LEAP 2025 announces $7.5bn in tech and AI investments on Day 2

ROX Motor, a Chinese luxury new energy vehicle brand, officially entered the Saudi market with the debut of its luxury all-terrain SUV, ROX 01, at the LEAP 2025 exhibition. The company has already secured multiple orders, with sales now underway. In addition, ROX Motor, in partnership with the Laith Al-Obaidi Group, officially opened its first Saudi showroom in Riyadh, providing local customers with a more comprehensive and convenient car-buying experience. The brand’s flagship Saudi showroom on Khurais Road is set to open later this month.

Aligned with the global transition toward sustainable mobility, Saudi Arabia’s Vision 2030 initiatives present a unique market opportunity for ROX Motor to play a leading role in the country’s automotive future.

Jarvis Yan, co-founder and CEO of ROX Motor, said: “Our participation in LEAP marks just the beginning of our long-term commitment to the Saudi market. We’ve tailored our strategy to align with the country’s cultural landscape, consumer preferences, and regulatory framework, ensuring that our products and services are fully aligned with the local market’s demands. Looking ahead, we are excited to announce that we will be launching a new global model in the second half of this year, with plans to introduce one new model annually as part of our steady expansion strategy.”

This commitment is reflected in ROX 01, which integrates extended-range technology, offering zero emissions in electric mode and superior fuel efficiency in extended-range mode — perfectly aligning with Saudi Arabia’s sustainability goals. Its all-terrain capabilities enable seamless navigation across Saudi Arabia’s diverse landscapes, ranging from expansive deserts to rugged mountains, while its intelligent driving systems also provide an exceptional experience for urban and daily driving.

Further enhancing its dedication to Saudi customers, ROX Motor has integrated market-specific innovations, including Arabic voice interaction controls and climate-specific adaptations such as a high-capacity air-conditioning system, an electric drivetrain cooling system, and UV-blocking electric sunshades. 

Additionally, ROX Motor has signed MoUs with Stellar Gate Games, a joint venture between NetEase Games and Sandsoft, and COFE, a leading digital coffee platform, to jointly promote the development of ROX 01’s intelligent in-car cabin and outdoor lifestyles in Saudi Arabia, further demonstrating the brand’s focus on providing regionally customized solutions for customers across all markets.

Since its global expansion began in 2024, ROX Motor has exceeded 10,000 orders for the ROX 01 and established sales and service networks in over 20 countries, including Saudi Arabia, Qatar, Kazakhstan, and the UAE, where the ROX 01 now ranks third in the luxury SUV segment, trailing only the Land Rover Defender and Range Rover. With a solid foundation and strategic vision, ROX Motor is poised for continued growth, delivering innovative, luxury, and adventure-ready solutions to customers in Saudi Arabia and beyond.

Lucid Group, Inc., a maker of advanced electric vehicles, announced that the Lucid Gravity Grand Touring is now available to order in Saudi Arabia at Lucid locations and online via the Lucid Saudi Arabia website.

The Grand Touring delivers an exceptional combination of sophistication, versatility, interior space, and range, making it the perfect choice for discerning customers across the Kingdom, who can now select vehicle configurations.

“The Lucid Gravity is the world’s most advanced SUV and we are delighted to bring it to the Kingdom,” said Faisal Sultan, vice president and managing director Middle East at Lucid. “It provides a sophisticated space for up to seven adults, game-changing versatility, and an unparalleled driving experience. Best of all, it is available for order in Saudi Arabia via the company studios and website right now.”

Lucid Gravity is a groundbreaking new class of SUV, conceived from the ground up without compromise. Enabled by Lucid’s revolutionary technology, Lucid Gravity provides the interior space and practicality of a full-size SUV within the exterior footprint of a mid-size SUV.

The full Lucid Gravity product line includes Lucid Gravity Grand Touring, starting at SR487,715 ($130,000), equipped with dual electric motors delivering 828 horsepower and more than 700 km of projected range on a single charge.

Lucid Gravity Grand Touring can be configured in two exterior colors, including the launch color Aurora Green Metallic, and with a variety of wheel designs and sizes ranging from 22 and 23 inches. The standard Stealth Appearance features dark polished and painted finishes on exterior surfaces and trim. For those who prefer brighter trim, the optional Platinum Appearance applies a silver luster to exterior accents and trim.

The Lucid Gravity is offered with five interior themes, each incorporating sustainable and premium materials to evoke a different part of the world-renowned state of California’s iconic landscape. The Mojave theme, available in standard PurLuxe and premium PurLuxe versions, evokes the Mojave Desert with bio-PVC upholstery and black ash or walnut wood trim. 

The Yosemite PurLuxe Premium captures the spirit of Yosemite National Park with light, earth-toned upholstery and black and walnut wood accents.

The Tahoe and Ojai themes, both featuring Nappa leather and premium natural grain leather on heated and ventilated 18-way power front seats with massage, draw inspiration from Lake Tahoe and the Ojai Valley, respectively. All themes emphasize luxurious comfort and environmental consciousness.

The Lucid Gravity comes standard with two rows of seats for up to five occupants. An optional three-row version seats up to seven adults with ample space still available for cargo.