Lumi opens largest service and maintenance center in Tabuk

Carrier in the Middle East proudly announces the opening of its newest Carrier Experience Center in Dammam.

This premier training hub will serve channel partners, customers, and educational institutions across Saudi Arabia, reinforcing Carrier’s commitment to industry development and knowledge sharing. Carrier is a part of Carrier Global Corporation, a global leader in intelligent climate and energy solutions.

Designed to provide hands-on training and in-depth technical knowledge on Carrier’s advanced HVAC technologies, the center offers structured courses, practical demonstrations and expert-led workshops. It will enable channel partners and customers to enhance their skills and stay ahead in a rapidly evolving industry.

Additionally, the center will collaborate with universities and educational institutions, offering specialized programs to equip the next generation of HVAC professionals with essential knowledge and expertise.

“Carrier has always been committed to empowering our partners and customers with the latest knowledge and technological advancements,” said Tony Jabbour, managing director, Carrier Middle East. “The launch of the Carrier Experience Center in Dammam reflects our dedication to strengthening technical capabilities in the region and supporting the future of the HVAC industry in Saudi Arabia.”

The center also features a comprehensive product display showcasing Carrier’s latest HVAC products and solutions. This display enables customers to experience firsthand the cutting-edge technologies and innovations that Carrier offers, helping them make informed decisions about their HVAC needs.

Salman Zebian, general manager, Carrier Saudi Arabia, added: “This new facility will serve as a center of excellence, offering best-in-class training and resources to our partners and customers. By extending our expertise to educational institutions, we are also fostering talent development and preparing future leaders in the HVAC sector.”

The opening event was attended by key customers and Carrier team members, underscoring the company’s commitment to driving innovation and excellence in the region. The Carrier Experience Center in Dammam marks a significant step in Carrier’s mission to enhance industry knowledge and technical proficiency in Saudi Arabia.

Mastercard and LikeCard, one of the leading platforms of e-commerce prepaid cards in the Middle East and North Africa region, have partnered to launch an innovative family banking solution designed to enhance financial literacy and responsible spending. 

The platform empowers parents and children with a seamless and secure digital banking experience, helping families make smarter financial decisions together.

With AI-powered financial tools integrated into a simple smartphone app, the solution makes it easier for families to track expenses, set spending limits, and teach children essential money management skills. Parents gain real-time oversight, while children develop healthy financial habits through interactive learn-and-reward features.

“At Mastercard, we believe financial literacy is the foundation of economic empowerment. By partnering with LikeCard, we are equipping families across MENA with the knowledge and tools to build responsible financial futures. This solution reimagines banking for the digital age, fostering smarter spending and saving habits for the ‘digital natives’ generation,” said Muhammad Nana, senior vice president, digital partnerships and enablers, Mastercard EEMEA.

The platform’s Earn, Spend, and Save feature allows children to earn rewards for completing chores, set savings goals, and develop responsible money habits.

“LikeCard was founded to bridge financial access gaps with innovative, user-friendly digital solutions. Our collaboration with Mastercard brings an AI-driven family banking experience to the region, empowering families with financial literacy tools while enhancing security and convenience,” said Ammar Alsoos, CEO, LikeCard.

Beyond banking, the solution offers personalized savings opportunities, including cashback rewards and discounts on education, entertainment, health, and virtual investments. Families can also access tailored financial products such as installment plans and lending solutions, making it easier to manage expenses and plan for the future.

By simplifying financial education and embedding responsible spending tools into everyday life, Mastercard and LikeCard are helping families across MENA build a smarter, more secure financial future-together.