Media

New report shows why brands need to invest in women’s football in Saudi Arabia

New report shows why brands need to invest in women’s football in Saudi Arabia

  • Among fans of women’s sport in the Kingdom, 61% follow football
  • 56% of female fans would think more positively about brands that sponsor the women’s game
By Arab News ·

Sam Barnett to step down as CEO of MBC Group

Sam Barnett to step down as CEO of MBC Group

By Arab News ·