Meet the all-new Audi A5

Meet the all-new Audi A5
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Updated 26 March 2025
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Meet the all-new Audi A5

Meet the all-new Audi A5

Audi Saudi Arabia proudly welcomes the new Audi A5 and S5 models to the region. Embodying sophisticated design, exhilarating performance, and cutting-edge technology, the Audi A5 lineup represents a bold evolution from the iconic A4 nameplate, which has been a pillar of Audi’s lineup since 1994.

By introducing the A5, Audi builds upon the legacy of the A4 while showcasing a renewed focus on innovation and performance. The model retains the beloved fastback configuration, combining practicality with the compact luxury and sportiness that Middle Eastern drivers have come to expect.

Galal El Shimy, Audi Saudi Arabia acting brand manager, said: “With the launch of the new A5 and S5, we are elevating the standards of performance and luxury to a new level, offering a comprehensive driving experience that blends bold design, advanced technology, and exceptional driving dynamics, all while meeting the aspirations of luxury car enthusiasts in the Kingdom.”

The new Audi A5 range offers potent yet efficient TFSI powertrains. The A5 Sedan 35 TFSI delivers 150 hp and 280 Nm of torque, reaching 100 km/h in 9.8 seconds with a top speed of 216 km/h. For those seeking a sportier edge, the A5 Sedan 40 TFSI produces 204 hp and 340 Nm of torque, allowing a 7.8-second sprint to 100 km/h and a top speed of 248 km/h. Both models come with front-wheel drive and a smooth 7-speed S tronic transmission, striking the perfect balance between energetic performance and daily usability.

Driving enthusiasts will find the S5 Sedan especially compelling, courtesy of its 3.0L V6 TFSI engine generating 367 hp and 550 Nm of torque, enabling a 0–100 km/h time of just 4.5 seconds. Alongside permanent quattro all-wheel drive, the S5 features torque vectoring and adaptive damping sports suspension for exceptional handling dynamics, ensuring drivers can confidently tackle both urban environments and open highways.

Embodied in a sleek, athletic silhouette measuring 4.8 meters in length, 2.0 meters in width, and 1.4 meters in height, the Audi A5’s exterior captures attention from every angle. The signature Single-frame grille is complemented by sculpted lines that enhance aerodynamic efficiency, while Matrix LED headlights offer selectable light signatures for optimized visibility. At the rear, optional OLED taillights underscore Audi’s commitment to innovative lighting technology.

Thanks to a 2.8-meter wheelbase, the A5 also boasts well-balanced proportions, giving it a poised stance on the road. Whether cruising city streets or speeding along desert highways, the design exudes both elegance and practicality – qualities that have long defined Audi’s aesthetic.

Inside, the A5 showcases Audi’s newest interior language, anchored by a large curved digital display housing three key screens. Drivers benefit from an 11.5-inch Audi Virtual Cockpit, while a 14.5-inch MMI touch display offers intuitive access to infotainment and vehicle settings. Front-seat passengers enjoy an additional 10.9-inch screen with dynamic privacy mode, helping to minimize distractions for the driver.

High-quality materials ensure premium comfort, while ample legroom and headroom make longer journeys especially enjoyable. The 445-liter trunk (expandable to 1,299 liters with the rear seats folded) provides versatile cargo space. 

For audiophiles, a Bang & Olufsen 3D Sound System – standard in the S5 – adds immersive audio, amplified by the optional speakers integrated into the seat headrests.

The all-new Audi A5 is now available for viewing at Audi showrooms across the Kingdom.


Rotana Signs: Pioneering the future of advertising in Saudi Arabia

Rotana Signs: Pioneering the future of advertising in Saudi Arabia
Updated 23 April 2025
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Rotana Signs: Pioneering the future of advertising in Saudi Arabia

Rotana Signs: Pioneering the future of advertising in Saudi Arabia

Saudi Arabia is undergoing an extraordinary transformation with Vision 2030 reshaping its economic, social, urban, and technological landscapes. This bold vision has not only heightened the Kingdom’s standing but has also set global standards for progress.

As a leading force in this transformation, Rotana Signs is in pursuit of elevating the out-of-home advertising market and has begun doing so with the launch of potentially the largest digital screens in the world on the iconic Kingdom Tower and Burj Rafal tower in Riyadh.

With four striking LED facades (two per tower) and over 48,000 square meters of state-of-the-art LED technology, Rotana Signs offers advertisers an unparalleled opportunity to connect with audiences in an unforgettable way. Installed on recognized landmarks, these digital facades rise above the city skyline allowing brands to be seen from over five kilometers away. Their grandeur alone cuts through traditional advertising clutter and captures resident attention like never before.

The true power of Riyadh’s digital towers lies in their ability to captivate audiences of all backgrounds, spark user-generated content, and create viral moments. Every campaign captured and shared on social media exponentially extends its reach, helping connect brands with a digitally engaged global audience.

A prime example of this potential is Mobily’s “A Leading Network” campaign, which utilized both the northern and southern digital facades on the Kingdom Tower (30,924 square meters). Mobily became the first telco operator to fully embrace this groundbreaking advertising opportunity, demonstrating the immense creative power of these formats. 

Rotana Signs’ Deputy CEO of Sales Hasan Zaini expressed pride in supporting Mobily’s management, whose innovative approach pushed creative boundaries. Combined with the integration of a dynamic blue laser light show linking Kingdom Tower with Al-Faisaliah Tower to the south and Majdoul Tower to the north, the campaign execution showcased the limitless potential of these digital facades. 

Hisham Hendi, chief consumer marketing and sales officer at Mobily, said that this impactful and unique rollout reflects the operator’s determination over the past few years in delivering a world-class, reliable and seamless experience to their customers across the Kingdom.

Similarly, Rotana Signs is committed to reshaping the advertising landscape with revolutionary formats that create extraordinary brand experiences. By collaborating with its partners, Rotana Signs is contributing to the Kingdom’s growth and prosperity in alignment with Vision 2030 objectives within the advertising space.


29th Dubai World Cup breaks records and paves way for the future of horse racing

29th Dubai World Cup breaks records and paves way for the future of horse racing
Updated 23 April 2025
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29th Dubai World Cup breaks records and paves way for the future of horse racing

29th Dubai World Cup breaks records and paves way for the future of horse racing

The 29th Dubai World Cup marked a new milestone in international horse racing, drawing a record-breaking crowd of over 65,000 spectators and offering an impressive $30.5 million in prize money across nine world-class races. Capping off a thrilling season, the event showcased Dubai Racing Club’s commitment to delivering an exceptional racing experience on a truly global stage.

A spectacular closing ceremony featuring a triple Guinness World Record-breaking drone and fireworks display lit up Meydan Racecourse, reinforcing Dubai’s reputation for combining sport, innovation, and entertainment.

One of the most anticipated events on the international racing calendar, the Dubai World Cup welcomed a record 170 global broadcasters and nearly 500 accredited media professionals, bringing the excitement from the track to screens globally. From thrilling races to exclusive hospitality, the energy was palpable both on-site and worldwide.

The season’s success extended beyond the main event. The Dubai Racing Carnival, which runs from November to March, saw a 34 percent rise in attendance, a testament to Dubai’s growing appeal in the sport. Highlights included the much-anticipated Fashion Friday on Jan. 24, where Romantic Warrior secured his 10th Group 1 win in Jebel Hatta. International winners from the UK, France, Hong Kong, and Norway further underlined the carnival’s global competitiveness.

This season showcased strong infrastructure and global reach, largely due to Dubai’s strategic location and its advanced equine transport and quarantine facilities. These factors position Dubai as a premier hub for international horse racing. Each year, the Dubai Racing Club’s International Department imports and quarantines around 3,000 horses. This process facilitates smooth participation for competitors from around the world and strengthens the city’s reputation as a leading destination for racing events.

As in previous seasons, innovation was crucial, featuring new technologies such as drone-based coverage and advanced analytics through Total Performance Data. These improvements enhanced the viewing experience and offered valuable insights for fans, trainers, and analysts, all while maintaining the highest safety standards for horses, jockeys, and spectators.

One of the most spectacular viral moments was the drone and fireworks display during the Dubai World Cup closing ceremony. This event not only broke three Guinness World Records but also showcased a commitment to innovation. 

“These moments captivate our guests and project Dubai’s excellence on a global stage, showcasing what’s possible when cutting-edge technology and visionary event design come together,” said Sophie Ryan, head of corporate communications, marketing and brand at Dubai Racing Club. 

Beyond the racing, Meydan Racecourse evolved into a full-fledged lifestyle destination. The venue offered luxury suites, exclusive balconies, and high-end culinary experiences from restaurants including The MAINE, Beau, and Cipriani Dolci. Popular events like Ladies’ Nights and the Style Stakes fashion competition added flair to the festivities, underscoring Dubai’s blend of tradition and modern luxury.

As for fashion, it remains a core part of the racing culture in Dubai. This season’s Style Stakes, sponsored by Emaar, elevated the glamor with bold self-expression and cultural flair. From the elegance of Fashion Friday to Emirates Super Saturday, racegoers embraced the spirit of individuality. For the first time, Dubai Racing Club also introduced a Millinery Exhibition, celebrating the artistry of hat-making and offering a new opportunity for fashion enthusiasts to shop one of the most essential elements of the horse racing outfit.

What can we anticipate for the upcoming seasons?

As preparations begin for the 30th anniversary of the Dubai World Cup in 2026, Dubai Racing Club is deepening global partnerships with organizations like Churchill Downs and The Jockey Club. With new hospitality collaborations on the horizon, the future promises an even more immersive and world-class experience for racing fans. “The 30th anniversary of the Dubai World Cup in 2026 will deliver the most memorable celebration, setting a new benchmark for the sport,” added Ryan.

As the curtain falls on an unforgettable season, one thing is clear — Dubai Racing Club is not just hosting the future of horse racing; it is defining it.

 


Social Development Bank, RDF empower productive families

Social Development Bank, RDF empower productive families
Updated 22 April 2025
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Social Development Bank, RDF empower productive families

Social Development Bank, RDF empower productive families

Minister of Human Resources and Social Development and Chairman of the Board of Directors of the Social Development Bank Ahmed bin Sulaiman Al-Rajhi, sponsored a ceremony organized by the Sulaiman Al-Rajhi Foundation for Development Finance under the theme “3 Billion and Continuing.” The event reinforced the strategic partnership between the foundation and SDB, which has been ongoing since 2014 and has resulted in over SR3 billion ($800 million) in financing, benefiting more than 200,000 productive families across various regions of the Kingdom.

The ceremony witnessed the signing of several notable agreements, including the extension of the partnership with RDF to continue supporting and financing productive families in collaboration with the “Jana Fund.” The financing portfolio, valued at SR500 million, will remain in place alongside the provision of non-financial services and training initiatives through the Dulani Business Center. These efforts aim to grow the businesses of productive families and facilitate their access to markets.

Chief Executive of SDB Sultan bin Abdulaziz Al-Hamidi expressed his gratitude for Al-Rajhi’s patronage of the ceremony. He said: “Development financing for the nonprofit sector is a core pillar in enhancing the efficiency and effectiveness of organizations operating in this space and in serving their beneficiaries. Accordingly, SDB collaborates with its strategic partners to develop and innovate a variety of financial products that meet the needs of the target groups and support the sustainability of institutions within this vital sector.”

He added: “Our partnership with RDF represents a leading national model of integration between the developmental and nonprofit sectors. It is a partnership that has gone beyond numbers to touch lives and create a real impact in empowering productive families. We will continue this blessed journey through new agreements aimed at broadening the scope of impact and enabling more Saudi men and women to achieve financial independence and engage in productive work.”

SDB plays a central role in empowering productive segments of society and advancing sustainable community development through an effective partnership model with nonprofit organizations, which serve as financial intermediaries contributing to a tangible and wide-reaching impact in supporting productive families and strengthening their contribution to the national economy.


Mastercard, McLaren bring partnership to life at Saudi Arabian GP

Mastercard, McLaren bring partnership to life at Saudi Arabian GP
Updated 22 April 2025
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Mastercard, McLaren bring partnership to life at Saudi Arabian GP

Mastercard, McLaren bring partnership to life at Saudi Arabian GP

For the first time, Mastercard’s global partnership with the McLaren Formula 1 Team took center stage at the Formula 1 Saudi Arabian Grand Prix in Jeddah.

“The new partnership marks the coming together of two preeminent brands known for their focus on innovation and setting the standard in offering incredible experiences for the fans,” a statement said.

As an official primary partner of the McLaren Formula 1 Team, Mastercard seamlessly integrated its brand into the at-track experience, transforming the McLaren Lounge at the Jeddah Corniche Circuit into the McLaren Priceless Lounge. This marked a significant step in connecting Mastercard’s global partnerships with fans in the Kingdom — celebrating Saudi Arabia’s growing presence on the world motorsport stage.

“Across the world, fans of all ages and backgrounds have developed an affinity for motorsport, not just for the high-speed energy, but for the rich culture and sense of community that surround it,” said Raja Rajamannar, chief marketing and communications officer, Mastercard. “At Mastercard, we take great pride in connecting people to their passions and our partnership with the McLaren Formula 1 Team helps us do just that. We’re thrilled to bring more racing fans across Saudi Arabia closer to the action.”


PIF’s Neo Space Group names Shorog Al-Qurashi as secretary-general

PIF’s Neo Space Group names Shorog Al-Qurashi as secretary-general
Updated 22 April 2025
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PIF’s Neo Space Group names Shorog Al-Qurashi as secretary-general

PIF’s Neo Space Group names Shorog Al-Qurashi as secretary-general

Neo Space Group, a Public Investment Fund company and Saudi Arabia’s leading commercial space services provider, has announced the appointment of Shorog Al-Qurashi as secretary-general of the board of directors. With more than 10 years of experience in legal practice, corporate governance, and regulatory compliance, Al-Qurashi is a highly qualified professional who will play a key role in strengthening NSG’s governance and supporting the company’s long-term strategic goals.

Al-Qurashi holds an LL.M. in intellectual property and IT law from University College Dublin and a bachelor of law from King Abdul Aziz University. She is licensed to practice law in Saudi Arabia and has completed several prestigious certifications, including Board Directorship, Lean Six Sigma Green Belt, and Project Management. These qualifications, combined with her leadership abilities, make her a valuable asset to NSG.

Before her new appointment, Al-Qurashi was the director of board affairs at NSG and in her previous experience she led various initiatives to improve governance practices including the development of a comprehensive governance framework and the implementation of a governance awareness campaign. Prior to this, Al-Qurashi worked in several leading companies and held high-profile roles, where she designed governance frameworks and supervised risk assessments with board members.

In addition to her governance expertise, Al-Qurashi is passionate about education and mentoring. 

She has taught law at the University of Business and Technology in Jeddah, where she also led several national arbitration competitions.

In her new role as secretary-general of NSG’s board of directors, Al-Qurashi will be responsible for managing the board’s affairs. Her extensive experience will contribute to improving NSG’s operational performance and advancing its mission to lead in the space industry.