ISLAMABAD: A pioneering American artificial intelligence (AI) company, Afiniti, has decided to expand its operations in Pakistan and recruit more talent in the South Asian country, the Pakistani finance ministry said on Monday.
Founded in 2005, Afiniti is a global AI provider in health care, telecommunications, travel, hospitality, insurance and banking industries as well as across multiple customer experience channels.
A delegation, led by Afiniti Chief Executive Officer Jerome Vaughan Kapelus, called on Finance Minister Muhammad Aurangzeb on Monday to discuss the company’s growth and continued investment in Pakistan.
“The meeting focused on discussions regarding Afiniti’s expanding business operations in Pakistan, the recruitment of talent and associated issues related to the taxation structure,” the Pakistani finance ministry said in a statement.
Kapelus highlighted that around 80 percent of Afiniti’s operational support team was based in Karachi, Lahore and Islamabad, with the company’s customer base extending to North America, Europe and other regions.
He praised Pakistani engineers, computer scientists and technologists, and said that his firm had an “exceptional” experience while recruiting people from Pakistan, according to the statement.
Pakistan is making steady progress in AI, with increasing investments in research, education and industry. Initiatives like the National Center for Artificial Intelligence are driving innovation, while startups explore AI applications in health care, finance and security sectors.
Despite challenges such as limited funding and infrastructure, Pakistan’s AI sector shows promise, with companies leveraging AI for data analytics, automation and customer engagement. As global AI adoption increases, the South Asian country aims to strengthen its position through policy support and technological advancements.
Aurangzeb appreciated Afiniti’s continued investment in Pakistan and assured the delegation of his government’s support in creating an enabling ecosystem for IT and agriculture sectors. He apprised the delegation of the Pakistan Crypto Council’s launch to regulate and integrate blockchain technology and digital assets into Pakistan’s financial landscape.
“The meeting concluded with a reaffirmation of the government’s commitment to supporting businesses like Afiniti, and the importance of continued collaboration between the public and private sectors to foster growth and development in Pakistan,” the finance ministry said.
Pioneering American AI firm to expand operations in Pakistan, finance ministry says
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Pioneering American AI firm to expand operations in Pakistan, finance ministry says

- Afiniti is a leading global AI provider in health care, telecommunications, travel, hospitality, insurance and banking industries
- Around 80 percent of Afiniti’s operational support team is based in Pakistan, with its customer base extending to Europe and other regions