Saudi fintech lite secures $3.2m in pre-seed funding

Cloud 7 Hotel Roma, Kerten Hospitality’s latest destination, is a reinforcement of the group’s commitment to merging art, design, and locality in a way that is entirely unique, creating a hospitality experience that is deeply connected to the cultural fabric of each destination. The expansion in Europe reflects the brand’s ongoing global growth, which has already seen success in Saudi Arabia with Cloud 7 Residence and Dar Tantora House Hotel in AlUla.

“With the launch of Cloud 7 Hotel Roma, we are bringing our signature lifestyle hospitality approach to one of the world’s most iconic cities,” said Marloes Knippenberg, CEO of Kerten Hospitality. “Our focus on authentic local experiences, design-driven spaces, and community-centric hospitality will redefine the way travelers engage with Rome. This expansion in Italy marks an exciting step in our global growth, with plans to further strengthen our presence across Europe and Morocco, introducing our innovative hospitality concepts to new destinations.”

An immersive artistic experience

Agnese Landolfo, Kerten Hosptiality’s art curator, was brought on board from the start to lead the artistic direction of the property. She collaborated closely with Genius Loci Architettura and a curated selection of local artists to craft site-specific pieces exclusively for Cloud 7 Hotel Roma. Each artwork, from large-scale installations to intricate details within the rooms, was created with the hotel in mind, embedding contemporary artistic expression into the very soul of the property.

This is not just a hotel; it is an evolving art gallery, a space where guests live within creativity, enveloped by pieces that tell the story of Rome in a modern voice.

Prime location

Located at the corner of Via del Corso and Via di Pietra, Cloud 7 Hotel Roma is positioned in the cultural heart of Rome, just steps away from the Spanish Steps, the Pantheon, Montecitorio, and Piazza Colonna. More than just a place to stay, the hotel acts as a gateway to the city’s best food and cultural experiences.

Surrounded by some of Rome’s most renowned restaurants and artisanal coffee houses, Cloud 7 Hotel Roma offers curated itineraries and collaborations that immerse guests in the local dining scene. From early-morning espressos at hidden cafés to indulgent Roman feasts, every experience is designed to connect travelers with the soul of the city.

A historic space reimagined

Cloud 7 Hotel Roma has been meticulously repurposed to bring together modernity and heritage in a prime location. The hotel features uniquely designed rooms, where contemporary comfort meets art-infused storytelling.

Rather than a traditional hotel structure, Cloud 7 Hotel Roma seamlessly blends into the cityscape, offering a deeply local experience. The top-floor rooms boast 260-degree views of Rome, creating a breathtaking vantage point that celebrates the city’s timeless charm.

A connecting Social Hub

Cloud 7 Hotel Roma is a lifestyle destination, a central base where guests can interact with Rome’s creative, artistic, and culinary communities.

The first-floor Social Hub is an energetic meeting point, where guests and locals come together over morning coffee, casual work sessions, and intimate bespoke events. Designed to reflect the bustling vibrancy of the neighborhood, the space fosters connections and engagement with the city beyond the hotel walls.

For those on the go, the Grab and Go corner offers a selection of fresh, local bites — perfect for exploring the hidden streets of Rome with a taste of the city in hand.

Redefining hospitality in Rome

Cloud 7 Hotel Roma is an intersection of art, design, and local culture, bringing a fresh perspective to the city’s hospitality landscape. By integrating artistic collaborations, immersive experiences, and a location that places guests at the center of it all, Cloud 7 Hotel Roma offers a new way to experience Rome.

The Saudi Dairy and Food Products Company participated in the 12th Career Forum at King Abdulaziz University. The event took place from Feb. 2 to 6, under the patronage of Prince Saud bin Mishal bin Abdulaziz, deputy governor of Makkah region.

SADAFCO’s participation in the forum emphasizes its ongoing commitment to supporting national talent and providing career opportunities that contribute to building a successful professional future for Saudi youth. The company’s booth allowed visitors to learn about available career paths and engage directly with the recruitment team for valuable advice on advancing their professional journeys.

Nadia Malaika, chief human resources officer at SADAFCO, said: “At SADAFCO, we believe in empowering national talent and supporting the professional aspirations of young people. Our participation in the 12th Career Forum reflects our commitment to providing a stimulating work environment that offers growth and development opportunities, and we look forward to welcoming new talents to our team.”

SADAFCO continues to enhance its efforts in developing human capital and attracting talent that contributes to solidifying its position as one of the leading companies in the Saudi and regional markets.