Saudi Arabia’s bold recycling plan will see it become a world-leader, experts believe

Saudi Arabia’s bold recycling plan will see it become a world-leader, experts believe
Saudi Arabia is seeking to make the most of the industry. Shutterstock
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Updated 16 September 2024
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Saudi Arabia’s bold recycling plan will see it become a world-leader, experts believe

Saudi Arabia’s bold recycling plan will see it become a world-leader, experts believe
  • This initiative is anticipated to contribute approximately SR120 billion ($31.99 billion) to Saudi Arabia’s gross domestic product

RIYADH: In an era marked by growing environmental concerns and the pursuit of sustainable development, recycling has emerged as a crucial driver of economic prosperity for countries worldwide.

Beyond its environmental benefits, recycling holds significant economic advantages, fostering job creation, stimulating local industries, and bolstering long-term economic stability.

Saudi Arabia is seeking to make the most of this industry, and in January the Kingdom’s Ministry of Environment announced a comprehensive plan to recycle a significant portion – up to 95 percent – of the country’s waste. 

This initiative is anticipated to contribute approximately SR120 billion ($31.99 billion) to Saudi Arabia’s gross domestic product, and aims to generate over 100,000 employment opportunities for the Kingdom’s nationals. 

When fully implemented, the plan will see the recycling of around 100 million tonnes of waste annually, showcasing the nation’s commitment to sustainability.

The program aligns with Saudi Arabia’s broader sustainable development goals, emphasizing the implementation of well-designed strategies and processes across various sectors, including the National Environment Strategy.

Thinking behind the plan

According to Julien Vermersch, partner at Bain and Co. Middle East, the Kingdom’s ambition to divert 90 percent of its waste away from landfills by 2040 is not only going to be achieved via recycling.

“Whilst increasing circularity and materials recovery will certainly be a very significant lever – in particular because today only about 5 percent of the waste is recycled – this cannot be the only lever,” Vermersch told Arab News.

“Some waste streams, e.g. specific hazardous waste, cannot easily be recycled and in some cases incineration with heat recovery, i.e. waste-to-energy, will remain a better option,” he added.

There are more than economic factors at play in this plan, Vermersch explained, pointing to the rapid urbanization and population growth in the Kingdom putting existing infrastructure under significant pressure.

“All key urban centers are struggling with landfill saturation and whilst it is possible to open new sites or expand existing ones, this trend will rapidly become unsustainable as urban developments continue. Then landfills pose a real environmental threat,” he said.

The Bain and Co. partner shed light on the fact that despite some advancements in this area, the effective management of leachate remains a persistent challenge in urban and industrial areas, as evidenced by numerous reported instances of soil and groundwater contamination over time.

“Additionally, in the absence of gas capture systems, the decomposition of organic wastes in landfills is a major source of methane emissions  – estimated to be around 30-50 Mtpa (million tonnes per annum) of CO2 equivalent emissions, which is 5-7 percent of the total greenhouse emissions of the Kingdom,” Vermersch said.

He further noted that the Kingdom’s landfill diversion target is consistent with what is already achieved in a number of European countries or select advanced Asian countries.

“The ambition to get there by 2040 however is quite bold. For these countries that have made the transition, getting to 90 percent landfill diversion has been a 25-plus years journey requiring stringent regulations, public engagement to build awareness and support and massive capital investments in new waste management infrastructure,” the partner clarified.

Yves Takchi, principal and global co-lead for Arthur D. Little Waste, Water and Circularity Competence Center, told Arab News that according to the National Center for Waste Management the overall ambition is similar across all waste streams, with the combined landfill diversion targets close to 90 percent for all types.

“To achieve this diversion rate, Saudi Arabia has put a great emphasis on recycling, but is also aiming to deploy a variety of other techniques such as waste-to-energy to complement it. The landfill diversion targets that the Kingdom of Saudi Arabia has embraced are rooted in an ambitious and yet scientific approach to transform the waste management sector in the country,” Takchi said.

He went on to explain that at a strategic level, countries have three high level options to manage the waste that is generated by its economy.

“Firstly, most economies with a nascent waste management sector treat waste management as a sanitation service and focus on reducing expenditures while safeguarding public health. This often means that they heavily rely on sanitary landfilling as a cheap and effective method to dispose of waste. The second approach is adopted by countries that want to minimize the waste that goes to landfills while still maintaining convenience and ease of implementation,” said Takchi.

He added that the usual objectives in this scenario are to avoid landfilling in recognition of its environmental damage and unnecessary space usage, as well as to leverage waste to fuel the increasingly energy demanding economies.

The Arthur D. Little official also said that countries in this situation usually end up relying heavily on recovery technologies such as waste-to-energy and refuse-derived fuel, which although have a higher cost and only marginal improvements in environmental performance, are much easier to put in place and rely much less on citizen participation and behavioral change.

Takchi argued that world-leaders in waste management follow the third approach. 

“These countries have managed to put in place systems that strive toward a circular economy approach – as opposed to the linear use-throw-dump model. Their waste systems follow the waste hierarchy, which maximizes first the reduction and reuse of waste materials, then the usage of recycling as the next best alternative, with waste to energy and energy recovery transitional and residual treatments before landfilling,” he said.

With regards to the Kingdom, Takchi believes that Saudi Arabia has “rightly understood” that it is in a unique position to leapfrog from its current model to the more advanced, ambitious model. 

“The country as a whole is embarking on a massive transformation journey embodied by Vision 2030, which has paved the way for massive investments in infrastructure across sectors and has demonstrated that the Saudi people are remarkably adaptable and embracing of positive change,” he said. 

The benefits of this model include environmental protection of land, air and water, a growth in local socio-economic value by increasing investments in infrastructure and creating jobs, and enabling self-sufficiency in materials by keeping scarce resources – like rare metals and minerals – flowing within the economy, which improves the trade balance.

Initiatives implemented to support recycling goals

According to Takchi, the Kingdom has galvanized the sector through the creation of two separate entities – Saudi Investment Recycling Co., and the National Center for Waste Management, also known as MWAN.

The former was established by the Public Investment Fund to act as a sector champion, unlocking access to capital and investing in sector-building investments in partnership with local and world leading companies.

MWAN created a unified sector regulator that consolidated the previously fragmented regulatory ecosystem and took the lead on putting in place the ambitious public-sector led efforts to enable the sector’s transformation.

“We have already seen developments from both entities, with SIRC having put in place recycling initiatives and multiple massive investments announced  – including mega scale infrastructure for Riyadh City. On the other hand, MWAN has already put in place the unified Waste Management Law and its Implementing Regulations, the new regulatory framework for the sector that has finally resolved fragmentation of regulation challenges,” Takchi added.

The Global Co-Lead for Arthur D. Little Waste also said that MWAN has also begun to improve the compliance environment, having embarked on a large-scale master-planning exercise across the different regions in Saudi Arabia. 

It has also announced multiple sector-enabling initiatives aimed at preventing waste at the source, incentivizing resource recovery and maximizing diversion from landfills and including the launch of hundreds of investment opportunities.

“The key success factors to accelerate this paradigm shift will be to find the optimal balance of planning and action and to maintain collaboration and alignment behind the national agenda of an extremely complex ecosystem of many actors, including regulators, municipalities, royal commissions, investors, operators, commercial and industrial players and even citizens,” Takchi said.

Key government support

Strong government backing and regulatory support are essential for the successful transformation of the waste management sector.

Bain and Co. Middle East’s Vermersch highlighted the costly nature of the transition from landfilling to recycling, incineration or waste-to-energy.

“When you look at countries that have very low landfilling rates today, they have introduced over 30 years ago either landfill taxes that have risen to significant levels and/or very stringent landfill restrictions/bans,” he added.

That said, the partner underlined that in order to make this transition possible, an effective system to sort the waste is essential – which typically relies on segregation at the source and requires municipalities to step in.

“As we can see with the example of Riyadh that has been piloting a multi-bin system in recent years, it is not enough to just roll out the new collection infrastructure. It takes awareness campaigns and meaningful community engagements to educate residents and businesses on the importance of sorting waste and on how to use the new system effectively,” Vermersch said.

Takchi said that like most complex and ambitious transformation initiatives that fall within the framework of Vision 2030, the government has a crucial role to play to ensure success for the waste management sector, and that was the impetus behind the creation of MWAN.

“Such a massive leapfrog requires a clear national level direction of travel and strategy to be clear to all actors in the sector. That will allow us to fully synergize efforts and accelerate change. The government also has an important part to play in laying down the necessary enablers to unlock private sector investment and ensure the successful deployment of infrastructure and services,” he said.


Saudi Arabia, Germany ink 200k-tonnes green hydrogen export deal

Saudi Arabia, Germany ink 200k-tonnes green hydrogen export deal
Updated 22 sec ago
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Saudi Arabia, Germany ink 200k-tonnes green hydrogen export deal

Saudi Arabia, Germany ink 200k-tonnes green hydrogen export deal

RIYADH: Saudi Arabia and Germany have signed an agreement to export 200k tonnes of green hydrogen annually from the Kingdom to Europe by 2030, strengthening their clean energy partnership.

The memorandum of understanding was inked between ACWA Power and the German energy trading company SEFE, and will see the Saudi company serve as the developer, investor, and primary operator of green hydrogen and ammonia production assets.

SEFE will act as a co-investor and key buyer and will be responsible for marketing the green hydrogen to its customers in Germany and Europe.

The deal was signed during a meeting between the Kingdom’s Minister of Energy Prince Abdulaziz bin Salman and German Minister of Finance Jorg Kukies. 

The agreement is part of the ongoing Saudi-German Energy Dialogue, and focuses on green hydrogen production, processing, and transportation.

This aligns with Saudi Arabia’s strategic push for clean energy, reinforcing the initiative’s goal to advance collaboration in renewables and hydrogen technologies while solidifying the Kingdom’s role in the global energy transition.

During the meeting, both sides explored areas of mutual interest in the energy sector, particularly clean hydrogen initiatives, building on the MoU signed between the two nations in 2021. This marks a continuation of Saudi Arabia and Germany’s growing energy cooperation following the agreement.

“By combining ACWA Power’s proven expertise in green hydrogen production with SEFE’s extensive market knowledge, we are forming a strong partnership to deliver substantial quantities of green hydrogen to Germany and beyond,” Marco Arcelli, CEO of ACWA Power, said in a statement.

He added: “This is contributing to global decarbonization efforts, European security of supply by offsetting gas demand, and industrial demand preservation in Europe by making available the most competitive green energy.”

Egbert Laege, CEO of SEFE, described the partnership as perfectly embodying the firm’s dual ambition of securing Europe’s energy supply while driving the energy transition.

“By expanding our green hydrogen portfolio and investing in local production, we are equipping ourselves with solutions to help our customers achieve decarbonization,” he said.

Saudi Arabia is ramping up efforts to establish itself as a global leader in green hydrogen production and exports by leveraging its vast renewable energy resources, particularly solar and wind, which, due to its high solar irradiance, enable more efficient and cost-effective hydrogen production than countries like Germany.

Round table talks

Aside from the MoU signing, the German finance minister met with the Kingdom’s Minister of Finance Mohammed Al-Jadaan following a Saudi–German roundtable meeting in Riyadh.

In a post on X, Al-Jadaan said the two discussed “the most prominent global financial and economic developments.”

The roundtable was attended by a number of the largest private sector firms from both nations.

Saudi Arabia’s Ministry of Investment, National Center for Privatization, and the Financial Sector Development Program reviewed the investment opportunities available for German companies.

The roundtable also saw a focus on how human capital expertise in both conventional and renewable energy, and the industrial and manufacturing strength of Germany, are part of the ongoing relationship that contributes to achieving the goals of Vision 2030.

The German finance minister also held talks with the Saudi Minister of Economy and Planning Faisal Al-Ibrahim, with the pair discussing areas of economic, trade, and investment cooperation between the two countries, according to the Saudi Press Agency.

A further meeting involved the Kingdom’s Minister of Commerce Majid Al-Kassabi and Kukies, with the Saudi official posting on X that the pair talked about “strengthening the Kingdom’s economic and trade cooperation and developing promising opportunities in our two friendly countries.”


RLC Global Forum to address the future of Saudi Arabia’s retail landscape 

RLC Global Forum to address the future of Saudi Arabia’s retail landscape 
Updated 03 February 2025
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RLC Global Forum to address the future of Saudi Arabia’s retail landscape 

RLC Global Forum to address the future of Saudi Arabia’s retail landscape 

RIYADH: Over 100 speakers from more than 600 organizations will convene at the Retail Leaders Circle Global Forum 2025 in Saudi Arabia to discuss collaboration amid digital innovation and economic reforms. 

The two-day event, taking place from Feb. 4-5 at the Fairmont Hotel in Riyadh, will bring together industry executives, policymakers, and investors to explore strategies for navigating a rapidly changing retail landscape. 

Themed “Rebuilding a Shared Future,” the event aims to address how the sector can rebuild trust and cooperation while adapting to digital transformation, shifting consumer behaviors, and new regulatory frameworks. 

This year’s forum comes as Saudi Arabia’s retail sector continues to show strong resilience and sustained growth, with total sales reaching SR37.4 billion ($9.97 billion) in the third quarter of 2024, despite ongoing global economic uncertainties. 

Retail sales in the Kingdom are forecast to reach $161.4 billion by 2028, according to data platform Statista, while the e-commerce sector is projected to surpass $13.2 billion by 2025.

“Saudi Arabia’s Vision 2030 is really shaking up the retail sector, and we’re seeing exciting changes across the board,” said Panos Linardos, chairman of the RLC Global Forum, in an interview with Arab News. 

He pointed out that retail is a key pillar of the Kingdom’s diversification efforts, and “it’s evolving rapidly with digital transformation, regulatory changes, and shifting consumer expectations.” 

Linardos added: “There’s a lot of opportunity ahead, but also some challenges that need to be tackled to fully unlock the sector’s potential. That’s where the RLC Global Forum comes in.” 

RLC is an invitation-only platform that brings together industry leaders, policymakers, and innovators to discuss key issues shaping the retail sector. 

Some of the partners involved include Diriyah Co., Apparel Group, and Cenomi Centers, the largest owner, operator, and developer of contemporary lifestyle centers in Saudi Arabia.

Chalhoub Group, and Panda Retail Co. are also set to attend.

Panos Linardos, chairman of the RLC Global Forum. Supplied

The event provides data-driven research, thought leadership, and best practice sharing, in line with Saudi Arabia’s Vision 2030, which seeks to diversify the economy and position the Kingdom as a global retail and business hub. 

“Retailers in Saudi Arabia face several challenges, such as competition from cross-border e-commerce, changing consumer expectations, and regulatory complexities,” Linardo said. 

To stay competitive, he added that retailers need to “embrace digital transformation, adopt omnichannel strategies, and use data to better understand and serve their customers.” 

The Kingdom’s retail sector is experiencing significant growth and investment opportunities, driven by Vision 2030 and the accelerated digital transformation. 

The demand for seamless shopping experiences and experiential retail concepts continues to rise, driving expansion in e-commerce, lifestyle destinations, and mixed-use developments. 

“Mega-projects like NEOM, ROSHN, and Diriyah Gate are also fueling demand for high-end retail and hospitality-focused shopping experiences, making the market even more attractive,” Linardos said. 

The forum chairman mentioned that the growing focus on smart retail solutions, AI-driven insights, and sustainable practices is creating new opportunities for forward-thinking investors. 

Strengthening investment climate 

Saudi Arabia’s retail sector continues to attract international investors, supported by progressive economic reforms and policies aimed at fostering a transparent and competitive market. 

The Kingdom has made significant strides in streamlining regulations, enhancing investor protections, and reducing barriers to entry, creating an environment that encourages long-term growth and foreign direct investment. 

“Saudi Arabia’s booming investment landscape is no accident. It’s the result of deliberate efforts to create a business-friendly and secure environment, supported by policies and reforms that align with global investment standards,” Linardos said. 

He mentioned that the International Monetary Fund had described the new law as a game-changer, offering equal opportunities to both Saudi and foreign investors, along with stronger protections and clearer rules of engagement. 

Linardos explained that the challenge now is getting the word out — building investor confidence and showcasing Saudi Arabia’s retail market as a high-potential, forward-thinking destination. 

Future of retail innovation 

The rapid integration of artificial intelligence, data analytics, and predictive modeling is transforming the global retail landscape, and Saudi Arabia is no exception. 

RLC will also explore how businesses can leverage AI to optimize operations, enhance customer engagement, and drive new business models. 

“Innovation and technology are reshaping Saudi Arabia’s retail sector in a big way. AI and e-commerce are no longer just buzzwords — they’re driving real change,” Linardos said. 

He pointed out that AI is providing businesses with deeper insights into consumer behavior, enhancing inventory management, and enabling more personalized marketing. 

“At the same time, e-commerce is making shopping more convenient and accessible, with digital payment solutions and omnichannel strategies creating seamless experiences that meet rising customer expectations,” Linardos added. 

The chairman further highlighted that for retailers, integrating advanced technologies is no longer optional but a necessity in an increasingly competitive and fast-evolving market. 

In essence, he added, businesses that embrace innovation early can unlock new growth opportunities, expand their customer reach, and strengthen their market position.  

Unlocking full value 

Saudi Arabia’s e-commerce sector is rapidly expanding, fueled by a digitally engaged population, rising consumer demand, and the government’s commitment to digital transformation, with Linardos noting the Kingdom’s emergence as one of the region’s most promising e-commerce markets. 

Industry experts highlight the growing influence of social media, mobile commerce, and fintech solutions, which are reshaping how consumers shop and engage with brands. 

“The Kingdom’s high social media engagement and widespread mobile use also make it a prime market for further e-commerce expansion and investment,” said Linardos. 

However, he acknowledged that challenges persist, pointing out that “cross-border platforms dominate a large share of the market,” while traditional retail remains deeply embedded in consumer habits. 

To fully realize Saudi Arabia’s e-commerce potential, industry leaders stress the importance of creating a balanced competitive landscape, strengthening omnichannel strategies, and integrating online and offline shopping experiences. 

What’s next? 

As Saudi Arabia’s retail sector undergoes transformation, Linardos expects the industry to move beyond traditional retail models in the coming years, placing greater emphasis on lifestyle-oriented concepts, integrated retail-tourism experiences, and cutting-edge digital innovations. 

“The growth won’t just come from more stores or online platforms — it will come from creating unique, immersive experiences that blend culture, entertainment, and commerce in ways that haven’t been seen before in the region,” he added. 

Linardos also explained that the challenge for retailers will be to remain flexible, embracing innovation while maintaining a strong local connection. 

Those who can strike the right balance — leveraging technology, data, and customer insights — will not only grow but also redefine what retail means in Saudi Arabia, he said.


GCC equity markets post monthly gains in January: Markaz

GCC equity markets post monthly gains in January: Markaz
Updated 54 min 17 sec ago
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GCC equity markets post monthly gains in January: Markaz

GCC equity markets post monthly gains in January: Markaz
  • Kuwait’s All Share Index posted a monthly gain of 5.7%, Saudi Arabia’s equity market grew 3.1%
  • Abu Dhabi’s equity index rose 1.8%, Qatar Stock Exchange increased by 0.9%

RIYADH: Equity markets in the Gulf Cooperation Council countries saw strong growth in January, with Kuwait and Saudi Arabia emerging as top performers, according to an analysis. 

In its latest report, Kuwait Financial Center, also known as Markaz, said the substantial increase in the equity markets of Kuwait and the Kingdom pushed up the S&P GCC Composite Index by 3 percent last month. 

Kuwait’s All Share Index posted a monthly gain of 5.7 percent in January, followed by Saudi Arabia’s equity market which grew by 3.1 percent during the same period. 

The S&P GCC Composite Index’s performance in January was higher than the S&P 500 indices, which expanded at 2.7 percent, and the MSCI EM index, which posted a growth of 1.7 percent. The MSCI World Index grew by 3.5 percent. 

“Kuwait equities outperformed global and GCC markets driven by the anticipation of strong earnings of banking stocks and the increased deal activity in the energy and real estate sectors, with most sectors closing the month in positive territory,” said Markaz. 

Abu Dhabi’s equity index rose by 1.8 percent, Dubai’s index grew by 0.4 percent, and the Qatar Stock Exchange increased by 0.9 percent in January.

Bahrain’s index fell by 5.4 percent due to the decline of Aluminum Bahrain stock by 18.5 percent after officially terminating a proposed deal with the Saudi Arabian Mining Co. 

Kuwait’s equity market growth was supported by the movement in key sectors like oil and gas and real estate, which expanded by 11.7 percent and 11.1 percent, respectively, according to the report. 

Last month, Saudi Telecom Co. was the top gainer in Tadawul, with the company’s share price rising by 8.7 percent. 

STC Bank, the financial arm of stc Group, received a non-objection certificate from the Saudi Central Bank to commence its banking operations in the Kingdom.

STC Bank is the first licensed digital bank in the Kingdom and the latest approval aligns with the financial institution’s strategy to promote digital transformation and competitiveness within the banking sector while safeguarding monetary and financial stability, SAMA said in a press statement at the time. 

Saudi Arabia’s Etihad Etisalat Co.’s share price surged by 8.4 percent, while the stock price of energy giant Saudi Aramco dipped by 0.9 percent due to a delay in phasing out OPEC+ cuts. 

Markaz added that Brent crude oil closed the month at $76.8 per barrel, marking a 2.8 percent increase from December.

“This move was driven by the US energy sanctions against Russian entities. Further clarity on (US President Donald) Trump’s trade policies, possible increase in production from the US, and the recovery of demand from China will determine the further course of oil prices,” said the report. 

Gold prices also increased by 6.8 percent month on month, closing at $2,759.3 per ounce. 

The analysis said that the outlook of global asset classes in the coming months could be shaped by Trump’s trade policies and possible changes in the US Fed’s rate cut trajectory. 

“With China being in the crosshair of Trump’s tariffs, oil prices could take a hit if the demand recovery from China weakens. Weakness in oil prices could alter OPEC+ plans to unwind production cuts, which would in turn affect GCC economies and markets,” the report added. 


Pakistan January consumer inflation eases to 9-year low

Pakistan January consumer inflation eases to 9-year low
Updated 54 min 3 sec ago
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Pakistan January consumer inflation eases to 9-year low

Pakistan January consumer inflation eases to 9-year low
  • Inflation rate fell to 2.4% year-on-year in January, statistics bureau says 
  • Inflation rate is down from a multi-decade high of around 40% in May 2023 

KARACHI: Pakistan’s consumer inflation rate fell to its lowest in more than nine years, dropping to 2.4% year-on-year in January, the statistics bureau said on Monday.

Inflation has cooled significantly, easing from 28.3% in January 2024.

Consumer prices in January rose 0.2% from the month before, according to the Pakistan Bureau of Statistics.

The South Asian country, currently bolstered by a $7 billion facility from the International Monetary Fund (IMF) granted in September, is navigating an economic recovery. The IMF is set to review Pakistan’s progress by March, with the government and central bank expressing confidence about meeting its targets.

“Inflation is lower because of the statistical base effect, also supported by currency stability and lower food and energy prices,” said Adnan Sami Sheikh, assistant vice president of research at Pakistan Kuwait Investment Company.

Pakistan’s central bank cut its benchmark interest rate by 100 basis points to 12% last week, as inflation eases and growth looks set to pick up after 1,000 basis points of rate cuts over the last six months.

The State Bank of Pakistan has slashed rates from an all-time high of 22% last June, one of the most aggressive moves among central banks in emerging markets and exceeding its 625 bps of rate cuts in 2020 during the COVID-19 pandemic.

Pakistan’s consumer inflation rate fell to 4.1% in December, its lowest in more than six years, helped by favorable base effects. That was below the government’s forecast and down from a multi-decade high of around 40% in May 2023.

After the policy rate decision, central bank Governor Jameel Ahmad told a press conference that inflation would ease further in January but noted core inflation remained elevated.

He forecast full-year inflation in the year to June would average 5.5%-7.5%. 


Umm Al Qura moves forward with IPO to fund $26bn Masar project in Makkah

Umm Al Qura moves forward with IPO to fund $26bn Masar project in Makkah
Updated 03 February 2025
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Umm Al Qura moves forward with IPO to fund $26bn Masar project in Makkah

Umm Al Qura moves forward with IPO to fund $26bn Masar project in Makkah

RIYADH: Saudi contractor Umm Al Qura for Development and Construction Co. is proceeding with an initial public offering on the main market to fund its SR100 billion ($26.6 billion) Masar Destination in Makkah.

According to a statement, the Capital Market Authority approved the company’s IPO application, allowing it to issue 130,786,142 new stocks, representing 9.09 percent of its post-capital increase shares.

Spanning 3.5 km, Masar is designed as a multi-use destination that will offer a variety of hospitality, residential, retail, and commercial spaces. The project will feature 41,000 keys across hotels, serviced apartments, and 9,000 residential units for sale.

“The net proceeds of the offering will be utilized to fund costs associated with land settlements, infrastructure, activation of the Masar destination and project financing expenditures; in addition to other general corporate expenditures, such as those relating to sales, marketing, administrative, operating and financing,” the statement said.

Masar’s retail and commercial elements will cover over 330,000 sq. meters, including a major shopping mall and retail centers. Additionally, the development will include a hospital, a mosque, office spaces, and transport infrastructure to enhance mobility and accessibility within Makkah.

Chairman of Umm Al Qura, Abdullah Saleh Kamel, said: “I am deeply grateful to our wise leadership for their efforts in supporting the development of Makkah in alignment with Vision 2030’s goals to accommodate the growing number of pilgrims and visitors.”

He added: “Our IPO offers institutional and retail investors a highly compelling opportunity to invest in the development of Masar, a landmark project in the Kingdom. As we look to the future, our listing will be a key step in executing our strategy to maximize shareholder value.” 

Yasser Abuateek, CEO of Umm Al Qura, emphasized that the firm was established in 2012 to enhance Makkah’s urban and investment landscape through Masar. 

“As we prepare to list on the Saudi Exchange, we are ready to begin a new era of accelerated growth, delivering against the ambitions of Vision 2030 to transform the residents and visitor experience in Makkah,” he said.

Abuateek described the IPO as “a vote of confidence” in the company’s track record of growth to date, as well as its “commitment to building state-of-the-art urban destinations that create unparalleled experiences.”

Umm Al Qura’s major shareholders include the Public Investment Fund, the General Organization for Social Insurance, and Dallah Al-Baraka Holding. 

Masar is set to become another major destination for residents and visitors, with 99.77 percent of the key infrastructure work already completed.

As of June 30, the company holds a strong financial position, with a capital base exceeding SR13.1 billion and additional bank facilities of over SR14 billion. The IPO is expected to attract significant interest from investors, given Makkah’s growing importance as a global religious and tourism hub.