How AI is driving innovation in event management and urban development in Saudi Arabia

Special How AI is driving innovation in event management and urban development in Saudi Arabia
Riyadh's Qiddiya megaproject is expected to redefine leisure, entertainment and events through advanced AI applications. (Supplied)
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Updated 02 January 2025
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How AI is driving innovation in event management and urban development in Saudi Arabia

How AI is driving innovation in event management and urban development in Saudi Arabia
  • AI technologies are central to the Kingdom’s mega-projects, enhancing personalized services, transport, and entertainment
  • From autonomous transport to real-time event coordination, AI communication tools are enhancing efficiency and user engagement

RIYADH: Artificial intelligence is poised to play a transformative role in Saudi Arabia’s urban development, event management and visitor experiences, particularly as the Kingdom prepares to host major global events like the FIFA World Cup 2034.

AI technologies are already central to the Kingdom’s megaprojects, including NEOM and Qiddiya, and are positioning Saudi Arabia as a global leader in innovation and smart city development.

From autonomous transport systems to real-time event coordination platforms, AI-driven communication tools are enhancing efficiency and user engagement in many sectors, particularly sports and entertainment.

“The Saudi Pro League has implemented AI-powered tools like OptaVision to enhance on-field analysis and deepen fan and sponsor engagement,” Amsal Kapetanovic, country manager at Infobip KSA, a communication platform specializing in AI solutions, told Arab News.

“The Saudi Company for Artificial Intelligence has also launched SportNative, an AI-driven sports product suite that optimizes operations and harnesses the full potential of the current sports ecosystem.”

The impact of AI was evident in Riyadh on Dec. 21 when the boxing rematch between Oleksandr Usyk and Tyson Fury featured an experimental fourth judge powered by AI, designed to eliminate bias and human error in scoring.

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Beyond enhancing sports, AI is being used to manage large crowds at events, reduce queuing times, and improve navigation, enhancing experiences for visitors.

“AI-powered systems can provide personalized recommendations, real-time translations, and seamless navigation for international visitors,” Kapetanovic said.




In Saudi Arabia's northwest, the NEOM smart city project is incorporating AI to redefine urban living. (Supplied)

“The Saudi Tourism Authority’s virtual travel companion, SARA, demonstrates how AI delivers real-time insights and information about attractions and events.”

NEOM, Saudi Arabia’s $500 billion smart city project on the Kingdom’s northwest coast, is incorporating AI to redefine urban living. The technology is expected to play a pivotal role in personalizing services, optimizing transport, and enhancing hospitality.

“AI will revolutionize communication technologies in projects like NEOM by facilitating intelligent, scalable, and seamless interactions,” Kapetanovic said. “In NEOM’s envisioned smart city ecosystem, AI-powered platforms could enable real-time collaboration, multilingual translation, and predictive analytics.”

DID YOUKNOW?

• AI technologies are central to Saudi Arabia’s megaprojects, enhancing personalized services, transport, and entertainment experiences.

• AI-powered tools, such as SportNative and OptaVision, optimize sports operations, on-field analysis, and fan engagement in the Kingdom.

• AI systems like SARA provide personalized recommendations, real-time translations, and seamless navigation.

AI is also expected to enhance travel and logistics in NEOM, enabling real-time route planning, efficient cargo management, and predictive maintenance of transport networks. 

“These tools have the potential to empower residents, visitors and businesses through dynamic, efficient communication and logistical systems,” Kapetanovic said. “By leveraging AI, NEOM aspires to become a global benchmark for interconnected and sustainable living.”

The influence of AI extends beyond infrastructure to retail and entertainment, where conversational AI is reshaping customer interactions. Data from Infobip revealed a 26 percent increase in customer interactions during Black Friday, reflecting the growing adoption of AI in consumer communications.




AI is now being used to manage large crowds at events, reduce queuing times, and improve navigation, enhancing experiences for visitors. (Supplied)

“This surge in digital communication aligns perfectly with the smart city vision of projects like NEOM,” Kapetanovic said.

Qiddiya, meanwhile, another megaproject taking shape near Riyadh, is expected to redefine leisure, entertainment and events through advanced AI applications.

In November, software development company Globant and the Qiddiya Investment Company‎ signed an agreement to develop Qiddiya’s “PLAY LIFE Connected Experience,” an AI-powered platform offering personalized itineraries, event bookings, and community engagement.




AN AI rendering of the Qiddiya project in Riyadh. (Supplied)

“The platform will allow visitors to book events, manage their itineraries, discover new adventures, and engage with the community through a real-time interface,” Kapetanovic said.

AI is also critical to Saudi Arabia’s Vision 2030 goals, which prioritize sustainable development and quality of life. From predictive maintenance to efficient resource allocation, AI-driven infrastructure advancements are minimizing costs while accelerating progress.

“When it comes to infrastructure, AI could drive predictive maintenance and efficient resource allocation,” Kapetanovic said. “These advancements align with Vision 2030 by fostering innovation, enabling sustainable development, and elevating the quality of life.”
 

 


Saudi energy minister joins launch of consortium to promote sustainable concrete

Saudi energy minister joins launch of consortium to promote sustainable concrete
Updated 26 January 2025
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Saudi energy minister joins launch of consortium to promote sustainable concrete

Saudi energy minister joins launch of consortium to promote sustainable concrete
  • NovusCrete seeks to accelerate adoption of durable saltwater concrete
  • Initiative led by the Oil Sustainability Program and includes leading Saudi organizations

RIYADH: Saudi Energy Minister Prince Abdulaziz bin Salman on Sunday attended the signing of a memorandum of understanding to launch the NovusCrete consortium, a global collaboration to develop and accelerate the adoption of sustainable and durable saltwater concrete.

The consortium, led by the Kingdom's Oil Sustainability Program, also seeks to create standards for using seawater in concrete, promote sustainability in construction by recycling waste, extend infrastructure lifespan, and reduce environmental impact.

Leading Saudi organizations taking part in the consortium include the Public Investment Fund, Saudi Investment Recycling Company, NEOM through its Design and Construction Sector, Sika, and ClimateCrete.

The participating parties said they aim to develop sustainable technologies for concrete production, focusing on reducing the construction sector’s carbon footprint and enhancing material efficiency.

They will also improve Saudi Arabia’s construction sector by promoting seawater concrete solutions using local materials.

The signing ceremony in Riyadh was also attended by Yasir Al-Rumayyan, governor of PIF; Saad Al-Qasabi, governor of the Saudi Standards, Metrology, and Quality Organization; and Khalid Al-Salem, president of the Royal Commission for Jubail and Yanbu.

The new consortium includes international organizations, such as the American Concrete Institute.

It aligns with Saudi Vision 2030, which aims to balance economic growth and environmental sustainability.


India celebrates 76th Republic Day in Riyadh, highlighting cultural ties with Saudi Arabia

India celebrates 76th Republic Day in Riyadh, highlighting cultural ties with Saudi Arabia
Updated 26 January 2025
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India celebrates 76th Republic Day in Riyadh, highlighting cultural ties with Saudi Arabia

India celebrates 76th Republic Day in Riyadh, highlighting cultural ties with Saudi Arabia
  • ‘Let us continue to work together,’ says Ambassador Suhel Ajaz Khan

RIYADH: Ambassador of India to the Kingdom Suhel Ajaz Khan underlined that a mutual appreciation of culture was strengthening ties between Saudi Arabia and India during the latter’s 76th Republic Day celebration in Riyadh.

“A shared love for culture brings our countries together,” he said. “From Bollywood cinema to yoga, music, and food, we have continued to be inspired by each other.

“We were delighted to participate in the annual Riyadh Season 2024 under the Global Harmony Initiative of the Saudi government,” he added, referring to a series of events which began in October to celebrate the culture of the Kingdom’s different expatriate groups.

India’s Republic Day was celebrated on Sunday evening in the Cultural Palace in Riyadh and brought together both Saudis and Indians in a commemoration of culture and history.

Omar Khan, an Indian native who has called the Kingdom his home for nearly three decades, attended the event.

The product manager at STC Technologies told Arab News: “I’m a second-generation, third-culture kid. I’ve seen Republic Days for the past three decades in Saudi Arabia.

“I think one thing that’s very important is the representation of my country. It makes me proud that, although India is a distant land for me and Riyadh is home, I feel very connected, and I see that the partnership of Saudi Arabia and India has grown leaps and bounds.

“I’m very proud to say that I am somebody who grew up in Saudi Arabia and yet is Indian by his roots.”

Indian youngsters took to the stage following the ambassador’s speech to perform a dance routine showcasing their country’s music and culture.

The embassy event also featured multiple booths to highlight the many Indian-owned businesses and products in the Kingdom, in the food, tourism, and medical sectors.

India’s Ministry of Tribal Affairs also had a booth to showcase handmade products from the country, including coats, artifacts, and silk pashminas.

Staff from Aster Sanad Hospital were present to help visitors with medical issues.

The ambassador said: “India will work with our international partners, including Saudi Arabia, to contribute to a world of peace, prosperity, and inclusive growth.

“With these words I would like to express my sincere gratitude to the Kingdom of Saudi Arabia and its people for their long-standing friendship and support.

“Let us continue to work together to build a future based on mutual respect, understanding, and cooperation.”


World Monument Fund to protect historic sites with Bahraini, Saudi, and Gulf partners

World Monument Fund to protect historic sites with Bahraini, Saudi, and Gulf partners
Updated 26 January 2025
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World Monument Fund to protect historic sites with Bahraini, Saudi, and Gulf partners

World Monument Fund to protect historic sites with Bahraini, Saudi, and Gulf partners
  • There is a lot of interest in heritage of GCC countries, says fund president

MUHARRAQ: On a historical preservation tour around the Arabian Gulf region, the World Monument Fund recently visited the city of Muharraq in Bahrain before visiting Saudi Arabia.

A historically rich city with a story that dates to the late 19th century, Muharraq is the cultural heart of Bahrain.

Prior to gaining independence from British rule in 1971, Muharraq was Bahrain’s capital and center for public and governmental administrative, educational, and planning projects, before being replaced by Manama in 1923.

Bahrain's cultural heart, Muharraq, has a rich history dating back to the late 19th century. (AN photo by Abdulrahman Bin Shalhoub)

Though the city held many significant historical sites, its residents began to leave soon after and the area was left neglected.

Sheikha Mai bint Mohammed Al-Khalifa, president of the Bahrain Authority for Culture and Antiquities and chairperson of the Arab Regional Centre for World Heritage, founded the Sheikh Ebrahim bin Mohammed Al-Khalifa Center for Culture and Research in 2002, a non-profit organization, as a form of cultural renaissance.

Since its founding, the center’s purpose has been to form a space where thinkers could gather and share ideas in philosophy, literature, poetry, art, and culture.

FASTFACT

In discussion with the Royal Commission of AlUla and the Heritage Commission for future partnerships, the World Monument Fund is visiting AlUla as well as Historic Jeddah for the Islamic Arts Biennale.

The most significant aspect of its work, however, has been the house restoration projects in Muharraq and Manama, where 28 historical houses, many of which belonged to prominent Bahraini figures and families, have been brought back to life under the leadership of Al-Khalifa.

As the World Monuments Fund celebrates 60 years, the organization is committed to safeguarding heritage around the globe. (AN photo by Abdulrahman bin Shalhoub)

Over the weekend, a delegation from the World Monument Fund visited the Sheikh Ebrahim Center to see the restored houses firsthand.

Celebrating its 60th anniversary, the mission of the World Monuments Fund is to safeguard heritage all around the world, Benedicte de Montlaur, president of the fund, told Arab News.

Al-Khalifa was awarded the Watch Award by the World Monument Fund in 2015 and after a few visits to their offices in New York, she was asked to join them as a member of the board of trustees, making her the only Arab on the board.

Bahrain's cultural heart, Muharraq, has a rich history dating back to the late 19th century. (AN photo by Abdulrahman Bin Shalhoub)

In an interview with Arab News, Al-Khalifa said she felt it was her responsibility to keep them informed about the Arab world and all that it has to offer.

“The picture that travels to the world is not always true or complete, and in our Gulf countries there are many landmarks, monuments, and national identities that we would like to showcase,” she said.

The delegation first visited the Abdullah Al-Zayed House for Bahrain Press Heritage, the house of the first journalist to start a daily newspaper in the kingdom and which now hosts local and international speakers from the media sector.

Sheikha Mai bint Mohammed Al Khalifa poses for a group picture with visiting guests in Bahrain. (AN photo by Abdulrahman Bin Shalhoub)

Next up was the Kurar House, where Al-Kurar Ladies spend their time embroidering traditional Bahraini thobes and other garments by hand. Like the strings of an instrument, three women work on the thread separately, and one stitches them together simultaneously on the fabric, creating a harmonious rhythm.

The delegation also got to see the only room left of Sheikh Ebrahim’s original house, a room that dates back around 200 years.

Following the tour of the Sheikh Ebrahim restored houses projects, they also visited the houses of the Pearling Path and the UNESCO World Heritage Site, the Dilmun Burial Grounds.

A delegation from the World Monument Fund recently visited various sites in Bahrain including the Sheikh Ebrahim Center to see historical restored houses. (AN photo by Abdulrahman Bin Shalhoub)

With over 70 projects in the Arab world including the Louvre, the Smithsonian, and Babylon in Iraq, restoring the Imam Palace in the city of Taizz in Yemen, and Abydos in Egypt, the fund’s next mission is to become more active in the Gulf region.

“We see that there is a lot of interest in heritage in countries from the GCC,” de Montlaur said.

The first stop was Kuwait, where plans are underway to have Failaka Island added to the UNESCO World Heritage List.

Opera concert at visit of World Monument Fund delegation to Bahrain. (AN photo by Abdulrahman bin Shalhoub)

After visiting their partners from the UNESCO Regional Center and the Sheikh Ebrahim Center in Bahrain, the delegation’s next destination is Saudi Arabia, “a country that is devoting a lot of time and energy at the moment to heritage,” de Montlaur said.

In discussion with the Royal Commission of AlUla and the Heritage Commission for future partnerships, the World Monument Fund is visiting AlUla as well as Historic Jeddah for the Islamic Arts Biennale.

“If you do not know your past, it is very difficult to build a future because you lose your identity,” de Montlaur said. “Especially in countries like here, that are developing really fast … it is extremely important also to pay attention to heritage places because it is very easy to destroy them, but when they are gone, they’re gone. They cannot be rebuilt.

As the World Monuments Fund celebrates 60 years, the organization is committed to safeguarding heritage around the globe. (AN photo by Abdulrahman bin Shalhoub)

“Once you have lost the spirit of a place and built modern buildings everywhere, then you have lost touch with your past.”

Preserving the land’s past also draws in crowds of tourists who get to experience each country’s distinct identity and history for the first time to learn about the place and its people, de Montlaur added.

“Heritage places represent the pinnacle of human achievements of history.”

A delegation from the World Monument Fund recently visited various sites in Bahrain including the Sheikh Ebrahim Center to see historical restored houses. (AN photo by Abdulrahman Bin Shalhoub)

On how the Arab world can work together to create a stronger stance for historical preservation, de Montlaur said: “I think it is already happening,” citing the various projects in Iraq, the UAE, Saudi Arabia, and Bahrain, etc.

She also added: “There is a big need for heritage preservation in other countries outside of the GCC, so they could align their forces.

“There is so much need in Egypt, in Gaza … in Syria … and I think what is very much part of the Arab countries is this solidarity, they can all unite around this heritage because this is the heritage of all the Arabs.”

Al-Khalifa added: “In Gaza, many landmarks have been destroyed, part of the upcoming plan is restoring some of those sites.

“It’s really a heritage of humanity as a whole and that is why every one of us, whether we are from the region or not, should care about it. But before anything else, it is the history and identity of the Arabs,” de Montlaur noted.

Speaking on the shared language and culture that unite Saudi Arabia and Bahrain, Al-Khalifa, who is also a part of the Royal Commission of AlUla, said that emotions and love between peoples are what bond them forever.

“This visit is not only to Bahrain but to our Gulf,” she said. “We always repeat: our Gulf is one, our goals are one, and our history is shared; so everything that distinguishes us — from identity to monuments — is an extension of civilizations thousands of years old.”

 


Saudi permanent representative presents credentials to UNESCO chief

Saudi permanent representative presents credentials to UNESCO chief
Updated 26 January 2025
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Saudi permanent representative presents credentials to UNESCO chief

Saudi permanent representative presents credentials to UNESCO chief
  • Abdulelah Altokhais is seeking to strengthen Kingdom’s cooperation with UN agency
  • Paris talks focus on collaboration to promote coexistence among peoples and cultures

RIYADH: Abdulelah Altokhais, Saudi Arabia’s permanent representative to UNESCO, presented his credentials to Audrey Azoulay, the organization’s director-general, at its headquarters in Paris on Sunday.

The Kingdom’s mission to the UN-affiliated agency wrote on the X platform that Altokhias is “continuing Saudi Arabia’s efforts to strengthen joint cooperation with UNESCO and member states toward a better-shared future.”

During his meeting with Azoulay, Altokhais reviewed Saudi Arabia’s contributions to numerous UNESCO projects through its role in the organization’s Executive Council and membership of the World Heritage Committee.

He emphasized the need to enhance collaboration with UNESCO to promote peace and coexistence among peoples and cultures.

Altokhais studied philosophy at the University of Florida, and has worked in the cultural heritage, planning, and tourism fields, the Saudi Press Agency reported.


Jeddah governor receives Portuguese ambassador to Saudi Arabia

Jeddah governor receives Portuguese ambassador to Saudi Arabia
Updated 26 January 2025
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Jeddah governor receives Portuguese ambassador to Saudi Arabia

Jeddah governor receives Portuguese ambassador to Saudi Arabia
  • The two men discussed issues of mutual interest

JEDDAH: Prince Saud bin Abdullah bin Jalawi, the governor of Jeddah, received Nuno Mathias, Portugal’s ambassador Saudi Arabia, in Jeddah on Sunday.

During the meeting, the two men discussed issues of mutual interest, the Saudi Press Agency reported.

Meanwhile, Abdulelah bin Ali Al-Tokhais, the permanent delegate of the Kingdom to the UN Educational, Scientific and Cultural Organization, presented his credentials to Audrey Azoulay, the organization’s director-general, continuing Saudi Arabia’s efforts to strengthen cooperation between UNESCO and member states, the official account @KSAForUNESCO wrote on X.