LONDON: Meta has profited from more than 100 advertisements promoting illegal Israeli settlements and far-right settler activity in the occupied West Bank, an investigation by Al Jazeera revealed earlier this week.
The ads include listings for property developments in settlements such as Ariel, located 20 km east of the Green Line, as well as calls for the demolition of Palestinian homes, schools, and playgrounds. Some also solicit donations for Israeli military units operating in Gaza.
One of the most prominent advertisers is a Facebook page called Ramat Aderet, promoting luxury apartments with amenities such as saunas, jacuzzis, and cold plunges. The company, valued at $300 million according to financial data firm PitchBook, has received funding from the First International Bank of Israel.
Another 48 ads were posted by Gabai Real Estate, marketing homes in the West Bank settlements of Ma’ale Adumim and Efrat.
At least 52 of the ads were placed by Israeli real estate firms targeting buyers in Israel, the UK, and the US. Many remain active on Facebook after being published in March 2024, Al Jazeera reported.
Meta defended its ad policies, stating: “We have robust processes and teams to review ads, and our ad review system is designed to review ads before they go live. This system relies primarily on automated technology to apply our advertising standards to the millions of ads that run across our apps, while relying on our teams to build and train these systems and, in some cases, to manually review ads.”
Under international law, all Israeli settlements in the West Bank are illegal.
Legal experts argue that by failing to take down and profiting from these ads, Meta “becomes complicit in their criminal activity” and could face legal consequences. They also warn that allowing ads soliciting donations for military equipment in Gaza may violate international humanitarian law, as well as Meta’s own policy prohibiting the promotion of “the sale or use of weapons, ammunition, or explosives.”