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Dar wa Emaar Real Estate Investment and Development Company, a pioneer in the real estate development sector in Saudi Arabia, has achieved an impressive 50 percent sales milestone, totaling SR450 million ($120 million), for its Saraya Al-Fursan 2 residential development in Al-Fursan Suburb, Riyadh, just three months after its launch. Introduced during last year’s Cityscape Global, the second phase of the project has been realized through DwE’s ongoing partnership with the National Housing Company.

Saraya Al-Fursan 2 is a testament to the enduring success of its predecessor, reflecting the deep trust and confidence clients and the NHC place in Dar wa Emaar. This second phase not only continues the legacy of quality and excellence established by the first but also signals the strength of the ongoing partnership between DwE and NHC, which has been crucial in meeting the high expectations and demands of today’s Saudi real estate market.

Commenting on the project’s resounding early-stage success, Mansour Aljfaili, sales director at DwE, said: “DwE has had the privilege of serving the Kingdom and its people for nearly two decades, during which we have witnessed the flourishing of the real estate industry and the emergence of a mature, discerning, and optimistic market. Homeownership is one of the most significant investments an individual or family can make, and Saraya Al-Fursan 2’s strong sales figures demonstrate that DwE has once again earned the trust and confidence of the public. These impressive results have also surpassed our target for the first year since the launch, reflecting the exceptional demand and confidence in our projects. We look forward to seeing Saraya Al-Fursan, and the Al-Fursan Suburb community, continue to evolve and thrive in the years to come.”

Saraya Al-Fursan 2 represents the latest milestone in DwE’s commitment to honoring Saudi Arabia’s rich heritage while addressing the current and future primary property ownership aspirations of its people. Strategically located just 10 km from King Khalid International Airport and 30 km from Riyadh Boulevard and the King Abdullah Financial District, Saraya Al-Fursan 2 offers unparalleled connectivity while enhancing quality of life with homes tailored to suit the evolving needs of today’s Saudi citizens and residents. 

This vibrant, community-focused lifestyle development offers 718 housing units across four thoughtfully designed villa models: two five-bedroom family villas and two four-bedroom villas. 

Each model blends modern and vernacular architectural motifs, with their exterior facades characterized by bold, cubic designs accented by mashrabiya screens and warm earthen tones. The interiors combine open, contemporary layouts with traditional majlis and dewaniyah spaces. Saraya Al-Fursan 2 emphasizes sustainable design with features like energy-saving LED lighting, natural marble and porcelain flooring, and high-quality construction materials ensuring durability and environmental consciousness.

Saraya Al Fursan is a key project within Al-Fursan Suburb, designed to increase the supply of quality housing in this ambitious city development. Spanning 461,683 square meters, it dedicates 41 percent of its space to residential villas, 32 percent to gardens and landscapes, and 27 percent to commercial spaces, roads, and public facilities. 

Budget Saudi Arabia, a car rental company in the Kingdom, has launched a new initiative to bring friends, families and loved ones together.

Underlining its commitment to empowering people to embark on rewarding travel and transportation experiences, the company has partnered with popular Saudi influencer Azooz Bakr to enliven special occasions, celebrate cherished moments and create lasting memories.

At a time when more people are spending more time online than ever, Budget Saudi’s new initiative — “Quit Screens to Scenes” — inspires consumers across the Kingdom to immerse themselves in their real-world connections, transforming virtual engagements into meaningful, in-person experiences that will live long in the memory.

As part of the campaign and in-keeping with the company’s ongoing mission to curate transporting adventures for its customers, the initiative will see the company provide a new service to users. As opposed to simply sending a digital message — be it through a text or an email — to a friend or family member when celebrating occasions or anniversaries such as birthdays, job promotions and new career milestones, Budget Saudi will offer people the chance to reconnect with those closest to them and take part in special on-ground celebrations.

Participants will be personally driven by Bakr to surprise and celebrate with their loved ones, transforming virtual interactions into truly special occasions. Budget Saudi will handle all logistics, making the experience as smooth, seamless and straightforward as possible, reiterating that celebrating real-world connections can be just as simple as sending a virtual message — and much more rewarding.

Fawaz Abdullah Danish, president and group CEO, Budget Saudi Arabia, said: “At Budget Saudi, we ‘Keep Moving’ people where they need to be and take great pride in doing so. We understand that this is incredibly important — especially when bringing families and loved ones together to celebrate the moments and occasions that matter most to them. We recognize that our work transcends simply enabling customers to move from point A to point B: the move that breaks the shackles of status quo to freedom of creativity and empowerment. It empowers people to enrich their lives by strengthening their bonds with those dearest and closest to them, no matter how far away they might be. ‘Quit Screens to Scenes’ was created to do precisely that, transforming people’s personal celebrations and lives by bridging the gap between the virtual world and the real world.”