An AI strategy for workforce empowerment

An AI strategy for workforce empowerment

An AI strategy for workforce empowerment
(Shutterstock illustration)
Short Url

Most companies today are streamlining workflows and strengthening their competitive edge with artificial intelligence. They know preparation is critical to staying ahead in the rapidly growing AI-powered digital economy, both locally and globally.

Around the world, corporate investments in AI have skyrocketed from $14.57 billion in 2013 to $189 billion in 2023 — a 13-fold increase, according to WisdomTree, a global asset manager specializing in exchange-traded funds.

In Saudi Arabia, the AI market was valued at $1.52 billion in 2023 and is projected to reach $9.33 billion by 2030, BlueWeave Consulting reports.

Yet, many businesses aiming to become “AI-enabled” overlook a key lesson from Saudi Arabia’s national AI strategy: successful transformation requires more than just technology.

Under Vision 2030, Saudi Arabia has prioritized the industry through its National Strategy for Data and AI, fostering investments, favorable policies, and workforce development to create a thriving ecosystem.

At LEAP 2025, the Kingdom’s flagship tech conference, AI-related projects worth $14.9 billion were signed on the first day alone. These included international partnerships to bring cutting-edge capabilities to Saudi Arabia.

This while showcasing its innovations such as the Saudi Data and AI Authority’s ALLaM, a series of large-language models in Arabic.

The government has also launched initiatives including the Generative AI Academy, offering training programs in collaboration with NVIDIA to equip the workforce with essential skills.

Recognizing that technology alone is insufficient, Saudi Arabia emphasizes empowering people to fully harness AI’s potential.

The government recognizes that AI leadership requires more than just adopting or developing technology. To be effective, the workforce must be equipped with the right mindset and skills to harness its full value.

This lesson resonates with businesses today. When the internet became widely available in 1999, its potential was undeniable — yet many Saudi businesses hesitated.

By 2001, more than 1 million Saudis were online, but fax machines remained common in offices, according to the Communications, Space & Technology Commission. Organizations were slow to trust and adopt the internet as a core business tool.

Today, AI represents a pivotal moment of transformation. While businesses have access to AI tools, many struggle to move beyond the planning or pilot phase.

This highlights a key truth: even with immense potential, technology’s value can only be unlocked with the buy-in and drive of people. If Saudi Arabia’s current and future workforce is not aware of AI’s potential or comfortable using it collaboratively, the Kingdom risks falling behind.

Over the years, business owners have often asked me, along the following lines: “Why won’t my team use the new AI tool we’ve invested in?”

Employees must view AI as a tool that enhances their work — not one that replaces them. Without this foundation, AI initiatives risk resistance and underutilization.

Hatem S. Al-Mandeel

My response is always: “Do your people know what the tool does and how they’re allowed to use it?” The answer is often hesitant: “I assume so, but I’ll need to check internally.”

If the answer is not an immediate yes, there is a problem. AI can feel disruptive or unwelcoming to employees — just as the internet once did. In many cases I have encountered, employees are not even aware AI is being discussed at work.

This brings me to my first piece of advice: build a clear AI mission statement and communicate it often. Clarity and repetition are crucial for gaining internal support. Employees need to understand not just what AI adoption means for the business but why it matters and how it impacts their roles.

However, a mission statement alone is not enough. The next step is building awareness and foundational skills. Employees must view AI as a tool that enhances their work — not one that replaces them. Without this foundation, AI initiatives risk resistance and underutilization.

My final advice: identify AI advocates within your workforce. These individuals exist in every organization and thrive when their curiosity and skills are recognized. They can play a vital role in driving AI education and adoption from within.

One business owner I spoke with recently discovered his team members were not using an AI tool simply because they did not know it could help with daily tasks. After bringing in Tyde.AI for awareness training, usage increased significantly.

The path forward for Saudi Arabia businesses is clear: the rise of the AI-powered digital economy presents an opportunity for the Kingdom to become a global leader.

To achieve this, businesses must learn from national initiatives — AI transformation is not just about adopting technology; it is about empowering people to extract its full value.

If you are defining your AI strategy or concerned about its impact, start by enabling your workforce with awareness and skills.

Hatem S. Al-Mandeel is the managing director and co-founder of Tyde.AI.

 

Disclaimer: Views expressed by writers in this section are their own and do not necessarily reflect Arab News' point of view

Israel says struck military sites in east, south Lebanon

Israel says struck military sites in east, south Lebanon
Updated 1 min 30 sec ago
Follow

Israel says struck military sites in east, south Lebanon

Israel says struck military sites in east, south Lebanon
  • Lebanese state media on Thursday reported Israeli strikes on the country’s south and east
  • Four missiles were fired in the Nabatiyeh area of southern Lebanon

JERUSALEM: Israel’s military said it struck military sites in east and south Lebanon on Thursday, in its latest attack despite a November ceasefire that ended a war against militant group Hezbollah.
“A short while ago, the IDF (military) struck a military site containing an underground terrorist infrastructure site in the Bekaa area in Lebanon, as well as a military site containing rocket launchers in southern Lebanon in which Hezbollah activity has been identified,” the military said in a statement.
Lebanese state media on Thursday reported Israeli strikes on the country’s south and east.
The state-run National News Agency said “enemy aircraft” struck “the eastern slopes of the mountain range within the town of Janta in the Bekaa,” as well as “the outskirts of the town of Taraya, west of Baalbek,” also in the east.
Four missiles were fired in the Nabatiyeh area of southern Lebanon, NNA said.
No casualties were immediately reported.
The November 27 truce largely halted more than a year of fighting between Iran-backed Hezbollah and Israel, including two months of open war during which Israel sent in ground troops.
Hezbollah had said it was acting in support of Hamas militants fighting Israel in Gaza.
Israel has continued to carry out strikes on Lebanese territory since the truce agreement took effect.
Under the agreement, Israel had been expected to withdraw from Lebanon by February 18 after missing a January deadline, but it has kept troops at five locations it deems “strategic.”
The ceasefire also required Hezbollah to pull back north of the Litani River, about 30 kilometers (20 miles) from the border, and to dismantle any remaining military infrastructure in the south.


Fight against disinformation to continue, says Turkish official

Fight against disinformation to continue, says Turkish official
Updated 29 min 1 sec ago
Follow

Fight against disinformation to continue, says Turkish official

Fight against disinformation to continue, says Turkish official

ANKARA: Following the decision to detain Istanbul Metropolitan Municipality officials and other suspects within the scope of a series of investigations conducted by the Istanbul Public Prosecutor's Office, we note that some parties, especially leaders of the main opposition party, are making efforts to undermine the integrity of the investigations with political and ideological motives.

Among the political and ideological assessments made without familiarity with the content and details of the investigations that have begun, we are also witnessing irrational slanders against our president.

We will continue to stand firmly against such endeavors aimed at undermining the independence of our judiciary, which exercises its authority on behalf of the Turkish nation, as well as putting our president under suspicion, and will continue to protect the rights of our president against these ideological slander campaigns.

We emphasize our belief that all decisions of an impartial judiciary should be respected by all groups, and we would like to state that we will continue our fight against disinformation as the Communication Directorate in this process.

We ask our valued citizens to support this fight by dealing cautiously with unconfirmed and suspicious content and, as always, please rely on the statements of official institutions and authorities.

  • Prof. Dr. Fahrettin Altun is Head of the Communications Directorate of the Republic of Turkiye.

Coventry vote not ‘women versus men’, says outgoing IOC chief Bach

Coventry vote not ‘women versus men’, says outgoing IOC chief Bach
Updated 40 min 29 sec ago
Follow

Coventry vote not ‘women versus men’, says outgoing IOC chief Bach

Coventry vote not ‘women versus men’, says outgoing IOC chief Bach
“I don’t think it was a vote on women versus men or vice versa,” he said
Bach insisted he had “no preferred candidate“

COSTA NAVARINO, Greece: Outgoing International Olympic Committee president Thomas Bach said the election of Kirsty Coventry as his successor should not be reduced to a gender battle of “women versus men.”
Bach played down the importance of the 41-year-old from Zimbabwe, an Olympic gold medallist in swimming, becoming the first woman to be elected head of international sport’s wealthiest organization, defeating six other candidates, all men.
“I don’t think we should reduce this election to the fact that there were six men and one woman. I don’t think it was a vote on women versus men or vice versa,” he said.
The German said the victory in the very first round of voting with 49 of the 97 votes gave Coventry “a very strong mandate” and was “a great signal of unity,” adding: “She can count on the support of the membership.”
Bach insisted he had “no preferred candidate” but recalled that he had said during last year’s Paris Olympics it was time for a new leader who reflected a new era.
He will remain in office until June to oversee the hand-over to Coventry, a process he said would start on Friday when he will have breakfast with her to discuss the transition.
Coventry garnered 21 more votes than second-placed Juan Antonio Samaranch Junior while Sebastian Coe, the double 1,500m Olympic champion and head of World Athletics, received just eight.

Houthi militant media reports fresh US strikes on Yemen

Houthi militant media reports fresh US strikes on Yemen
Updated 2 min 8 sec ago
Follow

Houthi militant media reports fresh US strikes on Yemen

Houthi militant media reports fresh US strikes on Yemen
  • Four strikes hit Hodeida governorate on the Red Sea
  • The Houthis have reported several rounds of US attacks since Saturday

SANAA: Fresh attacks hit two areas of militant-held Yemen, the Iran-backed Houthis’ Al-Masirah TV station reported on Thursday, blaming “US aggression.”
Four strikes hit Hodeida governorate on the Red Sea, and a further attack hit Saada in the north, the birthplace of the Houthi movement, Al-Masirah said.
The attacks came around the same time that Israel’s military said it intercepted a missile launched from Yemen for the second time in a day.
The Houthis have reported several rounds of US attacks since Saturday, when a heavy bombardment targeting senior figures killed 53 people, according to the militant group.
In return, the Houthis have repeatedly attacked a US aircraft carrier battle group and twice announced missile launches at Israeli targets.
The US attacks are aimed at stamping out months of strikes by the Houthis on Red Sea shipping during the Gaza war that have crippled the vital trade route.


Ceasefire talks put Ukraine’s Zaporizhzhia in the spotlight, so what’s next for the nuclear power plant?

Ceasefire talks put Ukraine’s Zaporizhzhia in the spotlight, so what’s next for the nuclear power plant?
Updated 20 March 2025
Follow

Ceasefire talks put Ukraine’s Zaporizhzhia in the spotlight, so what’s next for the nuclear power plant?

Ceasefire talks put Ukraine’s Zaporizhzhia in the spotlight, so what’s next for the nuclear power plant?
  • Zelensky said the discussion with Trump had focused specifically on the Russian-occupied Zaporizhzhia Nuclear Power Plant
  • It has been under Russian control since the early days of the war, making it unclear what future US involvement could look like

KYIV: During a call between US President Donald Trump and his Ukrainian counterpart, the US leader apparently suggested Volodymyr Zelensky consider transferring ownership of Ukraine’s power plants to the US for long-term security, according to a US statement.
Briefing the media later, Zelensky said the discussion with Trump had focused specifically on the Russian-occupied Zaporizhzhia Nuclear Power Plant, ZNPP, in southern Ukraine.
While the facility remains connected to Ukraine’s energy grid without producing electricity, it has been under Russian control since the early days of the war, making it unclear what future US involvement could look like.
Who controls the Zaporizhzhia Nuclear Power Plant?

The Zaporizhzhia Nuclear Power Plant is one of the world’s 10 largest and Europe’s biggest. Located in Ukraine’s southern Zaporizhzhia region, Russian forces occupied it shortly after Moscow’s February 2022 invasion.
While Russia declared the region annexed in fall 2022, its largest city, Zaporizhzhia, remains under Ukrainian control.
Ukraine has accused Russia of stationing troops and weapons at the plant and using it as a launchpad for attacks across the Dnipro River. Russia denies this, accusing Ukraine of shelling the facility.
How many nuclear power plants does Ukraine have?
Besides Zaporizhzhia, Ukraine operates three active nuclear power plants, which generate the majority of the country’s electricity following sustained Russian attacks on thermal and hydroelectric plants.
These facilities are located in southern, western and northwestern Ukraine, away from frontline areas.
What did Trump and Zelensky discuss and are there negotiations over Zaporizhzhia’s fate?

During their call on Wednesday, Trump suggested that Zelensky should consider giving the US ownership of Ukraine’s power plants to ensure their long-term security, according to a White House statement from US Secretary of State Marco Rubio and National Security Adviser Mike Waltz.
“American ownership of those plants could be the best protection for that infrastructure,” Trump suggested, according to the statement.
Zelensky later told journalists their conversation focused on the Zaporizhzhia nuclear power plant, and the following day, made it clear that “the issue of ownership” of the other three plants was never discussed.
“All nuclear power plants belong to the people of Ukraine,” he said.
Zelensky said that when they discussed Zaporizhzhia, the US leader had inquired about the facility’s future. “Trump asked my thoughts on the plant,” Zelensky said. “I told him that if it is not Ukrainian, it will not operate. It is illegal.”
Even though ZNPP is a state-owned plant, Zelensky acknowledged that if the US were to claim it from Russian control, invest in it and modernize it, Ukraine might consider it. “That is a separate question, an open one,” he said.
What is the current state of Zaporizhzhia’s nuclear plant?

Since falling under Russian control, the plant’s conditions have deteriorated. While its six reactors have been shut down for years, they still require power and qualified staff to maintain cooling systems and safety features.
Energoatom, Ukraine’s state nuclear operator, said that after Russian forces took over, Ukrainian personnel were forced to sign contracts with Russian authorities and take Russian citizenship. Those who refused faced abduction or threats, forcing thousands to flee, leaving the facility understaffed and harder to manage.
The collapse of a dam in June 2023 further jeopardized the plant’s cooling systems, which relied on water from the reservoir. In response, plant administrators dug wells, according to the International Atomic Energy Agency (IAEA).
Zelensky said extensive repairs would be needed before the plant could operate again, estimating the process could take at least two years.
The IAEA has repeatedly warned the war could cause a radiation leak. While the plant no longer produces electricity, it still holds large amounts of nuclear fuel, requiring constant cooling.
Regular blackouts caused by the fighting have disrupted the facility, though power has been quickly restored each time.
IAEA experts permanently stationed there still face restricted access, with Russian authorities blocking some inspection requests, according to IAEA head Rafael Grossi.
Is any kind of deal imminent?
Zelensky said the discussions with Trump on restoring Zaporizhzhia were a positive step, but cautioned that no one would work at the plant if Russian forces remained stationed nearby.
Control over the plant is likely to remain a legal and logistical challenge, intertwined with a highly divisive issue for both warring sides: control over the land itself. Russian troops hold the area, while Ukrainian forces are separated from it by the Dnipro River and more than 100 kilometers (62 miles) of terrain.
“Simply handing over the plant while everything within a meter of it remains occupied or armed by Russia — no one will work under such conditions,” Zelensky said after the call with Trump. “It’s impossible.”
He said there would be no way to operate securely in such a scenario. “That would mean that the plant could start operating tomorrow, only to be blown up by the Russians the following day.”