepa’s latest collection ‘La Boite’ is statement on breaking free
Known for bold silhouettes, sculptural tailoring and avant-garde sensibility, Mrs Keepa thrives on individuality and reinvention. (Supplied)
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Mrs Keepa’s latest collection ‘La Boite’ is statement on breaking free

Mrs Keepa’s latest collection ‘La Boite’ is statement on breaking free

DUBAI: Mariam Yehia is the ultimate nonconformist. As the founder and creative force behind Dubai-based fashion house Mrs Keepa, her label is not defined by traditional fashion norms. Known for bold silhouettes, sculptural tailoring and avant-garde sensibility, Mrs Keepa thrives on individuality and reinvention. Yehia’s Spring/Summer 2025 collection, La Boite, takes this ethos even further — challenging stereotypes, embracing duality, and redefining fashion as a personal and cultural narrative.

At its core, La Boite, which translates to “The Box,” is a direct commentary on the limitations imposed by rigid categorization. “People are always trying to fit fashion, people and even cultures into predefined boxes,” Yehia said. “This collection is about breaking free from that.” Through structured silhouettes, boxy tailoring and unexpected design transformations, the collection encourages wearers to reinterpret fashion on their own terms. Each look can be styled in multiple ways — chic, casual or bold —offering a fluidity that reflects the modern woman’s ever-changing identity.




(Supplied)

Yehia pulls out a black boxy short dress with multiple long pieces of fabric hanging from the padded shoulders and explains how the dress can be worn depending on the wearer’s mood. A client can wear the dress exactly as is — loose and androgynous — or she can tie the fabric and cinch the waist, or even layer it over a skirt and pair it with sneakers. “One outfit can have many different personas,” said Yehia. The same philosophy translates to her more sporty pieces featuring mesh and kimono sleeves — wear it wrapped around as a mini dress, or leave it open and pair it with leggings. Each ensemble gives you more than just a single look. A series of mini dresses with a scarf-like attachment will sell fast, as will the jumpsuit that can be deconstructed and worn as ultra-wide pants.




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While every garment was impactful, the star pieces were undoubtedly the brocade ones. A dramatic thigh-length jacket, shorts and trousers in luxurious brocade were given the sporty treatment through contrast piping —  highlighting the polarities of us as individuals. Elsewhere, denim garments engineered to perfection catch the eye. An edgy denim jacket retains a cinched look even when unbuttoned, while jeans with the waistband folded over featuring sparkling embellishments add a maximalist touch. Loyal Mrs Keepa clients will also be drawn to a red crepe number with exaggerated shoulders and high low layering of fabric, which can be both modest and sexy.  Potential buyers might also enjoy her experimentation with feminine lace — a rarity for Yehia.




(Supplied)

Mrs Keepa has always thrived on storytelling through fashion, and La Boite is no exception. Beyond its sharp tailoring and experimental silhouettes, the collection holds a deeper meaning: A rejection of stereotypes, particularly those imposed on Middle Eastern people. “We’ve been framed for too long. For years, global fashion dictated that for a designer to be successful, they had to be recognized internationally first. But why? Why can’t we build a strong foundation in our own region first, before expanding outward?” She speaks of the diversity of designs within the region itself and of the uniqueness of each Arab designer, whether it is refined tailoring, cool streetwear, maximalist silhouettes or modest fashion. “Despite this diversity, we are still stereotyped. This collection challenges the rigid perceptions that frame the Middle East as a monolithic culture, often diminishing its significance.”

Yehia delivers a collection that is both metaphorically and literally transformative. Whether through adjustable silhouettes, unexpected layering or garments that can be styled in various ways, each piece invites the wearer to reshape, reinterpret and make it their own. “Fashion isn’t just about clothing — it’s about identity, emotion and the freedom to express yourself beyond predefined labels,” Yehia said. La Boite is an invitation to step outside the box — on your own terms.


Les Benjamins makes its debut at Dubai Fashion week  

Les Benjamins makes its debut at Dubai Fashion week  
Updated 46 min 38 sec ago
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Les Benjamins makes its debut at Dubai Fashion week  

Les Benjamins makes its debut at Dubai Fashion week  

DUBAI: Les Benjamins, the Istanbul-based brand renowned for blending Eastern and Western influences, made its debut at Dubai Fashion week.

Led by creative director Bunyamin Aydin and by head of women’s wear Lamia Al-Otaishan Aydin, the pair presented the Autumn/Winter 2025 collection on Wednesday. 

Drawing inspiration from the Altai region, the “Altai Turks/Altaicana” collection blends traditional cultural elements and modern fashion. 

The collection draws inspiration from the Altai people’s harmonious relationship with nature, their ancient traditions, and the mythology that shapes their cultural identity.

Featuring a neutral color palette such as those found in nature, such as warm browns, forest greens and even pieces depicting mountain ranges, the collection is a direct reflection of nature. 

The Saudi designer said the collection was inspired by her husband, the brand’s creative director.

“Bunyamin Aydin, our creative director, came up with the concept and direction. It’s about going back to his roots and Turkic Altai region,” she said.

When asked about her favorite piece, the designer said it was too hard to select just one.

“Some of my favorites are the green leather jacket with all the curves that represents the Altai mountains. My other favorite is the long red coat with sheep’s fur,” she said.

The show featured fashion influencers from the region including Jullz Bek, Basil Alhadi and Osied Al-Shwaihan .

Lamia’s Saudi heritage plays a big role in the brand’s presence in the Middle East and the UAE, with special collections featuring Arabic letters and design elements. 

Founded in 2011, Les Benjamins has outlets in the UAE and a strong online presence in the market. 

The brand has collaborated with the likes of Nike, Daniel Arsham, Apple, Puma, and many more. 

The city’s official fashion week, co-founded by Dubai Design District and the Arab Fashion Council, reinforces Dubai’s status in the international fashion landscape.

Hosting labels such as Moschino, Jean Paul Gaultier and Carolina Herrera, Dubai Fashion Week has welcomed designers from all over the world while also fostering homegrown talent.  


Japanese car exhibition zooms into Ithra

Japanese car exhibition zooms into Ithra
Updated 07 February 2025
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Japanese car exhibition zooms into Ithra

Japanese car exhibition zooms into Ithra

DHAHRAN: Ithra, the King Abdulaziz Center for World Culture, is presenting a special vintage car exhibition, which began on Thursday.

The exhibition is part of the Japan Cultural Days event, hosted at Ithra headquarters in Dhahran to celebrate 70 years of Japan-Saudi relations.

The exhibition is part of the Japan Cultural Days event. (Supplied)

The exhibition is being held outdoors in the Energy Exhibit area, which provides a distinctive setting for this unique display.

Maha Abdulhadi, creative programs specialist at Ithra, told Arab News: “With help from Japanese classic car enthusiasts Ali Aldhamin and Nazar Alqlaf, we curated this display to showcase a broad range of vehicles that represent a significant chapter in the history of the Japanese car industry, which is highly appreciated in Saudi Arabia.”

The exhibition features 13 cars, most of which are owned by private collectors in Qatif, and spans a variety of classic models, modern designs, and concept vehicles. “This is a rare opportunity for car enthusiasts in the Kingdom to experience Japanese engineering and design up close,” Abdulhadi said.

The exhibition is being held outdoors in the Energy Exhibit area. (Supplied)

The display highlights the design, technology and innovative features of Japanese vehicles, with the cars available for viewing from 4 p.m. to 10 p.m. each day.

“This unique exhibit showcases Japan’s innovative designs, precision engineering, and passion for performance, enhancing the festival experience,” Abdulhadi said. “A Japanese car show as part of the Japan Cultural Days highlights Japan’s rich automotive heritage, fosters community engagement, and promotes cultural exchange. It also attracts car enthusiasts.”

The exhibition ends on February 8, marking the conclusion of the Japan Cultural Days celebration.


Andria Tayeh named beauty ambassador for Giorgio Armani

Andria Tayeh named beauty ambassador for Giorgio Armani
Updated 07 February 2025
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Andria Tayeh named beauty ambassador for Giorgio Armani

Andria Tayeh named beauty ambassador for Giorgio Armani

DUBAI: Giorgio Armani on Thursday announced the appointment of Lebanese Jordanian actress Andria Tayeh as its new Middle East beauty ambassador.

Tayeh, known for her roles in Austrian filmmaker Kurdwin Ayub’s “Mond” and Netflix’s hit series “Al Rawabi School for Girls,” expressed her excitement on Instagram and wrote: “I am thrilled and honored to embark on this new journey with Armani beauty.

“This marks a real milestone for me, as the brand embodies values I have always cherished: timeless elegance, dramatic simplicity, and women empowerment,” she added. “Armani beauty reveals one’s charismatic personality in the most subtle and natural way. It’s this pure simplicity that creates an impact, and this is exactly what I hope to bring to the Arab cinema world.” 


Cristiano Ronaldo celebrates his 40th birthday in Saudi Arabia 

Cristiano Ronaldo celebrates his 40th birthday in Saudi Arabia 
Updated 07 February 2025
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Cristiano Ronaldo celebrates his 40th birthday in Saudi Arabia 

Cristiano Ronaldo celebrates his 40th birthday in Saudi Arabia 

DUBAI: Portuguese football star Cristiano Ronaldo marked his 40th birthday in Saudi Arabia, surrounded by family and friends. 

Ronaldo hosted an intimate gathering at Nozomi, a renowned Japanese restaurant in Riyadh. The night featured a private performance by Puerto Rican artist Rauw Alejandro, who entertained guests with hits such as “Punto 40” and “Todo de Ti.” 

In videos shared on social media, the football star was spotted dancing alongside his partner, Georgina Rodriguez, and his mother. 

He shared pictures from the celebration on Instagram, and wrote: “Thank you all for the amazing birthday messages! Had a great day with family and friends, couldn’t wish for anything better.”

As part of the festivities, Al-Nassr, Ronaldo’s current club, presented him with a special birthday cake featuring images of his five Ballon d’Or trophies and childhood photos. The cake was also displayed at the intimate gathering.

Rodriguez shared a birthday message for Ronaldo on Instagram, writing: “Happy birthday to our great love. Thank God for bringing a man like you into my life, and thank life for giving us the greatest happiness — our family, our children. To a life together, always holding each other tightly. Wishing the best to the best.” 

The Kingdom went the extra mile to ensure the footballer’s milestone celebration was memorable.

The Light Ball at Boulevard World illuminated in celebration of Ronaldo’s birthday. The message “We celebrate with you, CR7. Happy birthday. Saudi loves you,” was displayed on the sphere alongside videos of the footballer performing his trademark celebration.

Rodriguez also took to Instagram to share shots of billboards in Riyadh lighting up to honor the star’s 40th birthday. 


Ayman Yossri Daydban: ‘The discrepancy between visual appeal and cultural awareness is key’ 

Ayman Yossri Daydban: ‘The discrepancy between visual appeal and cultural awareness is key’ 
Updated 07 February 2025
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Ayman Yossri Daydban: ‘The discrepancy between visual appeal and cultural awareness is key’ 

Ayman Yossri Daydban: ‘The discrepancy between visual appeal and cultural awareness is key’ 
  • The Saudi-Palestinian artist discusses his solo exhibition ‘Winter,’ now showing in Jeddah 

JEDDAH: In his solo exhibition “Winter” at Jeddah’s Athr Gallery, the Saudi-Palestinian artist Ayman Yossri Daydban provides a compelling exploration of ihram clothing — the humble garments worn by pilgrims for the rituals of Hajj and Umrah — and how it connects to climate change.  

“This exhibition is part of my Ihramat collection, which uses the ihram to highlight its significance in popular culture, religious identity, and as clothing and fabric,” Daydban tells Arab News. “The idea behind the color and material is inspired by the climate during Hajj season, the usual hot weather during pilgrimage, and how the ihram fabric is lightweight, designed for enduring the heat.” 

“Winter,” he explains, refers not only to the season but also to what climate change could mean for the future of pilgrimage — suggesting that traditions once defined by their specific environmental contexts may eventually be disrupted.  

Winter from the Ihramat series, 2025. (Supplied)

“White, which is symbolically associated with purity and clarity, is a color that reflects sunlight. When you think about the Hajj happening in the summer, and considering new climate realities and changes, you understand that the idea of ‘winter’ in this context is a metaphor that references the future moments when climate changes may affect pilgrimage,” Daydban says. 

The exhibition, which runs until March, revisits Daydban’s iconic works from previous years, particularly “Ihramat” (2012) and “Muss” (1996), recontextualizing the material and its meanings within the lens of contemporary concerns such as climate change and the commodification of culture and spirituality. 

Daydban, born in Palestine in 1966 and now based in Jeddah, is poised and calm, neatly tying together the philosophical strands of his conversation. His last name means “watchman” in Arabic, and Daydban is an insightful observer of cultural shifts and national identity. His art features in several major international collections, including the British Museum, underscoring his importance as a leading voice on identity, alienation and belonging. 

Winter X, from Ihramat series, 2025. (Supplied)

In “Winter,” Daydban simultaneously weaves together and challenges traditional notions of materiality and spirituality. His use of the ihram fabric in a radically different form emphasizes the fluid nature of cultural objects. Instead of using the fabric as a garment for spiritual purification, he transforms it into everyday items, shifting their role and associations.  

“The way I use the ihram fabric here is quite different from its original context—it’s more like towels or blankets, which changes the associations we have with the material,” he says. “For instance, the blankets, although made of similar fabric, are sourced from China. These blankets are available in stores and contribute to my idea of global trade and the commercial aspects of such cultural items.” 

Daydban has stretched the fabric over identical rectangular wooden panels — uniform, like Muslims praying in rows — with an empty square at the center, seemingly hinting at the Kabaa. One lone piece is the invert of that, furry and full, a rectangle that one could argue fits into the void the others carry.  

Winter V, From Ihramat series, 2025. (Supplied)

In his transformation of the ihram fabric, Daydban emphasizes the economic and cultural implications of how these objects move through global systems. “The materials have a significant connection to economic matters,” he says. “Although the cloths may appear similar, each has its own unique pattern and design. The variations offer a chance to explore cultural identity, to consider how these designs hold individual meaning, yet can be visually selected without awareness of their cultural background. The patterns in the cloth might be taken for granted without understanding the cultural implications behind them. This discrepancy between visual appeal and cultural awareness is key in my work.” 

Through the juxtaposition of global trade and religious symbols, Daydban highlights the dissonance between the sacred and the commercial.  

“What I’m trying to achieve is a reflection on beauty in the details of cultural symbols — taking a material like the ihram and transforming it into something that holds contemporary meaning,” he explains. “Through ‘Winter,’ I examine how fabric can transcend its usual associations with ritual to become a statement about today’s world. It’s a critique of how these items, which once carried deep religious significance, are now sold and consumed globally, detached from their cultural roots.” 

Winter Ten. (Supplied)

The exhibition addresses how even the smallest details within the fabric can carry powerful meanings. “(It) is deeply connected to trade, materials, and economics — using the ihram as a tool to reflect on the broader systems that control these items,” Daydban says. “In terms of design, each square in the exhibition holds a specific visual and symbolic weight. Even though they may seem similar at first glance, they each possess a unique quality that highlights how even the smallest details make a difference when exploring identity. 

“The show invites viewers to experience a connection between the material and the emotion it conveys, to understand how ihram is not merely a religious garment but a global symbol of cultural exchange and transformation,” he adds. “As an artist, I’m trying to make sense of how such materials are used across different contexts, with their significance becoming diluted as they move through systems of commerce.”  

The idea that art can challenge the commodification of cultural symbols is central to “Winter,” with Daydban urging his audience to reconsider their understanding of material value and cultural meaning. 

“I encourage viewers to reflect on this transformation and the relationship between artistic practice and commercial influence,” he says. “Take a moment to consider the process of how cultural objects are commodified and how, through art, we can bring awareness to their deeper meanings.”