EWC ‘way beyond what I imagined’ — former Dutch international footballer Wesley Sneijder

SAO PAULO: The Saudi Pro League has started a strategic expansion drive into Brazil with the aim of strengthening ties with one of the world’s biggest, most enthusiastic football markets.

The SPL is currently home to 26 Brazilian players, more than any other overseas nation. With more than 100 matches streamed on YouTube in Brazil via Canal GOAT and Band, the league reached 50 million views in 2023-24, creating a solid platform for an initiative which strives to deepen engagement with Brazilian fans, broaden the SPL’s visibility, and create new commercial opportunities.

As part of its strategy, SPL executives are presently in Brazil to meet representatives from the Brazilian League, the Brazilian Football Confederation and leading sports marketing agencies, as well as existing and potential partners.

Mohammed Basrawi, the Saudi Pro League’s general manager of marketing, communication and content, said: “Brazilians have a deep and passionate football culture, and we want to bring them closer to the excitement of the SPL by establishing a long-term and immersive presence in the country.”

The SPL is launching official Brazilian social media channels to provide fans with localized content, behind-the-scenes access, and exclusive engagement opportunities. The league will also introduce a local fan community to enhance its connection with Brazilian supporters. Additionally, the SPL’s presence in Brazil will extend to key football events, ensuring strong on-the-ground engagement at key points in the football calendar.

By investing in Brazil, the SPL is solidifying its global stature while also embracing the passion and heritage that define Brazilian football, marking an exciting new chapter in the league’s international journey.

ABU DHABI: Three-time Grand Slam finalist Ons Jabeur overcame Jelena Ostapenko in straight sets on Tuesday to reach the last 16 of the Mubadala Abu Dhabi Open, while Emma Raducanu suffered a disappointing early exit at the hands of Marketa Vondrousova.

Elsewhere, Belinda Bencic, Leylah Fernandez, Magda Linette and Linda Noskova all progressed on day four of the tournament.

Jabeur faced Ostapenko in the day’s final match on Stadium Court, and it was a case of saving the best for last as the two players pushed each other all the way in a wonderful contest.

In truth, it was a match in which neither player deserved to lose, but Jabeur did enough to edge it, winning the first set via a tie-break before taking the second 7-5 to set up a last-16 clash with 17-year-old Wakana Sonobe.

In a meeting of Grand Slam champions, Raducanu faced Vondrousova and began the match brightly. Having forced an early break of serve to go 3-1 up, the 22-year-old appeared to be in the ascendancy.

A double fault in the following game, however, set the tone for what followed as she struggled to recover, with Vondrousova winning five consecutive games to take the first set.

While Raducanu, at times, produced moments of brilliance, she was hampered by a series of unforced errors. Both players had their moments in the second set, but it was Vondrousova, the 2023 Wimbledon champion, who displayed greater consistency in her game.

At 5-3, Raducanu broke her opponent, who was serving for the match. But it was indicative of her overall performance that in the following game, the Brit was on the opposite end of a break. Vondrousova now progresses to the last 16, and meets Yulia Putintseva, courtesy of a 6-3, 6-4 victory.

Bencic, winner of the inaugural Mubadala Abu Dhabi Open in 2023, made a triumphant return to Zayed Sports City as she overcame the challenge of Rebecca Sramkova in three sets.

Making her first appearance at the stadium since winning the competition, Bencic started the match confidently, dropping just two games as she took the first set comfortably.

Sramkova produced a strong response to win the second set. But Bencic, the 2020 Olympic gold medalist, totally overwhelmed her opponent, running out a 6-2, 3-6, 6-1 winner, and setting up a last-16 meeting against Veronika Kudermetova.

Canada’s Fernandez, runner-up at the 2021 US Open, edged a tight and entertaining encounter against Japan’s Moyuka Uchijima on Stadium Court early in the day.

After the first set had swayed back and forth, it was ultimately settled via a tie-break in the favor of Fernandez. It was a high-tempo contest with both players producing some fantastic shots and intense rallies, and the second set followed a similar pattern to the first.

Once again, a tie-break was required, but sensing victory was in her grasp, Fernandez seized control, winning all seven points without reply to claim a 7-6, 7-6 victory. Fernandez now faces Lulu Sun, conqueror of Caroline Garcia, in the next round.

Noskova took just 61 minutes to qualify for the last 16 as she ruthlessly dispatched Magdalena Frech, winning the first set without dropping a single game on her way to a 6-0, 6-3 victory. She now faces Paula Badosa, a semifinalist at the recent Australian Open, in the next round.

Linette also secured her place in the last 16 courtesy of a straight-sets victory, getting the better of Mexico’s Renata Zarazua, who can count herself unlucky to go out following a spirited performance in which she pushed her opponent all the way.

A semifinalist at the 2023 Australian Open, Linette edged a tight first set before an even closer second went right to the wire. Even during the tie-break, it was difficult to separate the two players, but with the Pole leading 7-6, an over-hit shot from Zarazua settled the contest.

Linette’s reward is a meeting with Anastasia Pavlyuchenkova, who booked her place in the last 16 courtesy of a 6-3, 6-1 win over 2020 Australian Open champion, Sofia Kenin.

In the doubles, Japanese duo Shuko Aoyama/Eri Hozumi came out on top in their match against Asia Muhammad/Demi Schuurs.

Both pairs had won a set each with relative ease, but the decisive part of the game was a completely different story, going right to the wire as Aoyama/Hozumi eventually sealed their passage with a 2-6, 6-1, 10-8 victory.

On Wednesday, reigning champion Elena Rybakina begins the defense of her crown against Katie Volynets, while Daria Kasatkina, last year’s beaten finalist, takes on Ashlyn Krueger.