https://arab.news/5b3gk
Kingdom Centre, a symbol of Riyadh and one of its most iconic landmarks, will feature a state-of-the-art screen that redefines innovation in outdoor advertising. This centerpiece elevates Saudi Arabia’s status as a global hub for creativity and advertising. The project delivers a groundbreaking advertising experience, capturing visitors’ attention to the capital and aligning with a strategic vision to provide cutting-edge platforms for local and international markets.
Hassan Zaini, acting CEO of Rotana Signs, said: “The launch of this screen is a significant milestone in delivering an unparalleled advertising experience in Saudi Arabia. It represents the culmination of our efforts to achieve excellence in this sector.”
This achievement results from a strategic collaboration combining technical expertise with media strength.
Nizar Nagro, chairman of Rotana Signs, said: “This project showcases the ability of Saudi media to deliver innovative solutions that captivate audiences and drive brand engagement. It is a testament to the power of united expertise in pursuing a shared vision.”
The screen is a fully integrated advertising platform, merging advanced technology with aesthetic design to enhance the urban landscape. Zaini added: “We take pride in leveraging modern technology to deliver a project that reflects Saudi Arabia’s ambition for global leadership in big format advertising, redefining the standards of outdoor advertising.”
The project provides audiences with a visually stunning experience while offering advertisers an innovative way to connect with their target markets. Nagro said: “This achievement redefines the concept of outdoor advertising in the region and paves the way for even more ambitious projects in the future.”
The launch of the Kingdom Centre screen marks the beginning of a series of advertising initiatives to establish Saudi Arabia as a creative hub for media and advertising. By recognizing the media’s role as a powerful soft force, this partnership is poised to make a significant market impact and contribute to the realization of Saudi Vision 2030.