An AI strategy for workforce empowerment

An AI strategy for workforce empowerment

An AI strategy for workforce empowerment
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Most companies today are streamlining workflows and strengthening their competitive edge with artificial intelligence. They know preparation is critical to staying ahead in the rapidly growing AI-powered digital economy, both locally and globally.

Around the world, corporate investments in AI have skyrocketed from $14.57 billion in 2013 to $189 billion in 2023 — a 13-fold increase, according to WisdomTree, a global asset manager specializing in exchange-traded funds.

In Saudi Arabia, the AI market was valued at $1.52 billion in 2023 and is projected to reach $9.33 billion by 2030, BlueWeave Consulting reports.

Yet, many businesses aiming to become “AI-enabled” overlook a key lesson from Saudi Arabia’s national AI strategy: successful transformation requires more than just technology.

Under Vision 2030, Saudi Arabia has prioritized the industry through its National Strategy for Data and AI, fostering investments, favorable policies, and workforce development to create a thriving ecosystem.

At LEAP 2025, the Kingdom’s flagship tech conference, AI-related projects worth $14.9 billion were signed on the first day alone. These included international partnerships to bring cutting-edge capabilities to Saudi Arabia.

This while showcasing its innovations such as the Saudi Data and AI Authority’s ALLaM, a series of large-language models in Arabic.

The government has also launched initiatives including the Generative AI Academy, offering training programs in collaboration with NVIDIA to equip the workforce with essential skills.

Recognizing that technology alone is insufficient, Saudi Arabia emphasizes empowering people to fully harness AI’s potential.

The government recognizes that AI leadership requires more than just adopting or developing technology. To be effective, the workforce must be equipped with the right mindset and skills to harness its full value.

This lesson resonates with businesses today. When the internet became widely available in 1999, its potential was undeniable — yet many Saudi businesses hesitated.

By 2001, more than 1 million Saudis were online, but fax machines remained common in offices, according to the Communications, Space & Technology Commission. Organizations were slow to trust and adopt the internet as a core business tool.

Today, AI represents a pivotal moment of transformation. While businesses have access to AI tools, many struggle to move beyond the planning or pilot phase.

This highlights a key truth: even with immense potential, technology’s value can only be unlocked with the buy-in and drive of people. If Saudi Arabia’s current and future workforce is not aware of AI’s potential or comfortable using it collaboratively, the Kingdom risks falling behind.

Over the years, business owners have often asked me, along the following lines: “Why won’t my team use the new AI tool we’ve invested in?”

Employees must view AI as a tool that enhances their work — not one that replaces them. Without this foundation, AI initiatives risk resistance and underutilization.

Hatem S. Al-Mandeel

My response is always: “Do your people know what the tool does and how they’re allowed to use it?” The answer is often hesitant: “I assume so, but I’ll need to check internally.”

If the answer is not an immediate yes, there is a problem. AI can feel disruptive or unwelcoming to employees — just as the internet once did. In many cases I have encountered, employees are not even aware AI is being discussed at work.

This brings me to my first piece of advice: build a clear AI mission statement and communicate it often. Clarity and repetition are crucial for gaining internal support. Employees need to understand not just what AI adoption means for the business but why it matters and how it impacts their roles.

However, a mission statement alone is not enough. The next step is building awareness and foundational skills. Employees must view AI as a tool that enhances their work — not one that replaces them. Without this foundation, AI initiatives risk resistance and underutilization.

My final advice: identify AI advocates within your workforce. These individuals exist in every organization and thrive when their curiosity and skills are recognized. They can play a vital role in driving AI education and adoption from within.

One business owner I spoke with recently discovered his team members were not using an AI tool simply because they did not know it could help with daily tasks. After bringing in Tyde.AI for awareness training, usage increased significantly.

The path forward for Saudi Arabia businesses is clear: the rise of the AI-powered digital economy presents an opportunity for the Kingdom to become a global leader.

To achieve this, businesses must learn from national initiatives — AI transformation is not just about adopting technology; it is about empowering people to extract its full value.

If you are defining your AI strategy or concerned about its impact, start by enabling your workforce with awareness and skills.

Hatem S. Al-Mandeel is the managing director and co-founder of Tyde.AI.

 

Disclaimer: Views expressed by writers in this section are their own and do not necessarily reflect Arab News' point of view

US lobbied UN rights council to dilute Pakistan’s Gaza proposal, diplomats say

US lobbied UN rights council to dilute Pakistan’s Gaza proposal, diplomats say
Updated 5 min 11 sec ago
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US lobbied UN rights council to dilute Pakistan’s Gaza proposal, diplomats say

US lobbied UN rights council to dilute Pakistan’s Gaza proposal, diplomats say
  • UN rights council adopted the resolution moved by Pakistan seeking Israel's accountability
  • Despite forsaking the council, US lobbied to block any new UN investigation against Israel

GENEVA: Two months after President Donald Trump announced a halt to US engagement with the United Nations Human Rights Council, Washington is influencing its work by applying pressure publicly and behind the scenes, seven diplomats and rights workers said.

The United States left its seat empty during a six-week session of the 47-member council ending on Friday, but its lobbying and pressure had some success, the sources told Reuters.

They said the US, which has accused the council of an anti-Israel bias, had focused on blunting a proposal by Pakistan on the creation of an International, Impartial and Independent Mechanism (IIIM), the most rigorous type of UN investigation, on Israel's actions in the Occupied Palestinian Territories.

The version of Pakistan's proposal that was passed on Wednesday by the council, whose mission is to promote and protect human rights worldwide, did not include the creation of the IIIM.

The council already has a commission of inquiry on the Palestinian Territories, but Pakistan's proposal would have created an additional probe with extra powers to gather evidence for possible use in international courts.

A March 31 letter sent by Brian Mast, Chairman of the US House Foreign Affairs Committee, and James R. Risch, Chairman of the Senate Foreign Relations Committee, cautioned against voting the proposal through.

“Any HRC member state or UN entity that supports an Israel-specific IIM ... will face the same consequences as the ICC faced,” the letter said.

It appeared to be referring to sanctions approved by the House of Representatives on the International Criminal Court in protest at its arrest warrants for Israel’s prime minister and former defence minister over Israel’s campaign in Gaza.

The final version of Pakistan’s proposal referred only to an invitation to the UN General Assembly to consider an IIIM in the future.

Two Geneva-based diplomats said they had received messages from US diplomats before the change of wording asking them to oppose the new investigation.

“They were saying: ‘back off on this issue,’” said one, who spoke on condition of anonymity.

Reuters could not establish whether the revision was a direct result of US actions.

A US State Department spokesperson said it was complying with the executive order signed by Trump on Feb. 4 withdrawing the US from the council and would not participate in it, adding: “As a matter of policy, we do not comment on private diplomatic conversations.”

Pakistan’s diplomatic mission in Geneva did not respond to a request for comment.

“The US seems to be trying to have it both ways. It doesn’t want to pay for or participate in the UN but it still wants to boss it around,” said Lucy McKernan, Deputy Director for United Nations at Human Rights Watch’s Geneva office.

‘RAW POWER’

The US and Israel are not members of the council but, like all UN member states have informal observer status and a seat in the council’s meeting chamber.

International human rights institutions are now at a critical juncture, said Phil Lynch, Director of International Service for Human Rights, a non-governmental organization.

“We are potentially confronting a future characterised by lawlessness and raw power,” he said.

The US was once the top donor to the UN rights system, but Trump has said the UN is “not being well run” and aid cuts by his administration have forced scalebacks.

The US and Israel have also opposed the mandate of one of the council’s independent experts during this session.

The Israeli ambassador said on March 24 that Francesca Albanese, a critic of Israeli actions in Gaza, had breached a UN code of conduct through “blatant antisemitic behaviour and discourse,” a diplomatic note showed.

The US State Department spokesperson said Albanese was “unfit for her role.”

“The correspondence received is under consideration,” council spokesperson Pascal Sim said, adding that whenever the council makes a nomination, “it does so with the knowledge that the mandate-holder is expected to serve up to six years in this function.”

The internal body that ensures UN experts adhere to a code of conduct condemned what it described as a coordinated campaign against Albanese, according to a letter from the Coordination Committee of Special Procedures dated 28 March.

It found no evidence to support Israel’s complaints against Albanese. However, it is introducing social media guidelines for UN experts in light of some concerns raised about her X posts.

 


Saudi program to train teachers of Arabic as second language begins at US university

Saudi program to train teachers of Arabic as second language begins at US university
Updated 19 min 28 sec ago
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Saudi program to train teachers of Arabic as second language begins at US university

Saudi program to train teachers of Arabic as second language begins at US university
  • KSGAAL’s program aims to improve skills of teachers, students
  • Part of wider efforts to standardize Arabic language teaching, assessments

RIYADH: A new program is training teachers of Arabic as a second language at Indiana University in the US.
The course, initiated by the King Salman Global Academy for Arabic Language, will run until April 8 and is the second phase of a project aimed at training teachers.
Dr. Abdullah Al-Washmi, the secretary-general of KSGAAL, said that the program was part of the academy’s continued efforts to enhance the skills of Arabic language teachers and students.
KSGAAL is focused on improving teaching quality and introducing the standardized language assessment Hamza, Al-Washmi added.
He said that through its collaboration with Indiana University, KSGAAL was committed to academic exchange and the integration of global best practices in Arabic language teaching.
The secretary-general added that the Hamza test enhanced the global and academic standing of the Arabic language by providing a standardized assessment model based on international criteria.
It offered a reliable measure of language proficiency, enabling universities and academic institutions worldwide to rely on it for student admissions and assessing abilities, he said.
Al-Washmi added: “The test boosts scientific research in the field of Arabic language through the analytical data derived from its results, which contribute to the development of more effective teaching curricula.
“The test facilitates international recognition of Arabic as a global language that can be measured according to CEFR standards, further promoting its inclusion in global academic and employment frameworks.”
The academy’s plan for Arabic language assessments is based on several key pillars, including legislation and accreditation to ensure official recognition and reliability, as well as outreach and sustainability to expand the test’s accessibility to the widest possible audience.
Al-Washmi said: “We are committed to innovation and development to improve assessment mechanisms and enhance the test-taker experience.”
The language assessment program at KSGAAL was advancing according to the established strategy, Al-Washmi said, positioning Saudi Arabia, through the academy, as an international reference in Arabic language teaching, learning, and evaluation practices.
The program at Indiana University includes an introductory module on language assessments and the Hamza test, alongside a specialized training course for Arabic teachers of non-native speakers.
The program features a scientific seminar called “Saudi Arabia’s Efforts in Teaching Arabic to Non-Native Speakers.” Participants will also engage in a hands-on session of the Hamza test, designed to deepen their understanding of language assessment mechanisms and their role in evaluating learners’ language proficiency.
This initiative is aligned with KSGAAL’s strategy to empower the Arabic language and enhance its presence in international academic institutions.


Investigation finds Meta profiting from ads promoting Israeli settlements in West Bank

Investigation finds Meta profiting from ads promoting Israeli settlements in West Bank
Updated 27 min 36 sec ago
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Investigation finds Meta profiting from ads promoting Israeli settlements in West Bank

Investigation finds Meta profiting from ads promoting Israeli settlements in West Bank
  • Ads included listings for property developments, calls for demolition of Palestinian homes, schools, playgrounds, appeals for donations for military equipment to be used in Gaza, Al Jazeera found
  • Allowing such ads might violate international law, legal experts claim

LONDON: Meta has profited from more than 100 advertisements promoting illegal Israeli settlements and far-right settler activity in the occupied West Bank, an investigation by Al Jazeera revealed earlier this week.

The ads include listings for property developments in settlements such as Ariel, located 20 km east of the Green Line, as well as calls for the demolition of Palestinian homes, schools, and playgrounds. Some also solicit donations for Israeli military units operating in Gaza.

One of the most prominent advertisers is a Facebook page called Ramat Aderet, promoting luxury apartments with amenities such as saunas, jacuzzis, and cold plunges. The company, valued at $300 million according to financial data firm PitchBook, has received funding from the First International Bank of Israel.

Another 48 ads were posted by Gabai Real Estate, marketing homes in the West Bank settlements of Ma’ale Adumim and Efrat.

At least 52 of the ads were placed by Israeli real estate firms targeting buyers in Israel, the UK, and the US. Many remain active on Facebook after being published in March 2024, Al Jazeera reported.

Meta defended its ad policies, stating: “We have robust processes and teams to review ads, and our ad review system is designed to review ads before they go live. This system relies primarily on automated technology to apply our advertising standards to the millions of ads that run across our apps, while relying on our teams to build and train these systems and, in some cases, to manually review ads.”

Under international law, all Israeli settlements in the West Bank are illegal.

Legal experts argue that by failing to take down and profiting from these ads, Meta “becomes complicit in their criminal activity” and could face legal consequences. They also warn that allowing ads soliciting donations for military equipment in Gaza may violate international humanitarian law, as well as Meta’s own policy prohibiting the promotion of “the sale or use of weapons, ammunition, or explosives.”


In Tunisia, snails inch toward replacing red meat as people turn to cheaper protein

In Tunisia, snails inch toward replacing red meat as people turn to cheaper protein
Updated 36 min 45 sec ago
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In Tunisia, snails inch toward replacing red meat as people turn to cheaper protein

In Tunisia, snails inch toward replacing red meat as people turn to cheaper protein
  • Snails have been consumed in Tunisia for more than seven millenia
  • Low in fat and high in iron, calcium and magnesium, snails offer both nutritional value and economic relief

AKOUDA, Tunisia: In fields outside their hometown in central Tunisia, an increasing number of unemployed young men are seeking a new way to make a living, picking snails off of rocks and leaves and collecting them in large plastic bags to take to the local market to be sold.
More and more people, they say, are buying the shelled wanderers as the price of market staples remains high and out of reach for many families.
“They’re profitable, beneficial and quite in demand,” said Karim, a 29-year-old snail seller from the village of Akouda said.
Snails have been consumed in Tunisia for more than seven millenia, according to research published last year in the journal Archaeological and Anthropological Sciences. In today’s world considered mostly a bistro delicacy, they’re again gaining traction in Tunisia as a practical alternative to red meat — a protein-rich substitute that pairs perfectly with salt, spices, and bold seasonings.
The snails are a lifeline for some in Tunisia, where youth unemployment now hovers above 40 percent and inflation remains high, three years after spiking to its highest levels in decades. A lack of opportunity has fueled social discontent throughout the country and, increasingly, migration to Europe.
Low in fat and high in iron, calcium and magnesium, snails offer both nutritional value and economic relief. In a country where unemployment runs high and median wages remain low, they cost about half as much as beef per kilogram and often less when sold by the bowl.
“Snails are better for cooking than lamb. If lamb meat costs 60 dinars ($19.30), a bowl of snails is five dinars ($1.60),” a man named Mohammed said at the Akouda market.
As the price of meat and poultry continues to rise, more Tunisians are turning to affordable, alternative sources of protein. Beyond their economic appeal, these substitutes are also drawing interest for their environmental benefits. Scientists say they offer a more sustainable solution, producing far fewer carbon emissions and avoiding the deforestation linked to traditional livestock farming.
Wahiba Dridi, who serves snails at her restaurant in Tunis, cooks them in a traditional fashion with peppers and spices. She said they were popular throughout this year’s Ramadan, which ended last week. Though Tunisian Muslims traditionally eat red meat at the meals during which they break their daily fasts, a kilogram of snails costs less than 28 Tunisian dinars ($9) compared to beef, which costs 55 dinars per kilogram ($18).
“If people knew the value of snails they would eat them all year long,” Dridi said.


Pakistan army commanders express ‘complete solidarity’ with Palestine, condemn Israeli ‘war crimes’

Pakistan army commanders express ‘complete solidarity’ with Palestine, condemn Israeli ‘war crimes’
Updated 42 min 16 sec ago
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Pakistan army commanders express ‘complete solidarity’ with Palestine, condemn Israeli ‘war crimes’

Pakistan army commanders express ‘complete solidarity’ with Palestine, condemn Israeli ‘war crimes’
  • The corps commanders’ meeting vowed not to allow anyone to disrupt peace in Pakistan’s restive Balochistan province
  • The army chief says ‘there is no space for terrorists and their facilitators in Pakistan’ while asking for greater vigilance

KARACHI: Pakistan’s top army generals on Friday expressed “complete solidarity” with the Palestinian people and condemned Israel’s “war crimes” in Gaza during a corps commanders’ meeting held at the General Headquarters in Rawalpindi, the military’s media wing said.

The war in Gaza, which began in October 2023, has continued despite repeated international calls for a ceasefire. The Palestinian death toll has surpassed 50,000 in the conflict, with women and children accounting for a significant portion of the casualties.

Pakistan, which does not recognize Israel, has consistently advocated for an independent Palestinian state based on pre-1967 borders. It has also raised concern over the Gaza war at global forums, including the United Nations Security Council, and demanded a ceasefire and accountability for Israeli actions.

“The forum expressed complete solidarity with the people of Palestine and condemned serious human rights violations and war crimes being perpetrated in Gaza,” the Inter-Services Public Relations (ISPR) said in a statement released after the 268th Corps Commanders’ Conference.

“The forum also reiterated unequivocal diplomatic, political and moral support to the people of Palestine,” it added.

Chaired by Chief of Army Staff General Asim Munir, the high-level meeting reviewed national security challenges and received a comprehensive briefing on the evolving geo-strategic environment.

Participants reaffirmed the military’s resolve to eliminate “terrorism in all its forms and manifestations” and said no one would be allowed to disrupt peace in Balochistan, Pakistan’s southwestern province plagued by separatist violence.

The commanders vowed to thwart the designs of “foreign-backed proxies” and their “political supporters” attempting to destabilize the province.

“There is no space for terrorists and their facilitators in Pakistan,” the army chief said on the occasion.

He vowed to extend full support to the government and law enforcement agencies to take strict legal measures against illicit economic activities, noting they were intrinsically linked to the financing of militant violence in the country.

General Munir also directed field commanders to maintain “the highest standards of operational readiness and professional excellence,” stressing continuous training to ensure combat preparedness.