StarzPlay secures multi-year media rights deal with Saudi-backed Professional Fighters League

The Saudi Arabia-backed Professional Fighters League on Tuesday announced a landmark multi-year media rights partnership with StarzPlay. (Supplied)
The Saudi Arabia-backed Professional Fighters League on Tuesday announced a landmark multi-year media rights partnership with StarzPlay. (Supplied)
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Updated 25 March 2025
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StarzPlay secures multi-year media rights deal with Saudi-backed Professional Fighters League

StarzPlay secures multi-year media rights deal with Saudi-backed Professional Fighters League
  • Streaming platform to broadcast all PFL programming in MENA region, including UAE, Saudi Arabia and Egypt
  • PFL action begins on StarzPlay on April 3 with the World Tournament

LONDON: The Saudi Arabia-backed Professional Fighters League on Tuesday announced a landmark multi-year media rights partnership with StarzPlay, the leading subscription video-on-demand service in the Middle East and North Africa region.

Saudi Arabia’s Public Investment Fund has invested in the PFL through its subsidiary SRJ Sports Investments.

The agreement with StarzPlay ensures that all PFL mixed martial arts programming — including the PFL World Tournament, Champions Series, PFL Europe, PFL MENA, and PFL Africa — will be available to fight fans across the MENA region.

All PFL content will be accessible via the StarzPlay application, including on mobile and TV apps.

The partnership kicks off on April 3 with the launch of the 2025 PFL World Tournament.

Additionally, fans will be able to watch PFL MENA free in 2025, with the main event of the PFL MENA Season 2 quarterfinals scheduled to take place in Jeddah on May 9.

That event will feature a highly anticipated featherweight showdown between Saudi Arabia’s Abdullah Al-Qahtani and Egypt’s Islam Reda.

The collaboration reinforces PFL’s commitment to expand its global footprint and deliver world-class MMA to audiences throughout the MENA region.

“We are very excited to partner with StarzPlay … to bring world-class MMA action to millions of passionate fight fans. This multi-year partnership marks a significant milestone in our mission to expand the PFL’s global footprint and deliver premium combat sports content to audiences worldwide,” said Pete Murray, chief executive officer of PFL.

“The Middle East is a key market for the PFL and now, fight fans across the region can watch and support their favorite MENA fighters in all PFL events, including the electrifying kickoff of PFL MENA Season 2 in Jeddah this May 9,” he added.

Danny Bates, chief operations officer and co-founder of StarzPlay, echoed this sentiment, emphasizing the growing appetite for diverse sports content in the region, adding: “With more people seeking diverse sports offerings today, this collaboration allows us to deliver premium MMA content to our subscribers across the MENA region, connecting them with the best in regional and international MMA talent.”


Al-Ittihad move clear at the top of SPL table after 2-0 win

Al-Ittihad move clear at the top of SPL table after 2-0 win
Updated 5 min 9 sec ago
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Al-Ittihad move clear at the top of SPL table after 2-0 win

Al-Ittihad move clear at the top of SPL table after 2-0 win
  • A goal at the end of each half means that the Jeddah giants recorded just their second win in five league games

JEDDAH: Al-Ittihad defeated Al-Orubah 2-0 on Thursday to move eight points clear of Al-Hilal at the top of the Saudi Pro League.

A goal at the end of each half means that the Jeddah giants recorded just their second win in five league games to put the pressure back on the defending champions Hilal, in action against Ettifaq on Friday.

It was a regulation –and very deserved –victory for the Jeddah giants who may not have been at their fluent best but were still too strong for the visitors, struggling just above the relegation zone.

After a bright start from the Tigers, Karim Benzema came close to having the ball in the net after 14 minutes but, regardless, the effort from the former Real Madrid megastar was ruled out for offside.

The opening goal came in the seventh minute of first half added time. Fabinho found Unai Hernandez with a short pass but the Spaniard was still a long way from goal. The former Barcelona player then took a touch and then fired a shot into the top corner to record his first strike since joining the club in January.

For Al-Orubah, Omar Al-Somah was a constant threat. The former Al-Ahli striker was unable to find the target, however, despite looking dangerous.

There were other concerns from the hosts however, as Benzema was withdrawn six minutes from the end after seeming to pick up an injury.

Whatever happens with the French forward, coach Laurent Blanc was able to relax, along with the home fans in Jeddah, two minutes from the end of regulation time thanks to Abdulrahman Al-Oboud.

The 29 year-old collected the ball from Moussa Diaby on the edge of the area and while his first-time shot was saved by Gaetan Coucke, the Belgian goalkeeper could not get up quickly enough to stop Al-Oboud from slotting home the rebound.  It meant that the contest was over.

There were still chances for Al-Ittihad to extend their lead but in the end, all were content with a win and the chance to see how Al-Hilal perform in their next game.


Esports World Cup to feature record $70m prize pool in return to Riyadh

Esports World Cup to feature record $70m prize pool in return to Riyadh
Updated 24 min 53 sec ago
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Esports World Cup to feature record $70m prize pool in return to Riyadh

Esports World Cup to feature record $70m prize pool in return to Riyadh

RIYADH: The Esports World Cup Foundation announced on Thursday a record-breaking prize pool of more than $70 million for the 2025 edition of the Esports World Cup, which returns to Riyadh from July 7 to Aug. 24.
The pot is the largest in esports history, solidifying the EWC’s reputation as the ultimate global stage for competitive gaming and a key driver of long-term industry sustainability.
The massive increase in prize money, which is up $10 million from last year’s inaugural event, is driven by the foundation’s ambition to provide life-changing opportunities for players and clubs, while fostering stable and scalable careers across the esports ecosystem, organizers said.
“The record-breaking $70+ million prize pool, along with our commitment to the Club Partner Program and our multi-year publisher agreements, is a privilege to announce and validation of our purpose to elevate the industry, by giving players, clubs, publishers and all other stakeholders the stability needed to invest for future success,” said Ralf Reichert, CEO of the Esports World Cup Foundation.
“While more than $70 million is an incredible, life-changing sum, it’s always aligned with a long-term vision rather than short-term impact. It’s not just to have more money at stake, but to create opportunities for everyone at every level of the ecosystem, and strengthen the industry for generations to come.”
This year’s event will feature 25 tournaments across 24 titles, including new additions such as chess, Crossfire, FATAL FURY: City of the Wolves and VALORANT.
More than 2,000 elite players and 200 top esports clubs are expected to take part in what is set to be the largest multi-title competition ever held. Tickets are now on sale at the tournament’s website.
A cornerstone of the prize distribution is the EWC Club Championship, which will allocate $27 million of the total prize pool to the top 16 performing clubs across all games. The winning club will take home $7 million.
The remainder of the fund will be split between individual Game Championships — collectively worth more than $38 million — alongside a $450,000 MVP Award pool and more than $5 million dedicated to qualifiers on the “Road to EWC.”
Last year’s event drew more than 500 million online viewers and 2.6 million in-person attendees to Riyadh’s Boulevard City, according to organizers.
Team Falcons emerged victorious in 2024’s inaugural Club Championship, amassing 5,665 points with 10 top-three finishes, including three first-place victories.
“Winning the Club Championship crown and $7 million at the inaugural Esports World Cup was a defining moment for Team Falcons,” said Mosaad Al-Dossary, CEO of the team.
“The opportunity to compete in front of our home fans, where they made the arenas shake with every great play, motivated us like never before, and it was an honor to secure the victory for them. We’ve used the momentum and winnings from last year to build on our success and we look forward to continuing that legacy this summer.”
Team Liquid, who finished second in 2024, also sees EWC 2025 as a major milestone in the industry.
“Competing at the inaugural EWC contributed to one of the most successful competitive years in our 24-year history, securing a strong second-place finish in the EWC 2024 Club Championship,” said Steve Arhancet, co-CEO of the team.
“With our winnings, we expanded into new games like chess, strengthened our international presence in Southeast Asia and supported philanthropic initiatives. The experience, momentum and rosters we’ve built over the past year put us in the perfect position to claim the championship crown at EWC 2025. We believe this to be our year.”
The Esports World Cup will also see the return of the New Global Sport Conference on Aug. 23–24, taking place during the event’s closing weekend in Riyadh, bringing together industry leaders and visionaries to shape the future of esports and competitive entertainment.


Rahul shines as Delhi Capitals bag fourth straight win in IPL

Rahul shines as Delhi Capitals bag fourth straight win in IPL
Updated 10 April 2025
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Rahul shines as Delhi Capitals bag fourth straight win in IPL

Rahul shines as Delhi Capitals bag fourth straight win in IPL
  • Delhi now sit second in the table while Bengaluru are third in the 10-team competition

BENGALURU: KL Rahul smashed an unbeaten 93 as Delhi Capitals beat Royal Challengers Bengaluru by six wickets to maintain their winning streak in the Indian Premier League on Thursday.
Rahul, 32, hit six sixes and seven fours in his scintillating 53-ball knock to help Delhi overhaul Bengaluru’s 163-7 with 13 balls to spare at the M.Chinnaswamy Stadium in Bengaluru.
Tristan Stubbs chipped in with 38 not out and shared 111 runs with Rahul off just 56 balls to steer Delhi to their fourth consecutive win.
Delhi now sit second in the table while Bengaluru are third in the 10-team competition.
Bengaluru bowlers picked some early wickets but ran into the in-form Rahul who batted with composure and ease.
Delhi had a wobbly start, losing openers Faf du Plessis and Jake Fraser-McGurk cheaply with just 10 runs on the board.
Captain Axar Patel tried to steady the innings but holed out to Tim David off impact sub Suyash Sharma for 15.
Stubbs said the win was “really satisfying.”
“I came in a tricky situation, but the run-rate never got out of hand,” he said.
“I did not need to do much — KL played the way he did.”
Earlier, Bengaluru were off to a flier, with openers Virat Kohli and Phil Salt taking the attack to the opposition.
The duo smashed 30 runs in the third over off Mitchell Starc before guiding Bengaluru to the fastest team 50 of the season.
The batting assault ended when Salt (37) was run-out after a mix-up and Kohli (22) lobbed a catch to Starc who dived forward to take a fine catch at long-off.
Salt hit three sixes and four fours in his 17-ball knock.
Bengaluru lost regular wickets after the twin setbacks, with Delhi left-arm spinner Kuldeep Yadav picking two, including the scalp of captain Rajat Patidar for 25.
David provided a late flourish with an unbeaten 20-ball 37, studded with four sixes and two fours.
Patidar conceded his team did not bat well despite showing “nice intent.”
“We were lacking in assessing the conditions and the situation. (But) the way David accelerated at the end, it was really amazing,” he said.


Saudi PIF and Formula E launch global STEM education initiative ahead of Miami E-Prix

Saudi PIF and Formula E launch global STEM education initiative ahead of Miami E-Prix
Updated 10 April 2025
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Saudi PIF and Formula E launch global STEM education initiative ahead of Miami E-Prix

Saudi PIF and Formula E launch global STEM education initiative ahead of Miami E-Prix
  • Initiative will roll out in schools across the US, Saudi Arabia, and the UK, offering hands-on STEM and sustainability education to students aged 8 to 18

MIAMI: Saudi Arabia’s Public Investment Fund and Formula E announced on Thursday the launch of Driving Force Presented by PIF, an educational initiative designed to empower the next generation of engineers, scientists, and sustainability leaders.

The announcement comes ahead of this weekend’s Miami E-Prix.

The initiative will roll out in schools across the US, Saudi Arabia, and the UK, offering hands-on STEM and sustainability education to students aged 8 to 18.

Combining in-person workshops with digital resources, the program aims to engage more than 50,000 students globally by the end of 2025.

The first session took place on Thursday at Keys Gate Charter School in South Florida, where up to 90 students took part in interactive workshops designed to ignite their curiosity in motorsport, engineering, and green technology.

The debut aligns with PIF’s broader mission of accelerating the development of sustainable electric mobility through its E360 partnership, which unites three high-profile electric racing series: Formula E, Extreme H, and E1 electric powerboat racing.

Alejandro Agag, founder and chairman of Formula E, Extreme H and E1, praised the initiative’s scope and ambition.

“Since introducing the PIF E360 partnership last year, Formula E and PIF continue to look for opportunities to make a positive, real-world impact,” he said.

“Driving Force Presented by PIF is an example of how PIF is not only elevating motorsports but also inspiring the next generation of talent through STEM education, which plays a crucial role in the future of sustainable mobility and green technology.”

Mohammed Al-Sayyad, head of corporate brand at PIF, echoed the sentiment.

“PIF is committed to supercharging the growth and transformation of electric motorsport, and through our partnership with E360, we are collaborating with our partners to accelerate progress, maximize impact, and deliver powerful unified programs,” he said.

“For the first time, we are bringing together Formula E, Extreme H and E1 to expand the Driving Force program and drive transformative impact by empowering youth who are the innovators of tomorrow,” he added.

The launch of Driving Force also marked the beginning of “Supercharged,” a new PIF campaign designed to amplify innovation and sustainability through the E360 platform, with a focus on driving technological advancement and positioning green innovation at the heart of future mobility solutions.


Dubai’s crown prince meets ICC chairman, cricket stars during maiden India visit

Dubai’s crown prince meets ICC chairman, cricket stars during maiden India visit
Updated 10 April 2025
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Dubai’s crown prince meets ICC chairman, cricket stars during maiden India visit

Dubai’s crown prince meets ICC chairman, cricket stars during maiden India visit
  • Sheikh Hamdan reaffirmed UAE commitment to advancing global sport through international partnerships

RIYADH: Sheikh Hamdan bin Mohammed, the crown prince of Dubai, deputy prime minister and defense minister, met with Jay Shah, chairman of the International Cricket Council, during his first official visit to India.

He also met with Indian cricket stars Rohit Sharma, Hardik Pandya and Suryakumar Yadav during the Dubai-India Business Forum, the Government of Dubai Media office said on X.

The meeting with Shah was an opportunity to reaffirm the UAE’s commitment to advancing global sport through meaningful international partnerships. He underlined the UAE’s growing role as an international hub for sporting events, driven by a long-term vision and advanced infrastructure.

Sheikh Hamdan also highlighted the UAE’s pride in hosting the ICC headquarters in Dubai since 2005, a reflection of the country’s strong support for international sporting organizations.

“The UAE’s infrastructure, innovation, and long-term vision make it a natural hub for international sporting excellence,” Sheikh Hamdan said, according to Emirates News Agency WAM.

While meeting the Indian players, Sheikh Hamdan congratulated them on India’s recent triumph in the 2025 ICC Champions Trophy, which the team secured with a memorable victory at the Dubai International Cricket Stadium last month.

Commenting on the meeting and sharing a video on X, the ICC chairman wrote: “Delighted to help connect cricket with visionary leadership in Mumbai where it was a true honor to meet His Highness @HamdanMohammed with @ImRo45, @hardikpandya7, and @surya_14kumar. These moments typify the uniting influence of cricket worldwide.”

The Indian players shared their experiences of playing in the tournament and of competing in tournaments in the UAE over the years. They praised the world-class facilities, excellent organization and vibrant sporting atmosphere.

Sheikh Hamdan noted the growing popularity of cricket in the UAE, supported by the Emirates Cricket Board under the leadership of Sheikh Nahyan bin Mubarak Al-Nahyan.

He reiterated the UAE’s commitment to nurturing cricket and providing an environment in which the sport could flourish.