Expos begin in Riyadh, shine light on future of entertainment in Saudi Arabia

Running until May 9 at Riyadh Front SEA and SLS Expo inaugurated Tuesday by Mohannad Al-Abbad, Chief Investment & Business Development Officer at the General Entertainment Authority. (AN photo by Rashid Hassan)

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Updated 07 May 2024

Rashid Hassan

May 07, 2024 21:22

Expos begin in Riyadh, shine light on future of entertainment in Saudi Arabia

Saudi Entertainment and Amusement Expo and the Saudi Light and Sound Expo offer glimpse of what is to come in sector and opportunities that will be created, expert says
Expo organizer Sarkis Kahwajian says: ‘This year is our most diverse and dynamic agenda yet,’ exhibitors are ‘showcasing how entertainment is evolving in the Kingdom’

Updated 07 May 2024

Rashid Hassan

May 07, 2024 21:22

RIYADH: The Saudi Entertainment and Amusement Expo and the Saudi Light and Sound Expo began in Riyadh on Tuesday. The events aim to shine a light on the future of the entertainment industry in the Kingdom, showcase the latest products and technologies, and provide a forum for those at the forefront of a rapidly evolving sector in the country.

Spanning three days of creativity, interactive experiences and technological innovations, the expos will offer a glimpse what is to come in the entertainment sector and the opportunities this will create, Eihab Abourokbah, the CEO of the Saudi Entertainment Academy, told Arab News.

The events, which continue until Thursday at the Riyadh Front Exhibition and Conference Center, opened to the public, including local and international experts, public-sector authorities, and industry professionals, following an inauguration by Mohannad Al-Abbad, chief investment and business development officer at the Kingdom’s General Entertainment Authority. This was followed by a VIP walk-through by a delegation that included GEA representatives, as the event got underway with exhibitors and a series of panel discussions and presentations.

Running until May 9th at the Riyadh Front Exhibition and Conference Centre, SEA and SLS Expo opened on Tuesday. (AN photo by Rashid Hassan)

Sarkis Kahwajian, associate vice president of DMG Events and the organizer of the expos, said: “As we raise the curtain on both the SEA Expo and the SLS Expo, our aim is that this year’s shows leave a deep-rooted mark on the entertainment industry in the region.

“This year is our most diverse and dynamic agenda yet. It is here, at the intersection of creativity and technology, that our list of impressive exhibitors are revealing cutting-edge products and showcasing how entertainment is evolving in the Kingdom.”

DMG said two historic deals between major players in the entertainment industry will be finalized on the sidelines of the expos to help enhance, grow and diversify the sector.

Invest Saudi, under the auspices Ministry of Investment, will sign an agreement with Nowaar Entertainment, a company in Riyadh that focuses on experience-based events, content development and investment, to help develop the live-events industry in the Kingdom.

And Dallah Al-Baraka, a multinational corporation based in Jeddah with a broad-based investment portfolio, will sign a partnership agreement with Europa-Park, a theme park in Germany with 18 themed zones and 100 rides. The aim of the collaboration is to provide consultancy services, professional training programs, and equipment sales to help support growth in the sector in line with the goals of the Saudi Vision 2030 plan for national development and diversification.

While exhibitors from the entertainment and leisure industry around the world, including entertainment designers, consultants, contractors, mega-project developers, entrepreneurs and investors, showcase their latest products and services at the SEA Expo, their counterparts in the Kingdom, which has embarked on an entertainment renaissance in the past few years, will also unveil their latest entertainment and leisure offerings.

Vivien Exartier, executive director of Saudi Entertainment Academy, told Arab News: “This expo is important for us because it shows our footprint, it shows that we are the only institution equipped and capable of training young Saudis under the umbrella of the Technical and Vocational Training Corporation, the Human Resources Development Fund, and the GEA.”

The academy, described as the first of its kind in the Kingdom and supported by the GEA, offers young Saudis the chance to enroll in specialized courses and earn academic diplomas with the aim of opening up employment opportunities to them in the rapidly developing entertainment sector in the Kingdom.

Expert speakers at the SEA Expo will include officials from a wide range of public- and private-sector organizations, including Six Flags Qiddiya, Saudi Entertainment Ventures, Cruise Saudi, the Saudi Ministry of Investment, and the Royal Commission for AlUla.

Meanwhile, the SLS Expo will give visitors the chance to take a deep dive into specialist topics and technologies such as professional lighting and sound, live event management, stage technology and trussing, and virtual, augmented and mixed reality.

As the entertainment industry in the Kingdom continues to evolve rapidly, high-profile events and attractions such as operas, festivals, theme parks and cinema are raising the stakes in the country. This is creating growing demand for quality professional lighting, sound and other events-related technologies, which exhibitors at SLS Expo will hope to tap into by showing how they can provide equipment and services to act as a catalyst for the development of live events in the Kingdom.

Visitors will also have the chance to hear from industry leaders at the forefront of efforts to revolutionize the sector in the Kingdom. One of the most topical discussions during the event will be about ways to help empower and hone the skills of young Saudi talent by bridging skills gaps in the entertainment industry.

“We want summit delegates to walk away with a strategic understanding of how to implement Saudization strategies within their organizations, while also seeing the pivotal role graduate programs play in fostering growth in local talent,” said Expo organizer Kahwajian.

How Saudi Arabia is tapping AI to monitor the environment and extreme weather

Updated 24 January 2025

Sulafa Alkhunaizi

January 23, 2025 23:23

How Saudi Arabia is tapping AI to monitor the environment and extreme weather

AI enhances weather predictions, improving forecasts for heatwaves and flash floods critical for Saudi Arabia’s climate adaptation efforts
KAUST’s Center of Excellence for Generative AI focuses on Earth observation technologies to address climate challenges like water scarcity

Updated 24 January 2025

Sulafa Alkhunaizi

January 23, 2025 23:23

RIYADH: Since the launch of Vision 2030, technological innovation and sustainability have been central to Saudi Arabia’s transformative plan, with artificial intelligence emerging as a key tool to tackle a range of issues, including environmental challenges.

With nearly 90 percent of its territory covered by desert, the Kingdom is utilizing AI to combat land degradation, improve water resource management, and promote sustainable practices.

The King Abdullah University of Science and Technology has joined the global AI race by advancing generative AI research.

Its Center of Excellence for Generative AI adopts a multidisciplinary approach, focusing on technologies like multimodal foundation models and AI-assisted Earth observation systems to address challenges, including water scarcity and land degradation.

Prof. Matthew McCabe, director of KAUST’s Climate and Livability Initiative, told Arab News that AI has provided a pathway to revolutionize our understanding and interpretation of Earth systems, ushering in an era where data can be rapidly channeled to provide new knowledge and actionable insights.

“While GenAI has already impacted greatly on a number of domains, its application in the Earth and environmental sciences remains emerging,” McCabe said.

Prof. Matthew McCabe, director of KAUST’s Climate and Livability Initiative. (Photo courtesy of KAUST)

The center’s research focuses on developing AI tools for satellite imaging and Earth observation, enabling better monitoring of ecosystems. This includes using drones and satellite-based remote sensing technologies to track environmental changes in real-time.

Drones and satellite systems provide high-resolution data that is crucial for understanding ecological shifts in regions that were previously difficult to study. This allows for more effective land management, ecosystem restoration, and better predictions regarding weather patterns.

“We will be using remote sensing and other data sources to undertake ecosystem monitoring, helping to advance some of the goals and objectives of the Saudi Green Initiative,” McCabe said.

Opinion

This section contains relevant reference points, placed in (Opinion field)

AI-driven solutions are already aiding the Saudi Green Initiative’s goals of planting 10 billion trees and rehabilitating 40 million hectares of degraded land by 2030, analyzing regional climate data, soil conditions, and water availability to identify optimal planting locations.

The Saudi Data and AI Authority, known as SDAIA, has partnered with several government entities to leverage AI solutions in support of the Saudi Green Initiative. These efforts aim to create innovative, data-driven strategies for combating climate change.

AI is also transforming climate forecasting in Saudi Arabia. Hylke Beck, assistant professor of climate analytics at KAUST, highlighted AI’s potential to predict extreme weather events like heatwaves and flash floods, which are expected to become more frequent and severe due to climate change.

Hylke Beck, assistant professor of climate analytics at KAUST. (Photo courtesy of KAUST)

Beck said AI models can uncover hidden relationships within weather data that traditional forecasting methods cannot, enabling more accurate and actionable forecasts.

He noted that these improved forecasts are critical for the Kingdom as it works to adapt to climate challenges, such as the severe heatwave that affected Makkah last June or the devastating floods in April across the UAE and Oman.

“With projections indicating that climate change will intensify and increase the frequency of heatwaves and flash floods, alongside an expected 32 percent population growth by 2050, the need to harness AI technology has never been more urgent,” Beck told Arab News.

Commuters make their way through a flooded road after heavy rains in Makkah on January 6, 2025. Scientists in Saudi Arabia are tapping AI to improve forecasts as the Kingdom works to adapt to climate challenges. (AFP)

Although there are currently few weather forecasting systems specifically designed for the region, and even fewer that incorporate AI models, Beck says these technologies have transformative potential.

However, Beck says building effective AI models requires access to extensive datasets.

“Government support in making this data accessible is essential for creating a more climate-resilient future,” he said.

DID YOUKNOW?

• KAUST’s Center of Excellence for Generative AI focuses on Earth observation technologies to address climate challenges like water scarcity.

• Drones and satellites provide real-time data, aiding land management, ecosystem restoration, and environmental monitoring for the Saudi Green Initiative.

• AI models can uncover hidden relationships within weather data that traditional forecasting methods cannot, enabling more accurate and actionable forecasts.

Traditional weather models depend on equations created by scientists, but these equations can be limited by gaps in knowledge about certain weather patterns.

“These equations are imperfect because even the best meteorologists don’t fully understand all weather processes,” Berk said.

On the other hand, AI models analyze large amounts of data to find patterns, making predictions faster and more accurate. These are especially useful in areas where traditional systems struggle, like predicting thunderstorms, which are often harder to forecast accurately.

KAUST's new Center of Excellence on Generative AI aims to be the premier research, development, and innovation hub for pioneering generative AI technology in the Kingdom. (KAUST photo)

While traditional systems rely on expensive supercomputers, AI models can run effectively on regular computers, making them more affordable and accessible.

“These AI models can — and I believe will, in the not-too-distant future — fully replace current traditional models. However, they can also be integrated into them,” Beck said.

The Center of Excellence for Generative AI’s initiatives align with Vision 2030’s sustainability and innovation goals, collaborating with leading national entities like NEOM and Aramco, as well as international organizations like Meta and Nvidia to drive progress.

The center also addresses the shortage of generative AI talent in Saudi Arabia through training and upskilling programs for KAUST researchers, partners, and the wider community.

Topics: Eye On AI Editor’s Choice KAUST SDAIA Saudi Green Initiative

Saudi Arabia eyeing trade hub with trillion-riyal investments, transport official tells WEF

Updated 24 January 2025

Nadia Al-Faour

January 24, 2025 00:04

Saudi Arabia eyeing trade hub with trillion-riyal investments, transport official tells WEF

Saudi Arabia’s logistics investments and business-friendly policies aim to position the Kingdom as a global trade gateway, panel hears
Vision 2030 fosters clear goals, educated governance, and incentives, creating a robust foundation for logistics and transport growth

Updated 24 January 2025

Nadia Al-Faour

January 24, 2025 00:04

DUBAI: Savvy logistics investments and business-friendly policies are transforming Saudi Arabia into a global trade hub, a Davos panel was told on Thursday.

Nouf Al-Fares, assistant deputy minister at the Saudi Ministry of Transport and Logistics Services; and Ehab Aziz, chief financial officer of Agility, were speaking at Saudi House during the World Economic Forum’s annual meeting.

The panel highlighted the Kingdom’s ambitious logistics and investment targets, which are being met partly through international deals.

Al-Fares said: “A strategy was announced in mid 2021 by His Royal Highness Crown Prince Mohammed bin Salman. At the beginning I thought it to be intimidating having to raise SR1 trillion ($266 billion) in investments, but we are already halfway there through various established projects like the Riyadh Metro, and the new expansions of seaports and airports.

“We are now in motion to open a metro in Jeddah as well.”

The Kingdom’s shifting policies on foreign investment are also playing a role in surging growth, Al-Fares added.

Nouf Al-Fares, Saudi assistant deputy minister of transport and logistics, participates in the panel discussion at the WEF in Davos on Thursday. (WEF photo)

Foreign investors are now able to claim 100-percent ownership of their Saudi-based businesses — a crucial policy in attracting investment.

“International companies are increasingly seeing the value of investing in Saudi Arabia,” the assistant deputy minister said.

“Chinese companies have already entered the Saudi market, with investments so far reaching over SR1 billion, and there are still more incoming projects.”

Saudi Arabia is preparing to open five new airports in the coming years that will further boost the Kingdom’s connectivity and infrastructure, she added.

“This aligns with our vision and position to being the gateway to Asia, Africa and Europe. We are also preparing projects to back the tourism sector as we are witnessing a surge in numbers of tourists, not including the religious ones.

“A lot of programs and funds that have been developed by our government are geared at attracting the youth, and those leaders with an appetite for change. We are excited for the upcoming completion of projects like the railway, which is to be completed within four years.

“The railway will connect the Kingdom to its GCC neighbors, namely Abu Dhabi, Kuwait and Doha.

Aziz praised the Saudi government’s proactive role in fostering a business-friendly environment.

He highlighted several schemes that have attracted domestic and foreign investment, particularly since the launch of Vision 2030.

The chief financial officer shared the details of his own company’s development in Saudi Arabia.

Agility, a logistics and supply chain leader, has been in operations for more than two decades, beginning as a Kuwaiti public company that constructed warehouses.

“Since its privatization Agility has become a global operator,” Aziz said.

“Today, the company has $11 billion worth of assets spread across various businesses. We also own one of the largest aviation companies that operates within 250 countries.”

A conviction that the Kingdom “would be the place to be in the future” led the company into a Saudi expansion, Aziz said, adding: “And so we have so far not been proved wrong.”

He said: “The story in Saudi is getting better and better over time. It is rare to find a country with a clear vision that is tangible with an educated government.

“The government incentivizing its employees through bonuses is also a new, atypical characteristic. All the infrastructure projects are very important but so is the mindset and attitude.

“And all that has been extremely positive. It has gotten to a level where you feel like you can completely count on the government; this increases your confidence in investing more in the country.”

Al-Fares and Aziz highlighted their optimism over the future of investment in the Kingdom’s transport and logistics sector.

The industry is poised for continued growth thanks to the government’s clear vision and investments that are providing a solid foundation for future development, they said.

“I think 2030 is carrying a lot and we are very optimistic,” Al-Fares added.

Topics: WEF 2025 Nouf Al-Fares

From farm to table — handmade cheese finds eager customers in Eastern Province

Updated 23 January 2025

Hind AlKhunaizi

January 23, 2025 23:51

From farm to table — handmade cheese finds eager customers in Eastern Province

Aziza Alghanim’s love of farming developed into a sustainable agriculture business
She offers classes on the fundamentals of cheesemaking

Updated 23 January 2025

Hind AlKhunaizi

January 23, 2025 23:51

QATIF: Aziza Alghanim is the woman behind Khairat Laziza, an initiative born from her passion for the land on her picturesque farm in the charming town of Saihat, which became a sustainable agriculture business.

Her journey began in 2001 when she began growing aromatic citrus fruits and vibrant buckthorn trees while also tending to a small herd of goats.

In 2014, she began making cheese by hand. Her initial offerings were met with overwhelming enthusiasm, selling out swiftly and fueling her motivation to pursue her passion.

Building on this success, she established a specialist factory in 2016, which allowed her to expand the range of crops and products available.

To meet the ever-growing demand, she founded a second specialist factory in 2019, taking the total number of products offered to more than 100.

Now, Khairat Laziza is a fully-fledged business dedicated to serving the community, creating a direct pathway from the fields to consumers’ tables.

Alghanim told Arab News: “My journey in cheese making began in 2014 when I established the Khairat Laziza Foundation, a non-profit organization where the entirety of its revenue is dedicated to supporting charitable causes.”

This commitment to giving back has become a fundamental aspect of her work.

Alghanim has participated in a number of festivals, collaborating with the Al-Ataa Charitable Society and other organizations.

What began as a modest selection of only 10 types of cheese has blossomed into a diverse portfolio.

Today, Khairat Laziza features an array of cheeses, labneh, milk, gelatos, flavorful jams, rich sauces, zesty pickles, biscuits and pizzas, pre-made cheese platters and dried produce, in addition to other dairy-free options, bringing the total number of products to 118.

All are 100 percent natural, free from preservatives and harmful chemicals, and mostly made from ingredients sourced from Alghanim’s farm, she said.

She takes immense pride in finding ways to transform the land’s resources into healthy, nutritious products for the community.

Among her standout creations are “zalloum” cheese, which blends the flavor of halloumi with the texture of mozzarella, healthy biscuits, and an eclectic selection of gelato flavors.

Looking to the future, Alghanim says she is entering a new phase in her journey — shifting her focus to teaching the fundamentals of cheese making.

She has been sharing her expertise through a series of workshops designed for enthusiasts and beginners alike. They teach valuable skills, providing participants with the chance to learn the intricacies of cheese production and providing a deeper appreciation of the art of cheese-making.

Topics: Saudi Arabia

Saudi ministry signs two agreements to enhance social responsibility in nonprofit sector

Updated 23 January 2025

Arab News

January 23, 2025 23:19

Saudi ministry signs two agreements to enhance social responsibility in nonprofit sector

Updated 23 January 2025

Arab News

January 23, 2025 23:19

Saudi Deputy Minister of Environment, Water and Agriculture, Mansour bin Hilal Al-Mushaiti, witnessed the signing of two memoranda of understanding between the ministry and the King Abdullah bin Abdulaziz Foundation for Developmental Housing and Kaaf Strategy, respectively.

The signing ceremony was attended by the ministry’s Undersecretary for Beneficiary Services and Branch Affairs, Ghanem Al-Jadaan.

The signing of the two MoUs aims to enhance the role of the nonprofit sector in fulfilling its social responsibilities and contributing to the development of its operations through community projects and initiatives.

It also seeks to improve the work environment within nonprofit associations and institutions supervised by the Ministry, the Saudi Press Agency reported on Thursday.

Topics: Ministry of Environment Water & Agriculture (MEWA) Saudi Arabia

Diriyah Gate chief highlights city’s vision as a global blueprint for urban and social development

Updated 23 January 2025

tarek ali ahmad & gabriele malvisi

January 23, 2025 19:09

Diriyah Gate chief highlights city’s vision as a global blueprint for urban and social development

Talal Kansara said Davos presence focused on showcasing Diriyah’s role in urban development intertwined with authenticity and tradition

Updated 23 January 2025

tarek ali ahmad & gabriele malvisi

January 23, 2025 19:09

DAVOS: Diriyah Gate Development Authority’s Chief Strategic Management Officer Talal Kansara has outlined the city’s ambition to become a model for urban and social transformation, offering a new way of living while preserving Saudi Arabia’s cultural heritage.

Speaking to Arab News on the sidelines of the World Economic Forum in Davos, Kansara emphasized Diriyah’s role in showcasing urban development intertwined with authenticity and tradition.

“I think we have a unique story when it comes to urban transformation, to share with the world and (also) to learn from the rest of the world,” he said. “The area 20 years from now would be one of the best gathering places in the world, something where people can come and be immersed in a different experience, an experience that touches their souls, touches their heart, by providing them something that is authentic.”

Located on the northwestern outskirts of Riyadh, Diriyah has undergone significant redevelopment, carefully restoring its mud-brick structures that reflect the Najdi architectural style. Recognized as a UNESCO World Heritage Site since 2010, Diriyah is seen as the birthplace of the Kingdom and a living example of the region’s architectural and cultural heritage.

Marking its WEF debut, Kansara said that Diriyah’s participation at Davos aims to showcase the project’s holistic approach, spanning tourism, hospitality, culture and real estate.

“People would see beyond Diriyah as one of the Kingdom’s giga project, they would see elements of Diriyah that that is part of its DNA,” Kansara said.

With a $50 billion development plan in motion, the project seeks to transform Diriyah into a global hub for history, culture and lifestyle while setting new standards for urban planning.

“We have a case that we want to present to the world when it comes to urban transformation,” Kansara said, “and we (want to) foster the dialog between us and people who have urban transformation and urban economy as one of their priorities.”

He added that Diriyah’s practices can serve as a guide for other cities to design spaces catering to human needs, including both locals and visitors.

“People need to walk, they need to interact, they need to socialize,” Kansara said, “also building an infrastructure and building cities where they are welcoming visitors. The infrastructure is not only meant for the (local) community, (but) also for the visitors, because you don’t want the visitors and the tourists to overrun the infrastructure.”

He said that the world is full of examples “where overtourism is somehow jeopardizing and decreasing the quality of the city, and you can see the community bothered from that in different places.”

Central to Saudi Arabia’s national tourism strategy, Diriyah is projected to attract 15 million visitors by 2030 and create more than 250,000 jobs. Kansara said that sustainability is integral to the development plan, ensuring the project meets the needs of a growing population and an influx of visitors.

“Sustainability is not an afterthought. Sustainability has been in the (project) DNA since the master plan,” he said.

Kansara also stressed the importance of preserving both the tangible and intangible elements of Saudi heritage, creating a living, organic space rather than a static museum.

“Diriyah is a place where people can live, walk, dine, play, have fun and learn. You would come in a place that’s not a theme park. This is more of an organic place. You’ll see people living as a visitor. You would interact with people who are living, you would interact with people who are studying, interact with people who are working. And that’s a great opportunity for the visitors to have a real touch, the real exposure to the history of the country of Saudi Arabia.”

Visitors to Diriyah’s pavilion at the Saudi House in Davos have been captivated by its unconventional real-estate approach.

“The thing that people admired and that captured their attention is that usually with a conventional real-estate project, you would see skyscrapers, you would see big buildings, you would see metal and glass. And when they came here, they say, ‘OK, we are not seeing this,’” Kansara said.

“We’re using mud bricks for the entire city, the way that we preserve our architectural language, the way we preserve different social and cultural practices and bring it back to life. So it’s not a museum where you see things, but that’s part of the past. No, this is really bringing things from the past and making something that people really engage with for now and in the future.”

Topics: WEF 2025 Diriyah Gate Development Authority

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Expos begin in Riyadh, shine light on future of entertainment in Saudi Arabia

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