DOHA: Dutch artist Jan Zuiderveld has repurposed a standard office photocopier into an interactive AI-powered tool for his installation “Machine-Aided Creativity,” currently on display at Qatar’s “Ai or Nay? Artificial vs. Intelligent” exhibition at the Media Majlis Museum.
The exhibition, running until May 15, 2025, explores the relationship between artificial intelligence, creativity, and identity through more than 20 works by regional and international artists.
With Zuiderveld’s installation, visitors can sketch on paper, insert their drawings into the machine, and press a red button to watch as it prints vibrant, intricate AI-generated images.
Jan Zuiderveld has repurposed a standard office photocopier into an interactive AI-powered tool for his installation “Machine-Aided Creativity.” (Supplied)
Initially, Zuiderveld presented the drawings on a computer, but he found the response underwhelming. “A lot of people were not as impressed as I thought they would be,” he told Arab News.
“People often don’t find what happens on a computer screen special anymore. Because it is a computer, you are used to it. It does special things, magic things,” he said.
This realization led Zuiderveld to rethink his approach. “I wanted to take machine learning algorithms out of the computer and embody them physically, so they feel more tangible for people,” he said.
He deliberately chose a photocopier as the interface for its familiarity. “I wanted to create something intuitive, where people don’t need instructions. It allows them to focus on the interaction itself,” he said.
The artist also believes that the installation fosters social engagement as participants share their creations. “It works really well at events—people play with it, share their outputs, and it becomes a nice social lubricant,” he added.
Zuiderveld spent months refining the installation so it could operate entirely offline, with all algorithms running locally on the machine. “That was the most significant update,” he noted, adding that real-time interactivity remains central to his work despite the challenges.
“For me, the most enjoyable part is watching people interact with the machine. It always brings in elements of surprise and new ways of thinking,” he said.