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Saudia Cargo has reaffirmed its position as a global air cargo leader following the successful conclusion of its annual global sales agents meeting. The event brought together key partners from around the world to align on the company’s 2025 strategic priorities, address evolving market challenges, and celebrate a year of significant achievements in 2024.

With a focus on scaling operations to meet rising global demand, Saudia Cargo outlined its roadmap to optimize fleet capacity, expand network connectivity, and accelerate digital transformation. Leveraging Saudi Arabia’s strategic geographic location, the company continues to serve as a vital air bridge connecting East and West, facilitating seamless global trade.

The meeting highlighted Saudia Cargo’s commitment to innovation and operational excellence, with plans to maximize belly capacity on Saudia Airlines flights, strengthen interline partnerships, and enhance cargo handling capabilities to ensure efficient and reliable cargo movement across international markets, solidifying the company’s competitive edge.

Loay Mashabi, CEO and managing director of Saudia Cargo, emphasized the critical role of GSAs in the company’s success: “Our GSAs are integral partners, and this gathering provided an invaluable opportunity to align on our shared vision for growth and innovation.”

He added: “By focusing on customer-centric solutions, operational resilience, and strategic collaboration, we are well-positioned to meet the demands of a rapidly
evolving market.”

Mashabi highlighted Saudia Cargo’s achievements in 2024, including maintaining an industry-leading on-time performance rate of more than 92 percent. “Despite global supply chain disruptions and shifting demand patterns, we prioritized flexibility, capacity expansion, and digital innovation. Our GSAs have played a pivotal role in driving growth, particularly in the e-commerce sector, helping us attract new business while retaining existing customers,” he said.

Aligned with Saudi Arabia’s Vision 2030, Saudia Cargo is committed to transforming the Kingdom into a global logistics hub by expanding capacity, strengthening global connectivity, and enhancing trade efficiency. The company aims to scale import, export, and transit volumes by 2030, driving economic growth and solidifying Saudi Arabia’s role as a key player in international supply chains.

The annual GSA meeting underscored Saudia Cargo’s dedication to fostering strategic partnerships that drive service excellence and operational resilience. With a clear roadmap for 2025, the company is poised to lead in key growth markets, advance digital transformation, and reinforce its status as a global air cargo powerhouse.

stc Group concluded its participation in LEAP 2025, the world’s most-attended tech event, with the launch of several tech initiatives and signing of multiple agreements with global industry leaders.

As the event’s strategic partner, stc set new benchmarks in connecting Saudi Arabia to the world through cutting-edge digital solutions. Recognized with accolades like TM Forum’s Running-on-ODA accreditation, stc is reshaping industry standards across the Middle East.

As part of the group’s mission to drive digital innovation, stc launched “upsource by solutions” at LEAP, a new business process outsourcing subsidiary. upsource will enhance overall efficiency for businesses across the Kingdom, by providing the opportunity to outsource non-core business functions, including operations management, finance, human resources, and customer experience solutions.

Showcasing its leadership in AI innovation, stc unveiled stc.AI, the group’s bespoke AI platform. By integrating the latest smart technology with robust cloud storage and computing capabilities, stc.AI will help businesses operate smarter and more efficiently. stc also partnered with sully.ai to offer autonomous healthcare solutions for citizens across the Kingdom.

At LEAP 2025, stc announced the signing of 75 agreements with industry players and global tech leaders, including:

• AWS: stc Group will accelerate Saudi Arabia’s deployment of cloud-based services and AI infrastructure as a system integrator premier partner, the highest tier in the AWS Partner Network.

• Nokia: The two tech giants formalized their partnership in spearheading 6G development in the MEA region and completed Saudi Arabia’s first proof of concept of software defined access networks over the fiber-to-the-home network, driving unparalleled connectivity across the Kingdom.

• Huawei: stc Group is first in the region to commercially deploy cutting-edge 50 gigabit passive optical network, providing robust, high-capacity digital infrastructure to support the Kingdom’s rapidly expanding 5G network.

• Ericsson: By adopting Ericsson Charging to enhance 5G and network API monetization, trialing the 5G cloud radio access network, and signing an MoU to advance digital business monetization in Saudi Arabia, stc and Ericsson are accelerating digital business opportunities and connectivity solutions across the Kingdom.

• Bridge alliance: This partnership initiates the process to turn telco APIs into digital products, making stc the first MENA operator to commit to API Exchange.

• Kyndryl: Key enterprises will have advanced network services and streamlined connectivity with stc and Kyndryl’s multi-year partnership, establishing enhanced cloud and IT infrastructure capabilities across the MENA region.

• SambaNova: stc, through its AI arm stc.AI launched a large language model sovereign cloud platform, which will run the world’s largest open-source frontier AI model, driving innovation and scalability for Saudi enterprises.

stc also presented its vision for smart, sustainable, and connected urban living through its partnership with the Mohammed bin Salman Foundation to develop Misk City. The group’s centralized data infrastructure, green technologies and inclusive digital solutions, will redefine connected living in the country.