Al Rajhi Bank move to digitally empower, finance SMEs

Abdul Latif Jameel Electronics, an electronics and home appliances brand, has partnered with WebEngage, a customer data platform and marketing automation suite, to transform their customer engagement in Saudi Arabia’s electronics sector. The collaboration is focused on enhancing digital customer experience through data-driven personalization and seamless omnichannel integration.

By leveraging WebEngage’s AI-powered retention and engagement platform, ALJ Electronics will ensure exceptional customer experiences across all touchpoints — online and offline.

WebEngage’s comprehensive platform integrates customer data management, behavioral segmentation, and advanced engagement tools across channels like email, SMS, WhatsApp and website. This has enabled ALJ Electronics to deliver highly personalized interactions throughout the customer journey, from pre-purchase engagement to post-purchase support.

Haneen Othman Omer Bakkar, marketing manager at ALJ Electronics, said: “We’re all about making shopping at Abdul Latif Jameel Electronics feel effortless and personal, whether you’re online or visiting one of our stores. With WebEngage’s tools, we’re stepping up how we connect with our customers, making every interaction smoother and more meaningful. Customer experience is the make-or-break of every industry, and we’re glad to have WebEngage’s support.”

WebEngage’s platform will allow ALJ Electronics to optimize customer retention by re-engaging dormant customers, providing tailored marketing offers, and building stronger loyalty through improved post-purchase care. 

The partnership also reflects the growing importance of omnichannel strategies in retail as brands increasingly strive to meet the demands of a digitally savvy customer base.

Hetarth Patel, VP — growth markets (MEA, Americas and APAC) at WebEngage, said: “We are delighted to work with Abdul Latif Jameel Electronics, which has built such a strong legacy of quality and innovation in Saudi Arabia’s electronics retail. We now have the chance to pair that with WebEngage’s expertise in personalization and retention. The benchmarks of customer experience are rapidly evolving in Saudi Arabia, and we’re eager to explore this with Abdul Latif Jameel Electronics.”

With a proven track record of delivering remarkable outcomes in customer experience, retention, and ROI for more than 800 clients across industries like retail, education, finance, food and beverages, media, real estate, and health care, WebEngage brings its global expertise to this collaboration.

Saudi Arabia’s construction market is projected to grow from $70.33 billion in 2024 to $91.36 billion by 2029, according to Mordor Intelligence, highlighting the growing opportunities in the construction sector. Big 5 Construct Saudi, the largest and most influential construction event in the Kingdom, is returning for its 13th edition, expanding into a two-week format and designed to meet the evolving demands of the market.

Unifying the full construction value chain from inception to completion, the event will provide two weeks of business making, networking and knowledge sharing at the Riyadh Front Exhibition and Conference Center, from Feb. 15–18 (first week) and Feb. 24–27 (second week), providing attendees with a specialized and comprehensive experience tailored to the construction ecosystem’s diverse needs.

“With over a decade of success, Big 5 Construct Saudi will bring together more than 2,000 leading local and international companies, fueling high-impact collaborations, project innovations and the adoption of cutting-edge construction technologies and techniques that are shaping Saudi Arabia’s built environment,” said Muhammed Kazi, senior vice president — construction at dmg events. “The new two-week format directly responds to the dynamic growth of the Saudi market and its evolving needs. This approach enables us to deliver a more targeted experience for attendees while maximizing access to ongoing and upcoming business opportunities driven by Vision 2030’s development goals.”

The first week of Big 5 Construct Saudi will lay the foundation for the Kingdom’s future construction projects, focusing on critical sectors like building materials, plant machinery, concrete, offsite construction, HVAC R and MEP technology. Heavy Saudi Arabia, Totally Concrete Saudi Arabia and HVAC R Saudi will be the co-located events alongside Big 5 Construct Saudi, offering specialized insights into Saudi Arabia’s $1.7 trillion project pipeline.

Leading industry players will present innovative products and services. Some of these include: Masdar, a distributor offering a wide range of building materials and tools; Daikin, an innovator in HVAC solutions; Saudi Binladin Group, a major construction conglomerate; CPC, a provider of building materials; Haier, a provider of smart appliances; Dewalt, a manufacturer of power tools; Al-Yamamah Steel, a supplier of steel products; Vada Stone, a specialist in natural stone; and Buna, a producer of concrete solutions.

Hussein and Al-Hassan G. Shaker Bros. Company, a leading HVAC company, is supporting the event as the HVAC R — Exclusive Diamond Sponsor. Commenting on their participation, Sheikh Hassan G. Shaker, CEO, Hussein and Al-Hassan G. Shaker Bros, said: “As the sole distributor of Midea air conditioners in Saudi Arabia, we are thrilled to bring back our cutting-edge HVAC solutions and latest innovations to the forefront at this year’s Big 5 Construct Saudi.”

Also supporting the HVAC R Expo as the HVAC R Partner is American multinational HVAC, refrigeration, and fire and security equipment giant Carrier. “The co-located HVAC R Saudi Arabia aligns perfectly with our vision at Carrier to contribute to the Kingdom’s transformative construction landscape and strengthen our presence in this dynamic market,” said Salman Zebian, general manager, Carrier Saudi Arabia.

From Feb. 24–27, the second week of Big 5 Construct Saudi will shift its focus to the finishing touches that complete construction projects. Key sectors such as building facades, windows, urban design, marble, stone, hospital design and build and facilities management will take the center stage, with co-located events like Windows, Doors and Facades Saudi Arabia, Marble and Stone Saudi Arabia, Urban Design and Landscape Saudi Arabia, Saudi Hospital Design and Build Expo, and Saudi FM and Clean.

Exhibitors include: Al-Zamil, a leader in industrial solutions; Schuco, an expert in window systems; Alumil, a manufacturer of aluminum systems; Pulver, a supplier of industrial equipment; ALCO, a producer of construction materials; Akma Stone, a specialist in natural stone; National Paints, a provider of coatings; Al-Andalus, a distributor of building materials; Domus, a provider of architectural solutions; Cube, an innovator in construction technologies; Technoform, a specialist in thermal insulation; and Gutmann, a supplier of aluminum systems.